| On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing WJ Reinartz, V Kumar Journal of marketing 64 (4), 17-35, 2000 | 2399 | 2000 |
| An analysis of written feedback on a PhD thesis V Kumar, E Stracke Teaching in Higher education 12 (4), 461-470, 2007 | 320 | 2007 |
| Impact of a late entrant on the diffusion of a new product/service TV Krishnan, FM Bass, V Kumar Journal of marketing research 37 (2), 269-278, 2000 | 291 | 2000 |
| Global, regional, and national prevalence of child and adolescent overweight and obesity, 1990–2021, with forecasts to 2050: a forecasting study for the Global Burden of … JA Kerr, GC Patton, KI Cini, YH Abate, N Abbas, AHA Abd Al Magied, ... The Lancet 405 (10481), 785-812, 2025 | 267 | 2025 |
| Creativity, age and gender as predictors of academic achievement among undergraduate students H Naderi, R Abdullah, HT Aizan, J Sharir, V Kumar Journal of American Science 5 (5), 101-112, 2009 | 217 | 2009 |
| Cross‐national diffusion research: what do we know and how certain are we? V Kumar, J Ganesh, R Echambadi Journal of Product Innovation Management: An International Publication of …, 1998 | 201 | 1998 |
| ‘Ignoring me is part of learning’: Supervisory feedback on doctoral writing S Carter, V Kumar Innovations in Education and Teaching International 54 (1), 68-75, 2017 | 182 | 2017 |
| Self-esteem, gender and academic achievement of undergraduate students H Naderi, R Abdullah, HT Aizan, J Sharir, V Kumar American Journal of Scientific Research 3 (1), 26-37, 2009 | 181 | 2009 |
| Relationship between creativity and academic achievement: A study of gender differences H Naderi, R Abdullah, HT Aizan, J Sharir, V Kumar Journal of American Science 6 (1), 181-190, 2010 | 152 | 2010 |
| Feedback and self‐regulated learning: Insights from supervisors’ and PhD examiners’ reports E Stracke, V Kumar Reflective practice 11 (1), 19-32, 2010 | 143 | 2010 |
| Postgraduate conception of research methodology: implications for learning and teaching B Daniel, V Kumar, N Omar International Journal of Research & Method in Education 41 (2), 220-236, 2018 | 118 | 2018 |
| Use and Non-Use of Humor in Academic ESL Classrooms. A Ziyaeemehr, V Kumar, MSF Abdullah English Language Teaching 4 (3), 111-119, 2011 | 109 | 2011 |
| Nanotechnology: a tool to enhance therapeutic values of natural plant products SK Yadav, A Kumari, V Kumar Trends in Medical Research 7 (2), 34-42, 2012 | 96 | 2012 |
| The use of humour in teaching and learning in higher education classrooms: Lecturers’ perspectives F Bakar, V Kumar Journal of English for Academic Purposes 40, 15-25, 2019 | 95 | 2019 |
| Examiners’ reports on theses: Feedback or assessment? V Kumar, E Stracke Journal of English for academic purposes 10 (4), 211-222, 2011 | 90 | 2011 |
| Peer facilitated writing groups: a programmatic approach to doctoral student writing V Kumar, C Aitchison Teaching in Higher Education 23 (3), 360-373, 2018 | 89 | 2018 |
| Theory of mind in bilingual and monolingual preschool children M Farhadian, R Abdullah, M Mansor, M Redzuan, N Gazanizadand, ... Journal of Psychology 1 (1), 39-46, 2010 | 87 | 2010 |
| Realising graduate attributes in the research degree: The role of peer support groups E Stracke, V Kumar Teaching in Higher Education 19 (6), 616-629, 2014 | 81 | 2014 |
| Excellence in doctoral supervision: An examination of authoritative sources across four countries in search of performance higher than competence A McCulloch, V Kumar, S van Schalkwyk, G Wisker Quality in Higher Education 22 (1), 64-77, 2016 | 46 | 2016 |
| Partnering with doctoral students in research supervision: Opportunities and challenges A Kaur, V Kumar, M Noman Higher Education Research & Development 41 (3), 789-803, 2022 | 43 | 2022 |