WO2025231492A1

WO2025231492A1 - Distributed vehicle advertising method and system

Info

Publication number: WO2025231492A1
Application number: PCT/US2025/030479
Authority: WO
Inventors: Dharmesh Shah
Original assignee: Individual
Current assignee: Individual
Priority date: 2024-05-02
Filing date: 2025-05-22
Publication date: 2025-11-06
Anticipated expiration: 2026-11-02

Abstract

A mobile advertising system having an advertiser module, wherein the advertiser module can be adapted to receive image or video-based advertising content from a first user. The mobile advertising system can also include a bidding module, wherein the bidding module can be adapted to receive one or more bids in connection with the advertising content. In addition, the mobile advertising system can include an agent module, wherein the agent module can be adapted to receive one or more vehicle data from a second user. Further, the mobile advertising system can include a vehicle display module, wherein the vehicle display module can be adapted to display the advertising content of the first user via one or more display screens secured to one or more vehicles of the second user for external viewing by observers.

Description

TITLE

DISTRIBUTED VEHICLE ADVERTISING METHOD AND SYSTEM

INVENTOR

Dharmesh Shah

BACKGROUND

[0001] This section is intended to introduce the reader to aspects of art that may be related to various aspects of the present disclosure described herein, which are described and/or claimed below. This discussion is believed to be helpful in providing the reader with background information to facilitate a better understanding of the various aspects of the present disclosure described herein. Accordingly, it should be understood that these statements are to be read in this light, and not as admissions of prior art.

[0002] For an advertiser, it is important to have its message visible as much as possible and at various locations. Currently, most advertisements are static displays that are shown via billboards alongside a freeway or street or secured to some other type of structure. However, such conventional displays severely limit the visibility of the advertisements and can only be viewed by persons driving pass those displays. In addition, since they are effectively fixed to a particular location, they further limit the advertisement’s effectiveness to a particular geographic location and not pre- sented to a wider audience. More importantly, advertisers cannot designate (nor bid on) when and how their ads will be displayed on such static displays, such as during rush hour traffic or at 1:00 am on a weekday. Further, even when advertisements are displayed on moving vehicles (such as wrapped vehicles), then those advertisements are also static in nature and cannot be dynamically altered or modified based on the location of the vehicle or the vehicle’s travel path. Moreover, many people are looking for ways to generate additional income, such as ride sharing and/or taxi drivers, and the conventional static advertisement model does not allow such drivers the flexibility to decide when and where such ads will be displayed on their vehicles, among other shortfalls.

[0003] Hence, what is needed is a simple and automated network system and method that allows advertisers, drivers, and consumers to register with a network platform which provides advertisers the ability to customize and configure ads to be dynamically displayed via distributed display screens secured to vehicles, for drivers to generate additional income for displaying such ads, including the ability to configure when and how such ads will be displayed, and to further have consumers/observ- ers of the ads to be incentivized to seek, view, and save such ads.

BRIEF SUMMARY

[0004] A simple and automated distributed vehicle advertising system and method is disclosed that allows advertisers, drivers, and consumers to register with a network platform which provides advertisers the ability to customize and configure ads to be dynamically displayed via distributed display screens secured to vehicles, for drivers to generate additional income for displaying such ads, including the ability to configure when and how such ads will be displayed, and to further have consumers/observ- ers of the ads to be incentivized to seek, view, and save such ads, among other advantages will be described within the disclosure.

[0005] In one non-limiting exemplary embodiment, a mobile advertising system is disclosed. The mobile advertising system can include an advertiser module, wherein the advertiser module is adapted to receive image or video-based advertising content from a first user. Further, a bidding module may also be provided, wherein the bidding module can be adapted to receive one or more bids in connection with the advertising content. In addition, the mobile advertising system can include an agent module, wherein the agent module can be adapted to receive one or more vehicle data from a second user. Also, the mobile advertising system can include a vehicle display module, wherein the vehicle display module can be adapted to display the advertising content of the first user via one or more display screens secured to one or more vehicles of the second user. The mobile advertising system and method of the disclosure described herein provides an improved efficient computing network system that streamlines management, tracking, and delivery of advertisements, requiring minimal network and computing system resources, hardware, and components, and further minimizing associated costs, among other advantages and technical improvements.

[0006] Further, a user module can also be provided, wherein the user module is adapted to receive the advertising content to be displayed to a third user independent of the first user and second user.

[0007] Here, the user module may include a capturing module, wherein the capturing module is adapted to save one or more advertising content within a pre-defined radius of the vehicle display module.

[0008] In addition, the advertiser module can include an advertisement creation module adapted to generate an advertisement for the vehicle display module. Further [0009] Also, wherein the advertiser module may include an advertisement analysis module for monitoring a performance of the advertising content of the first user.

[0010] Moreover, the bidding module may be adapted to receive a selection from the first user for the one or more display screens or the one or more vehicles of the second user.

[0011] Further, the user module may be adapted to categorize the saved advertising content based on one or more categories.

[0012] Also, the one or more display screens can include one or more cameras secured thereto and adapted to retrieve video or images for observation of environmental surroundings. [0013] In addition, the user module may be adapted to display one or more promotions, coupons, or offers associated with the advertising content.

[0014] Also, the vehicle display module may be adapted to turn on or off the display screen based on the location of the second user.

[0015] Further, the agent module may include an analysis or payments module adapted to display the second user’s earnings.

[0016] Moreover, the display screen may include a semi-transparent hght emitting diode (LED) panel.

[0017] Also, the one or more display screens may be mounted behind a rear window of the one or more vehicles. [0018] In addition, the one or more display screens may include at least three panels mounted to a top of the one or more vehicles.

[0019] Further, the mobile advertising system may include an artificial intelligence or machine learning module in communication with at least one of: the advertiser module, bidding module, agent module, or vehicle display module. [0020] Also, the one or more display screens can include a gaming operation adapted to allow a user to play games via gestures tracked by one or more cameras secured to the one or more display screens.

[0021] In another non -limiting exemplary embodiment, a mobile advertising system is disclosed that can include an advertiser module, wherein the advertiser module can be adapted to receive image or video-based advertisements from a first user. In addition, a bidding module, wherein the bidding module can be adapted to receive one or more bids in connection with the advertising content. In addition, the mobile advertising system can include a driver module, wherein the driver module can be adapted to receive information from a second user, wherein the information is comprised of at least one of: vehicle type information, driving schedule, home location, and travel routes. Further, the mobile advertising system can include a display module, wherein the display screen module can be in communication with a controller adapted to display the advertising content of the first user via one or more display screens associated with the second user.

