WO2023086051A1

WO2023086051A1 - A rating estimation system

Info

Publication number: WO2023086051A1
Application number: PCT/TR2022/050895
Authority: WO
Inventors: Sezin DUNYA; Burak BATIBAY; Yagiz TUMER
Original assignee: Dogus Bilgi İslem ve Teknoloji Hizmetleri AS
Current assignee: Dogus Bilgi İslem ve Teknoloji Hizmetleri AS
Priority date: 2021-11-15
Filing date: 2022-08-23
Publication date: 2023-05-19
Anticipated expiration: 2024-05-15

Abstract

The present invention relates to a system (1) which enables to estimate the average viewing rates of a broadcast content before the content is broadcasted, based on the previous rating values of the broadcast content and also the characteristics of both the broadcast channel and the audience; to determine by which situations or conditions, how much and how the estimated value is affected; to determine and report how it is affected in a realistic simulation environment by means of competitor analysis.

Description

A RATING ESTIMATION SYSTEM

Technical Field

The present invention relates to a system which enables to estimate the average viewing rates (rating) of a broadcast content before the content is broadcasted, based on the previous rating values of the broadcast content and also the characteristics of both the broadcast channel and the audience; to determine by which situations or conditions, how much and how the estimated value is affected; to evaluate and report it in a simulation environment that is more real-like by means of competitor analysis.

Background of the Invention

Today, with the effect of rapidly increasing digitalization in recent years, machine learning and autonomous systems have increased their impact and scope in the broadcasting sector as well as in all areas at the age of artificial intelligence. In competitive systems, it is quite important to simulate or make predictions about anticipated situations beforehand, in terms of performing strategic and budgetary planning. The fact that habits in the broadcasting industry are changing in line with digitalization leads to the differentiation of contents to be broadcasted and the proliferation of alternatives. Predicting the ‘rating’ value a scenario will acquire through different choices to perform its planning -that is set forth as a project particularly in the periods called as broadcast season- and presenting this result to producers at an explainable level allow for a versatile analysis both in terms of budget and strategically. Therefore, the predicted success of a scenario that is expected to be broadcasted independently is evaluated over a rating metric, and it prepares a tangible environment for various action plans to be created. In the state of the art, rating of a broadcast content can be determined during a broadcast and by means of measurement devices that are invisibly distributed. The share of a broadcast content from measurement devices that are randomly and invisibly distributed, during a broadcast and in the course of measurement is called as rating value. The ratio of the said measuring devices per television -only the ones being switched on- is called as TVR value and the share it receives from the TVR value is called as share value. Therefore, the rating -that is taken as a basis for success metric- is not reviewed alone but it is reviewed upon being associated to TVR and share values. However, in the current situation, rating measurements can only be measured by broadcasting the contents for a certain period of time and by means of the audience reactions.

For this reason, considering the studies and deficiencies in the state of art, there is a need for a system which enables to estimate the rating of a broadcast content before the content is broadcasted; to determine by which situations or conditions, how much and how the forecasted value is affected; and to re-evaluate and report the said situation in a realistic way by means of the competitor analysis at the next step.

The Japanese patent document no. JP2019004370A, an application in the state of the art, discloses a system and method which enables to estimate the future rating values of contents in accordance with the content information and the previous viewing data. The said invention provides a viewer rating estimation system and in this viewer rating estimation system, a query module whereby program-specific information are entered and an estimation wherein information specific to the input program are provided from a query module are developed; an information site requested by the estimation module in order to access the program-specific information and the program and the related information specified by the programspecific information in response to providing the module is provided in accordance with the access number database and the program-specific information; the estimation module is provided with a database of program viewing rate which is requested to provide the view rate of the previous program related to the program specified by the program-specific information and the access count history to the information related to the program specified by the program cookie is retrieved from the access count database; the previous program view rate related to the program specified by the program cookie is retrieved from the program viewing rate database and it is enabled to estimate the view rate of the program specified by the program specific information based on the correlation between the access count history and the viewing rate of the previous program.

Summary of the Invention

An objective of the present invention is to realize a system which enables to estimate the average viewing rates before a content is broadcasted, based on the previous rating values of the broadcast contents and also the characteristics of both the broadcast channel and the audience.

Another objective of the present invention is to realize a system which enables to determine and report by which situations or conditions, how much and how the estimated value is affected.

Another objective of the present invention is to realize a system which enables to determine and report how the said values estimated before the content is broadcasted are affected from the change in a realistic simulation environment by means of competitor analysis.

