WO2025148752A1 - Advertisement placement configuration page display method, and electronic device - Google Patents

Abstract

An advertisement placement configuration page display method, and an electronic device. The method comprises: determining a product portfolio pending advertisement placement and at least two corresponding advertisement placement modes; providing a form on an advertisement placement configuration page; and in a state of switching to one of the advertisement placement modes via tab options, providing, in a base bid column, operation options for bid configuration in the advertisement placement mode, and providing, in a bid premium configuration column, operation options for bid premium configuration from a target dimension corresponding to the advertisement placement mode, such that by means of a shared form structure, both base bid and bid premium configurations for multiple different advertisement placement modes are completed. The method can improve the configuration efficiency of multiple advertisement placement modes during complex configuration processes, and simplify the form structure in an advertisement placement process while meeting complex and diverse advertisement placement requirements.

Description

Advertisement placement configuration page display method and electronic device

This disclosure claims the priority of the Chinese patent application filed with the Chinese Patent Office on January 10, 2024, with application number 202410042545.2 and application name “Advertising Configuration Page Display Method and Electronic Device”, the entire contents of which are incorporated by reference in this disclosure.

Technical Field

The present disclosure relates to the field of information processing technology, and in particular to an advertisement placement configuration page display method and an electronic device.

Background Art

In the commodity information service system, merchant users can not only publish commodity information in the system, but also increase exposure and traffic of some commodities by placing online advertisements. The so-called online advertisements here are advertisements placed through the commodity information service system. In order to promote their own commodities, merchants convey information to consumers through the commodity information service system for a fee, thereby triggering information exchange between consumers and merchants.

In the product information service system, merchants can usually be provided with a variety of different types of advertising methods. For example, it can generally include two types: SS (Sponsored Search, search result advertising) and SP (Sponsored Product, recommended advertising).

Among them, SS refers to the advertisements placed on the search results page. If a merchant needs to place SS-type advertisements for one or some of its products, the core is to bid for the search keywords that match the product (in this process, the merchant needs to bid for the keywords it purchased). In this way, when consumers search for such keywords, the product has a certain probability of appearing in the search results. Among them, it is also possible to make a separate premium for some special positions in the search results page (for example, the first item (first pit)), that is, to increase a certain premium ratio on the basis of the aforementioned bid, so that the bid for this special position is higher, thereby increasing the probability of your own product appearing in this special position, and then improving the advertising effect.

SP refers to the advertisement placed on the product recommendation page, which can include the client homepage, the associated recommendations on the product details page, the associated recommendations on the order page, etc. If the merchant needs to place SS-type advertisements for one or some of its products, it can bid for the product, so that when recommending products to consumers, the product has a certain probability of appearing in the product recommendation results. Among them, for SP-type advertisements, you can also make a separate premium for the group of people. For example, you can make a premium based on the aforementioned bid for a core user group of a specific product, which will increase the probability of the specific product being seen by users of this core user group, thereby improving the advertising effect, etc.

In short, there are many types of advertising delivery methods. In the process of delivering various types of advertisements, you need to bid separately, that is, how much you are willing to pay for specific keywords (corresponding to SS ads) or products (corresponding to SP ads, the product bid in SP is the basic price when performing crowd premium. If the crowd premium is 0%, the basic product bid is used for bidding). On this basis, for some products, if you want to get a higher ranking or appear in a special position on the search results page, or if you want to recommend them to users of a specified group, you can make a premium, that is, how much money you are willing to add, etc. In the above process, the specific bids, premiums, etc. need to be configured by the merchant.

However, since there are many types of advertising delivery methods, and each type needs to be configured with bids, premiums, etc., the delivery process is relatively complicated. Some systems can only support the purchase of SS or SP ads separately, that is, only the same type of ads can be purchased on the same page. However, since many merchants may need to purchase multiple different types of ads for the same batch of goods at the same time, in order to facilitate operation, some systems can support the purchase of SS and SP ads on the same page, that is, after selecting a batch of goods, you can complete the bids, premiums, etc. for SS and SP ads by filling out forms on the page. However, in this case, it is usually necessary to fill out multiple forms on the page, for example, a form for configuring the basic bid of goods/keys, a form for configuring premiums for SS and SP ads, etc. However, during the configuration process, users need to repeatedly view and add product information and bid information through multiple forms, and the modification operations performed by users on a single form may affect other related forms, but users cannot quickly perceive the impact results. When operating the affected form, they may be confused because they find that the data has changed. In addition, the presence of multiple forms will make the page very long and complex, making it difficult to fill in information, especially when more capabilities are supported. For some merchants who are unwilling to spend too much time editing and entering information, they may simply give up. Moreover, overly long pages are not user-friendly for some users with small screens.