[0022] The above summary is not intended to describe each and every disclosed embodiment or every implementation of the disclosure. The Description that follows more particularly exemplifies the various illustrative embodiments.

BRIEF DESCRIPTION OF THE DRAWINGS

[0023] The following description should be read with reference to the drawings, in which like elements in different drawings are numbered in like fashion. The drawings, which are not necessarily to scale, depict selected embodiments and are not intended to limit the scope of the disclosure. The disclosure may be more completely understood in consideration of the following detailed description of various embodiments in connection with the accompanying drawings, in which:

[0024] FIG. 1 illustrates a diagram for a general network architecture for the disclosure described herein, according to one or more non-limiting exemplary embodiments.

[0025] FIG. 2 illustrates a block diagram and process flow chart for various modules of the disclosure described herein, according to one or more non-limiting exemplary embodiments.

[0026] FIG. 3 illustrates another block diagram and process flow chart for various modules and servers of the disclosure described herein, according to one or more nonlimiting exemplary embodiments.

[0027] FIG. 4 illustrates a block diagram and process flow chart for an advertiser module and process flow chart of the disclosure described herein, according to one or more non-limiting exemplary embodiments.

[0028] FIG. 5 illustrates a block diagram and process flow chart for an agent module and application of the disclosure described herein.

[0029] FIG. 6 illustrates a block diagram and process flow chart for a device manager module of the disclosure described herein, according to one or more non-hmiting exemplary embodiments.

[0030] FIG. 7 illustrates a block diagram and process flow chart for a bidding process of an auction module of the disclosure described herein, according to one or more non-hmiting exemplary embodiments.

[0031] FIG. 8 illustrates a block diagram for a user experience module and application of the disclosure described herein, according to one or more non-limiting exemplary embodiment.

[0032] FIG. 9 illustrates a block diagram and process flow for a vehicle display module of the disclosure described herein, according to one or more non-limiting exemplary embodiments.

[0033] FIG. 10A illustrates a partial front view for a display screen of the disclosure described herein, according to one non-hmiting exemplary embodiment.

[0034] FIG. 10B illustrates a cross-sectional side view of a controller and a cross- sectional side view of a power supply for the display screen of FIG. 10A, according to one non-limiting exemplary embodiment.

[0035] FIG. 10C illustrates a top view of a controller and power unit for the display screen of FIG. 10A, according to one non-limiting exemplary embodiment. [0036] FIG. 10D illustrates a perspective rear view photograph for the display screen of FIG. 10, illustrating its semi-transparent capability from its rear, according to one non-limiting exemplary embodiment.

[0037] FIG. 10E illustrates a perspective front view photograph for the display screen of FIG. 10, illustrating the front displayed graphic on its panel, according to one non-limiting exemplary embodiment.

[0038] FIG. 11 A illustrates a front view of another display screen of the disclosure described herein, according to one non-limiting exemplary embodiment.

[0039] FIG. 1 IB illustrates an exploded view of the display screen of FIG. 11A, according to one non-limiting exemplary embodiment.

DETAILED DESCRIPTION

[0040] In the Brief Summary of the present disclosure above and in the Detailed Description of the disclosure described herein, and the claims below, and in the accompanying drawings, reference is made to particular features (including method steps) of the disclosure described herein. It is to be understood that the disclosure of the disclosure described herein in this specification includes all possible combinations of such particular features. For example, where a particular feature is disclosed in the context of a particular aspect or embodiment of the disclosure described herein, or a particular claim, that feature can also be used, to the extent possible, in combination with and/or in the context of other particular aspects and embodiments of the disclosure described herein, and in the disclosure described herein generally.

[0041] The embodiments set forth below represent the necessary information to enable those skilled in the art to practice the disclosure described herein and illustrate the best mode of practicing the disclosure described herein. In addition, the disclosure described herein does not require that all the advantageous features and all the advantages need to be incorporated into every embodiment of the disclosure described herein.

[0042] In one implementation of the disclosure described herein, a display page may include information residing in the computing device’s memory, which may be transmitted from the computing device over a network to a central database center and vice versa. The information may be stored in memory at each of the computing device, a data storage resided at the edge of the network, or on the servers at the central database centers. A computing device or mobile device may receive non-transitory computer readable media, which may contain instructions, logic, data, or code that may be stored in persistent or temporary memory of the mobile device, or may somehow affect or initiate action by a mobile device. Similarly, one or more servers may communicate with one or more mobile devices across a network, and may transmit computer files residing in memory. The network, for example, can include the Internet, wireless communication network, or any other network for connecting one or more mobile devices to one or more servers.

[0043] Any discussion of a computing or mobile device may also apply to any type of networked device, including but not limited to mobile devices and phones such as cellular phones (e.g., an iPhone®, Android®, or any “smart phone”), a personal computer, iPad®, server computer, or laptop computer; personal digital assistants (PDAs); a roaming device, such as a network-connected roaming device; a wireless device such as a wireless email device or other device capable of communicating wireless with a computer network; or any other type of network device that may communicate over a network and handle electronic transactions. Any discussion of any mobile device mentioned may also apply to other devices, such as devices including Bluetooth®, near -field communication (NFC), infrared (IR), and Wi-Fi functionality, among others. [0044] Phrases and terms similar to “software”, “application”, “app”, and “firmware” may include any non-transitory computer readable medium storing thereon a program, which when executed by a computer, causes the computer to perform a method, function, or control operation. [0045] Phrases and terms similar to “incentive” or “promotion” may include one or more coupons, rewards, discounts, cash, credit, goods, gifts, prices, services, experiences, offers, or the like.

[0046] Phrases and terms similar "network" may include one or more data finks that enable the transport of electronic data between computer systems and/or mod- ules. When information is transferred or provided over a network or another communications connection (either hardwired, wireless, or a combination of hardwired or wireless) to a computer, the computer uses that connection as a computer-readable medium. Thus, by way of example, and not limitation, computer-readable media can also comprise a network or data links which can be used to carry or store desired program code means in the form of computer-executable instructions or data structures and which can be accessed by a general purpose or special purpose computer. [0047] Phrases and terms similar to “portal” or “terminal” may include an intranet page, internet page, locally residing software or application, mobile device graphical user interface, or digital presentation for a user. The portal may also be any graphical user interface for accessing various modules, features, options, and/or attributes of the disclosure described herein. For example, the portal can be a web page accessed with a web browser, mobile device application, or any application or software residing on a computing device.

