| A benefit congruency framework of sales promotion effectiveness P Chandon, B Wansink, G Laurent Journal of marketing 64 (4), 65-81, 2000 | 3066 | 2000 |
| Asking questions: the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires NM Bradburn, S Sudman, B Wansink John Wiley & Sons, 2004 | 2337 | 2004 |
| Mindless eating: Why we eat more than we think B Wansink Random House Digital, Inc., 2010 | 2220* | 2010 |
| Environmental factors that increase the food intake and consumption volume of unknowing consumers B Wansink Annu. Rev. Nutr. 24 (1), 455-479, 2004 | 1595 | 2004 |
| Beyond nudges: Tools of a choice architecture EJ Johnson, SB Shu, BGC Dellaert, C Fox, DG Goldstein, G Häubl, ... Marketing letters 23 (2), 487-504, 2012 | 1395 | 2012 |
| The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions P Chandon, B Wansink Journal of consumer research 34 (3), 301-314, 2007 | 1145 | 2007 |
| Can “low-fat” nutrition labels lead to obesity? B Wansink, P Chandon Journal of marketing research 43 (4), 605-617, 2006 | 1059 | 2006 |
| The influence of assortment structure on perceived variety and consumption quantities BE Kahn, B Wansink Journal of consumer research 30 (4), 519-533, 2004 | 981 | 2004 |
| Can package size accelerate usage volume? B Wansink Journal of marketing 60 (3), 1-14, 1996 | 895 | 1996 |
| Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake** B Wansink, JE Painter, J North Obesity research 13 (1), 93-100, 2005 | 860 | 2005 |
| Exploring comfort food preferences across age and gender B Wansink, MM Cheney, N Chan Physiology & behavior 79 (4-5), 739-747, 2003 | 845 | 2003 |
| The variety of an assortment SJ Hoch, ET Bradlow, B Wansink Marketing Science 18 (4), 527-546, 1999 | 818 | 1999 |
| An anchoring and adjustment model of purchase quantity decisions B Wansink, RJ Kent, SJ Hoch Journal of Marketing Research 35 (1), 71-81, 1998 | 724 | 1998 |
| Does food marketing need to make us fat? A review and solutions P Chandon, B Wansink Nutrition reviews 70 (10), 571-593, 2012 | 680 | 2012 |
| The influence of incidental affect on consumers’ food intake N Garg, B Wansink, JJ Inman Journal of Marketing 71 (1), 194-206, 2007 | 574 | 2007 |
| Is meat male? A quantitative multimethod framework to establish metaphoric relationships P Rozin, JM Hormes, MS Faith, B Wansink Journal of Consumer Research 39 (3), 629-643, 2012 | 562 | 2012 |
| You taste what you see: Do organic labels bias taste perceptions? WJ Lee, M Shimizu, KM Kniffin, B Wansink Food Quality and Preference 29 (1), 33-39, 2013 | 552 | 2013 |
| Bad popcorn in big buckets: portion size can influence intake as much as taste B Wansink, J Kim Journal of nutrition education and behavior 37 (5), 242-245, 2005 | 548 | 2005 |
| A note on modeling consumer reactions to a crisis: The case of the mad cow disease JME Pennings, B Wansink, MTG Meulenberg International Journal of research in marketing 19 (1), 91-100, 2002 | 506 | 2002 |
| Healthy convenience: nudging students toward healthier choices in the lunchroom AS Hanks, DR Just, LE Smith, B Wansink Journal of public health 34 (3), 370-376, 2012 | 484 | 2012 |
David R. JustCornell UniversityVerified email at cornell.edu
