| Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability I Balderjahn, A Buerke, M Kirchgeorg, M Peyer, B Seegebarth, ... AMS review 3 (4), 181-192, 2013 | 466 | 2013 |
| The sustainability roots of anticonsumption lifestyles and initial insights regarding their effects on consumers' well‐being B Seegebarth, M Peyer, I Balderjahn, KP Wiedmann Journal of Consumer Affairs 50 (1), 68-99, 2016 | 263 | 2016 |
| The many faces of sustainability-conscious consumers: A category-independent typology I Balderjahn, M Peyer, B Seegebarth, KP Wiedmann, A Weber Journal of Business Research 91, 83-93, 2018 | 211 | 2018 |
| The role of sustainability in profiling voluntary simplifiers M Peyer, I Balderjahn, B Seegebarth, A Klemm Journal of Business Research 70, 37-43, 2017 | 162 | 2017 |
| Adoption barriers and resistance to sustainable solutions in the automotive sector KP Wiedmann, N Hennigs, L Pankalla, M Kassubek, B Seegebarth Journal of Business Research 64 (11), 1201-1206, 2011 | 159 | 2011 |
| The impact of perceived visual complexity of mobile online shops on user's satisfaction S Sohn, B Seegebarth, M Moritz Psychology & Marketing 34 (2), 195-214, 2017 | 152 | 2017 |
| Marketing: Elemente marktorientierter Unternehmensführung B Seegebarth, W Fritz, D von der Oelsnitz Kohlhammer Verlag, 2019 | 147 | 2019 |
| Under which conditions are consumers ready to boycott or buycott? The roles of hedonism and simplicity S Hoffmann, I Balderjahn, B Seegebarth, R Mai, M Peyer Ecological Economics 147, 167-178, 2018 | 139 | 2018 |
| Customer value perception of organic food: cultural differences and cross-national segments B Seegebarth, SH Behrens, C Klarmann, N Hennigs, LL Scribner British Food Journal 118 (2), 396-411, 2016 | 125 | 2016 |
| A sustainable pathway to consumer wellbeing. The role of anticonsumption and consumer empowerment I Balderjahn, MSW Lee, B Seegebarth, M Peyer Journal of Consumer Affairs 54 (2), 456-488, 2020 | 119 | 2020 |
| Broadening the perspective on mobile marketing: an introduction W Fritz, S Sohn, B Seegebarth Psychology & Marketing 34 (2), 113-118, 2017 | 77 | 2017 |
| Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context KP Wiedmann, N Hennigs, L Pankalla, M Kassubek, B Seegebarth, ... Journal of Customer Behaviour 9 (2), 175-199, 2010 | 44 | 2010 |
| The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology B Seegebarth, C Backhaus, DM Woisetschläger Psychology & Marketing 36 (9), 844-862, 2019 | 42 | 2019 |
| The same only different? How a pandemic shapes consumer organic food purchasing S Sohn, B Seegebarth, DM Woisetschläger Journal of Consumer Behaviour 21 (5), 1121-1134, 2022 | 28 | 2022 |
| Less is more! The rationale behind the decision-making style of voluntary simplifiers I Balderjahn, B Seegebarth, MSW Lee Journal of Cleaner Production 284, 124802, 2021 | 28 | 2021 |
| Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective S Sohn, O Schnittka, B Seegebarth International Journal of Research in Marketing 41 (1), 77-92, 2024 | 23 | 2024 |
| Determinants of consumers’ intentions to reduce air travel B Seegebarth, DM Woisetschläger, S Sohn, V Frenser Journal of Travel Research 63 (2), 335-356, 2024 | 22 | 2024 |
| Social cues and the online purchase intentions of organic wine S Sohn, B Seegebarth, M Kissling, T Sippel Foods 9 (5), 643, 2020 | 21 | 2020 |
| Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy LI Labrecque, S Sohn, B Seegebarth, C Ashley Journal of Marketing 89 (4), 120-139, 2025 | 12 | 2025 |
| Global software engineering experience through international capstone project exchanges D Knudson, S Kalafatis, C Kleiner, S Zahos, B Seegebarth, J Detterfelt, ... Proceedings of the 13th International Conference on Global Software …, 2018 | 10 | 2018 |
Klaus-Peter WiedmannProfessor Marketing and Management, Leibniz Universität HannoverVerified email at m2.uni-hannover.de