[0048] FIG. 1 illustrates one non-limiting embodiment of a general network archi- tecture for the distributed vehicle advertising (hereinafter “DVA”) method and system of the disclosure described herein. Referring to FIG. 1, users 110 may each include one or more advertising display screen modules of the disclosure described herein that can communicate bi-directionally, such as via user terminals A, B, C, D, and E, with application servers or central servers 100 of the disclosure described herein. Here, users 110 may be any type of user, agent, driver, or any “driverless” driver computing system, among others, that can operate a vehicle having one or more advertising display screen modules of the disclosure described herein installed, mounted, or secured thereto the vehicle. The terminals or portals of users 110 can be associated with various vehicles, display screen modules, mobile device, computing devices, applications, and the like. Users 120 can include various operations, application development members, or support agents of the DVA method and system for developing, integrating, monitoring databases/systems, managing operations, man- aging/monitoring front end applications, systems and services of the DVA method and system, and network traffic, among others, including assisting and providing support services to users 110, 130, 140, and 150.

[0049] Admin terminal I dashboard users 130 may be any type of user with access privileges for accessing a dashboard or management portal of the present disclosure described herein, wherein the dashboard portal can provide various user tools, GUI information, advertisement campaigns/strategies, advertisement bidding/auction tools, maps, open/closed/pending support tickets, graphs, historical data, reporting tools, payment portal, and customer support options, among others. Users 130 may any type of user, advertiser, agent, customer, or the like. It is contemplated within the scope of the present disclosure described herein that any of users 110, 120, and 150 may also access the admin terminal / dashboard 130 of the present disclosure described herein.

[0050] Still referring to FIG. 1, central servers 100 of the present disclosure de- scribed herein can be in further bi-directional communication with database / third party servers 140, which may also include users. Here, servers 140 can include various third-party advertising platforms, databases, and servers integrated with the DVA method and system of the disclosure described herein, among others. In addition, servers 140 can include servers and databases for captured, collected, or aggregated data, such as current, real-time, and past historical data associated with the DVA method and system, which may be stored thereon and retrieved therefrom for analysis, artificial intelligence (Al) processing, neural network models, machine learning, predictions, and simulations by central servers 100.

[0051] Still referring to FIG. 1, central servers 100 of the disclosure described herein can also be in bi-directional communication with user and customer terminals 150.

Here, users 150 can include any type of user, customer/consumer, advertisement observer, client, or member of the DVA method and system, such as for capturing/saving and viewing various types of advertising, receiving promotional offers from advertisers and vendors, and the like. However, it is contemplated within the scope of the present disclosure described herein that the DVA method and system of the present disclosure described herein can include any type of general network architecture.

[0052] FIG. 2 illustrates a block diagram and process flow chart for various modules of the DVA method and system of the disclosure described herein, according to one non-limiting exemplary embodiment. As used herein, any of modules 200-1100 may also be referred to herein as terminals, portals, or applications. In addition, an advertisement or advertisements may also be referred to herein as an “ad” or “ads,” respectively. Here, advertisement module 200 can be in communication with various third party (or in-house) servers for managing, implementing, and providing back-end support for various advertisements to be implemented via the DVA method and system.

Here, any of modules 800-840 may be hosted and operated on the DVA method and system’s central servers or on third party servers and be integrated with the DVA method and system such as via an Application Programming Interface (API). Here, advertising inventory and sales module 800 can provide an inventory of various types of available ads, including pricing and sales of such ads. In addition, module 800 may also be in communication with an advertisement creation module 810 for allowing users to create any type of ad to be displayed via the display screens of the disclosure described herein. In addition, module 800 may also be in communication and send information to a self-service direct advertisements module 820 (which can be managed by the customer directly via a portal), in further communication with a programmable advertisements module 830 for pre-defined and programmed ad placement, and a customer billing module 840 for billing and processing payments, among others.

[0053] Still referring to FIG. 2, module 200 may also be in communication with an advertiser module 300, an auction and bidding module 500, an agent module and application 400, and a device manage module 600. Further, module 400 can also be in communication with a payments module 422 and a vehicle display module 900, wherein module 900 can include one or more display screens of the disclosure described herein. In addition, module 600 may also be in communication with a user experience module and application 700, or alternatively, module 700 may also be in direct communication with module 200. Here, modules 200-900 will be described later in more detail within the disclosure described herein.

[0054] FIG. 3 illustrates another block diagram and process flow chart for the various modules of the DVA method and system of the disclosure described herein. As shown, advertisement module 200 can be in communication with an advertisement server 230, which can include third party servers having modules 800-840 as previously discussed here, a customer billing module 220 (which may also be part of module 840) and any ads for display on the screens of the DVA system. Further, advertisement management module 200 may also communicate via a production server 210 (such as further via an API) with any one or more of modules 300, 400, 600, 700, 1000, and 1100. For example, production server 210 can implement, serve, and transmit the created and generated ads from module 200, server 230, or modules 800-830 to any of modules 300, 400, 600, 700, 1000, and 1100. Similarly, any of modules 300, 400, 600, 700, 1000, and 1100 may, via the production server 210, be in communication with module 200, module 220, server 230, or modules 800-830 for creating, managing, implementing, and/or paying for ads. In addition, production server 210 may also operate as a gateway server that can operate as a gate between various networks and devices of the DVA method and system.

