| Seeding strategies for viral marketing: an empirical comparison O Hinz, B Skiera, C Barrot, JU Becker Journal of Marketing 75 (6), 55-71, 2011 | 1117 | 2011 |
| The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention JU Becker, G Greve, S Albers International Journal of research in Marketing 26 (3), 207-215, 2009 | 542 | 2009 |
| The effect of social media interactions on customer relationship management O Maecker, C Barrot, JU Becker Business Research 9 (1), 133-155, 2016 | 180 | 2016 |
| The impact of pre-and post-launch publicity and advertising on new product sales AB Burmester, JU Becker, HJ van Heerde, M Clement International Journal of Research in Marketing 32 (4), 408-417, 2015 | 140* | 2015 |
| The role of mere closeness: How geographic proximity affects social influence J Meyners, C Barrot, JU Becker, J Goldenberg Journal of Marketing 81 (5), 49-66, 2017 | 106 | 2017 |
| Dynamics of illegal participation in peer-to-peer networks—Why do people illegally share media files? JU Becker, M Clement Journal of Media Economics 19 (1), 7-32, 2006 | 87 | 2006 |
| Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns N Van Quaquebeke, JU Becker, N Goretzki, C Barrot Journal of business ethics 156 (2), 357-376, 2019 | 78 | 2019 |
| The brand personality of nonprofit organizations and the influence of monetary incentives E Shehu, JU Becker, AC Langmaack, M Clement Journal of Business Ethics 138 (3), 589-600, 2016 | 63 | 2016 |
| Impact of proactive postsales service and cross-selling activities on customer churn and service calls JU Becker, M Spann, C Barrot Journal of Service Research 23 (1), 53-69, 2020 | 49 | 2020 |
| The impact of network size and financial incentives on adoption and participation in new online communities JU Becker, M Clement, U Schaedel Journal of Media Economics 23 (3), 165-179, 2010 | 49 | 2010 |
| Referral programs, customer value, and the relevance of dyadic characteristics G Armelini, C Barrot, JU Becker International Journal of Research in Marketing 32 (4), 449-452, 2015 | 48 | 2015 |
| Impact of service pricing on referral behaviour C Barrot, JU Becker, J Meyners European Journal of Marketing 47 (7), 3-3, 2013 | 45 | 2013 |
| Implications of minimum contract durations on customer retention JU Becker, M Spann, T Schulze Marketing Letters 26 (4), 579-592, 2015 | 44 | 2015 |
| Left Behind Expectations - How to Prevent CRM Implementations from Failing JU Becker, G Greve, S Albers GfK-Marketing Intelligence Review 2 (2), 2010 | 36 | 2010 |
| Positive customer churn: An application to online dating A Dechant, M Spann, JU Becker Journal of Service Research 22 (1), 90-100, 2019 | 32 | 2019 |
| The economic rationale of offering media files in peer-to-peer networks JU Becker, M Clement 37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004 | 31 | 2004 |
| File Sharing in Peer-to-Peer-Netzwerken JU Becker Wiesbaden: DUV, 2004 | 31 | 2004 |
| Messung von Zahlungsbereitschaften und ihr Einsatz fur die Preisbündelung. Eine anwendungsorientierte Darstellung am Beispiel digitaler TV-Programme. S Albers, JU Becker, M Clement, D Papies, H Schneider Marketing ZFP - Journal of Research and Management 29 (1), 7, 2007 | 30 | 2007 |
| The limits of analyzing service quality data in public transport JU Becker, S Albers Transportation 43 (5), 823-842, 2016 | 29 | 2016 |
| Reward-scrounging in customer referral programs J Meyners, C Barrot, JU Becker, AV Bodapati International Journal of Research in Marketing 34 (2), 382-398, 2017 | 28 | 2017 |
Christian BarrotKühne Logistics UniversityVerified email at klu.org
