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WO2025053291A1 - Dispositif publicitaire 3d - Google Patents

Dispositif publicitaire 3d Download PDF

Info

Publication number
WO2025053291A1
WO2025053291A1 PCT/KE2024/050005 KE2024050005W WO2025053291A1 WO 2025053291 A1 WO2025053291 A1 WO 2025053291A1 KE 2024050005 W KE2024050005 W KE 2024050005W WO 2025053291 A1 WO2025053291 A1 WO 2025053291A1
Authority
WO
WIPO (PCT)
Prior art keywords
product
advertised
advertising
real
collection container
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
PCT/KE2024/050005
Other languages
English (en)
Inventor
Jetinder Singh SAGOO
Ephantus Ngari NJAGI
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2025053291A1 publication Critical patent/WO2025053291A1/fr
Pending legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/24—Illuminated signs; Luminous advertising using tubes or the like filled with liquid, e.g. bubbling liquid
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/02—Advertising or display means not otherwise provided for incorporating moving display members
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/02—Advertising or display means not otherwise provided for incorporating moving display members
    • G09F19/10—Devices demonstrating the action of an article to be advertised

Definitions

  • the invention relates to the field of advertisement and in particular, to a 3D advertising device which uses real or dummy physical products in three dimension form such as liquids, semi-liquids, powder, granules, solids circulating in dynamic motion either continuously or in an intermittent process and uses steam or vapor to enhance the effects of the circulating product using different circulating mechanisms that utilizes pumps, vacuum systems, motors, conveyors or a combination of different mechanisms to create a novel and immersive experiences that leads to increased audience engagement.
  • a 3D advertising device which uses real or dummy physical products in three dimension form such as liquids, semi-liquids, powder, granules, solids circulating in dynamic motion either continuously or in an intermittent process and uses steam or vapor to enhance the effects of the circulating product using different circulating mechanisms that utilizes pumps, vacuum systems, motors, conveyors or a combination of different mechanisms to create a novel and immersive experiences that leads to increased audience engagement.
  • 3D advertising display apparatus There are known 3D advertising display apparatus. These include WO/2018/214405 by LI, Hanzhao of 25-05-2017 discloses a three-dimensional advertising display board, comprising a hollow cylinder. A top portion of the cylinder is provided with an LED lamp, and a peripheral side face of the top portion of the cylinder is symmetrically provided with two extension windows. An inner portion of the cylinder is provided with a first rotating electric motor and a second rotating electric motor. A first rotating electric motor is connected to a first light guide plat, and second rotating electric motor is connected to a second light guide plate.
  • By providing light guide plates which flips up and down in a cylinder pixels which is virtually complemented, virtual processing that is effectively performed on a transition between two pixels, thereby improving the visual effect of three-dimensional display.
  • WO/2019/224589 by Gallage Harsha Kumara of 25-05-2018 discloses a three-dimensional (3D) collapsible advertising display which is adapted to replicate any product or packaging of a product for advertising purposes, with low manufacturing cost.
  • This display is very light in weight and easily mountable even on a vehicle for mobile advertising or is permanently fixed in any location. It is developed in many different shapes and sizes.
  • the skeleton of the advertising display is made by means of either of two special molding mechanisms. A skeleton made as such is wound by a flexible wire to build a wire frame which is wrapped up with a jacket with pre-printed advertising material on it.
  • the molding method and the devices varies.
  • the three- dimensional displays are collapsible for the ease of storage and transportation.
  • VFX Visual effects in 3D animation is the process of creating various effects, such as explosions, fire, smoke, water simulations, creature animations, and more in computer-generated imagery (CGI). Applying VFX in 3D animation requires a combination of artistic skills, technical knowledge, and expertise in VFX software. VFX artists bring to life extraordinary or impossible scenarios that cannot be achieved practically.
  • 3-D advertising device which uses real or dummy physical products in 3-D form such as liquids, semi-liquids, powder, granules, solids circulating in dynamic motion either continuously or in an intermittent process prior art of the product being displayed as proposed in the present invention.
  • the main object of the present invention is to provide an advertisement device that uses real or dummy three dimension product being displayed.
  • the other object is to provide a product being circulated in the 3D advertising device using a real product dynamic display.
  • the other object is to provide a liquid, semi-liquids, powders, paste, granules and solid products being circulated in the advertising device using a real product dynamic display which is enhanced further using steam and vapour.
