Peter Fader

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	All	Since 2021
Citations	16040	4368
h-index	55	33
i10-index	95	61

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199319941995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025202661 47 60 85 74 92 73 81 91 95 198 213 257 329 396 470 532 550 591 635 700 784 716 853 826 796 814 871 904 889 841 896 805 33

Co-authors

Bruce HardieLondon Business SchoolVerified email at london.edu
Eric BradlowThe Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
Kartik HosanagarWharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Vibhanshu AbhishekAssociate Professor of Information Systems, UC IrvineVerified email at uci.edu
Daniel McCarthyDepartment of Marketing, Goizueta Business School at Emory UniversityVerified email at emory.edu
Kinshuk JerathArthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, MarketingVerified email at columbia.edu
Jeffrey LarsonAssociate Professor of Marketing, Brigham Young UniversityVerified email at byu.edu
Necati TereyagogluAssociate Professor of Operations Management, University of South CarolinaVerified email at moore.sc.edu
Valeria StourmAssociate Professor of Digital Marketing, SKEMA Business SchoolVerified email at skema.edu
Senthil VeeraraghavanProfessor of Operations, Information and Decisions, Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Blakeley McShaneKellogg School of Management, Northwestern UniversityVerified email at kellogg.northwestern.edu
Max BazermanHarvard Business School, Harvard UniversityVerified email at hbs.edu
Zhiqiang (Eric) ZhengProfessor of Information Systems and FinanceVerified email at utdallas.edu
CB BhattacharyaHJ Zoffer Chair of Sustainability and EthicsVerified email at pitt.edu
Elea McDonnell FeitDrexel UniversityVerified email at drexel.edu
John R. HauserKirin Professor of Marketing, MITVerified email at mit.edu
Pengyuan WangVerified email at uga.edu
Robert ZeithammerUCLAVerified email at anderson.ucla.edu
Michael BraunSouthern Methodist UniversityVerified email at smu.edu
Shane JensenProfessor of Statistics, The Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu

Peter Fader

Professor of Marketing at the Wharton School of the University of Pennsylvania

Verified email at wharton.upenn.edu - Homepage

Marketing Forecasting Customer Lifetime Value Customer Centricity Customer Retention


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Modeling loss aversion and reference dependence effects on brand choice BGS Hardie, EJ Johnson, PS Fader Marketing science 12 (4), 378-394, 1993	1320	1993
RFM and CLV: Using iso-value curves for customer base analysis PS Fader, BGS Hardie, KL Lee Journal of marketing research 42 (4), 415-430, 2005	900	2005
On the depth and dynamics of online search behavior EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse Management science 50 (3), 299-308, 2004	873	2004
Dynamic conversion behavior at e-commerce sites WW Moe, PS Fader Management Science 50 (3), 326-335, 2004	869	2004
“Counting your customers” the easy way: An alternative to the Pareto/NBD model PS Fader, BGS Hardie, KL Lee Marketing science 24 (2), 275-284, 2005	748	2005
An exploratory look at supermarket shopping paths JS Larson, ET Bradlow, PS Fader International Journal of research in Marketing 22 (4), 395-414, 2005	644	2005
Customer centricity: Focus on the right customers for strategic advantage P Fader University of Pennsylvania Press, 2020	511	2020
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior SK Hui, ET Bradlow, PS Fader Journal of consumer research 36 (3), 478-493, 2009	478	2009
Modeling consumer choice among SKUs PS Fader, BGS Hardie Journal of marketing Research 33 (4), 442-452, 1996	458	1996
Excess behavioral loyalty for high-share brands: Deviations from the Dirichlet model for repeat purchasing PS Fader, DC Schmittlein Journal of Marketing research 30 (4), 478-493, 1993	453	1993
Customer acquisition via display advertising using multi-armed bandit experiments EM Schwartz, ET Bradlow, PS Fader Marketing Science 36 (4), 500-522, 2017	437	2017
Capturing evolving visit behavior in clickstream data WW Moe, PS Fader Journal of Interactive Marketing 18 (1), 5-19, 2004	431	2004
In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5 (1), 65-81, 2018	364	2018
Probability models for customer-base analysis PS Fader, BGS Hardie Journal of interactive marketing 23 (1), 61-69, 2009	333	2009
Modeling browsing behavior at multiple websites YH Park, PS Fader Marketing Science 23 (3), 280-303, 2004	316	2004
Choice models and customer relationship management W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ... Marketing letters 16 (3), 279-291, 2005	296	2005
Power and goal setting in channel negotiations L McAlister, MH Bazerman, P Fader Journal of Marketing Research 23 (3), 228-236, 1986	291	1986
Path data in marketing: An integrative framework and prospectus for model building SK Hui, PS Fader, ET Bradlow Marketing Science 28 (2), 320-335, 2009	290	2009
Fast-track: Article using advance purchase orders to forecast new product sales WW Moe, PS Fader Marketing science 21 (3), 347-364, 2002	257	2002
A cross-category analysis of category structure and promotional activity for grocery products PS Fader, LM Lodish Journal of Marketing 54 (4), 52-65, 1990	249	1990

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