[0055] FIG. 4 illustrates a block diagram and process flow chart for the advertiser module 300 of the DVA method and system of the disclosure described herein, according to one non-limiting exemplary embodiment. Here, the process can begin at portal or step 302, wherein a user (such as an advertiser) can login to the DVA network system via their user credentials, such as a name and password. Alternatively, at portal or step 304, the user may register with the DVA network system by creating a profile, setting preferences, and providing a login username/password. Next, once logged in, the user may be presented with a main menu 306 or dashboard portal. Here, the user can access and select various menu and sub-menu options and modules, such as an instructions and how-to information module 308 for viewing and reading various types of instructional material on how to create, manage, and implement ads within the DVA system of the disclosure described herein. In addition, a features module 310 can display various features (including custom/special features) available to the user of the DVA system, wherein such features can be limited to a particular subscription plan for that particular user (e.g., access locked to certain other features/functionality not paid for or part of the user’s subscription/pricing plan). In addition, the user can also select an ad plan and pricing module 312 in order to view various types of advertising plans, pricing, and subscription models, among others, including placing an order. Further, the user may also select a customer and client list 314 for viewing a list of customers, consumers, members, or clients of the DVA system who may be potential target audiences for viewing ads. In addition, the user may also be able to search and/or filter the customers list 314 based on various demographics, locations, and other data, in order to locate a particular target audience for the advertiser’s ads. In addition, a frequency asked questions (FAQ) module 316 and help/customer support module 318 may also be provided in order to assist the user with any aspect of the DVA system, including telephone, text message, or text/audio/video chat features.

[0056] Still referring to FIG. 4, from the main menu 306, a user may also access and select the user’s profile information module 320 for viewing, modifying, and managing various profile information, such as usernames, passwords, and preferences. Further, the user may also access and select a plan renewal and pricing module 322 to view various pricing models and/or subscription plans for renewal purposes, among others, including placing an order. Further, from the main menu 306, the user can also access and select a statistics and analytics module 324 in order to view the user’s ad performance, impressions, retention rates, purchases made via the ads, coupons/incen- tives/promotions redeemed via the ads, target audience data, driver/agent and vehicle information, display screen information, and historical data, among others. In addition, an ad status module 326 can provide the current status of various ads, such as whether they are currently active and being displayed, pending review/approval, or declined, among others.

[0057] Still referring to FIG. 4, a plan and pricing status module 327 can also provide the current pricing plan that the user is on, and whether billing information is up to date or view promotional pricing features. Further, a billing history module 328 can provide the user with bilhng histories. From the main menu 306, the user may also access and select a various ad management and configuration modules and components. For example, an ad management and creation module 330 allows the user to manage and view all of its current, pending, or prior ads within the DVA network system. In addition, the user has the option to create its ads via module 330, such as via an interactive GUI portal where the user can configure and designate the images (including creating and uploading custom designs), video, and/or text to be displayed, and further send the created ads for approval by the DVA system of the disclosure described herein.

[0058] Still referring to FIG. 4, as a further customization of a created ad, a display screen locations selection module 332 can allow the user the option to select the geographic locations, states, cities, municipalities, streets, or addresses, among others, that the user would like for its ads to be displayed via the DVA method and system of the disclosure described herein. Also, the user may access and select a bidding module 334 to allow the user to place bids via an auction process on when, where, frequency, number of impressions, etc. that the user’s ads will be displayed, such as described in more detail with respect to FIG. 7. Here, the user has the option to cus- tomize its bid depending on the user’s objective, budget, and target audience. In addition, the DVA system may recommend bids based on the user’s foregoing objective and strategy.

[0059] Still referring to FIG. 4, the user can also check the status of the approval process of its created and submitted ad, such as via an approval status module 336. In some embodiments, in the event that a user’s ad is not approved, then the DVA system may present various recommendations to the user for making changes to its ad in order to improve its chances of approval. Further, a payments module 338 can allow the user to pay for its advertising campaign, such as via one-time payment, recurring payments, or the like.

[0060] FIG. 5 illustrates a block diagram and process flow chart for the agent module and application 400 of the DVA method and system of the disclosure described herein, according to one non-hmiting exemplary embodiment. Here, the process can begin at portal or step 402, wherein a user (such as am agent/driver operating a vehicle having one or more of the advertisement display screens of the DVA system) can login to the DVA network system via their user credentials, such as using a username and password. Alternatively, at portal or step 404, the user may register with the DVA network system by creating a profile, setting preferences, and providing a login username/p ass word, such as via account creation module 406. Per module 406, the agent can submit an application for approval to use the DVA network system, which can include providing information about the user’s type of vehicle (e.g., year, model, make, mileage, condition), driver’s license, insurance, driving schedule, the user’s preferred geographic locations where it can drive the vehicle, preferred routes/desti- nations, and where the vehicle is parked, among other factors, and the application for approval. Here, the system can also check and verify the user/agent’s driver’s license and insurance coverage (such as rejecting an application that does not meet certain coverages) and/or provide background checks, among others. The user may also check the status of its application via the application status module 408.

[0061] Still referring to FIG. 5, once logged in, the user may be presented with a main menu 410 or dashboard portal. Here, the user can access and select various menu 410 and sub-menu options and modules, such as a statistics and analytics module 412. Here, module 412 can allow the user to view its prior travel paths/routes (including time spent on those routes, including more frequented routes, etc.), desti- nations/stop areas, locations, how long ads were displayed, miles driven, revenue/money/points earned or credit earned from the display of the ads, ad impressions, how many consumers/users saved the ads, among others. In addition, module 414 can allow the user to aggregate and accumulate the foregoing statistical/metrics data, such as for further processing (e.g., AI/ML analysis) or downloading/export- ing/emailing. In addition, from the main menu 410, the user can select an account information module 416 that allows the user to manage its account, preferences, and the like. From module 416, the user can view all of the vehicles associated with its account, and also the ability to add/remove/select one or more vehicles to be associated with its account via module 418. Here, the user may be able to designate various preferences (such as preferred locations/scheduling) for one vehicle and designate other preferences for another vehicle. In some embodiments, one display screen mod- ule/panel can be assigned to one vehicle, or in the alternative, one display screen module/panel can be used by any one or more registered vehicles associated with the user/agent.

[0062] Still referring to FIG. 5, the user may also select a support and help module 420 that can allow the user to view various help options or access any chat feature (e.g., text, voice, video). Further, the user can access and select a payments module 422 that can allow the user to view the funds and/or payments receive d/earned with respect to the displayed ads on the user’s vehicle. Further, in some embodiments, module 422 may also allow the user to see projected or potential earnings that the user could receive if its driving schedule (time/day/frequency) and/or the user’s routes/locations were modified (including time spent on those routes/locations). Via module 422, the user may also provide various banking and/or financial information, such as direct depositing into the user’s account of its earnings. In addition, the system may also recommend to the user various changes its preferences, locations, or driving routes in order to increase the user’s earnings, among others. Alternatively, the user may indicate that it desires to achieve a certain amount of earnings per week/month, and the DVA system can provide its recommendations with respect to locations, routes, and driving schedules, among others.

