| How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches KM Miller, R Hofstetter, H Krohmer, ZJ Zhang Journal of Marketing Research 48 (1), 172-184, 2011 | 706 | 2011 |
| A De-Biased Direct Question Approach to Measuring Consumers' Willingness to Pay R Hofstetter, KM Miller, H Krohmer, ZJ Zhang International Journal of Research in Marketing, 2021 | 60 | 2021 |
| How do consumer characteristics affect the bias in measuring willingness to pay for innovative products? R Hofstetter, KM Miller, H Krohmer, ZJ Zhang Journal of Product Innovation Management 30 (5), 1042-1053, 2013 | 54 | 2013 |
| The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior KM Miller, J Schmitt, B Skiera arXiv preprint arXiv:2411.11589, 2024 | 53* | 2024 |
| How does the adoption of ad blockers affect news consumption? S Yan, KM Miller, B Skiera Journal of Marketing Research 59 (5), 1002-1018, 2022 | 49 | 2022 |
| The Impact of the General Data Protection Regulation (GDPR) on Online Tracking KM Miller, K Lukic, B Skiera International Journal of Research in Marketing, 2025 | 43* | 2025 |
| Economic consequences of online tracking restrictions: evidence from cookies KM Miller, B Skiera International Journal of Research in Marketing, 2023 | 41* | 2023 |
| Sophisticated consumers with inertia: Long-term implications from a large-scale field experiment KM Miller, NS Sahni, A Strulov-Shlain Available at SSRN 4065098, 2023 | 31 | 2023 |
| Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft R Hofstetter, K Miller Marketing Review St. Gallen 26 (5), 32-37, 2009 | 28 | 2009 |
| The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market B Skiera, KM Miller, Y Jin, L Kraft, R Laub, J Schmitt | 25 | 2022 |
| Precision pricing: measuring consumers' willingness to pay accurately KM Miller, R Hofstetter BoD–Books on Demand, 2009 | 22 | 2009 |
| Measuring consumers’ willingness to pay. Which method fits best KM Miller, R Hofstetter, H Krohmer, ZJ Zhang GfK Marketing Intelligence Review 4 (1), 42-49, 2012 | 20 | 2012 |
| The economic value of user tracking for publishers R Laub, KM Miller, B Skiera arXiv preprint arXiv:2303.10906, 2023 | 19 | 2023 |
| Methoden der Preisfindung auf B2B-Märkten M Klarmann, K Miller, R Hofstetter Preismanagement auf Business-to-Business Märkten. Preisstrategie …, 2011 | 19 | 2011 |
| Consumers' Perceived Privacy Violations in Online Advertising K Jerath, KM Miller arXiv preprint arXiv:2403.03612, 2024 | 16* | 2024 |
| Paying for privacy: Pay-or-tracking walls T Müller-Tribbensee, KM Miller, B Skiera arXiv preprint arXiv:2403.03610, 2024 | 13 | 2024 |
| Social ties and user generated content: Evidence from an online social network R Hofstetter, SK Shriver, H Nair, K Miller SSRN eLibrary 59 (6), 1425-1443, 2010 | 12 | 2010 |
| Ausgewählte Entscheidungsfelder des Preismanagements auf B2B-Märkten K Miller, H Krohmer Preismanagement auf B2B-Märkten, 105-126, 2011 | 11 | 2011 |
| The sources of researcher variation in economics N Huntington-Klein, CC Portner, I McCarthy National Bureau of Economic Research, 2025 | 10 | 2025 |
| How much ad viewability is enough? The effect of display ad viewability on advertising effectiveness C Uhl, NA Nabout, K Miller arXiv preprint arXiv:2008.12132, 2020 | 10 | 2020 |
Reto HofstetterProfessor of Marketing, University of St. GallenVerified email at unisg.ch
