| Online consumer review: Word-of-mouth as a new element of marketing communication mix Y Chen, J Xie Management science 54 (3), 477-491, 2008 | 3225 | 2008 |
| Online social interactions: A natural experiment on word of mouth versus observational learning Y Chen, Q Wang, J Xie Journal of Marketing Research 48 (2), 238-254, 2011 | 1202 | 2011 |
| Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency Y Wu, K Zhang, J Xie Management Science 66 (7), 3095-3112, 2020 | 668 | 2020 |
| Electronic tickets, smart cards, and online prepayments: When and how to advance sell J Xie, SM Shugan Marketing Science 20 (3), 219-243, 2001 | 608 | 2001 |
| Third-party product review and firm marketing strategy Y Chen, J Xie Marketing science 24 (2), 218-240, 2005 | 601 | 2005 |
| Effects of social and temporal distance on consumers' responses to peer recommendations M Zhao, J Xie Journal of Marketing Research 48 (3), 486-496, 2011 | 500 | 2011 |
| Antecedents and consequences of marketing managers’ conflict-handling behaviors XM Song, J Xie, B Dyer Journal of marketing 64 (1), 50-66, 2000 | 462 | 2000 |
| Group buying: A new mechanism for selling through social interactions X Jing, J Xie Management science 57 (8), 1354-1372, 2011 | 431 | 2011 |
| The impact of cross‐functional joint involvement across product development stages: an exploratory study XM Song, RJ Thieme, J Xie Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1998 | 423 | 1998 |
| Interfunctional conflict, conflict resolution styles, and new product success: A four-culture comparison J Xie, XM Song, A Stringfellow Management science 44 (12-part-2), S192-S206, 1998 | 379 | 1998 |
| Advance pricing of services and other implications of separating purchase and consumption SM Shugan, J Xie Journal of Service Research 2 (3), 227-239, 2000 | 336 | 2000 |
| Probabilistic goods: A creative way of selling products and services S Fay, J Xie Marketing Science 27 (4), 674-690, 2008 | 330 | 2008 |
| Price competition and compatibility in the presence of positive demand externalities J Xie, M Sirbu Management science 41 (5), 909-926, 1995 | 245 | 1995 |
| Does innovativeness moderate the relationship between cross-functional integration and product performance? M Song, J Xie Journal of international marketing 8 (4), 61-89, 2000 | 240 | 2000 |
| Product strategy for innovators in markets with network effects B Sun, J Xie, HH Cao Marketing Science 23 (2), 243-254, 2004 | 210 | 2004 |
| Failure to complete cross-border M&As:“to” vs.“from” emerging markets C Zhou, J Xie, Q Wang Journal of International Business Studies 47 (9), 1077-1105, 2016 | 207 | 2016 |
| Cross-market network effect with asymmetric customer loyalty: Implications for competitive advantage Y Chen, J Xie Marketing Science 26 (1), 52-66, 2007 | 206 | 2007 |
| Antecedents and consequences of goal incongruity on new product development in five countries: A marketing view J Xie, M Song, A Stringfellow Journal of Product Innovation Management 20 (3), 233-250, 2003 | 202 | 2003 |
| The economics of buyer uncertainty: Advance selling vs. probabilistic selling S Fay, J Xie Marketing Science 29 (6), 1040-1057, 2010 | 173 | 2010 |
| Should ad spending increase or decrease before a recall announcement? The marketing–finance interface in product-harm crisis management H Gao, J Xie, Q Wang, KC Wilbur Journal of Marketing 79 (5), 80-99, 2015 | 172 | 2015 |
Yubo Chen (陈煜波）Coca-Cola Chair Professor, School of Economics and Management, Tsinghua UniversityVerified email at sem.tsinghua.edu.cn
