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Ingmar Geiger
Ingmar Geiger
Professor of Marketing & Statistics, Aalen University
Verified email at hs-aalen.de - Homepage
Title
Cited by
Cited by
Year
The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
I Geiger, A Durand, S Saab, M Kleinaltenkamp, R Baxter, Y Lee
Industrial Marketing Management 41 (1), 82-93, 2012
1902012
A model of negotiation issue–based tactics in business-to-business sales negotiations
I Geiger
Industrial Marketing Management 64, 91-106, 2017
1162017
An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms
T Frese, I Geiger, F Dost
Small Business Economics 54 (3), 641-664, 2020
932020
Business-und Dienstleistungsmarketing: die Vermarktung integrativ erstellter Leistungsbündel
R Weiber, M Kleinaltenkamp, I Geiger
Kohlhammer Verlag, 2022
882022
Geschäftsbeziehungsmanagement
M Kleinaltenkamp, W Plinke
Springer Verlag, 1997
831997
From letter to Twitter: A systematic review of communication media in negotiation
I Geiger
Group decision and negotiation 29 (2), 207-250, 2020
482020
When East meets West at the bargaining table: Adaptation, behavior and outcomes in intra-and intercultural German–Chinese business negotiations
K Lügger, I Geiger, H Neun, K Backhaus
Journal of Business Economics 85 (1), 15-43, 2015
482015
Is there more to email negotiation than email? The role of email affinity
I Geiger, J Parlamis
Computers in Human Behavior 32, 67-78, 2014
442014
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
I Geiger, F Dost, A Schönhoff, M Kleinaltenkamp
Industrial Marketing Management 47, 175-189, 2015
402015
Media effects on the formation of negotiator satisfaction: the example of face-to-face and text based electronically mediated negotiations
I Geiger
Group Decision and Negotiation 23 (4), 735-763, 2014
362014
Business relationship management and marketing
M Kleinaltenkamp, W Plinke, I Geiger
Springer Texts in Business and Economics, 2015
322015
“The more, the merrier” or “less is more”? How the number of issues addressed in B2B sales negotiations affects dyadic and seller economic outcomes
I Geiger, J Hüffmeier
Industrial Marketing Management 87, 90-105, 2020
312020
Value-based pricing in competitive situations with the help of multi-product price response maps
F Dost, I Geiger
Journal of Business Research 76, 219-236, 2017
312017
Fundamentals of Business-to-business Marketing
M Kleinaltenkamp, W Plinke, I Wilkinson, I Geiger
springer, 2015
312015
Auftrags-und Projektmanagement
W Plinke, I Geiger
Springer Gabler, 2013
312013
Industrielle Verhandlungen: empirische Untersuchung von Verhandlungsmacht und-interaktion in Einzeltransaktion und Geschäftsbeziehung
I Geiger
DUV, 2008
302008
Mind the medium: a qualitative analysis of email negotiation
JD Parlamis, I Geiger
Group Decision and Negotiation 24 (2), 359-381, 2015
272015
Situational strategic versus personal influences on negotiation medium choice: Media synchronicity theory and affect for communication channel
I Geiger, C Laubert
International Journal of Conflict Management 29 (3), 398-423, 2018
222018
“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets
I Geiger, D Naacke
Journal of Business & Industrial Marketing 38 (4), 751-773, 2023
182023
Geschäftsbeziehungsmanagement: Konzepte, Methoden, Instrumente
M Kleinaltenkamp, W Plinke, I Geiger, F Jacob, A Söllner
Gabler Verlag, 2011
162011
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Articles 1–20