| Revisiting consumption experience: A more humble but complete view of the concept A Carù, B Cova Marketing theory 3 (2), 267-286, 2003 | 2010 | 2003 |
| Tribal marketing: The tribalisation of society and its impact on the conduct of marketing B Cova, V Cova European journal of marketing 36 (5/6), 595-620, 2002 | 1938 | 2002 |
| Community and consumption: Towards a definition of the “linking value” of product or services B Cova European journal of marketing 31 (3/4), 297-316, 1997 | 1882 | 1997 |
| Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community” B Cova, S Pace European journal of marketing 40 (9/10), 1087-1105, 2006 | 1477 | 2006 |
| Working consumers: the next step in marketing theory? B Cova, D Dalli Marketing theory 9 (3), 315-339, 2009 | 1321 | 2009 |
| Consuming experiences: An introduction A Carù, B Cova Consuming experience, 3-16, 2013 | 918 | 2013 |
| Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007 | 840 | 2007 |
| Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors B Cova, R Salle Industrial marketing management 37 (3), 270-277, 2008 | 754 | 2008 |
| Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes B Cova, D Dalli, D Zwick Marketing theory 11 (3), 231-241, 2011 | 618 | 2011 |
| Servicescapes: From modern non-places to postmodern common places V Aubert-Gamet, B Cova Journal of business research 44 (1), 37-45, 1999 | 516 | 1999 |
| How to facilitate immersion in a consumption experience: Appropriation operations and service elements A Carù, B Cova Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006 | 452 | 2006 |
| Expériences de consommation et marketing expérientiel A Carù, B Cova Revue française de gestion 253 (8), 353-367, 2015 | 449 | 2015 |
| Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters B Cova, V Cova Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001 | 427 | 2001 |
| Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches B Cova, T White Journal of Marketing Management 26 (3-4), 256-270, 2010 | 421 | 2010 |
| Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs V Cova, B Cova Dunod, 2001 | 417 | 2001 |
| Selling pain to the saturated self R Scott, J Cayla, B Cova Journal of Consumer Research 44 (1), 22-43, 2017 | 406 | 2017 |
| The postmodern explained to managers: Implications for marketing B Cova Business Horizons 39 (6), 15-24, 1996 | 354 | 1996 |
| Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation A Carù, B Cova Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003 | 349 | 2003 |
| Project marketing: Beyond competitive bidding B Cova, PN Ghauri, R Salle HAL Post-Print, 2002 | 332 | 2002 |
| Co-creating the collective service experience A Carù, B Cova Journal of service Management 26 (2), 276-294, 2015 | 328 | 2015 |
Antonella CaruBocconi UniversityVerified email at unibocconi.it
