| An examination of exploration and exploitation capabilities: Implications for product innovation and market performance G Yalcinkaya, RJ Calantone, DA Griffith Journal of international marketing 15 (4), 63-93, 2007 | 794 | 2007 |
| A longitudinal analysis of supplier involvement in buyers' new product development: Working relations, inter-dependence, co-innovation, and performance outcomes S Yeniyurt, JW Henke, G Yalcinkaya Journal of the Academy of Marketing Science 42 (3), 291, 2014 | 280 | 2014 |
| Sustainability, social media driven open innovation, and new product development performance S Du, G Yalcinkaya, L Bstieler Journal of product innovation management 33, 55-71, 2016 | 253 | 2016 |
| A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands KL Becker-Olsen, CR Taylor, RP Hill, G Yalcinkaya Journal of International Marketing 19 (2), 30-44, 2011 | 240 | 2011 |
| An empirical examination of a technology adoption model for the context of China RJ Calantone, DA Griffith, G Yalcinkaya Journal of International Marketing 14 (4), 1-27, 2006 | 147 | 2006 |
| A culture‐based approach to understanding the adoption and diffusion of new products across countries G Yalcinkaya International Marketing Review, 2008 | 125 | 2008 |
| Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments? DA Griffith, G Yalcinkaya, RJ Calantone Journal of World Business 45 (3), 217-227, 2010 | 123 | 2010 |
| Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications S Du, L Bstieler, G Yalcinkaya Journal of Business Research 138, 117-129, 2022 | 101 | 2022 |
| Emerging research themes in innovation and new product development: insights from the 2017 PDMA‐UNH doctoral consortium L Bstieler, T Gruen, B Akdeniz, D Brick, S Du, L Guo, M Khanlari, ... Journal of Product Innovation Management 35 (3), 300-307, 2018 | 70 | 2018 |
| Country-level performance of new experience products in a global rollout: the moderating effects of economic wealth and national culture DA Griffith, G Yalcinkaya, G Rubera Journal of International Marketing 22 (4), 1-20, 2014 | 63 | 2014 |
| Prolific authors and institutions in leading international business journals S Xu, G Yalcinkaya, SH Seggie Asia Pacific Journal of Management 25 (2), 189-207, 2008 | 62 | 2008 |
| Resource-advantage theory: a foundation for new insights into global advertising research DA Griffith, G Yalcinkaya International Journal of Advertising 29 (1), 15-36, 2010 | 61 | 2010 |
| Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration G Rubera, DA Griffith, G Yalcinkaya Journal of Product Innovation Management 29 (6), 1047-1060, 2012 | 44 | 2012 |
| Building and leveraging competence exploitation and exploration for firm new product success DA Griffith, T Dean, G Yalcinkaya Industrial Marketing Management 97, 233-244, 2021 | 29 | 2021 |
| The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being DA Griffith, HS Lee, G Yalcinkaya International Marketing Review 39 (1), 1-31, 2022 | 26 | 2022 |
| Understanding the relationship between advertising spending and happiness at the country level DA Griffith, HS Lee, G Yalcinkaya Journal of International Business Studies 54 (1), 128-150, 2023 | 21 | 2023 |
| Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach G Yalcinkaya, T Aktekin Journal of Product Innovation Management 32 (5), 731-746, 2015 | 21 | 2015 |
| The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities DA Griffith, G Yalcinkaya International Marketing Review 40 (5), 957-980, 2023 | 16 | 2023 |
| Understanding the importance of the length of global product rollout: an examination in the motion picture industry DA Griffith, G Yalcinkaya, G Rubera, V Giannetti Journal of International Marketing 25 (4), 50-69, 2017 | 16 | 2017 |
| Consumer complicity across emerging markets PE Chaudhry, R Paul Hill, SA Stumpf, G Yalcinkaya Advances in International Marketing 22, 223-239, 2011 | 16 | 2011 |
David A GriffithTexas A&M UniversityVerified email at mays.tamu.edu
