| Market-focused strategic flexibility: Conceptual advances and an integrative model JL Johnson, RPW Lee, A Saini, B Grohmann Journal of the academy of marketing science 31 (1), 74-89, 2003 | 647 | 2003 |
| Strategic responses to new technologies and their impact on firm performance RP Lee, R Grewal Journal of Marketing 68 (4), 157-171, 2004 | 500 | 2004 |
| Institutional open access at home and outward internationalization SL Sun, MW Peng, RP Lee, W Tan Journal of World Business 50 (1), 234-246, 2015 | 295 | 2015 |
| Systems collaboration and strategic collaboration: their impacts on supply chain responsiveness and market performance D Kim, RP Lee Decision Sciences 41 (4), 955-981, 2010 | 293 | 2010 |
| The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market Y Wei, S Samiee, RP Lee Journal of the Academy of Marketing Science 42 (1), 49-70, 2014 | 282 | 2014 |
| The impact of innovative culture on individual employees: The moderating role of market information sharing Y Wei, H O'Neill, RP Lee, N Zhou Journal of Product Innovation Management 30 (5), 1027-1041, 2013 | 199 | 2013 |
| Methodology in cross-cultural consumer research: A review and critical assessment LYM Sin, GWH Cheung, R Lee Journal of International Consumer Marketing 11 (4), 75-96, 1999 | 190 | 1999 |
| The Immediate Impact of New Product Introductions on Stock Price: The Role of Firm Resources and Size* RP Lee, Q Chen Journal of Product Innovation Management 26 (1), 97-107, 2009 | 184 | 2009 |
| Is product imitation good for firm performance? An examination of product imitation types and contingency factors RP Lee, KZ Zhou Journal of international marketing 20 (3), 1-16, 2012 | 178 | 2012 |
| Zapping Behavior during Commercial Breaks A Tse, R Lee Journal of Advertising Research 41 (3), 25-30, 2001 | 176 | 2001 |
| Knowledge transfer between multinational corporations’ headquarters and their subsidiaries: Influences on and implications for new product outcomes RP Lee, Q Chen, D Kim, JL Johnson Journal of International Marketing 16 (2), 1-31, 2008 | 157 | 2008 |
| Extending the environment–strategy–performance framework: The roles of multinational corporation network strength, market responsiveness, and product innovation RP Lee Journal of International Marketing 18 (4), 58-73, 2010 | 155 | 2010 |
| Enhancing innovation through international joint venture portfolios: From the emerging firm perspective SL Sun, RP Lee Journal of International Marketing 21 (3), 1-21, 2013 | 122 | 2013 |
| Information use and new product outcomes: The contingent role of strategy type AV Citrin, RP Lee, J McCullough Journal of Product Innovation Management 24 (3), 259-273, 2007 | 121 | 2007 |
| Linking customer resources to firm success: The role of marketing program implementation RP Lee, G Naylor, Q Chen Journal of Business Research 64 (4), 394-400, 2011 | 115 | 2011 |
| The impact of network and environmental factors on service innovativeness RP Lee, GO Ginn, G Naylor Journal of Services Marketing 23 (6), 397-406, 2009 | 110 | 2009 |
| Host environmental uncertainty and equity-based entry mode dilemma: The role of market linking capability CH Tseng, RP Lee International Business Review 19 (4), 407-418, 2010 | 103 | 2010 |
| Does it pay to be innovation and imitation oriented? An examination of the antecedents and consequences of innovation and imitation orientations RP Lee, X Tang Journal of Product Innovation Management 35 (1), 11-26, 2018 | 96 | 2018 |
| Can knowledge transfer within MNCs hurt subsidiary performance? The role of subsidiary entrepreneurial culture and capabilities J Li, RP Lee Journal of World Business 50 (4), 663-673, 2015 | 95 | 2015 |
| Implications of service processes outsourcing on firm value RP Lee, D Kim Industrial Marketing Management 39 (5), 853-861, 2010 | 91 | 2010 |
Qimei ChenProfessor of Marketing, University of HawaiiVerified email at hawaii.edu
