| Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007 | 1083* | 2007 |
| Understanding consumption: Contributions from a narrative perspective A Shankar, R Elliott, C Goulding Journal of marketing Management 17 (3-4), 429-453, 2001 | 541 | 2001 |
| Purifying practices: How consumers assemble romantic experiences of nature R Canniford, A Shankar Journal of Consumer Research 39 (5), 1051-1069, 2013 | 508 | 2013 |
| Consumer Empowerment: A Foucauldian Interpretation A Shankar, H Cherrier, R Canniford European Journal of Marketing 40 (9-10), 1013-1030, 2013 | 470* | 2013 |
| Working weeks, rave weekends: identity fragmentation and the emergence of new communities C Goulding, A Shankar, R Elliott Consumption, Markets and Culture 5 (4), 261-284, 2002 | 449 | 2002 |
| Learning to be tribal: facilitating the formation of consumer tribes C Goulding, A Shankar, R Canniford European Journal of Marketing 47 (5/6), 813-832, 2013 | 394 | 2013 |
| The consumerist turn in higher education: Policy aspirations and outcomes R Naidoo, A Shankar, E Veer Journal of marketing management 27 (11-12), 1142-1162, 2011 | 394 | 2011 |
| Technologies of sexiness: Theorizing women’s engagement in the sexualization of culture A Evans, S Riley, A Shankar Feminism & psychology 20 (1), 114-131, 2010 | 393 | 2010 |
| The marketplace management of illicit pleasure C Goulding, A Shankar, R Elliott, R Canniford Journal of Consumer Research 35 (5), 759-771, 2009 | 378 | 2009 |
| Identity, consumption and narratives of socialization A Shankar, R Elliott, JA Fitchett Marketing Theory 9 (1), 75-94, 2009 | 322 | 2009 |
| “It’s not easy living a sustainable lifestyle”: How greater knowledge leads to dilemmas, tensions and paralysis C Longo, A Shankar, P Nuttall Journal of Business Ethics 154 (3), 759-779, 2019 | 254 | 2019 |
| Critical marketing M Saren, P Maclaran, C Goulding, R Elliott, M Caterall Routledge, 2012 | 221* | 2012 |
| How do I see myself? A systematic review of identities in pro‐environmental behaviour research AM Udall, JIM De Groot, SB De Jong, A Shankar Journal of Consumer Behaviour 19 (2), 108-141, 2020 | 195 | 2020 |
| Club culture, neotribalism and ritualised behaviour C Goulding, A Shankar Annals of Tourism Research 38 (4), 1435-1453, 2011 | 169 | 2011 |
| The extended ‘chilling’effect of Facebook: The cold reality of ubiquitous social networking B Marder, A Joinson, A Shankar, D Houghton Computers in Human Behavior 60, 582-592, 2016 | 158 | 2016 |
| Lost in music? Subjective personal introspection and popular music consumption A Shankar Qualitative Market Research: An International Journal 3 (1), 27-37, 2000 | 156 | 2000 |
| Heaven knows I'm miserable now A Shankar, J Whittaker, JA Fitchett Marketing Theory 6 (4), 485-505, 2006 | 140 | 2006 |
| Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites B Marder, A Joinson, A Shankar, K Thirlaway Computers in Human Behavior 61, 56-62, 2016 | 132 | 2016 |
| Having, being and consumption A Shankar, JA Fitchett Journal of Marketing Management 18 (5-6), 501-516, 2002 | 130 | 2002 |
| Interpretive consumer research: two more contributions to theory and practice A Shankar, C Goulding Qualitative Market Research: An International Journal 4 (1), 7-16, 2001 | 126 | 2001 |
Robin CannifordUniversity of BathVerified email at bath.ac.uk