Detailed Description of the Invention

“A Rating Estimation System” realized to fulfil the objectives of the present invention is shown in the figure attached, in which:

Figure l is a schematic view of the inventive system. The components illustrated in the figure are individually numbered, where the numbers refer to the following:

1. System

2. Electronic device

3. Application

4. Database

5. Server

A. Data server

The inventive system (1) which enables to estimate rating ratios of a broadcast content before the content is broadcasted; to determine and report by which situations or conditions, how much and how the estimated value is affected comprises: at least one electronic device (2) which is configured to realize data exchange by using any remote communication protocol and to run at least one application on itself; at least one application (3) which is run on the electronic device (2) and configured to enable at least authorized users to create a request for rating calculation by entering information about a broadcast content and to view the results of the rating analysis performed; at least one database (4) which is configured to record data about broadcast contents in thereof; and at least one server (5) which can communicate with the database (4) so as to realize data exchange; manages the data within the database (4); and is configured to establish communication with the electronic device (2) and external servers such as data server (A) providing the data related to the broadcast contents over any remote communication protocol and to realize data exchange, to receive the data entered related to the broadcast contents through the application (3) by means of the communication established with the electronic device (2) and to generate an estimation about the ratings to be obtained by the broadcast content processing the said data together with the data obtained from the data server (A) and to transmit the generated estimation and analysis data to the application (3).

The electronic device (2) included in the inventive system (1) is an electronic device such as smartphone, tablet computer, desktop computer or portable computer configured to run at least one application (3) whereby users can generate a rating estimation request for at least one broadcast content, on itself. The said electronic device (2) has speakers that enable audio output and an input unit such as a key or touchscreen. The electronic device (2) is configured to establish communication with the server (5) by using any remote communication protocol included in the state of art and to ensure that data exchange is realized between the application (3) and the server (5) through this communication established. In a preferred embodiment of the invention, the electronic device (2) is configured to realize data exchange with the server (5) by using a data bus such as Internet.

The application (3) included in the inventive system (1) is run on the electronic device (2) and configured to enable at least authorized users to create a request for rating calculation for at least one broadcast content. The said application (3) is configured to provide at least one interface that allows authorized users to log in with a login information such as at least a username and password identified to them. In a preferred embodiment of the invention, the application (3) is configured to ensure that the data related to the broadcast content, for which the rating calculation request is created, can be entered. The said application (3) is configured to provide at least one interface adapted to enable users to enter information such as the type of content related to the broadcast content, screenwriter information, actor information, broadcast date of the content, director information, broadcast hours of the content, broadcast time, producer information, status information that may affect the viewing rates of the content at the time of broadcasting, the weather and temperature information on the broadcast date of the content and the expected rating values of the competing channels. In a preferred embodiment of the invention, the application (3) is configured to enable users to view the calculated rating information related to the broadcast content. The said application (3) is also configured to ensure that the data of relational rating analysis obtained from previous rating data and both daily rating reports and social media data can be viewed within a variety of desired timeframe as monthly or annually on the basis of actor, production company, director, screenwriter or channel. The application (3) is configured to ensure that information about by which parameters or user input, how much and at which ratios the estimated rating value is affected, is presented to users by means of the created graphics.

The database (4) included in the inventive system (1) is in communication with the server (5) and configured to be managed by the server (5). In a preferred embodiment of the invention, the database (4) is configured to keep the record of previous content and rating values in itself. The database (4) is configured to keep the record of the information entered by the users related to the broadcast content through the application (3), as associated with each broadcast content. The said database (4) is also configured to keep the record of the data such as the previous rating values of content actors, production company, director and screenwriters, social media data, names of series and rating values, search frequency of actors and comments about actors that are received from the data servers (A) about the broadcast content in itself. The database (4) is also configured to keep the record of the estimated rating value calculated for each broadcast content.

The server (5) included in the inventive system (1) is configured to establish communication with the electronic device (2) by using any remote communication protocol in the state of the art and to realize data exchange with the application (3) that is run on the electronic device (2) through this communication established. The server (5) is configured to manage the database (4) by means of operations such as recording a new data into the database (4), deleting the recorded data in the database (4) or changing the data recorded in the database (4) and updating the data recorded in the database (4). In a preferred embodiment of the invention, the server (5) is configured to establish communication with a data server (A) that provides data related to the broadcast contents by using any remote communication protocol in the state of art and to realize data exchange. The server (5) is configured to retrieve the previous rating, TVR and sharing data recorded in the database (4) upon being triggered by a rating calculation request created through the application (3) and to analyse the names of series by processing the said data. The server (5) is configured to process the previous rating data retrieved from the database (4) together with the associated open source data and social media data and to match the rating data in broadcast reports with other sources. The server (5) is configured to retrieve data such as the start and end year, duration, genre of the content, its score on the data server (A), actors, screenwriter, director, producer and music producer from the data server (A) by matching the said series names with the data server (A), according to the series name analysis. The server (5) is configured to retrieve information about the search frequency of actors from sites providing trend data, the number of followers of actors from social media sites and comments on actors from blog sites for retrieving data on the trends of the actors and series associated with the content and to perform mood analysis. The server (5) is configured to match the data obtained from database (4), the data server (A) and other data sources with each other and to keep the record of the said data in a structural form in the database (4) and to update the data at certain periods for each new content. In a preferred embodiment of the invention, the server (5) is configured to input the obtained analysis data to a machine learning (ensemble learning) algorithm such as a boosting algorithm and to calculate the forecasted rating value for the said content in accordance with the request created for a broadcast content over the application (3). The server (5) is configured to transmit the calculated rating value and analysis data to the application (3).