Summary of the invention

The present disclosure provides an advertisement placement configuration page display method and an electronic device, which can simplify the form structure in the advertisement placement process, shorten the page length, and simplify the user's configuration operations, and is more friendly to display devices with small screens.

The present disclosure provides the following solutions:

A method for displaying an advertisement placement configuration page, comprising:

Determine a set of products to be advertised and at least two corresponding advertising methods;

Providing a form in the advertising delivery configuration page, the form including a product information column, a basic bid column, and a premium configuration column, wherein the form also includes at least two label options, which are respectively used to correspond to the at least two advertising delivery methods and are used to switch between different advertising delivery methods;

When switching to one of the advertising delivery methods through the label option, an operation option for performing bid configuration under the advertising delivery method is provided in the basic bid column, and an operation option for performing premium configuration from the target dimension corresponding to the advertising delivery method is provided in the premium configuration column, so that the basic bid and premium configuration under a variety of different advertising delivery methods can be completed by sharing the same form structure.

The advertising delivery method includes delivering advertisements of products to the product search result page based on keywords;

When the label option corresponding to the advertisement delivery method in the form is selected, an operation option for performing premium configuration on the resource position of the target location in the search result page is provided in the premium configuration column.

The advertisement placement configuration page also includes an operation option for selecting a keyword configuration method;

If automatic keyword configuration is selected, the basic bid column in the form provides an operation option for configuring bids for automatically matched keywords during the automatic keyword matching process for each product;

If you choose to manually configure keywords, the basic bid column in the form displays the bid range corresponding to at least one keyword matching the current product, and provides an operation entry for editing the keywords matching each product, so that after receiving a configuration request through the operation entry, operation options for keyword configuration and corresponding bid configuration for each product are provided in a pop-up floating interface.

Wherein, in the case of selecting manual keyword configuration, the basic bid column is split into a keyword column and a bid column, so as to display the keywords corresponding to each product and the basic bid information of the keyword dimension.

The pop-up floating interface supports users to add keywords by definition, and configure bids for individual keywords of individual products.

The advertising delivery method includes delivering the product advertisement to the product recommendation page;

When the label option corresponding to the advertising delivery method in the form is selected, an operation option for bidding on each product is provided in the basic bid column of the form, and an operation entry for performing premium configuration from the population dimension is provided in the premium configuration column, so that after receiving a configuration request through the operation entry, operation options for performing population selection and corresponding premium configuration are provided in a pop-up floating interface.

Among them, options are provided for batch configuration of crowd premiums for multiple commodities, or for configuring individual premiums for individual commodities and individual crowds.

Among them, when the separate premium configuration option is selected, the premium configuration column is split into a population identification column and a premium ratio column, so as to respectively display the population identification and premium ratio of each commodity configuration.

An advertisement placement configuration page display device, comprising:

An information determination unit, used to determine a set of commodities to be advertised, and corresponding at least two advertising delivery methods;

A form display unit, used to provide a form in the advertising delivery configuration page, wherein the form includes a product information column, a basic bid column, and a premium configuration column, wherein the form also includes at least two label options, which are respectively used to correspond to the at least two advertising delivery methods and are used to switch between different advertising delivery methods;

A configuration item providing unit is used to provide an operation option for performing bid configuration under one of the advertising delivery methods in the basic bid column when switching to one of the advertising delivery methods through the label option, and to provide an operation option for performing premium configuration from a target dimension corresponding to the advertising delivery method in the premium configuration column, so as to complete basic bid and premium configuration under a variety of different advertising delivery methods by sharing the same form structure.

A computer-readable storage medium stores a computer program, which, when executed by a processor, implements the steps of any of the methods described above.

An electronic device, comprising:

one or more processors; and

A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of any of the methods described above.

A computer program, when executed in a computer, causes the computer to execute the steps of any one of the methods described above.

According to the specific embodiments provided by the present disclosure, the present disclosure discloses the following technical effects:

Through the disclosed embodiment, when the same page supports the delivery of multiple different advertisements such as SS (search result page advertisement) and SP (recommendation page advertisement), the configuration of bids and premiums under multiple different advertising delivery methods can be completed in the same form. In addition, the format of the form is specially designed, and only a few columns such as product information column, basic bid column, premium configuration column, etc. are required. In addition, by providing corresponding label options for different advertising delivery methods, the same form structure can be shared between different advertising delivery methods. Therefore, the configuration efficiency of multiple advertising delivery methods in the complex configuration process can be improved, while meeting the complex and diverse advertising delivery demands, and multiple pages, multiple forms, and multiple configuration items can be integrated, so that the form structure can be effectively simplified, the page length can be shortened, and the user's configuration operation can be simplified, which is more friendly to display devices with small screens. In addition, since the above-mentioned multiple operations are completed in the same form, it is no longer necessary to repeatedly check the information such as the product bidding situation in multiple forms, which is conducive to improving the configuration efficiency. If the user modifies certain configurations, such as deleting a product, the results of the modification operation can be directly displayed in the form. Accordingly, the user can clearly perceive the results of the configuration modification operation directly in the form.

