Claudia Andrade

Unpopular opinion: "Scale what’s working" is terrible advice for 7-figure DTC brands. When a guru tells you to double down on your winning ads, they are missing a massive blind spot. Without unified data, you don’t actually know what’s working. Here is what is usually happening under the hood: Meta claims the conversion. Google takes the credit. Shopify shows a completely different payout. You aren't scaling a winning strategy. You are just feeding platform algorithms that grade their own homework. When you unify fragmented Shopify, Operations, Meta, and Google Ads data, the illusion disappears. You finally see what is actually making you money and what is just draining your cash flow. Stop scaling blind. Fix your attribution first. 📊 Founders: How often do your Meta/Google dashboards actually match your real Shopify payouts? Let’s talk in the comments. P.S. Tired of guessing which ads are actually driving profit? DM me "AUDIT" and let’s uncover where your data is lying to you.

2

🚨 DTC Brands 🚨 Before Black Friday / Cyber Monday: take a quick look at how your site is directing traffic down your funnel. Now is the time to make sure you're not wasting your ad spend.

1

2 commentaren

5 most common Black Friday ad mistakes (and how to avoid them) Every year, brands spend weeks polishing creatives, testing offers, and prepping budgets – only to lose money on the simplest mistakes. Here’s what we see most often during Black Friday (and what top-performing brands do differently). 1. Launching too late Most brands turn on ads mid-November. By then, CPMs skyrocket. 💡 What to do instead: Start testing in late October. Run soft “teaser” campaigns to build audiences and collect data. When the sale starts, Meta already knows who’s ready to buy. 2. One-size-fits-all offers “20% off everything” sounds simple, but it kills urgency. 💡 What to do instead: Segment your offer. Reward VIPs with early access or extra perks. For example, one of our D2C clients gave loyal customers a 1-hour head start – CTR grew by 32%. 3. Poor landing page experience Fast ad, slow site – you’ve just burned your budget. 💡 What to do instead: Optimize speed, simplify checkout, and match the ad promise. If your ad says “Shop the bestsellers,” don’t send traffic to a generic homepage. 4. Neglecting post-purchase flows Black Friday is a goldmine for retention – if you use it right. 💡 What to do instead: Automate follow-up emails with bundle offers or loyalty invites. A brand we work with turned 18% of BFCM buyers into repeat customers within 60 days. 5. No plan for ad fatigue Everyone’s feed is flooded with black backgrounds and red tags. 💡 What to do instead: Prepare 3–4 creative versions per audience. Rotate daily. Test lifestyle shots or UGC instead of traditional “sale” graphics – they often cut CPMs by 20–30%. This year, competition will be brutal, but small tactical shifts can double your return. How early did you start prepping your BFCM campaigns?

20

Stop wasting money on ads that don't convert. Here's what actually moves the needle: • Test multiple audience segments • Use negative keywords religiously • Analyse your conversion paths • Adjust bids based on performance • Track beyond last-click attribution Most businesses get the basics wrong. What's your biggest ad challenge right now? #AdOptimisation #PaidAds #ROIBoost #MarketingStrategy #CampaignManagement PS: We are helping you adopt the new trends enabling AI into your Social Media, content creations & UGC video ads.

1

1 commentaar

New in GA4: hostname filters, only a few years late 🥲 No more staging and spam traffic polluting your reports. 👇 #GA4 finally added a clean way to exclude traffic by hostname. The UA-style filter was gone for years, so most people built a workaround in #GTM or just lived with messy numbers. Now they built it in. You filter by hostname directly in the admin settings. A few things you can finally clean up: → Staging and dev sites inflating sessions and conversions → Ghost spam hitting your Measurement ID from hostnames that aren't yours → Or use it to separate subdomain traffic per property How to set it up: 1. Go to Admin > Data Settings > Data Filters 2. Click Create Filter and pick "Traffic from the specified hostname" 3. Choose Include only and add your valid domains 4. Leave it on Testing first, then switch to Active Two things worth knowing: - It's not retroactive. It only filters data going forward - Run it in Testing before activating. A mistake drop real traffic. One catch: if you run an App + Web setup, #Firebase data has no hostname, so this won't help there. Happy analysing ✌️

28

2 commentaren

Personal PPC experiments that gave us a lot of insights, that we later implemented on our client's websites Short story: We were sending good traffic to the wrong page. Long Story: For months I blamed the ads. Wrong keywords, wrong bids. Then I read the numbers. 2,816 clicks, 39 leads. The page converted at 1.38%. But those leads closed at 30.77%, better than any other channel we run. So the targeting worked. We were losing people that ads had already won. Most landing pages are just the homepage with a different headline. I see it in almost every ad account we audit: • search ad answering one question, pointed at a homepage that lists ten services • landing page nobody has edited since launch day • team that can't change the page without a dev ticket, so they change the ad instead Two questions decide where traffic should land. What did the ad promise? Whatever they searched for belongs at the top of the page. A homepage can't do that, it's written for everyone at once. !!!Brand searches are the exception. __ If an edit needs a ticket or a review cycle, you don't have a landing page. You have a brochure with a form on it. > So default to a dedicated page, built around the one promise the ad made. > Homepage only when someone typed your name. We spent months optimizing the half of the funnel we were allowed to edit. Open your highest-spending ad group and click it like a stranger. Does the page answer what the ad promised? Share in the comments, your experience with PPC and is it still working?

10

The PPC Salary Survey 2026 is out. Agency vs. in-house (EU): The gap is interesting. At the 3–5 year mark, in-house clearly pays better (€46k vs. €30k median). But the picture flips at 6–9 years as agency comes in higher (€56k vs. €51k), and again at 10–15 years (€55k vs. €65k average, though medians are closer). The sample sizes get small at the extremes, so take with a grain of salt, but the pattern suggests agency can reward you more once you're senior. 5-year trend (EU overall): The 3–5 year band has actually dropped this year from €42k in 2025 back down to €37.2k. The mid-senior band (6–9 yrs) has slowly recovered from a dip in 2023 and is now at €56k. The 10–15 year band is the clearest growth story, up from €50k in 2024 to €65.6k now. Germany vs. Netherlands: Germany has notably stronger medians at the 10–15 year level (€84k vs. €57.6k), but the Netherlands overtakes at 6–9 years (€77.9k vs. €65k). For your own positioning at 10–15 years in Berlin, the German benchmark is encouraging, the Berlin data shows a €73k median at that level specifically. UK: In-house pays significantly more once you're mid-senior (£80k median at 10–15 yrs vs. £49.8k agency). The London premium is real — £60k median at 6–9 years vs. £48k outside London. Check if you're paid your fair market value 👉 https://lnkd.in/dZrzEPUH #ppc #googleads #ppcsalarysurvey

100

16 commentaren