Esen Bulut
Co-founder
Esen studied finance and economics at Boston College and held management roles in finance and marketing before co-founding Ruul. Fortune named her one of its 40 under 40.
LinkedInRuul started with a freelancer who was tired of chasing late payments.
Today freelancers in 190 countries use Ruul to invoice clients, without a company of their own.
Read the storyI 2016
The invoice that didn't get paid
Ruul started in Istanbul in late 2016. Mert Bulut was a freelancer who kept waiting on late payments, and he asked his sister Esen, then a finance director at a large holding company, to help him fix it.
- Late 2016 Project officially kicked off under incubation.
II 2017-2018
Global Invoicing
The founders called the idea Global Invoicing, and it was simple: a freelancer should be able to invoice a company abroad and get paid quickly, without setting up a company first. The first version launched in Türkiye, and Ruul opened to freelancers worldwide soon after.
- June 2017 Incorporated in Tallinn, Estonia with a global vision.
- November 2017 Launched the beta version in the Turkish market.
- September 2018 Made the product available for global markets.
III 2019-2020
The world went remote
The pandemic changed how the world works, and Ruul grew with it: more companies hired freelancers across borders, and more freelancers needed a simple way to invoice them.
- people on Ruul's team by August 2020
- 5 → 40
- December 2019 User base expanded to over 100 countries.
- March 2020 Experienced hyper-growth during pandemic.
IV 2022-2023
Rimuut becomes Ruul
Ruul was first called Rimuut, a nod to remote work, and took its current name after the pandemic. If you knew us as Rimuut, it's the same company.
- September 2022 Brand renamed from Rimuut to Ruul.
- March 2023 HQ relocated to Sweden, becoming multinational.
V 2023-2024
Getting paid sooner
Later we added Early Pay and Crypto Payout, so freelancers could get paid sooner and in the currency they prefer.
- December 2023 Introduced Early Pay feature for freelancers.
- January 2024 Launched Crypto Payout in partnership with Binance.
Today
One agreement, clients anywhere
You sign one agreement with Ruul. When you finish work for a client, Ruul invoices them under its own name, collects the payment and pays you.
- countries where freelancers use Ruul
- 190
- currencies to get paid in
- 140+
Trusted by the people it pays.
240,000+
freelancers paid through Ruul
$1.18bn
processed in total
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“To be able to invoice without a company is really a gamechanger for freelancers.”
Ciprian Rusu Romania · Dec 2024
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“Helpful service & fast results”
Robert United Kingdom · Aug 2024
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“Great for international invoices”
Verified customer Peru · Sep 2026
Selected reviews from Trustpilot. Read all reviews
Trusted by teams at the UN, McKinsey, Toyota, Klarna and MIT
Featured organization logos include United Nations, McKinsey, Toyota, Sotheby's, Klarna, Chanel, KPMG, and MIT.
The people behind Ruul
Mert Bulut
Co-founder
Mert studied Management Engineering (BSc) and Programming (MSc) and worked as a freelancer before co-founding Ruul at 27. Fortune named him one of its 40 under 40.
LinkedIn
Umut Guncan
CTO
Umut studied electronic engineering and has more than 15 years of experience in the industry. He has led tech and product teams at companies including Getir.
LinkedInWhere Ruul is registered
Ruul runs through four registered companies, in the US, Sweden, Estonia and Türkiye.
United States
Ruul Inc.
2093 Philadelphia Pike #6889,Claymont, DE 19703 USA
+1 302 319-9901EIN: 92-0948520
Sweden
Ruul Holding Company AB
Hjälmaregatan 3 201 23Malmö Sweden
Estonia
Ruul OÜ
Parda tn 6, 10151Tallinn, Estonia
+372 712 33 53VAT ID: EE102009640
Türkiye
Ruul Bilişim Danışmanlık A.Ş.
Maslak Mah. AOS 55. Sk. 42 Maslak A Blok No: 2/25Sarıyer Istanbul Turkiye
V.D: 7352041474, Maslak
Questions
Questions about Ruul
Beta Ruul AI can make mistakes. Check the articles it links.
Questions
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Yes. Ruul has worked with freelancers since 2017, and its companies are registered in the US, Sweden, Estonia and Türkiye. You sign one agreement with Ruul, Ruul invoices your client under its own name, and you get paid once your client pays.
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Ruul takes 5% of each paid invoice. There's no setup cost and no monthly fee.
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Esen Bulut and Mert Bulut, in Istanbul in late 2016. Mert was a freelancer who kept waiting on late payments, and his sister Esen, then a finance director, helped him fix it.
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In four countries: Ruul Inc. in Delaware, US; Ruul Holding Company AB in Malmö, Sweden; Ruul OÜ in Tallinn, Estonia; and Ruul Bilişim Danışmanlık A.Ş. in Istanbul, Türkiye.
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Yes. Rimuut became Ruul in September 2022. It's the same company.
Tired of chasing late payments too?
No setup cost · No monthly fees