| Speaking of fashion: consumers' uses of fashion discourses and the appropriation of countervailing cultural meanings CJ Thompson, DL Haytko Journal of consumer research 24 (1), 15-42, 1997 | 1626 | 1997 |
| What drives college-age Generation Y consumers? SM Noble, DL Haytko, J Phillips Journal of business research 62 (6), 617-628, 2009 | 903 | 2009 |
| It’s all at the mall: exploring adolescent girls’ experiences DL Haytko, J Baker Journal of retailing 80 (1), 67-83, 2004 | 471 | 2004 |
| Green advertising and environmentally responsible consumer behaviors: Linkages examined DL Haytko, E Matulich Journal of management and marketing research 1, 2, 2008 | 367 | 2008 |
| Firm-to-firm and interpersonal relationships: Perspectives from advertising agency account managers DL Haytko Journal of the Academy of Marketing Science 32 (3), 312-328, 2004 | 300 | 2004 |
| Continuous improvement through teaching innovations: A requirement for today's learners E Matulich, R Papp, DL Haytko Marketing Education Review 18 (1), 1-7, 2008 | 169 | 2008 |
| Individualism and collectivism: Reconsidering old assumptions RS Parker, DL Haytko, CM Hermans Journal of International Business Research 8 (1), 127, 2009 | 125 | 2009 |
| Student Satisfaction in Web-Enhanced Learning Environments. CM Hermans, DL Haytko, B Mott-Stenerson Journal of instructional pedagogies 1, 2009 | 116 | 2009 |
| Examining the effectiveness of athlete celebrity endorser characteristics and product brand type: The endorser sexpertise continuum CS Simmers, D Damron-Martinez, DL Haytko Journal of Applied Sport Management 1 (1), 35, 2009 | 108 | 2009 |
| Social influence on green consumerism: Country and gender comparisons between China and the United States RA Clark, DL Haytko, CM Hermans, CS Simmers Journal of International Consumer Marketing 31 (3), 177-190, 2019 | 85 | 2019 |
| Ethnocentrism and its effect on the Chinese consumer: A threat to foreign goods? RS Parker, DL Haytko, CM Hermans Journal of Global Marketing 24 (1), 4-17, 2011 | 78 | 2011 |
| The mall as entertainment: Exploring teen girls’ total shopping experiences J Baker, D Haytko Journal of Shopping Center Research 7 (1), 29-58, 2000 | 77 | 2000 |
| Self-concept theory: applications in advertising GM Zinkhan*, DL Haytko, A Ward Journal of Marketing Communications 2 (1), 1-19, 1996 | 75 | 1996 |
| An offer you can’t refuse: consumer perceptions of sales pressure JJ Zboja, RA Clark, DL Haytko Journal of the Academy of Marketing Science 44 (6), 806-821, 2016 | 63 | 2016 |
| The perception of materialism in a global market: A comparison of younger Chinese and United States consumers RS Parker, D Haytko, C Hermans Journal of international business and cultural studies 3, 1, 2010 | 49 | 2010 |
| What's your preference? An exploratory examination of the effect of human vs ATM vs online interactions on overall consumer satisfaction with banking services DL Haytko, CS Simmers Management Research News 32 (4), 337-353, 2009 | 48 | 2009 |
| Traditional versus hybrid course delivery systems: A case study of undergraduate marketing planning courses DL Haytko Marketing Education Review 11 (3), 27-39, 2001 | 42 | 2001 |
| Overcoming apathy and classroom disconnect in marketing courses: Employing karaoke jeopardy as a content retention tool KJ Shanahan, CM Hermans, DL Haytko Marketing Education Review 16 (1), 85-90, 2006 | 38 | 2006 |
| The price is right: An experiential pricing concepts game DL Haytko Marketing Education Review 16 (2), 1-4, 2006 | 34 | 2006 |
| The performance construct in channels of distribution: a review and synthesis DL Haytko American Marketing Association,(Winter), 262-271, 1994 | 34 | 1994 |
Erika MatulichProfessor of Marketing, The University of TampaVerified email at ut.edu