Of course, any product implementing the present disclosure does not necessarily need to achieve all of the advantages described above at the same time.

BRIEF DESCRIPTION OF THE DRAWINGS

In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the drawings required for use in the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative work.

FIG1 is a schematic diagram of a system architecture provided by an embodiment of the present disclosure;

FIG2 is a flow chart of a method provided by an embodiment of the present disclosure;

3 to 9 are schematic diagrams of user interfaces provided by embodiments of the present disclosure;

FIG. 10 is a schematic diagram of an electronic device provided by an embodiment of the present disclosure.

DETAILED DESCRIPTION

The following will be combined with the drawings in the embodiments of the present disclosure to clearly and completely describe the technical solutions in the embodiments of the present disclosure. Obviously, the described embodiments are only part of the embodiments of the present disclosure, rather than all the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by ordinary technicians in this field belong to the scope of protection of the present disclosure.

In the embodiments of the present disclosure, in order to reduce the complexity of the page, simplify user operations, and improve the friendliness to small-size screens, a unified form can be provided in the page under the premise of maintaining the same page to realize the bidding and premium configuration of multiple different advertising delivery methods, and the bidding, premium and other configurations of multiple different advertising delivery methods can be realized through the same form. For example, assuming that a merchant needs to purchase SS and SP advertisements for a batch of goods at the same time, through the solution provided by the embodiments of the present disclosure, after completing the selection of goods, a form can be displayed in the specific advertising delivery configuration page, and the user can complete the SS bid, premium, SP bid, premium and other configuration operations for this batch of goods in the form.

It should be noted here that in the prior art, bids and premiums usually need to be configured in different forms, while in the embodiment of the present disclosure, SS bids, premiums, SP bids, and premium configurations are completed in the same form. However, in the specific implementation, the same form mentioned above does not simply splice together multiple existing different forms. This is because, on the one hand, if simply spliced, the effect of shortening the page length and simplifying the operation is not obvious; on the other hand, for a form, the content displayed therein needs to conform to the definition of the form, for example, including the format, the meaning of each column, etc., and the original multiple different forms have many differences in the above definitions, so it is difficult to directly splice; furthermore, since different advertising delivery methods such as SS and SP require bids, premiums, etc., respectively, if multiple columns are simply defined for bids, premiums, etc. in various different advertising delivery modes, the structure of the form may be too complicated, or the interface display may be too crowded due to the large number of columns in the form, which is not convenient for users to perform filling operations, especially for small-size screens, which is still not friendly enough, etc.

Therefore, in order to complete SS bidding, premium, SP bidding, and premium configuration in the same form, a key point lies in how to design the form format, etc., so as to avoid situations where the form design is too complicated, making it inconvenient for users to fill in the form, or is not friendly enough to small-screen display devices.

In response to the above problems, in the disclosed embodiment, the form may include a product information column, a basic bid column, and a premium configuration column. The basic bid column and the premium configuration column may be shared by a variety of different advertising delivery methods such as SS and SP. Of course, for different advertising delivery methods such as SS and SP, the same product may correspond to different bid prices (for SS, it may also involve bidding for keywords, etc.), and under different advertising methods, premium configurations need to be made from different dimensions, etc. Therefore, multiple label options may also be provided in the form, corresponding to different advertising delivery methods, so that by switching such label options, you can choose which advertising delivery method to bid and configure premiums. Correspondingly, the corresponding columns in the form can display corresponding operation options for bidding and configuring premiums for different advertising delivery methods.

In this way, the configuration of bids and premiums under various advertising delivery methods can be completed in the same form. In addition, the format of the form is relatively simple, requiring only a few columns. Therefore, the configuration operation can be effectively simplified and the page length can be shortened. In addition, since the above multiple operations are completed in the same form, there is no need to repeatedly check the information such as the bidding status of the product in multiple forms; if the user modifies certain configurations, such as deleting a product, the impact of the modification operation can be directly displayed in the form. Accordingly, the user can directly perceive the impact of the configuration modification operation in the form.

