| Market orientation and organizational performance: is innovation a missing link? JK Han, N Kim, RK Srivastava Journal of marketing 62 (4), 30-45, 1998 | 5005 | 1998 |
| Market-based assets and shareholder value: A framework for analysis RK Srivastava, TA Shervani, L Fahey Journal of marketing 62 (1), 2-18, 1998 | 3903 | 1998 |
| The resource-based view and marketing: The role of market-based assets in gaining competitive advantage RK Srivastava, L Fahey, HK Christensen Journal of management 27 (6), 777-802, 2001 | 1918 | 2001 |
| Measuring marketing productivity: Current knowledge and future directions RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava Journal of marketing 68 (4), 76-89, 2004 | 1903 | 2004 |
| Marketing, business processes, and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketing RK Srivastava, TA Shervani, L Fahey Journal of marketing 63 (4_suppl1), 168-179, 1999 | 1807 | 1999 |
| SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM LD Hollebeek, RK Srivastava, T Chen Journal of the academy of marketing science 47 (1), 161-185, 2019 | 1505 | 2019 |
| Brand equity: a perspective on its meaning and measurement RK Srivastava, AD Shocker Marketing Science Institute, 1991 | 1198 | 1991 |
| Challenges and opportunities facing brand management: An introduction to the special issue AD Shocker, RK Srivastava, RW Ruekert Journal of marketing research 31 (2), 149-158, 1994 | 1166 | 1994 |
| Customer-oriented approaches to identifying product-markets GS Day, AD Shocker, RK Srivastava Journal of marketing 43 (4), 8-19, 1979 | 814 | 1979 |
| Determination of adopter categories by using innovation diffusion models V Mahajan, E Muller, RK Srivastava Journal of Marketing Research 27 (1), 37-50, 1990 | 793 | 1990 |
| Linking brand equity to customer equity RP Leone, VR Rao, KL Keller, AM Luo, L McAlister, R Srivastava Journal of service research 9 (2), 125-138, 2006 | 767 | 2006 |
| Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value SN Ramaswami, RK Srivastava, M Bhargava Journal of the Academy of Marketing Science 37 (2), 97-116, 2009 | 509 | 2009 |
| Part IV: How do reputations affect corporate performance?: The value of corporate reputation: Evidence from the equity markets RK Srivastava, TH McInish, RA Wood, AJ Capraro Corporate Reputation Review 1 (1), 61-68, 1997 | 393 | 1997 |
| Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services WA Kamakura, SN Ramaswami, RK Srivastava international Journal of Research in Marketing 8 (4), 329-349, 1991 | 392 | 1991 |
| Financial value of brands in mergers and acquisitions: is value in the eye of the beholder? SC Bahadir, SG Bharadwaj, RK Srivastava Journal of Marketing 72 (6), 49-64, 2008 | 390 | 2008 |
| A customer-oriented approach for determining market structures RK Srivastava, MI Alpert, AD Shocker Journal of Marketing 48 (2), 32-45, 1984 | 359 | 1984 |
| Understanding the intention to use mobile banking by existing online banking customers: an empirical study S Singh, RK Srivastava Journal of Financial Services Marketing 25 (3), 86-96, 2020 | 356 | 2020 |
| An approach to assess the importance of brand equity in acquisition decisions V Mahajan, VR Rao, RK Srivastava Journal of Product Innovation Management: An International Publication of …, 1994 | 356 | 1994 |
| Factors influencing the likelihood of customer defection: the role of consumer knowledge AJ Capraro, S Broniarczyk, RK Srivastava Journal of the Academy of marketing Science 31 (2), 164-175, 2003 | 354 | 2003 |
| Linking customer assets to financial performance JE Hogan, DR Lehmann, M Merino, RK Srivastava, JS Thomas, ... Journal of service research 5 (1), 26-38, 2002 | 351 | 2002 |
Namwoon KimKhalifa UniversityVerified email at ku.ac.ae
