| The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay J Boden, E Maier, R Wilken Journal of Retailing and Consumer Services 52, 101910, 2020 | 275 | 2020 |
| What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type M Eisenbeiss, R Wilken, B Skiera, M Cornelissen International Journal of Research in Marketing 32 (4), 387-397, 2015 | 133 | 2015 |
| An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias. K Backhaus, R Wilken, M Voeth, C Sichtmann International Journal of Market Research 47 (5), 2005 | 104 | 2005 |
| Predicting purchase decisions with different conjoint analysis methods: A Monte Carlo simulation K Backhaus, R Wilken, T Hillig International Journal of Market Research 49 (3), 341-364, 2007 | 79 | 2007 |
| Measuring willingness to pay as a range, revisited: When should we care? F Dost, R Wilken International Journal of Research in Marketing 29 (2), 148-166, 2012 | 65 | 2012 |
| Increasing consumers’ purchase intentions toward fair-trade products through partitioned pricing D Bürgin, R Wilken Journal of Business Ethics 181 (4), 1015-1040, 2022 | 62 | 2022 |
| The impact of stress on consumers' willingness to pay E Maier, R Wilken Psychology & Marketing 31 (9), 774-785, 2014 | 58 | 2014 |
| The ambiguous role of cultural moderators in intercultural business negotiations R Wilken, F Jacob, N Prime International Business Review 22 (4), 736-753, 2013 | 57 | 2013 |
| Steering sales reps through cost information: An investigation into the black box of cognitive references and negotiation behavior R Wilken, M Cornelißen, K Backhaus, C Schmitz International Journal of Research in Marketing 27 (1), 69-82, 2010 | 57 | 2010 |
| Estimating willingness‐to‐pay with choice‐based conjoint analysis–can consumer characteristics explain variations in accuracy? C Sichtmann, R Wilken, A Diamantopoulos British Journal of Management 22 (4), 628-645, 2011 | 53 | 2011 |
| Dynamisches benchmarking: ein verfahren auf basis der data envelopment analysis R Wilken DUV, 2007 | 41 | 2007 |
| Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften K Backhaus, M Voeth, C Sichtmann, R Wilken Die Betriebswirtschaft 65 (5), 439, 2005 | 41 | 2005 |
| How multinational banks in India gain legitimacy: Organisational practices and resources required for implementation P Caussat, N Prime, R Wilken Management International Review 59 (4), 561-591, 2019 | 39 | 2019 |
| Broad and narrow country-of-origin effects and the domestic country bias E Maier, R Wilken Journal of Global Marketing 30 (4), 256-274, 2017 | 38 | 2017 |
| In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context E Maier, R Wilken, H Schneider, G Kelemci Schneider Marketing Letters 23 (4), 1005-1018, 2012 | 37 | 2012 |
| The impact of team characteristics on the course and outcome of intergroup price negotiations K Backhaus, J Van Doorn, R Wilken Journal of Business-to-Business Marketing 15 (4), 365-396, 2008 | 37 | 2008 |
| Did the Volkswagen emissions scandal harm the “Made in Germany” image? A cross-cultural, cross-products, cross-time study T Aichner, P Coletti, F Jacob, R Wilken Corporate reputation review 24 (4), 179-190, 2021 | 34 | 2021 |
| Methoden zur Losung grundlegender Probleme der Datenqualitat in DEA-basierten Effizienzanalysen M Hammerschmidt, R Wilken, M Staat Die Betriebswirtschaft 69 (2), 289, 2009 | 34 | 2009 |
| The effectiveness of promotional cues for organic products in the German retail market A Aigner, R Wilken, S Geisendorf Sustainability 11 (24), 6986, 2019 | 33 | 2019 |
| On the edge of buying: A targeting approach for indecisive buyers based on willingness-to-pay ranges F Dost, R Wilken, M Eisenbeiss, B Skiera Journal of Retailing 90 (3), 393-407, 2014 | 30 | 2014 |
Florian DostSenior Lecturer (Associate Professor) for Marketing Analytics, the University of ManchesterVerified email at manchester.ac.uk