[0063] Still referring to FIG. 5, a display status settings module 424 can further allow the user to view the status of the display screen and further provide the ability for the user turn on/off the display screen or place it in standby (such as the user taking a break, not driving the vehicle, or any other inactivity by the user, among others), or the DVA system automatically turning on/off the display screen or placing it in standby mode (such as in a scenario where there is no activity/movement for a pre-defined period of time). Also, ads that are approved to be shown on the display screens associated with the user can also be shown via module 426. Further, via module 426, the user may also have the option to prevent certain ads from being displayed on its associated display screen of its vehicle, such as certain companies, politics, or messages that the user does not approve of (e.g., a user may elect to not have certain political ads displayed). Further, a referrals module 428 can allow the user to refer other users, agents, or drivers to use the DVA system and method. In addition, the user may be able to view/track all other users who were previously referred to by the user, such as for viewing certain incentives/promotions earned for each referral. Further, the user can select a knowledge base module 430 that allows the user to review a knowledge base of instructions, how-to information, a user forum community, and

FAQ.

[0064] FIG. 6 illustrates one non-limiting exemplary embodiment for a device manager module 600. Generally, the device manager module 600 is configured to manage all devices, including mobile devices, vehicles (such as via the vehicle’s infotainment system), computing devices, and the display screen modules, among others, of the disclosure described herein. Here, module 600 can either be operating on the back- end (such as via servers) and/or be viewed and accessed via a portal or GUI, including its various modules. For example, a module 602 can determine which (and how many) devices are connected to (or disconnected from) the DVA network system of the disclosure described herein, including any devices that may be blocked or blacklisted form using the DVA network system. In addition, via module 602, the onhne count 604 and offline count 606 of the various devices can be viewed. In addition, module 600 may also keep track of the average miles or distance traveled by each device (such as the display screen modules associated with a user/vehicle) via module 608, in addition to how many users (via their DVA associated applications/devices) crossed paths or viewed the display screens. Further, module 600 may also allow a user to view devices connected to the DVA network system to be sorted by their location. Further, module 600 may track in real-time the locations of each device (such as each display screen) via GPS and further allow a user to view the tracking of such device(s) in real-time time on a graphical map, among other features.

[0065] Still referring to FIG. 6, module 600 can also track the number of ads dis- played within a defined period of time via module 612 per each device (such as the display screens). For example, the user may be able to view the number of ads dis- played for a given month or within a defined time, such as during rush hour (e.g., 3pm- 7pm), among other variations. In addition, module 600 can provide various type of reporting tools to a user (e.g., advertiser, agent/driver, etc.) regarding historical, statistical, or analytical data, among others. It is contemplated within the scope of the present disclosure described herein that the device manager module can be a locally residing application on a user’s device (such as module 700), centrally operated application via servers, or operating as a back-end service for other modules and applications, among others. [0066] FIG. 7 illustrates one non-limiting exemplary embodiment for a bidding process via the auction module 500 of the DVA method and system of the disclosure described herein. Generally, the auction module 500 allows a user (e.g., advertiser) to bid on advertising space for one or more display screens, locations, routes, user/agents/drivers, and/or vehicles of the DVA network system. Here, the bid minimums can be dynamically determined in real-time based on how many other user’s (e.g., advertiser’s) are bidding for the same or similar advertising space for the display screen modules on drivers/agents’ vehicles, among others. In one embodiment, the process can begin at step 502, where a user (e.g. advertiser) can view various locations and routes that one or more display screens (on a vehicle) travels. In one embodiment, such locations and routes can be viewed on an interactive GUI map, including time spent on those routes or locations. Alternatively, the user may designate or define or designate an area on a map (or via coordinate, zip codes, regions, city, state, etc.) the geographic areas, routes, or locations that it is interested in having its ads displayed and during what times of the day, among others.

[0067] Still referring to FIG. 7, at step 504, the system can then receive a selection from the user of the identified or desired one or more display screens (or users/drivers associated with those display screens) that can display the user’s designated ads, including during certain times of the day. Once the display screens are selected, then at step 506, the system can also receive a selection from the user of one or more locations, routes, dates, times of day, duration, number of ad slides, and the number of display screens, among other options/preferences, that can display the user’s designated ads. In addition, the user may also be able to input the number of impressions it intends to achieve or set as a goal, or a projected number of user (e.g., consumer) saves it intends to achieve for the displayed ads via the user experience module and application of the DVA system, which will be described later in the disclosure. Specifically, at step 508, the user can designate a minimum (or a maximum) number of ad slides, such as how many times an ad is displayed on a screen within a given period of time (e.g., 10-slides for every 20-minute block) in addition to a minimum number of days (or any amount of time) that the user desires the ad to be displayed via the one or more selected display screens.

[0068] Still referring to FIG .7, at step 510, the DVA system can display all of the current bidders for a selected location, route, user/driver/agent, time of day/duration, or display screen, among others. In addition, at step 512, the system can also display the minim um/maximum days as bid on for such other bidders, or in the alternative, allow the user to modify its minimum and maximum days for which to show its ads. Further, at step 514, the system can display the minimum bid required to have one or more of the user’s ads displayed via the DVA network system. In addition, at step 516, the system can also provide real-time updates of current bids for advertising space for a particular display screen and/or location. In addition, the user may also have the option to have the DVA system generate an automated bid based on the user’s target audience, criteria, and preferences. Next, at step 518, the system can receive a manually entered bid or auto generated bid from the user. Here, depending on the user’s bid, the system can at step 520 provide various options, recommenda- tions, or suggestions to increase the user’s odds of having its bid approved/accepted by the system, or in the alternative, have its ads displayed per the user’s criteria. As an example, the user may need to accept a higher number of slides, more days for the ads to be displayed, select certain locations/schedules, modify its ad frequency/dura- tion/time of day, and/or increase its bid offer, among others.

