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Rajendran Sriram Murthy
Rajendran Sriram Murthy
Other namesRajendran SriramaChandra Murthy, Rajendran S Murthy, Rajendran Sriramachandramurthy
Verified email at saunders.rit.edu - Homepage
Title
Cited by
Cited by
Year
Interact with me on my terms: A four segment Facebook engagement framework for marketers
MA Hodis, R Sriramachandramurthy, HC Sashittal
Journal of Marketing Management 31 (11-12), 1255-1284, 2015
1362015
Targeting college students on Facebook? How to stop wasting your money
HC Sashittal, R Sriramachandramurthy, M Hodis
Business Horizons 55 (5), 495-507, 2012
942012
Consumer engagement: the role of social currency in online reviews
M Kesgin, R Murthy
Service Industries Journal, 2019
682019
The prowess and pitfalls of Bayesian structural equation modeling: Important considerations for management research
WR Stromeyer, JW Miller, R Sriramachandramurthy, R DeMartino
Journal of Management 41 (2), 491-520, 2015
672015
Residents as destination advocates: the role of attraction familiarity on destination image
M Kesgin, R Murthy
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, 2018
482018
Entifying your brand among Twitter-using millennials
HC Sashittal, MA Hodis, R Sriramachandramurthy
Business Horizons 58 (3), 325–333, 2015
482015
Making memories: a consumer-based model of authenticity applied to living history sites
M Kesgin, B Taheri, RS Murthy, J Decker, MJ Gannon
International Journal of Contemporary Hospitality Management, 2021
362021
Spyware and adware: how do internet users defend themselves?
R Sriramachandramurthy, SK Balasubramanian, M Alexandra Hodis
American Journal of Business 24 (2), 41-52, 2009
282009
The Six Facets Model Of Technology Management: A Study In The Digital Business Industry
A Liao, CE Hull, R Sriramachandramurthy
International Journal of Innovation and Technology Management, 2013
272013
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
NK Malhotra
Springer, 2015
26*2015
Profiling food festivals by type, name and descriptive content: a population level study
M Kesgin, R Murthy, R Lagiewski
British Food Journal 124 (2), 530-549, 2022
222022
Is Your Brand a Living Entity?
HC Sashittal, MA Hodis, R Sriramachandramurthy
MIT Sloan Management Review 55 (3), 95-96, 2014
172014
Why is Apple Cool? An Examination of Brand Coolness and its Marketing Consequences
R Sriramachandramurthy, MA Hodis
American Marketing Association Summer Educators Conference, 2010
152010
Better angry than afraid: The case of post data breach emotions on customer engagement
JN Angelis, RS Murthy, T Beaulieu, JC Miller
IEEE Transactions on Engineering Management 71, 2593-2605, 2022
132022
Looking inside the black box of growth efforts in declining small firms: The role of growth factors, planning, and implementation
R DeMartino, R Sriramachandramurthy, JC Miller, JN Angelis
Entrepreneurial Growth: Individual, Firm, and Region, 265-296, 2015
112015
What's Cool? Examining Brand Coolness and It's Consequences
R Sriramachandramurthy
112009
R&D dynamic capabilities in a changing regulatory context
J Ettlie, O Muammer, R Murthy
IEEE Transactions on Engineering Management 70 (1), 98-111, 2021
82021
Entrepreneurial growth: Individual, firm, and region
JA Katz, AC Corbett, A McKelvie
Emerald Group Publishing, 2015
82015
Career Motivators And Dynamics Of Entrepreneurship In The Deaf Community
R Demartino, S Murthy, Rajendran S., Atkins
Journal of Developmental Entrepreneurship, 2023
62023
Blame Shifting, Shopping Intensity, and Revisit Likelihood in Data Breaches
JN Angelis, RS Murthy
2024 Portland International Conference on Management of Engineering and …, 2024
12024
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