| A mixed-methods study of marketing students’ game-playing motivations and gamification elements MM Jaskari, H Syrjälä Journal of Marketing Education 45 (1), 38-54, 2023 | 45 | 2023 |
| The challenge of assessing creative problem solving in client-based marketing development projects: A SOLO taxonomy approach MM Jaskari Journal of Marketing Education 35 (3), 231-244, 2013 | 39 | 2013 |
| Editors’ corner: The “work-ready” marketing graduate L Greenacre, L Freeman, MM Jaskari, S Cadwallader Journal of Marketing Education 39 (2), 67-68, 2017 | 26 | 2017 |
| Critical success factors in teaching strategic sales management: Evidence from client-based classroom and web-based formats H Jaskari, MM Jaskari Marketing Education Review 26 (3), 171-185, 2016 | 22 | 2016 |
| Revealing the paradoxes of horsemeat–The challenges of marketing horsemeat in Finland MM Jaskari, H Leipämaa-Leskinen, H Syrjälä Association of Business Schools Finland, 2015 | 22 | 2015 |
| Co-teaching is great!-but only if there is time: Teacher perspectives on online co-teaching T Eriksson, MM Jaskari, P Kinnunen Association of Business Schools Finland, 2020 | 12 | 2020 |
| A semiotic analysis on cultural meanings of eating horsemeat H Leipämaa-Leskinen, H Syrjälä, MM Jaskari Qualitative Market Research: An International Journal 21 (3), 337-352, 2018 | 11 | 2018 |
| Bridging the skills gap in higher marketing education: enhancing graduate competencies through education-related industry-academia collaboration MME Jaskari Developing Managerial Skills for Global Business Success, 151-174, 2025 | 9 | 2025 |
| Object agency of a living/non-living animal entity: the case of horse/horsemeat H Syrjälä, MM Jaskari, H Leipämaa-Leskinen Consumer Culture Theory 18, 65-91, 2016 | 9 | 2016 |
| Teaching the future marketers through experiential client-based projects: marketing knowledge and skills in the context of early phases of service and product development MM Jaskari Vaasan yliopisto, 2013 | 8 | 2013 |
| Academic design thinking pedagogy as an approach to foster sustainability skills in higher education MM Jaskari Teaching and Learning for a Sustainable Future: Innovative Strategies and …, 2024 | 6 | 2024 |
| Verkkopankkipalveluiden saavutettavuus: emotionaalisen ulottuvuuden huomioiminen asiakaskokemuksen kehittämisessä A Hyppönen, M Koskela, MM Jaskari Kulutustutkimuksen seura, 2023 | 6 | 2023 |
| Pelillisyys innostamassa oppimaan: tuloksia kyselystä Vaasan yliopiston opetushenkilökunnalle P Kalmi, MM Jaskari, S Eronen Vaasan yliopisto, 2020 | 6 | 2020 |
| Editors’ corner: The “work-ready” marketing graduate: Part II L Freeman, L Greenacre, MM Jaskari, S Cadwallader Journal of Marketing Education 39 (3), 131-131, 2017 | 6 | 2017 |
| Rhythms of Living Cultural Heritage: Co-creating Memorable Tourism Experiences MME Jaskari Exploring Culture and Heritage Through Experience Tourism, 180-195, 2023 | 5 | 2023 |
| Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams MM Jaskari Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 5 | 2015 |
| Monimerkityksellinen puu MM Jaskari Analyysi puumateriaaliin liitetyistä koetun arvon tyypeistä …, 2011 | 5 | 2011 |
| One solution does not fit all: Reward-based and meaningful gamification in higher education MM Jaskari, H Syrjälä Practices and Implementation of Gamification in Higher Education, 22-49, 2024 | 4 | 2024 |
| Saunascape in the nexus of socio-material sauna bathing practices H Leipämaa-Leskinen, H Syrjälä, H Kauppinen-Räisänen, MM Jaskari Research in consumer culture theory, vol. 3: Proceedings of the Consumer …, 2020 | 4 | 2020 |
| How to use interdisciplinary team innovation to foster crucial engineering competencies? M Enell-Nilsson, MM Jaskari, J Kantola Global Advances in Engineering Education, 101-115, 2019 | 4 | 2019 |
Henna Syrjälä (Jyrinki)University of VaasaVerified email at uwasa.fi