[0069] Still referring to FIG. 7, once the user’s bid offer is received, then at step 522, the user’s bid is sent to the DVA system approval process for approval and/or acceptance. In one embodiment, the bid approval process may be an automated system that can accept/decline the user’s bid based on various selection criteria, including but not limited to, the type of ad(s) the user is wanting displayed (including the graphics, text, message, etc.), the dimensions/sizing of the ad(s), the locations/routes or the display screens selected that may or may not be suitable for the user’s ad (e.g., adult content that would be displayed at or near a children’s toy store), the minimum and maximum days designated by the user for the ad(s), duration/schedule, time of day, the number of shdes for the ad(s), the status (and type) of the user’s subscrip- tion/pricing plan, and the minimum and maximum bids designated for the user’s ad(s), which can be further evaluated against bids from other advertisers. Alternatively, a human operator/agent may manually approve/disapprove the user’s one or more ads. Specifically, at step 524, if the ad(s) and/or bid for the ad(s) is approved, then the process will proceed to step 526 where the user’s one or more ads will be displayed on the display screens of the DVA network system per the user’s criteria, and the user will be subsequently charged/billed for the ad placement. Alternatively, if the user’s ad(s) and/or bid is not approved, then the process can proceed back to step

502, or any of the other steps 504-522.

[0070] FIG. 8 illustrates one non-limiting exemplary embodiment for a user experience module and application 700. Generally, the user experience module can include an application or software locally residing on a user’s (e.g., consumer/observer of the displayed ads) computing or mobile device that allows the user to have to capture, save, manage, and view various ads, including receiving various incentives, promotions, and/or awards from advertisers and/or the DVA network system. As an example, such an application may be downloaded and installed on the user’s mobile device via the Apple® App Store or Google® Play store, among others. Alternatively, module 700 may also be a web-hosted (e.g. SaaS) application that can be accessed via the internet on a user device portal. Here, the process can begin at portal or step 702, wherein a user (such as a consumer/observer of the displayed ads) can login to the DVA network system via their user credentials, such as a name and password. Alternatively, at portal or step 704, the user may register with the DVA network system by creating a profile, setting preferences, and providing a login username/password. Next, once logged in, the user may be presented with a main menu 706 or dashboard portal. Here, the user can access and select various menu and sub-menu options and modules, such as a user and devices settings/preferences module 708, wherein the user can enter and modify various user settings, such as being notified of promotions only from certain categories of goods or services (or companies), among other preferences. In addition, from module 708, the user can also turn location tracking on/off for their device, or set certain preferences/criteria with respect to location tracking, such as only turning on location tracking once the application determines that the user is driving/riding in a vehicle or is in motion, and/or turning on location tracking if the user is located within a geographic area, route, or location.

[0071] Still referring to FIG. 8, module 700 can also have multiple GUI tabs or finks to various screens, such as a daily, weekly, or monthly summary of ads, in additional to a repository for multiple saved ads. For example, a daily screen/feed module 712 and a weekly screen/feed module 714 can be accessed by the user in order to view certain (or all ads) that were in a user’s route or location for that day/week/month, or alternatively or in addition to, the ads that were recorded/captured via the user’s mobile device (such as using the mobile device’s camera) and module 700 and saved by the user. For example, referring to module 716, it is contemplated within the scope of the present disclosure described herein that the user may also create various cate- gories for each saved ad, such as categories for plumbing/electrical repair, restau- rants/bars, hotels, consumer products, politics, local events, and the like, and further save captured ads into the defined categories; or alternatively, the DVA system may automatically categorize ads into their respective category depending on the captured ad, such as via AI/ML analysis of the ad, message, graphics, and text, among others. In addition, at module 718, one or more advertisers may send various promotions, offers, and/or incentives to the user of module 700. In one embodiment, the DVA system can automatically track and notify an advertiser that a user (e.g., consumer) has captured and saved one of the advertiser’s ads and further report that to the advertiser, including sending various types of demographics, purchase history, location of the ad or user, etc. about the user/consumer to that particular advertiser. In turn, the advertiser may send, via module 700, certain promotions/offers/coupons to the user based on that user’s preferences, demographics, location, and/or purchase history. Next, the user/consumer can be notified of such promotions and further access them via the promotions module 718 to be redeemed online or at a retail establishment associated with the advertiser, product, manufacturer, or service provider. Here, such information regarding each captured ad (and the location of the ad where the user captured it, including GPS coordinates) can be saved and logged onto a repository or database of the DVA system to be retrieved from via any of modules 200-1100.

[0072] Still referring to FIG. 8 and further referring back to the capturing process of an ad, the ad capture module 726 can operate in the background to automatically capture and save ads to the user’s mobile device (via the application). Specifically, the capture module 726 can use the geo-locations of the user’s mobile device along with the geo-location of one or more display screens (or agents/drivers) of the DVA system, and to further determine if a user mobile device is within a pre-defined proximity, radius (such as 100 ft), geo-location, geo-zone, or geo-fence of the one or more display screens showing one or more ads, and then automatically save those one or more ads (or a coupon/promotion associated with those ads) to the user mobile device via the mobile application of the DVA system. In some embodiments, the DVA system may save the actual displayed version of an ad on a display screen on a vehicle, or in the alternative, save a shortened form of an ad or just some information such as name, telephone, address, email, website, etc. for the advertiser. In some embodiments, an advertiser has the option to create, configure, or designate how its ads will be saved on to a user’s mobile device application, including defining a geo-location or proximity of the user to the ad. Here, the user can then view these captured and saved ads via the application, such as via modules 712-718. In addition, in some embodiments, the user (or the DVA system) may configure the application to automatically delete any captured or saved ads after a specified or defined time period from the date of capture and/or save, such as after 7-days. Further, the application also provides the options to the user to manually delete any captured/saved ads or even manually enter/save information related to an ad, such as notes, comments, etc.

[0073] Still referring to FIG. 8, in another embodiment, the user can select the capture ad module 726 via the GUI of the application, which will initiate the camera of the user’s mobile device. In this embodiment, from the application, the user can immediately capture an ad shown on the display screens of the DVA system and observed by the user via the camera of the user’s device and module 726 of the application, in which the captured image (or video) of the ad will be saved onto the application (or sent to a database), and then manually (or automatically) categorized.

[0074] Still referring to FIG. 8, from the main menu 700, the user can also search for various ads that the user may have crossed paths with and/or saved/captured onto the application. For example, a search module 720 allows the user to search for ads in various categories, such as via keywords or voice commands/prompts. In addition, via module 722, the user may also be able to search for and locate ads within a particular location or route. For example, the user may be able to view a graphical map and then select (or highlight) an area or input a route/street/location that the user may have been on a given date and time (or a range of date/time), and the application will provide the user a list of ads that were displayed within that selected geographic location or route for that given date and time (or within the date/time range). In addition, via module 724, the user may save any ads found via the search function or designate certain ads as “favorites.” In other embodiments, the user may set certain preferences of ads (or ads in certain categories) that it wishes to only capture/save, and the application may notify (such as via sound or vibration) the user when a particular ad on a display screen is about to cross paths with the user or is within the vicinity (or within a pre-defined radius) of the user, such that the application can automatically capture the ad via the display screen module connected to the network as it crosses paths with the user (or within a defined geo-zoned or geo-location), or in other embodiments, the user can be ready to capture the ad via the camera of its mobile device.

