| Why am I seeing this ad? The effect of ad transparency on ad effectiveness T Kim, K Barasz, LK John Journal of Consumer Research 45 (5), 906-932, 2019 | 371 | 2019 |
| Creating reciprocal value through operational transparency RW Buell, T Kim, CJ Tsay Management Science 63 (6), 1673-1695, 2017 | 321 | 2017 |
| Ads that don’t overstep LK John, T Kim, K Barasz Harvard Business Review 96 (1), 62-69, 2018 | 93 | 2018 |
| A “present” for the future: The unexpected value of rediscovery T Zhang, T Kim, AW Brooks, F Gino, MI Norton Psychological science 25 (10), 1851-1860, 2014 | 73 | 2014 |
| Work group rituals enhance the meaning of work T Kim, O Sezer, J Schroeder, J Risen, F Gino, MI Norton Organizational Behavior and Human Decision Processes 165, 197-212, 2021 | 47 | 2021 |
| The role of (dis) similarity in (mis) predicting others’ preferences K Barasz, T Kim, LK John Journal of Marketing Research 53 (4), 597-607, 2016 | 36 | 2016 |
| Calculators for women: When identity-based appeals alienate consumers T Kim, K Barasz, MI Norton, LK John Journal of the Association for Consumer Research 8 (1), 72-82, 2023 | 22 | 2023 |
| Shared Time Scarcity and the Pursuit of Extraordinary Experiences X Garcia-Rada, T Kim Psychological Science 32 (12), 1871-1883, 2021 | 21 | 2021 |
| Consumer disclosure T Kim, K Barasz, LK John Consumer Psychology Review 4 (1), 59-69, 2021 | 19 | 2021 |
| Pettiness in social exchange. T Kim, T Zhang, MI Norton Journal of Experimental Psychology: General 148 (2), 361, 2019 | 19 | 2019 |
| Procedural Justice and the Risks of Consumer Voting T Kim, LK John, T Rogers, MI Norton Management Science 65 (11), 5234-5251, 2019 | 13 | 2019 |
| I know why you voted for Trump:(Over) inferring motives based on choice K Barasz, T Kim, I Evangelidis Cognition 188, 85-97, 2019 | 13 | 2019 |
| Choice perception: Making sense (and nonsense) of others’ decisions K Barasz, T Kim Current opinion in psychology 43, 176-181, 2022 | 12 | 2022 |
| Cooks make tastier food when they can see their customers RW Buell, T Kim, CJ Tsay | 12 | 2014 |
| Consumption sacrifice X Garcia‐Rada, T Kim, PJ Liu Journal of Consumer Psychology, 2024 | 11 | 2024 |
| What do consumers learn from regulator ratings? Evidence from restaurant hygiene quality disclosures T Kim, D Martin Journal of Economic Behavior & Organization 185, 234-249, 2021 | 11 | 2021 |
| How Companies Can Identify Racial and Gender Bias in Their Customer Service AC Feldberg, T Kim | 7 | 2018 |
| ‘Woman-Owned Business’ Labels Enhance Perceived Competence N Davis, T Kim Journal of Consumer Research, ucae050, 2024 | 6 | 2024 |
| Feedback as a two-way street: when and why rating consumers fails T Kim, L Anik, L Cian Marketing Letters 32 (4), 351-362, 2021 | 6 | 2021 |
| Media Censorship and Consumer Identity P Landgraf, T Kim | 4 | 2024 |
Kate BaraszAssociate Professor of Marketing, ESADE Business SchoolVerified email at esade.edu
