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Joseph Matthes
Joseph Matthes
Associate Professor of Marketing, Marquette University
Verified email at marquette.edu - Homepage
Title
Cited by
Cited by
Year
Interfacing and customer-facing: Sales and marketing selling centers
JS Johnson, JM Matthes, SB Friend
Industrial Marketing Management 77, 41-56, 2019
552019
Discriminant validity assessment in marketing research
JM Matthes, AD Ball
International Journal of Market Research 61 (2), 210-222, 2019
452019
Sales-to-marketing job transitions
JS Johnson, JM Matthes
Journal of Marketing 82 (4), 32-48, 2018
412018
Performance implications of marketing agreement, cooperation, and control in franchising
JM Matthes, A Saini, VK Dubey
Journal of Marketing Theory and Practice 29 (3), 387-408, 2021
132021
Consumer collecting identity and behaviors: underlying motivations and impact on life satisfaction
B Spaid, J Matthes
Journal of Consumer Marketing 38 (5), 552-564, 2021
82021
Impact of socioeconomic values collaboration on performance in franchising
VK Dubey, JM Matthes, A Saini
Journal of Business Research 162, 113877, 2023
52023
Drivers of Knowledge Sharing in Virtual Brand Communities: Self-Determination Perspective
JM Matthes, X Wang, J Lu, TT Ow
Journal of Organizational Computing and Electronic Commerce 35 (1), 51-71, 2025
42025
A conceptualization and empirical examination of the effects of marketing alignment on franchising relationships
JM Matthes
The University of Nebraska-Lincoln, 2014
2014
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Articles 1–8