[0075] FIG. 9 illustrates one non-limiting exemplary embodiment for a vehicle display module and process flow. Here, module 900 can include a multimedia player 902 for playing various types of advertising media on the display screens of the disclosure described herein, such as displays 2000 and 3000. Here, such media can include, text, 2D graphics, 3D graphics, holographic images/video, images, video, GIF’s, art, photos, pictures, and sound/audio. In particular, the display screens of the disclosure described herein can include one or more speakers for emitting audio in conjunction with one or more graphical ads. Further, player 902 may also be in communication with advertisement server 906 of the DVA network system, which can send the advertising data and content to the multimedia player 902, or in the alternative, player 902 can retrieve such data from server 906. In addition, player 902 may also be in communication with multimedia database systems 906 for storing and retrieving advertisements, scheduling information, or any other related content. Here, the player 902 can be an application that resides on and executes locally on a display screen, such as a controller/computing device associated with the display screen, or in the alternative, player 902 may operate remotely on a server and wirelessly communicate with displays 2000 and 3000 via a network 908 (e.g., Wi-Fi, 4G/5G cellular network, Bluetooth, etc.).

[0076] Referring to FIG. 9, the display screens of the disclosure described herein can incorporate any type of size, dimension, or configuration. For example, a display 2000 may have a tetrahedron configuration with display screens/panels on each of its three sides 2010, 2020, and 2030. In such a configuration, display 2000 may be mounted on the top of a vehicle such that displayed ads can be viewed at any angle by an external observer. In addition, multimedia player 902 may display the same ad on each panel 2010, 2020, and 2030 of display 2000, or in the alternative, each panel 2010, 2020, and 2030 of display 200 may display a different ad. However, it is contemplated within the scope of the present disclosure described herein that display 2000 may have any configuration, such as pyramid, rectangular, square, or any three- dimensional geometric configuration. In other embodiments, a display screen 3000 (such as a flat screen) may be mounted inside the vehicle and behind the rear window of a vehicle, such that the displayed ad on the front panel 3010 of display 3000 can be viewed and seen by a consumer/observer who is generally behind or driving behind the vehicle (e.g., such as sitting in traffic). In other embodiments, screen 3000 can be mounted to any other window of a vehicle, such as driver/passenger side windows, or even a portion of the front shield window. In particular, in some embodiments, which will be discussed later, display 3000 can be semi-transparent such that it does not completely block a window view, similar to that of a vehicle window shade, and may be of any size or shape. [0077] Still referring to FIG. 9, display 3000 can include a mounting and tilting mechanism that allows it to be mounted to any region or window of a vehicle and to further allow the display to tilt or rotate to any direction to provide the most effective angle for viewing from the outside. In addition, any of displays 2000 or 3000 can include one or more cameras or camera sensors for detecting and capturing any motion, people, vehicle, objects, video, images and the like from the display screen to be stored and sent to central servers for reporting/analysis. The foregoing camera sensors may also include LiDAR sensors or any distance/range/object detection sensors. In addition, a traffic sensor may also be incorporated into any of the foregoing display screens. As an example, the traffic sensor can detect whether there is any activity behind the vehicle, such as other cars within a defined distance (e.g., 100 ft), which can then send a signal to a controller to control operation of the media player 902, such as turning off ad displays if no vehicles are detected within 100 feet for a predefined period of time. Here, the foregoing functionality allows advertiser’s to maximize the effectiveness of their ads by not being charged for certain locations/times of day where there will be little to no visibility of their ads, thereby improving the overall efficiency of the network and ad management system.

[0078] Still referring to FIG. 9, in addition, any of the foregoing display screens may also include a parked location sensor, which can detect if the vehicle is parked and to modify how and when ads are displayed, such as turning off ads if the vehicle is parked at the user/driver’s home address, further improving efficiency. In the alter- native, player 902 may run certain ads depending on where the vehicle is parked, such as displaying alcoholic spirits and food related ads if the vehicle is parked at or near a sports stadium for a football game, among other variations. In addition, any of the foregoing display screens may also include various modes of operation, such as a video display mode, gaming mode, and animated screen mode. As an example, video display mode can play certain video content of a defined duration (which may or may not be an advertisement), an animated screen mode for displaying animated ads, and a gaming mode that allows consumers/observers to interact with the display and play a game. As an example, if the vehicle is parked at a particular location, the display screens may be in game mode and play various trivia related games, or in the alternative, the camera of the display screen may track user motion and gestures in order to play an interactive game that follows the motions (or hand/finger movements and gestures) of a user, such as moving/altering pieces in an interactive game of Tetris, among others.

[0079] Still referring to FIG. 9, at step 910, the system can determine whether the multimedia player 902 has been activated, and if not, then the system can proceed to step 912. At step 912, the system can determine whether the user is at his/her designated home location (via GPS), and if yes, then the process can proceed to step 910 wherein the display screen is automatically turned off and placed in standby mode. In other embodiments, the DVA system can automatically determine when to active or de-active the multimedia player 902 depending on the user/agent’s location and/or driving route, among other factors. Here, if player 902 is activated and the user is not at his/her home location, then the process can proceed to step 914. At step 914, the system can display various ads from the advertisement server based on pre-defined rules and advertising campaigns as defined by the users/advertisers of the DVA system. For example, per step 916, the system can display ads based the user/agent’s location 918, user/agent’s surroundings or environment 920, various defined thresholds, conditions, or circumstances 922, AI/ML analysis and training models 924, and default or general settings 926. As an example, the DVA system may be able to detect certain surrounding objects, signage, points of reference, or people (via the camera of the display screen) and modify the displayed ads, such as detecting whether the vehicle is traveling on an isolated road with no vehicles around and then modifying the ad type/rotation/shdes or turning off the display screen, or whether the vehicle is on a road trip through a scenic area (such as water/trees/mountain terrain) and then displaying ads of local restaurants and/or gas stations pertinent to that geographic area.