From the perspective of system architecture, referring to FIG1 , the disclosed embodiment can provide advertising-related services in the merchant backend and other services provided by the commodity information service system for merchants, and optimize the service page. In the optimized solution, after completing the commodity selection, the user can not only complete the purchase of multiple advertisements such as SS and SP through the same page, but also complete the bid, premium and other configurations of multiple advertisements such as SS and SP in the same form. In addition, the form format is specially designed, which can include four major columns such as commodity information, basic bid, premium setting, and premium confirmation. Among them, the basic bid and premium setting columns can be shared by multiple different advertising delivery methods such as SS and SP. In order to achieve this purpose, multiple label options can also be provided, corresponding to multiple advertising delivery methods such as SS and SP, respectively. By selecting this label option, you can choose which advertising delivery method to bid and premium through this form. After completing the bid and premium configuration of one advertising delivery method, you can switch to another advertising delivery method through the label option to configure the bid and premium. Thereby, the bid and premium configuration corresponding to different advertising delivery methods can be completed in the same form. Through the design of the above expression format, the number of columns in the form can be reduced, the form structure can be avoided to be too complicated, and the user operation is convenient. At the same time, it is also more friendly to display devices with small screens.

The specific implementation scheme provided by the embodiment of the present disclosure is introduced in detail below.

First, the embodiment of the present disclosure provides a method for displaying an advertisement placement configuration page. Referring to FIG. 2 , the method may specifically include:

S201: Determine a set of products to be advertised, and at least two corresponding advertising delivery methods.

In specific implementation, before placing advertisements, merchants and other users may need to formulate an advertisement placement plan, which may include which products need to be advertised, whether to place SS ads or SP ads, or both SS and SP ads, etc. Of course, in actual applications, in addition to SS and SP, there may be other advertising placement methods, which are not limited here.

Therefore, after the user initiates an advertisement delivery request, the user can first be guided to select the product that needs to be advertised. For example, as shown in (A) in FIG. 3 , an operation option such as "add product" can be provided in the advertisement delivery page. By clicking on the option, the user can display a list of candidate products. For example, as shown in (B) in FIG. 3 , assuming that the current user is a merchant user, the specific product list can display the products published in the store associated with the merchant, and so on. Through the product list, the product selection can be carried out. In the embodiment of the present disclosure, multiple products can be selected to form a product set of the current advertisement delivery plan. Of course, the product set can also include only one product.

In addition, after completing the product selection, an operation option for selecting an advertisement delivery method may also be provided in the advertisement delivery page. For example, as shown at 41 in FIG. 4 , assuming that there are two types of advertisements, SS and SP, to choose from, then options for SS and SP are shown, and the user may select only one type of advertisement for delivery, or may select both types of advertisements. Of course, in the disclosed embodiment, it is mainly aimed at the situation where multiple different advertisement delivery methods are selected for the same product set, for example, it is necessary to deliver both SS and SP advertisements for the current product set, and so on.

It should be noted here that for SS-type advertisements, that is, the situation where they need to be placed on the product search results page, keywords will also be involved, that is, corresponding keywords need to be determined for each product, so that when consumers enter specific keywords for search, it can be determined which products can compete with other products to appear in special positions in the search results. Among them, for specific keywords, the disclosed embodiment can support automatic matching of keywords for products (that is, the system algorithm automatically matches the keywords that can be purchased for the specific products, without the need for manual configuration by the user), or the user can also configure keywords for the products themselves (the same product can be configured with multiple keywords) and other different keyword configuration methods. Of course, under different keyword configuration methods, when the bid configuration is performed later, the information displayed in the basic bid column in the specific form may be different. Therefore, the selection of the keyword configuration method can also be completed in the process of selecting the specific advertising delivery type. That is, if the advertising delivery method selected by the user includes SS-type advertisements, the keyword configuration method can also be selected at the same time. For example, as shown at 42 in Figure 4, two options such as "automatic configuration of keywords" and "manual configuration of keywords" can be included, and the user can select one of the keyword configuration methods.

S202: Provide a form in the advertising delivery configuration page, wherein the form includes a product information column, a basic bid column, and a premium configuration column, wherein the form also includes at least two label options, which are respectively used to correspond to the at least two advertising delivery methods and are used to switch between different advertising delivery methods.

After determining the set of goods that need to be advertised and the corresponding advertising delivery method, a form can be provided in the advertising delivery configuration page. In the embodiment of the present disclosure, the form can include a product information column, a basic bid column, and a premium configuration column. Of course, the product information column can be subdivided. For example, the form can be shown at 43 in Figure 4, where three subdivided product information columns are shown at 44, including a basic product information column (used to indicate which product it is, and the main picture, title and other information of the product can be displayed in the specific list items of the column to facilitate user identification), a price column, a conversion rate column, etc., so that users can refer to it when making bids and premium configurations. In addition, it can also include a basic bid column as shown at 45 in Figure 4, and a premium configuration column as shown at 46. In addition, since the premium configuration is mainly to configure the premium ratio, in order to enable users to more intuitively view the bid results after the premium, a premium confirmation column can also be provided in the form, which displays the bid results after the premium calculated by the formula "basic bid × (1 + premium ratio)", etc.