  • the invention relates to the field of advertisement and in particular, to a 3-D advertising device which uses real or dummy products being displayed and circulated in the device.
  • the mechanism of circulation utilises pumps, vacuum systems, motors, conveyors or a combination of different mechanisms to create a dynamic display.
  • the advertised product is in the form of a liquid, semiliquids, powders, paste, granules and solid products and is enhanced by use of steam, mist or vapour.
  • the device uses a cycle mechanism so that the product is displayed continuously or intermittently using a timed system.
  • the device is customized for various types of products and also for different types of advertising environments.
  • Figure 1 shows an isometric view of one embodiment of the 3D advertising device which displays liquids, semi liquid and paste products in motion.
  • Figure 2 shows an isometric view of one embodiment of the advertising device which displays powders or granules in motion.
  • Figure 3 shows an isometric view of one embodiment of the advertising device which displays solid products in motion.
  • the terms “comprising,” “including,” “containing,” “characterized by,” and grammatical equivalents thereof are inclusive or open-ended terms that do not exclude additional, un-recited elements or method acts, but also include the more restrictive terms “consisting of’ and “consisting essentially of’ and grammatical equivalents thereof.
  • the term “may” with respect to a material, structure, feature or method act indicates that such is contemplated for use in implementation of an embodiment of the disclosure and such term is used in preference to the more restrictive term “is” so as to avoid any implication that other, compatible materials, structures, features and methods usable in combination therewith should or must be, excluded.
  • 3D advertisements utilize digital visual systems such as advanced led technologies and software to simulate or display a three-dimension advertisement which is different to the three- dimension advertisement device which uses real or dummy physical products in three-dimension form such as liquids, semi-liquids, powder, granules, solids circulating in dynamic motion either continuously or in an intermittent process and uses steam, mist or vapour to enhance the effects of the circulating product using different circulating mechanisms that utilises pumps, vacuum systems, motors, conveyors pulley mechanism, belts, chain, wire ropes or a combination any.
  • the device uses cycle mechanisms to continuously display a product or uses a timed mechanism to display the product that is incorporated within the device.
  • the device generally comprises of a housing, product advertising area, lighting, product circulation mechanisms, valves for regulating product flow, product collection container, packaged product container, switch and timer, tubes, dummy or real circulating product and extra advertising area.
  • the advertising device provides a three-dimension product such as liquid, semi-liquid, power, paste, granules or solid products that is further enhanced by injecting steam or vapour. This produces special effects flowing in motion continuously creating a three-dimension advertisement display or intermittently e.g. for a juice advertisement company.
  • the 3-D advertising consist of a liquid resembling the real juice flowing out of the branded packaged product container into a collection container such as a drinking glass container that has an exit for liquid which will then be recirculated back using pumps and a network of pipes and flow control valves, creating a physical 3-D visualization of the juice flowing.
  • the device shows a realistic movement of the product being advertised in three dimension and provides a strong visual impression.
  • the housing of the device is made of but not limited to either one or a combination of the following.
  • Metal plate Celuka board, forex board, flute board, polycarbonate, or plastic wood, molded plastic, timber, wood or MDF board, motor molded housing, Aluco board, ABS sheets, acrylic/Perspex, fibre glass, glass, ceramic or cast clay.
  • the housing finishing be either or a combination of the following; spray paint, brush painting, powder coating, enamel coating, vinyl sticker, natural look of the housing material used.
  • the embodiment for the device advertises liquids, semi -liquids and paste products shows the main components of one embodiment of the 3D advertising device.
  • (1) is the extra product branding area, to enhance visibility of the brand being advertised.
  • (2) is the lighting fixtures or led lights to provide illumination
  • (3) is the device housing that consists of all the components combined
  • (4) is the clear front protection such as glass, Perspex, abs or acrylic protection that acts as a transparent protection display
  • (5) is the product collection container for collecting the circulating product.
  • (6) is the electrical switch and timer for powering the device and providing timed flow of the product being circulated.
  • (7) is the branded product dispensing container.
  • (8) is the device attachment member used for mounting.
  • (9) is the product flow pipe network for recirculating the product (10) is the control valves, pump and motors or vacuum, venturi system used to recirculate the product (11) shows the product such as liquid, semi-liquid or paste in motion.
  • the embodiment for the device advertises powder or granule products.