[0080] Still referring to FIG. 9, once the type of ad to display is determined via steps 914-926, then the process can proceed to step 928, wherein the identified ads that meet the rules criteria are displayed on the display screen of displays 2000 or 3000 via the advertisement server 906 and player 902. In addition, at step 930, the system can log the user/agent’s location and travel route/path (such as via GPS coordinates) for each ad that is displayed via the display screens, and at step 932, further send the foregoing data to the multimedia database 904 of the DVA system. Here, such data can then be retrieved and analyzed for reporting purposes, among other uses.

[0081] FIGS. 10A-10D illustrates one non-limiting exemplary embodiment of a display 3000 of the disclosure described herein. In particular, display 3000 can include a panel comprised of a light emitting diode (LED), wherein each diode is within a grid matrix that allows a certain spacing between them, such as a vertical spacing of about 2.5mm to about 2.6mm between each LED and a horizontal spacing of about 4.2 mm to about 5.2 mm between each LED. Here, the spacing between each LED allows display 3000 to provide a semi-transparent feature, such that the display screen does not obstruct a driver’s view of its vehicle’s rear window (or any window), as viewed from the rear of the display screen. For example, FIG. 10D illustrates a rear of the display screen and a person standing in front of the display screen and facing its panel 3010, wherein the person viewing the display screen will be seeing the image shown on the front panel shown on FIG. 10E, as an example. As shown in FIG. 10A, a lower bracket area 3020 of display screen 3000 can house and include one or more controller units for operating the panel of the display. In addition, display screen 3000 can include a frame for mounting to any area of the vehicle (such as via mounting holes), in addition to one or more cameras 3030 integrated with the display screen, as previously discussed herein. In addition, FIG. 10B illustrates side views of the lower bracket 3020 for securing the controller and power units. Further, 10C illustrates a top view of the lower bracket 3020.

[0082] FIGS. 11A-11B illustrate another embodiment for display screen 4000 for displaying ads, wherein the display screen panel includes one or more flexible materials that allow the screen to bend in any direction. Specifically, the front panel 4010 of the display screen 4010 can be an LED panel made of a various substrates such as polycarbonate and nylon, among others, that allow bending or rolling of the panel, and wherein the display screen can be transparent or semi-transparent when viewed from the rear. Here, the flexible and bending capability of screen 400 can allow it to be mounted directly onto any glass of a window, such that the screen follows the curves and contours of the glass to provide a seamless integration of the display onto the window(s) of a vehicle. Here, display screen 4000 may be used in conjunction or in heu of displays screens 2000 or 3000 as disclosed herein.

[0083] From the foregoing it will be seen that the present disclosure described herein is one well adapted to attain all ends and objectives herein-above set forth, together with the other advantages which are obvious and which are inherent to the invention.

[0084] Since many possible embodiments may be made of the invention without departing from the scope thereof, it is to be understood that all matters herein set forth or shown in the accompanying drawings are to be interpreted as illustrative, and not in a limiting sense. [0085] While specific embodiments have been shown and discussed, various modifications may of course be made, and the invention is not limited to the specific forms or arrangement of parts described herein, except insofar as such limitations are included in following claims. Further, it will be understood that certain features and sub-combinations are of utility and may be employed without reference to other features and sub -combinations. This is contemplated by and is within the scope of the claims.

Claims

CLAIMS What is claimed is:

1. A mobile advertising system, comprising: an advertiser module, wherein the advertiser module is adapted to receive image or video-based advertising content from a first user; a bidding module, wherein the auction module is adapted to receive one or more bids in connection with the advertising content; an agent module, wherein the agent module is adapted to receive one or more vehicle data from a second user; and a vehicle display module, wherein the vehicle display module is adapted to display the advertising content of the first user via one or more display screens secured to one or more vehicles of the second user.

2. The mobile advertising system of claim 1, further comprising: a user module, wherein the user module is adapted to receive the advertising content to be displayed to a third user independent of the first user and second user.

3. The mobile advertising system of claim 2, wherein the user module comprises a capturing module, wherein the capturing module is adapted to save one or more advertising content within a pre-defined radius of the vehicle display module.

4. The mobile advertising system of claim 1, wherein the advertiser module comprises an advertisement creation module adapted to generate an advertisement for the vehicle display module.

5. The mobile advertising system of claim 1, wherein the advertiser module comprises an advertisement analysis module for monitoring a performance of the advertising content of the first user.

6. The mobile advertising system of claim 1, wherein the bidding module is adapted to receive a selection from the first user for the one or more display screens or the one or more vehicles of the second user.

7. The mobile advertising system of claim 1, wherein the one or more display screens comprise one or more camera’s secured thereto and adapted to retrieve video or images for observation of environmental surroundings.

8. The mobile advertising system of claim 2, wherein the user module is adapted to display one or more promotions, coupons, or offers associated with the advertising content.

9. The mobile advertising system of claim 1, wherein the vehicle display module is adapted to turn on or off the display screen based on the location of the second user.

10. The mobile advertising system of claim 1, wherein the agent module comprises an analysis or payments module adapted to display the second user’s earnings.

11. The mobile advertising system of claim 1, wherein the display screen comprises a semi-transparent light emitting diode (LED) panel.

12. The mobile advertising system of claim 11, wherein the one or more display screens are mounted behind a rear window of the one or more vehicles.

13. The mobile advertising system of claim 1, wherein the one or more display screens are comprised of at least three panels mounted to a top of the one or more vehicles.

14. The mobile advertising system of claim 1, further comprising an artificial intelligence or machine learning module in communication with at least one of: the advertiser module, bidding module, agent module, or vehicle display module.

15. The mobile advertising system of claim 1, wherein the one or more display screens comprise a gaming operation adapted to allow a user to play games via gestures tracked by one or more cameras secured to the one or more display screens.

16. A mobile advertising system, comprising: an advertiser module, wherein the advertiser module is adapted to receive image or video-based advertisements from a first user; an auction module, wherein the auction module is adapted to receive one or more bids in connection with the advertising content; a driver module, wherein the driver module is adapted to receive information from a second user, wherein the information is comprised of at least one of: vehicle type information, driving schedule, home location, and travel routes; and a display module, wherein the display screen module is in communication with a controller adapted to display the advertising content of the first user via one or more display screens associated with the second user.