In addition, since the bidding methods for the same product may be different under different advertising delivery methods, and the premium methods may also be different, in order to enable different advertising delivery methods to share the basic bidding column and premium configuration column in the same form, at least two label options corresponding to the at least two advertising delivery methods may also be provided for the form. For example, as shown at 47 in FIG. 4 , assuming that the advertising delivery methods selected by the user are SS and SP, two label options "SS" and "SP" may be provided above the form. In this way, by switching the label options, bids and premium configurations can be made for different advertising delivery methods in the form.

S203: When switching to one of the advertising delivery methods through the label option, an operation option for performing bid configuration under the advertising delivery method is provided in the basic bid column, and an operation option for performing premium configuration from a target dimension corresponding to the advertising delivery method is provided in the premium configuration column, so that basic bids and premium configurations under a variety of different advertising delivery methods can be completed by sharing the same form structure.

After the above form is displayed, the user can switch to different advertising delivery methods through specific label options to configure bids and premiums. Among them, in the default state, one of the label options can be in a selected state, and accordingly, the basic bid column in the form can provide operation options for bidding configuration under the advertising delivery method corresponding to the label option (assuming it is method A), and provide operation options for premium configuration from the dimension corresponding to the advertising delivery method A in the premium configuration column. Afterwards, if you switch to other label options, the basic bid column can provide operation options for bidding configuration under the advertising delivery method B corresponding to the other options, and provide operation options for premium configuration from the dimension corresponding to the advertising delivery method B in the premium configuration column, and so on.

As mentioned above, the specific advertising delivery method may include SS, that is, a method of delivering advertisements to the product search result page based on keywords. When the advertising delivery method in the form is selected, the premium configuration column may provide an operation option for premium configuration of the resource position of the target position in the search result page. Of course, in the SS method, keyword configuration is also involved. If the user selects automatic configuration of keywords, the basic bid column in the form may provide an operation option for bidding configuration of the automatically matched keywords during the automatic matching of keywords for each product.

For example, assuming that the label option corresponding to "SS" is selected, and the user selects automatic keyword configuration, then in the basic bid column, an operation option for bidding for each product can be provided. That is to say, since the keywords of each product are automatically configured by the system's algorithm, the user only needs to bid on the product dimension. Regarding the premium configuration column, in an optional manner, the column name can be directly displayed as dimension information related to "SS". For example, as shown at 46 in FIG. 4, since in SS advertising, the premium can be mainly based on a special position in the search results page, for example, it can be a premium for the "first pit" (that is, the first resource position) in the search results page, therefore, the column name of the premium configuration column can be directly displayed as "Search Results Page 'First Pit' Premium", and accordingly, an operation option for configuring the premium ratio for the "first pit" of the search results page can be provided in the column, for example, as shown at 48 in FIG. Among them, since for SS advertising, it is usually sufficient to configure the "first pit" premium for all products, therefore, the premium configuration can be completed directly in the current form through the operation options provided by the premium configuration column. In addition, after completing the premium configuration, you can also display the bid information corresponding to each product after the specific premium in the "Bid after premium" column in the form, and so on.

If the user chooses to manually configure keywords, the basic bid column in the form can display the bid range corresponding to at least one keyword matched by the current product, and provide an operation entry for editing the keywords matched by each product. After receiving the configuration request through the operation entry, the operation options for configuring keywords and corresponding bids for each product can be provided in the pop-up floating interface. For example, as shown at 51 in FIG. 5, the keyword configuration method corresponding to the SS advertisement is selected as "manually configure keywords", then as shown at 52 in FIG. 5, the basic bid column can be subdivided into two columns, "keywords" and "bids", that is, the user can select keywords for each product respectively and bid on the keyword dimension. At the same time, an operation entry for editing each product can be provided. For example, as shown at 53 in FIG. 5, the user can enter a floating interface through the operation entry. For example, as shown in FIG. 6, the floating interface can display the operation options for configuring keywords for products and bidding on the keyword dimension. Among them, the same product can be configured with multiple keywords. In the specific implementation, a unified bid can be made for all keywords of all products, or a unified bid can be made for all keywords of the same product, or it can also support users to add customized keywords, and bid separately for single keywords of a single product, and so on. For example, the interface shown in Figure 6 supports the state of bidding separately for single keywords of a single product. After completing the configuration in the floating interface, the specific configuration results can be displayed in the "Keywords" and "Bidding" columns shown in Figure 5. Among them, since a product may correspond to multiple keywords, each keyword may correspond to different bids, therefore, the "Keywords" column can display multiple keywords (only one is shown in Figure 5), and the "Bidding" column will no longer display a specific value, but will be displayed as a range, and so on.

