| Market-focused strategic flexibility: Conceptual advances and an integrative model JL Johnson, RPW Lee, A Saini, B Grohmann Journal of the academy of marketing science 31 (1), 74-89, 2003 | 647 | 2003 |
| Governance mechanisms in business-to-business electronic markets R Grewal, A Chakravarty, A Saini Journal of Marketing 74 (4), 45-62, 2010 | 228 | 2010 |
| Organizational capabilities in e-commerce: An empirical investigation of e-brokerage service providers A Saini, JL Johnson Journal of the Academy of Marketing Science 33 (3), 360-375, 2005 | 200 | 2005 |
| Understanding consumer privacy: A review and future directions CD Lanier, A Saini Academy of Marketing Science Review 12 (2), 1-45, 2008 | 182 | 2008 |
| Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes MT Krush, RS Sohi, A Saini Journal of the Academy of Marketing Science 43 (1), 32-51, 2015 | 139 | 2015 |
| The role of a firm's strategic orientation dimensions in determining market orientation JL Johnson, KD Martin, A Saini Industrial marketing management 41 (4), 715-724, 2012 | 111 | 2012 |
| Putting market-facing technology to work: Organizational drivers of CRM performance A Saini, R Grewal, JL Johnson Marketing Letters 21 (4), 365-383, 2010 | 93 | 2010 |
| Marketing channels in foreign markets: control mechanisms and the moderating role of multinational corporation headquarters–subsidiary relationship R Grewal, A Kumar, G Mallapragada, A Saini Journal of marketing research 50 (3), 378-398, 2013 | 88 | 2013 |
| Purchasing ethics and inter-organizational buyer–supplier relational determinants: A conceptual framework A Saini Journal of Business Ethics 95 (3), 439-455, 2010 | 87 | 2010 |
| Strategic risk-taking propensity: The role of ethical climate and marketing output control A Saini, KD Martin Journal of Business Ethics 90 (4), 593-606, 2009 | 86 | 2009 |
| The effect of managerial cost prioritization on sales force turnover J Skiba, A Saini, SB Friend Journal of Business Research 69 (12), 5917-5924, 2016 | 47 | 2016 |
| Strategic culture and environmental dimensions as determinants of anomie in publicly-traded and privately-held firms JL Johnson, KD Martin, A Saini Business Ethics Quarterly 21 (3), 473-502, 2011 | 40 | 2011 |
| Marketing channel management by multinational corporations in foreign markets R Grewal, A Saini, A Kumar, FR Dwyer, R Dahlstrom Journal of Marketing 82 (4), 49-69, 2018 | 39 | 2018 |
| Anomie and the marketing function: The role of control mechanisms A Saini, M Krush Journal of Business Ethics 83 (4), 845-862, 2008 | 37 | 2008 |
| Ethical purchasing dissonance: Antecedents and coping behaviors T Reilly, A Saini, J Skiba Journal of Business Ethics 163 (3), 577-597, 2020 | 23 | 2020 |
| Performance implications of marketing agreement, cooperation, and control in franchising JM Matthes, A Saini, VK Dubey Journal of Marketing Theory and Practice 29 (3), 387-408, 2021 | 13 | 2021 |
| Sales manager cost control engagement: antecedents and performance implications J Skiba, A Saini, SB Friend Journal of Personal Selling & Sales Management 39 (2), 123-137, 2019 | 12 | 2019 |
| Organizational assimilation of technology for relationship marketing: The case of customer relationship management (CRM) A Saini Washington State University, 2003 | 12 | 2003 |
| Impact of buying groups on buyer–supplier relationships: Group–dyad interactions in business-to-business markets A Kumar, H Shi, J Skiba, A Saini, Z Lu Journal of Marketing Research 60 (6), 1197-1220, 2023 | 10 | 2023 |
| Performance in e-commerce: The role of responsive and proactive market orientations A Saini, J Johnson, R Grewal American Marketing Association. Conference Proceedings 13, 23, 2002 | 9 | 2002 |