  • the device uses the same principle as the embodiment for liquid products where the advertised product circulates within the device.
  • the device for advertising powder or granule products uses a mechanism that pumps or vacuums the product or uses a conveyor or a combination of pumping, vacuuming and conveying the product from the collection container, then circulates it to the branded product dispensing container.
  • (1) is the extra product branding area, to enhance visibility of the brand being advertised.
  • (2) is the lighting fixtures or led lights to provide illumination
  • (3) is the device housing that consists of all the components combined
  • (4) is the clear front protection such as glass, Perspex, abs or acrylic protection that acts as a transparent protection display
  • (5) is the product collection container for collecting the circulating product.
  • (6) is the electrical switch and timer for powering the device and providing timed flow of the product being circulated.
  • (7) is the branded product dispensing container.
  • (8) is the device attachment member used for mounting.
  • (9) is the product flow pipe network for circulating the product.
  • (10) is the control valves, pump, motors, and or vacuum generator (11) shows the product flow as it drops through the display in motion.
  • the device uses the same principle as the embodiment for liquid products where the advertised product circulates within the device.
  • the device for advertising granules and solid products uses a mechanism that pumps or vacuums the product or uses a conveyor or a combination of pumping, vacuuming and conveying the product from the collection container, then circulates it to the top of the display and then lets it drop through the display to the collection container.
  • the invention shows the device in the embodiment for advertising solid products.
  • (1) is the extra product branding area, to enhance visibility of the brand being advertised.
  • (2) is the lighting fixtures or led lights to provide illumination
  • (3) is the device housing that consists of all the components combined
  • (4) is the clear front protection such as glass, Perspex, abs or acrylic protection that acts as a transparent protection display
  • (5) is the product collection container for collecting the circulating product
  • (6) is the electrical switch and timer for powering the device and providing timed flow of the product being circulated
  • (7) is the branded product dispensing container
  • (8) is the device attachment member used for mounting
  • (9) is the product flow network which can be a conveyor, belt, chain, or rope system
  • (10) is the motors with gearbox or variable speed controller
  • (11) shows the product flow as it drops through the display
  • (12) is the pulley mechanism assisting in product movement.
  • the 3D advertising device also includes the following features.
  • the imitation advertised product size is regulated.
  • the solid product is provided with a guided mechanism to rotate or move the solid advertised product at a particular angle from one point to another or in a loop system.
  • the display incorporates a motorized sliding cover that opens and closes periodically to reveal the display.
  • the device incorporates a video or audio section to enhance the effects and may be synchronized with the flow or movement of the product being advertised.
  • the device is provided with the following technical components; a photo cell or a timer switch for automatic switching on and off of the device, electricity power supply connections.
  • Solar panels for the device whose application is in open air areas, electrical automatic cut-out switches to regulate power surge, power supply converter and transformer unit to regulate the amount of direct current (DC) reaching the light emitting diode (LED) strips and or LED tubes used in the display unit.
  • DC direct current
  • the device applies to the advertising industry. It is for use in creating physical 3-D advertisements of real or dummy products in 3-D form such as liquids, semi -liquids, powder, granules, solids circulating in dynamic motion either continuously or in intermittent process.
  • the products for liquid advertisement could be juice or beverage advertisement
  • semi -liquids products advertisement could be products such as sour cream or yogurt
  • powder form advertisement could be products such as dried milk
  • paste form advertisement could be products such as toothpaste
  • granule form advertisement could be products such as sugar or salt granules
  • solid form of advertisement could be products such as chocolate bars or a pizza slice
  • the products advertised in these different 3-D forms such as liquids, semi-liquids, powder, paste and solid products move in a dynamic motion, continuously or intermittently, and steam, vapour or mist is used to enhance the effects of the circulating product for example in a liquid advertisement for coffee a smoke or mist generator is used to create the effect of hot coffee.
  • the 3D billboards or advertising devices create novel and immersive experiences that leads to increased audience engagement.
  • the 3D advertisement effects offer a unique appeal to the customer through real-time interactivity and manipulation. This results in enhanced user engagement with the product, which improves sales conversion through better experience and understanding of the product and the brand.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