In addition, for the SP advertising method, that is, the method of advertising products on the product recommendation page, when the label option corresponding to the advertising method in the form is selected, an operation option for bidding on each product can be provided in the basic bid column of the form, and an operation entry for premium configuration from the population dimension can be provided in the premium configuration column, so that after receiving the configuration request through the operation entry, the operation options for population selection and corresponding premium configuration are provided in the pop-up floating interface. In other words, for the SP type of advertising method, since keywords are not involved, it is sufficient to bid directly on the product dimension. However, for premium configuration, since premiums can be made for different populations, an operation entry for premium configuration from the population dimension can be provided in the premium configuration column, and then, an operation option for population selection and corresponding premium configuration can be provided in the pop-up floating interface.

For example, as shown in FIG. 7, it shows the display state after the label option of the form is switched to "SP". It can be seen that compared with FIG. 5, it is still in the same form, and the content of the commodity information column has not changed. Only in the basic bid column, the bid can be made based on the SP type advertisement in the commodity dimension again; in addition, in the premium configuration column, as shown at 71 in FIG. 7, the column name can be displayed as "target population premium configuration", and the operation entry for population selection and premium configuration can be provided in the column, for example, the "settings" option displayed therein, etc. It should be noted here that for the premium of the population dimension, different methods such as batch configuration or single commodity dimension configuration can be supported. In the case of batch configuration, one or more populations can be selected for all commodities in the current commodity set, and premium configuration can be performed for each population respectively. At this time, the configured premium ratio can act on all commodities. For example, as shown at 72 in FIG. 7, two options "All" and "Item" can be provided, wherein the former is a batch configuration option, and the latter is an option for configuring each commodity separately. FIG. 7 shows the state when the "All" option is selected. At this point, it can be seen from 71 that two groups of people have been selected, and premium ratios have been configured for each group of people. These groups of people and premium ratio information are applied to all commodities in the current commodity set.

If you need to configure different groups of people for each product and configure premiums separately, you can first select the "Item" option as shown at 82 in Figure 8, and then display the editing entry corresponding to each product in the premium configuration column shown at 81. The user can enter a floating interface through this editing entry, and the floating interface can provide operation options for selecting the group and the corresponding premium configuration. For example, as shown in Figure 9, the user can select the group of people who need to be premium for the current product and configure the premium ratio respectively. For example, for a certain product, the selected group is "existing users", that is, the group of people who have visited the store within the last 15 days (or other thresholds), and you can also select "potential groups", etc., and configure premiums for each group separately. The configured data can be displayed in the premium configuration column shown in Figure 8. As shown at 81 in Figure 8, the premium configuration column can be split into two columns, "group" and "premium", which are used to display the selected group identification and premium ratio corresponding to each product.

It should be noted that, in a specific implementation, in addition to selecting products, advertising delivery methods, bids, premium configurations, etc., in an advertising plan, it may also involve configurations of the name, time, budget, etc. of the advertising plan. In the disclosed embodiment, this information can be displayed as basic information at the bottom of the aforementioned form, etc., and default attribute values can be provided. For example, "time" can be configured as "long-term" by default, "budget" can be configured as "unlimited" by default, and so on. Of course, an operation entry for modifying these configuration items can be provided to the user, and the user can modify them according to actual conditions.

In summary, through the disclosed embodiments, when the same page supports the delivery of multiple different advertisements such as SS (search result page advertisements) and SP (recommendation page advertisements), the configuration of bids and premiums under multiple different advertising delivery methods can be completed in the same form. In addition, the format of the form is specially designed, and only a few columns such as product information columns, basic bid columns, and premium configuration columns are required. In addition, by providing corresponding label options for different advertising delivery methods, the same form structure can be shared between different advertising delivery methods. Therefore, the configuration efficiency of multiple advertising delivery methods in the complex configuration process can be improved, while meeting the complex and diverse advertising delivery demands, and multiple pages, multiple forms, and multiple configuration items can be integrated, so that the form structure can be effectively simplified, the page length can be shortened, and the user's configuration operation can be simplified, which is more friendly to display devices with small screens. In addition, since the above-mentioned multiple operations are completed in the same form, it is no longer necessary to repeatedly check the information such as the product bidding situation in multiple forms, which is conducive to improving the configuration efficiency. If the user modifies certain configurations, such as deleting a product, the results of the modification operation can be directly displayed in the form. Accordingly, the user can clearly perceive the results of the configuration modification operation directly in the form.

It should be noted that the embodiments of the present disclosure may involve the use of user data. In actual applications, user-specific personal data may be used in the scheme described herein within the scope permitted by applicable laws and regulations, subject to the requirements of applicable laws and regulations of the country where the user is located (for example, with the user's explicit consent, effective notification to the user, etc.).

