| Interact with me on my terms: A four segment Facebook engagement framework for marketers MA Hodis, R Sriramachandramurthy, HC Sashittal Journal of Marketing Management 31 (11-12), 1255-1284, 2015 | 136 | 2015 |
| Targeting college students on Facebook? How to stop wasting your money HC Sashittal, R Sriramachandramurthy, M Hodis Business Horizons 55 (5), 495-507, 2012 | 94 | 2012 |
| Consumer engagement: the role of social currency in online reviews M Kesgin, R Murthy Service Industries Journal, 2019 | 68 | 2019 |
| The prowess and pitfalls of Bayesian structural equation modeling: Important considerations for management research WR Stromeyer, JW Miller, R Sriramachandramurthy, R DeMartino Journal of Management 41 (2), 491-520, 2015 | 67 | 2015 |
| Residents as destination advocates: the role of attraction familiarity on destination image M Kesgin, R Murthy JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, 2018 | 48 | 2018 |
| Entifying your brand among Twitter-using millennials HC Sashittal, MA Hodis, R Sriramachandramurthy Business Horizons 58 (3), 325–333, 2015 | 48 | 2015 |
| Making memories: a consumer-based model of authenticity applied to living history sites M Kesgin, B Taheri, RS Murthy, J Decker, MJ Gannon International Journal of Contemporary Hospitality Management, 2021 | 36 | 2021 |
| Spyware and adware: how do internet users defend themselves? R Sriramachandramurthy, SK Balasubramanian, M Alexandra Hodis American Journal of Business 24 (2), 41-52, 2009 | 28 | 2009 |
| The Six Facets Model Of Technology Management: A Study In The Digital Business Industry A Liao, CE Hull, R Sriramachandramurthy International Journal of Innovation and Technology Management, 2013 | 27 | 2013 |
| Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference NK Malhotra Springer, 2015 | 26* | 2015 |
| Profiling food festivals by type, name and descriptive content: a population level study M Kesgin, R Murthy, R Lagiewski British Food Journal 124 (2), 530-549, 2022 | 22 | 2022 |
| Is Your Brand a Living Entity? HC Sashittal, MA Hodis, R Sriramachandramurthy MIT Sloan Management Review 55 (3), 95-96, 2014 | 17 | 2014 |
| Why is Apple Cool? An Examination of Brand Coolness and its Marketing Consequences R Sriramachandramurthy, MA Hodis American Marketing Association Summer Educators Conference, 2010 | 15 | 2010 |
| Better angry than afraid: The case of post data breach emotions on customer engagement JN Angelis, RS Murthy, T Beaulieu, JC Miller IEEE Transactions on Engineering Management 71, 2593-2605, 2022 | 13 | 2022 |
| Looking inside the black box of growth efforts in declining small firms: The role of growth factors, planning, and implementation R DeMartino, R Sriramachandramurthy, JC Miller, JN Angelis Entrepreneurial Growth: Individual, Firm, and Region, 265-296, 2015 | 11 | 2015 |
| What's Cool? Examining Brand Coolness and It's Consequences R Sriramachandramurthy | 11 | 2009 |
| R&D dynamic capabilities in a changing regulatory context J Ettlie, O Muammer, R Murthy IEEE Transactions on Engineering Management 70 (1), 98-111, 2021 | 8 | 2021 |
| Entrepreneurial growth: Individual, firm, and region JA Katz, AC Corbett, A McKelvie Emerald Group Publishing, 2015 | 8 | 2015 |
| Career Motivators And Dynamics Of Entrepreneurship In The Deaf Community R Demartino, S Murthy, Rajendran S., Atkins Journal of Developmental Entrepreneurship, 2023 | 6 | 2023 |
| Blame Shifting, Shopping Intensity, and Revisit Likelihood in Data Breaches JN Angelis, RS Murthy 2024 Portland International Conference on Management of Engineering and …, 2024 | 1 | 2024 |
Monica A. HodisSt. John Fisher UniversityVerified email at sjfc.edu