L'invention concerne un dispositif publicitaire destiné à présenter des produits physiques tridimensionnels en mouvement et à les faire circuler dans le dispositif à l'aide d'un dispositif d'affichage dynamique de produit réel. Le dispositif démontre la circulation des produits sous forme tridimensionnelle, soit par la circulation continue ou intermittente de produits réels ou factices sous la forme de liquides, de semi-liquides, de poudres, de pâtes, de granules et de solides à l'aide de différents mécanismes de circulation. Les mécanismes de circulation utilisent des systèmes de pompage, moteurs, d'aspiration sous-vide et/ou de transport, des courroies, des câbles métalliques et des systèmes de poulie, ou d'autres mécanismes de circulation similaires dans un contexte publicitaire. Le dispositif fournit un affichage tridimensionnel vraisemblable des produits mentionnés alors qu'ils se déplacent de manière cyclique dans le mécanisme de distribution, créant un affichage tridimensionnel des produits mentionnés.
PCT/KE2024/050005 2023-09-07 2024-08-17 Dispositif publicitaire 3d Pending WO2025053291A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KEKE/P/2023/002278 2023-09-07
KEP202302278 2023-09-07
KEP202304721 2023-11-06
KEKE/P/2023/004721 2023-11-06

Publications (1)

Publication Number Publication Date
WO2025053291A1 true WO2025053291A1 (fr) 2025-03-13

Family

ID=92762088

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KE2024/050005 Pending WO2025053291A1 (fr) 2023-09-07 2024-08-17 Dispositif publicitaire 3d

Country Status (1)

Country Link
WO (1) WO2025053291A1 (fr)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0809226A2 (fr) * 1996-05-21 1997-11-26 Guillermo Daniel Losciale Dispositif pour publicité ou autre intermediaire
WO2000005699A2 (fr) * 1998-07-21 2000-02-03 Virtual Signs Corporation Dispositif publicitaire a mouvement de liquides
US20140226309A1 (en) * 2013-02-08 2014-08-14 L. Kenneth Rosenthal Enhanced Optical Illusion Fluid Display Device
WO2018214405A1 (fr) 2017-05-25 2018-11-29 谢广鹏 Panneau d'affichage publicitaire tridimensionnel
WO2019224589A1 (fr) 2018-05-25 2019-11-28 Gallage Harsha Kumara Affichage publicitaire pliable en trois dimensions (3d)
US10738954B2 (en) * 2015-07-07 2020-08-11 Bruls Georgius Josephus Cyrillus Ludovicus Method and device providing cinematographic light effects in a laminar or low-turbulent liquid flow jet

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0809226A2 (fr) * 1996-05-21 1997-11-26 Guillermo Daniel Losciale Dispositif pour publicité ou autre intermediaire
WO2000005699A2 (fr) * 1998-07-21 2000-02-03 Virtual Signs Corporation Dispositif publicitaire a mouvement de liquides
US20140226309A1 (en) * 2013-02-08 2014-08-14 L. Kenneth Rosenthal Enhanced Optical Illusion Fluid Display Device
US10738954B2 (en) * 2015-07-07 2020-08-11 Bruls Georgius Josephus Cyrillus Ludovicus Method and device providing cinematographic light effects in a laminar or low-turbulent liquid flow jet
WO2018214405A1 (fr) 2017-05-25 2018-11-29 谢广鹏 Panneau d'affichage publicitaire tridimensionnel
WO2019224589A1 (fr) 2018-05-25 2019-11-28 Gallage Harsha Kumara Affichage publicitaire pliable en trois dimensions (3d)

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