Corresponding to the aforementioned method embodiment, the embodiment of the present disclosure further provides an advertisement placement configuration page display device, which may include:

An information determination unit, used to determine a set of commodities to be advertised, and corresponding at least two advertising delivery methods;

A form display unit, used to provide a form in the advertising delivery configuration page, wherein the form includes a product information column, a basic bid column, and a premium configuration column, wherein the form also includes at least two label options, which are respectively used to correspond to the at least two advertising delivery methods and are used to switch between different advertising delivery methods;

A configuration item providing unit is used to provide an operation option for performing bid configuration under one of the advertising delivery methods in the basic bid column when switching to one of the advertising delivery methods through the label option, and to provide an operation option for performing premium configuration from a target dimension corresponding to the advertising delivery method in the premium configuration column, so as to complete basic bid and premium configuration under a variety of different advertising delivery methods by sharing the same form structure.

The advertising delivery method includes delivering advertisements of products to the product search result page based on keywords;

When the label option corresponding to the advertisement delivery method in the form is selected, an operation option for performing premium configuration on the resource position of the target location in the search result page is provided in the premium configuration column.

Specifically, the advertisement placement configuration page also includes an operation option for selecting a keyword configuration method;

If automatic keyword configuration is selected, the basic bid column in the form provides an operation option for configuring bids for automatically matched keywords during the automatic keyword matching process for each product;

If you choose to manually configure keywords, the basic bid column in the form displays the bid range corresponding to at least one keyword matching the current product, and provides an operation entry for editing the keywords matching each product, so that after receiving a configuration request through the operation entry, operation options for keyword configuration and corresponding bid configuration for each product are provided in a pop-up floating interface.

Wherein, in the case of selecting manual keyword configuration, the basic bid column is split into a keyword column and a bid column, so as to display the keywords corresponding to each product and the basic bid information of the keyword dimension.

Optionally, the pop-up floating interface supports users to add customized keywords and configure bids for individual keywords of individual products.

In addition, the advertising delivery method includes delivering advertisements of the product to the product recommendation page;

At this time, when the label option corresponding to the advertising delivery method in the form is in a selected state, an operation option for bidding on each product is provided in the basic bid column of the form, and an operation entry for performing premium configuration from the population dimension is provided in the premium configuration column, so that after receiving a configuration request through the operation entry, operation options for performing population selection and corresponding premium configuration are provided in a pop-up floating interface.

In addition, it is also possible to provide options for configuring group premiums for multiple products in batches, or for configuring separate premiums for individual products and individual groups.

Among them, when the separate premium configuration option is selected, the premium configuration column is split into a population identification column and a premium ratio column, so as to respectively display the population identification and premium ratio of each commodity configuration.

In addition, an embodiment of the present disclosure further provides a computer program, which, when executed in a computer, enables the computer to execute the steps of any of the aforementioned methods.

In addition, an embodiment of the present disclosure further provides a computer-readable storage medium on which a computer program is stored. When the program is executed by a processor, the steps of any one of the methods in the aforementioned method embodiments are implemented.

And an electronic device, comprising:

one or more processors; and

A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of the method described in any one of the aforementioned method embodiments.

10 exemplarily shows the architecture of the electronic device, which may include a processor 1010, a video display adapter 1011, a disk drive 1012, an input/output interface 1013, a network interface 1014, and a memory 1020. The processor 1010, the video display adapter 1011, the disk drive 1012, the input/output interface 1013, the network interface 1014, and the memory 1020 may be communicatively connected via a communication bus 1030.

Among them, the processor 1010 can be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, etc., to execute relevant programs to realize the technical solutions provided by the present disclosure.

The memory 1020 can be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory), static storage device, dynamic storage device, etc. The memory 1020 can store an operating system 1021 for controlling the operation of the electronic device 1000, and a basic input and output system (BIOS) for controlling the low-level operation of the electronic device 1000. In addition, a web browser 1023, a data storage management system 1024, and an advertising placement configuration processing system 1025, etc. can also be stored. The above-mentioned advertising placement configuration processing system 1025 can be an application program that specifically implements the operations of the aforementioned steps in the embodiment of the present disclosure. In short, when the technical solution provided by the present disclosure is implemented by software or firmware, the relevant program code is stored in the memory 1020 and is called and executed by the processor 1010.

The input/output interface 1013 is used to connect the input/output module to realize information input and output. The input/output module can be configured in the device as a component (not shown in the figure), or it can be externally connected to the device to provide corresponding functions. The input device may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output device may include a display, a speaker, a vibrator, an indicator light, etc.

The network interface 1014 is used to connect to a communication module (not shown) to realize communication interaction between the device and other devices. The communication module can realize communication through a wired mode (such as USB, network cable, etc.) or a wireless mode (such as mobile network, WIFI, Bluetooth, etc.).

