| Sustainable competitive advantage in service industries: a conceptual model and research propositions SG Bharadwaj, PR Varadarajan, J Fahy Journal of marketing 57 (4), 83-99, 1993 | 2913 | 1993 |
| Rethinking customer solutions: From product bundles to relational processes KR Tuli, AK Kohli, SG Bharadwaj Journal of marketing 71 (3), 1-17, 2007 | 2088 | 2007 |
| Information technology effects on firm performance as measured by Tobin's q AS Bharadwaj, SG Bharadwaj, BR Konsynski Management science 45 (7), 1008-1024, 1999 | 1911 | 1999 |
| Antecedents and consequences of marketing strategy making: a model and a test A Menon, SG Bharadwaj, PT Adidam, SW Edison Journal of marketing 63 (2), 18-40, 1999 | 1254 | 1999 |
| Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both? S Bharadwaj, A Menon Journal of Product Innovation Management: An International Publication of …, 2000 | 870 | 2000 |
| The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships A Menon, SG Bharadwaj, R Howell Journal of the Academy of Marketing Science 24 (4), 299-313, 1996 | 771 | 1996 |
| An analysis of the market share-profitability relationship DM Szymanski, SG Bharadwaj, PR Varadarajan Journal of marketing 57 (3), 1-18, 1993 | 711 | 1993 |
| Standardization versus adaptation of international marketing strategy: an empirical investigation DM Szymanski, SG Bharadwaj, PR Varadarajan Journal of marketing 57 (4), 1-17, 1993 | 585 | 1993 |
| Retail Out of Stocks: A Worldwide Examination of Extent, Causes, and Consumer Responses TW Gruen, DS Corsten, S Bharadwaj | 563 | 2002 |
| The performance effects of complementarities between information systems, marketing, manufacturing, and supply chain processes S Bharadwaj, A Bharadwaj, E Bendoly Information systems research 18 (4), 437-453, 2007 | 541 | 2007 |
| The recovery paradox: an examination of consumer satisfaction in relation to disconfirmation, service quality, and attribution based theories MA McCollough, SG Bharadwaj Marketing theory and applications 119 (3), 1992 | 460 | 1992 |
| Customer satisfaction and stock returns risk KR Tuli, SG Bharadwaj Journal of marketing 73 (6), 184-197, 2009 | 398 | 2009 |
| Financial value of brands in mergers and acquisitions: is value in the eye of the beholder? SC Bahadir, SG Bharadwaj, RK Srivastava Journal of Marketing 72 (6), 49-64, 2008 | 390 | 2008 |
| Order of entry and business performance: An empirical synthesis and reexamination DM Szymanski, LC Troy, SG Bharadwaj Journal of marketing 59 (4), 17-33, 1995 | 387 | 1995 |
| Business-to-business buying: Challenges and opportunities R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ... Customer needs and Solutions 2 (3), 193-208, 2015 | 280 | 2015 |
| The impact of brand quality on shareholder wealth SG Bharadwaj, KR Tuli, A Bonfrer Journal of Marketing 75 (5), 88-104, 2011 | 224 | 2011 |
| Ties that bind: the impact of multiple types of ties with a customeron sales growth and sales volatility KR Tuli, SG Bharadwaj, AK Kohli Journal of Marketing Research 47 (1), 36-50, 2010 | 222 | 2010 |
| Does innovation mediate firm performance?: a meta-analysis of determinants and consequences of organizational innovation LH Vincent, SG Bharadwaj, GN Challagalla Georgia Institute of Technology, 2004 | 205 | 2004 |
| Digitization of selling activity and sales force performance: An empirical investigation DS Johnson, S Bharadwaj Journal of the Academy of Marketing science 33 (1), 3-18, 2005 | 199 | 2005 |
| Complementary drivers of new product development performance: Cross‐functional coordination, information system capability, and intelligence quality E Bendoly, A Bharadwaj, S Bharadwaj Production and Operations Management 21 (4), 653-667, 2012 | 182 | 2012 |
