| Firm innovativeness and its performance outcomes: A meta-analytic review and theoretical integration G Rubera, AH Kirca Journal of marketing 76 (3), 130-147, 2012 | 1204 | 2012 |
| When the recipe is more important than the ingredients: A qualitative comparative analysis (QCA) of service innovation configurations A Ordanini, A Parasuraman, G Rubera Journal of service research 17 (2), 134-149, 2014 | 909 | 2014 |
| Drivers of brand commitment: A cross-national investigation AB Eisingerich, G Rubera Journal of International Marketing 18 (2), 64-79, 2010 | 662 | 2010 |
| Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative information AB Eisingerich, G Rubera, M Seifert, G Bhardwaj Journal of Service Research 14 (1), 60-75, 2011 | 400 | 2011 |
| The many moods of inter‐organizational imitation: A critical review A Ordanini, G Rubera, R DeFillippi International Journal of Management Reviews 10 (4), 375-398, 2008 | 297 | 2008 |
| Managing service innovation and interorganizational relationships for firm performance: to commit or diversify? AB Eisingerich, G Rubera, M Seifert Journal of Service Research 11 (4), 344-356, 2009 | 289 | 2009 |
| Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities G Rubera, D Chandrasekaran, A Ordanini Journal of the Academy of Marketing Science 44 (2), 166-184, 2016 | 194 | 2016 |
| How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce A Ordanini, G Rubera Information & Management 47 (1), 60-67, 2010 | 187 | 2010 |
| When should RD & E and marketing collaborate? The moderating role of exploration–exploitation and environmental uncertainty R Calantone, G Rubera Journal of Product Innovation Management 29 (1), 144-157, 2012 | 176 | 2012 |
| Strategic capabilities and internet resources in procurement: A resource‐based view of B‐to‐B buying process A Ordanini, G Rubera International Journal of Operations & Production Management 28 (1), 27-52, 2008 | 169 | 2008 |
| You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value G Rubera, AH Kirca Journal of the Academy of Marketing Science 45 (5), 741-761, 2017 | 161 | 2017 |
| Technology versus design innovation's effects on sales and Tobin's Q: The moderating role of branding strategy G Rubera, C Droge Journal of Product Innovation Management 30 (3), 448-464, 2013 | 151 | 2013 |
| A cross-cultural investigation of new product strategies for technological and design innovations DA Griffith, G Rubera Journal of International Marketing 22 (1), 5-20, 2014 | 145 | 2014 |
| Generative AI in innovation and marketing processes: A roadmap of research opportunities P Cillo, G Rubera Journal of the Academy of Marketing Science 53 (3), 684-701, 2025 | 139 | 2025 |
| Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US G Rubera, A Ordanini, DA Griffith Journal of International Business Studies 42 (4), 459-476, 2011 | 138 | 2011 |
| Design innovativeness and product sales' evolution G Rubera Marketing Science 34 (1), 98-115, 2015 | 125 | 2015 |
| Whether to integrate R&D and marketing: the effect of firm competence G Rubera, A Ordanini, R Calantone Journal of Product Innovation Management 29 (5), 766-783, 2012 | 87 | 2012 |
| New product creativity antecedents and consequences: Evidence from South Korea, Japan, and China C Nakata, G Rubera, S Im, JH Pae, HJ Lee, N Onzo, H Park Journal of Product Innovation Management 35 (6), 939-959, 2018 | 72 | 2018 |
| Country-level performance of new experience products in a global rollout: The moderating effects of economic wealth and national culture DA Griffith, G Yalcinkaya, G Rubera Journal of International Marketing 22 (4), 1-20, 2014 | 63 | 2014 |
| Integrating functional knowledge and embedding learning in new product launches: How project forms helped EMI music A Ordanini, G Rubera, M Sala Long Range Planning 41 (1), 17-32, 2008 | 63 | 2008 |
Ahmet KircaAssociate Professor, Michigan State UniversityVerified email at msu.edu