The bus 1030 comprises a pathway for transmitting information between the various components of the device (eg, the processor 1010, the video display adapter 1011, the disk drive 1012, the input/output interface 1013, the network interface 1014, and the memory 1020).

It should be noted that, although the above device only shows a processor 1010, a video display adapter 1011, a disk drive 1012, an input/output interface 1013, a network interface 1014, a memory 1020, a bus 1030, etc., in the specific implementation process, the device may also include other components necessary for normal operation. In addition, it can be understood by those skilled in the art that the above device may also only include components necessary for implementing the disclosed solution, and does not necessarily include all the components shown in the figure.

It can be known from the description of the above implementation methods that those skilled in the art can clearly understand that the present disclosure can be implemented by means of software plus a necessary general hardware platform. Based on such an understanding, the technical solution of the present disclosure can be essentially or partly contributed to the prior art in the form of a software product, which can be stored in a storage medium such as ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in the various embodiments of the present disclosure or certain parts of the embodiments.

Each embodiment in this specification is described in a progressive manner, and the same or similar parts between the embodiments can refer to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the system or system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can refer to the partial description of the method embodiment. The system and system embodiments described above are merely schematic, wherein the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the scheme of this embodiment. Ordinary technicians in this field can understand and implement it without creative work.

The above is a detailed introduction to the advertising placement configuration page display method and electronic device provided by the present disclosure. This article uses specific examples to illustrate the principles and implementation methods of the present disclosure. The description of the above embodiments is only used to help understand the method and its core ideas of the present disclosure. At the same time, for those skilled in the art, according to the ideas of the present disclosure, there will be changes in the specific implementation methods and application scope. In summary, the content of this specification should not be understood as limiting the present disclosure.

Claims (11)

A method for displaying an advertisement placement configuration page, comprising: Determine a set of products to be advertised and at least two corresponding advertising methods; Providing a form in the advertising delivery configuration page, the form including a product information column, a basic bid column, and a premium configuration column, wherein the form also includes at least two label options, which are respectively used to correspond to the at least two advertising delivery methods and are used to switch between different advertising delivery methods; When switching to one of the advertising delivery methods through the label option, an operation option for performing bid configuration under the advertising delivery method is provided in the basic bid column, and an operation option for performing premium configuration from the target dimension corresponding to the advertising delivery method is provided in the premium configuration column, so that the basic bid and premium configuration under a variety of different advertising delivery methods can be completed by sharing the same form structure. The method according to claim 1, wherein The advertising delivery method includes delivering advertisements of products to the product search result page based on keywords; When the label option corresponding to the advertisement delivery method in the form is selected, an operation option for performing premium configuration on the resource position of the target location in the search result page is provided in the premium configuration column. The method according to claim 2, wherein The advertisement delivery configuration page also includes operation options for selecting a keyword configuration method; If automatic keyword configuration is selected, the basic bid column in the form provides an operation option for configuring bids for automatically matched keywords during the automatic keyword matching process for each product; If you choose to manually configure keywords, the basic bid column in the form displays the bid range corresponding to at least one keyword matching the current product, and provides an operation entry for editing the keywords matching each product, so that after receiving a configuration request through the operation entry, operation options for keyword configuration and corresponding bid configuration for each product are provided in a pop-up floating interface. The method according to claim 3, wherein In the case of selecting manual keyword configuration, the basic bid column is split into a keyword column and a bid column to display the keywords corresponding to each product and the basic bid information of the keyword dimension. The method according to claim 3 or 4, wherein The pop-up floating interface supports users to add keywords by definition, and configure bids for individual keywords of individual products. The method according to any one of claims 1 to 5, wherein: The advertising delivery method includes delivering the product advertisement to the product recommendation page; When the label option corresponding to the advertising delivery method in the form is selected, an operation option for bidding on each product is provided in the basic bid column of the form, and an operation entry for performing premium configuration from the population dimension is provided in the premium configuration column, so that after receiving a configuration request through the operation entry, operation options for performing population selection and corresponding premium configuration are provided in a pop-up floating interface. The method according to claim 6, wherein Provides options for configuring group premiums for multiple products in batches, or configuring separate premiums for individual products and groups. The method according to claim 7, wherein: When the separate premium configuration option is selected, the premium configuration column is split into a population identification column and a premium ratio column, so as to respectively display the population identification and premium ratio of each commodity configuration. A computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of the method described in any one of claims 1 to 8. An electronic device, comprising: one or more processors; and A memory associated with the one or more processors, the memory being used to store program instructions, wherein the program instructions, when read and executed by the one or more processors, execute the steps of the method described in any one of claims 1 to 8. A computer program, when executed in a computer, causes the computer to execute the steps of the method according to any one of claims 1 to 8.