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Co-authors
Stephanie M. NobleNestlé USA Professor of MarketingVerified email at utk.edu
Christy AshleyUniversity of Rhode IslandVerified email at uri.edu
Carol Esmark JonesUniversity of AlabamaVerified email at ua.edu
Son K. LamProfessor, Emily H. and Charles M. Tanner, Jr., Chair in Sales Management, University of GeorgiaVerified email at uga.edu
Lenita M DavisUniversity of Wisconsin Eau ClaireVerified email at uwec.edu
Sarah (Sa'arah) AlhoutiPennsylvania State University - AbingtonVerified email at psu.edu
Woojung ChangProfessor of Marketing, University of SeoulVerified email at uos.ac.kr