| Business performance and dimensions of strategic orientation RE Morgan, CA Strong Journal of Business research 56 (3), 163-176, 2003 | 923 | 2003 |
| Features contributing to the growth of ethical consumerism‐a preliminary investigation C Strong Marketing Intelligence & Planning 14 (5), 5-13, 1996 | 572 | 1996 |
| Market orientation and dimensions of strategic orientation RE Morgan, CA Strong European journal of marketing 32 (11/12), 1051-1073, 1998 | 487 | 1998 |
| The problems of translating fair trade principles into consumer purchase behaviour C Strong Marketing intelligence & planning 15 (1), 32-37, 1997 | 280 | 1997 |
| Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism S Sreejesh, J Paul, C Strong, J Pius International Journal of Information Management 54, 102155, 2020 | 215 | 2020 |
| Temporal construal in advertising BAS Martin, J Gnoth, C Strong Journal of Advertising 38 (3), 5-20, 2009 | 194 | 2009 |
| The impact of environmental education on children’s knowledge and awareness of environmental concerns C Strong Marketing Intelligence & Planning 16 (6), 349-355, 1998 | 135 | 1998 |
| Product‐market positioning and prospector strategy: An analysis of strategic patterns from the resource‐based perspective RE Morgan, CA Strong, T McGuinness European Journal of Marketing 37 (10), 1409-1439, 2003 | 134 | 2003 |
| The drivers of customer orientation: an exploration of relational, human resource and procedural tactics CA Strong, LC Harris Journal of strategic marketing 12 (3), 183-204, 2004 | 119 | 2004 |
| Dark personalities and Bitcoin®: The influence of the Dark Tetrad on cryptocurrency attitude and buying intention BAS Martin, P Chrysochou, C Strong, D Wang, J Yao Personality and Individual Differences 188, 111453, 2022 | 87 | 2022 |
| Islamic marketing: A literature review and research agenda MAA Mamun, CA Strong, MAK Azad International Journal of Consumer Studies 45 (5), 964-984, 2021 | 79 | 2021 |
| What omnichannel really means? S Akter, TMT Hossain, C Strong Journal of Strategic Marketing 29 (7), 567-573, 2021 | 78 | 2021 |
| A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption C Jebarajakirthy, A Sivapalan, M Das, HI Maseeh, M Ashaduzzaman, ... European Journal of Marketing 58 (4), 1141-1174, 2024 | 65 | 2024 |
| The role of fair trade principles within sustainable development C Strong Sustainable Development 5 (1), 1-10, 1997 | 63 | 1997 |
| Examining the boundary conditions of customer citizenship behaviour: a focus on consumption ritual C Gilde, S Pace, SJ Pervan, C Strong Journal of strategic Marketing 19 (7), 619-631, 2011 | 60 | 2011 |
| A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis N Donthu, S Kumar, J Paul, D Pattnaik, C Strong Journal of Strategic Marketing 30 (3), 239-259, 2022 | 39 | 2022 |
| The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments BAS Martin, CA Strong Marketing Letters 27 (3), 473-485, 2016 | 39 | 2016 |
| How psychologically entitled shoppers respond to service recovery apologies B Martin, C Strong, P O’Connor European Journal of Marketing 52 (9/10), 2173-2190, 2018 | 38 | 2018 |
| The question we continue to ask: How do organisations define their mission? C Strong Journal of Marketing Practice: Applied Marketing Science 3 (4), 268-283, 1997 | 37 | 1997 |
| Irresponsible marketing and the need to support pro-sustainable production and consumption SJ Greenland, N Nguyen, C Strong Journal of Strategic Marketing, 1-5, 2023 | 29 | 2023 |
Robert E MorganCardiff UniversityVerified email at cardiff.ac.uk