Industrial Application of the Invention In the inventive system (1), the data related to the broadcast content is received from the data providers (A) by the server (5) in accordance with the request for rating calculation created for a broadcast content on the application (3) and an estimated rating calculation is performed for the content by processing the said data. The calculated rating value and the analysis data are presented to the users via the application (3).

The inventive system (1) ensures that the relationships between different units are made comparable for a broadcast content, the expected rating value of a content to be broadcasted is predicted and enables the producer companies to create action plans in terms of budget by comparing different and alternative choices within themselves.

Within these basic concepts; it is possible to develop various embodiments of the inventive “Rating Estimation System (1)”; the invention cannot be limited to examples disclosed herein and it is essentially according to claims.

Claims

1. A system (1) which enables to estimate rating ratios of a broadcast content before the content is broadcasted; to determine and report by which situations or conditions, how much and how the estimated value is affected comprising

- at least one electronic device (2) which is configured to realize data exchange by using any remote communication protocol and to run at least one application on itself;

- at least one application (3) which is run on the electronic device (2) and configured to enable at least authorized users to create a request for rating calculation by entering information about a broadcast content and to view the results of the rating analysis performed;

- at least one database (4) which is configured to record data about broadcast contents in thereof; and characterized by

- at least one server (5) which can communicate with the database (4) so as to realize data exchange; manages the data within the database (4); and is configured to establish communication with the electronic device (2) and external servers such as data server (A) providing the data related to the broadcast contents over any remote communication protocol and to realize data exchange, to receive the data entered related to the broadcast contents through the application (3) by means of the communication established with the electronic device (2) and to generate an estimation about the ratings to be obtained by the broadcast content processing the said data together with the data obtained from the data server (A) and to transmit the generated estimation and analysis data to the application (3).

2. A system (1) according to Claim 1; characterized by the electronic device (2) which is an electronic device such as smartphone, tablet computer, desktop computer or portable computer configured to run at least one

9 application (3) whereby users can generate a rating estimation request for at least one broadcast content, on itself. A system (1) according to Claim 1 or 2; characterized by the electronic device (2) which has speakers that enable audio output and an input unit such as a key or touchscreen. A system (1) according to any one of the preceding claims; characterized by the electronic device (2) which is configured to establish communication with the server (5) by using any remote communication protocol included in the state of art and to ensure that data exchange is realized between the application (3) and the server (5) through this communication established. A system (1) according to Claim 4; characterized by the electronic device (2) which is configured to realize data exchange with the server (5) by using a data bus such as Internet. A system (1) according to any one of the preceding claims; characterized by the application (3) which is run on the electronic device (2) and configured to enable at least authorized users to create a request for rating calculation for at least one broadcast content. A system (1) according to any one of the preceding claims, characterized by the application (3) which is configured to provide at least one interface that allows authorized users to log in with a login information such as at least a username and password identified to them. A system (1) according to any one of the preceding claims; characterized by the application (3) which is configured to ensure that the data related to the broadcast content, for which the rating calculation request is created, can be entered. A system (1) according to any one of the preceding claims; characterized by the application (3) which is configured to provide at least one interface adapted to enable users to enter information such as the type of content related to the broadcast content, screenwriter information, actor information, broadcast date of the content, director information, broadcast hours of the content, broadcast time, producer information, status information that may affect the viewing rates of the content at the time of broadcasting, the weather and temperature information on the broadcast date of the content and the expected rating values of the competing channels. A system (1) according to any one of the preceding claims; characterized by the application (3) which is configured to enable users to view the calculated rating information related to the broadcast content. A system (1) according to any one of the preceding claims; characterized by the application (3) which is configured to ensure that the data of relational rating analysis obtained from previous rating data and both daily rating reports and social media data can be viewed within a variety of desired timeframe as monthly or annually on the basis of actor, production company, director, screenwriter or channel. A system (1) according to any one of the preceding claims, characterized by the application (3) which is configured to ensure that information about by which parameters or user input, how much and at which ratios the estimated rating value is affected, is presented to users by means of the created graphics. A system (1) according to any one of the preceding claims; characterized by the database (4) which is in communication with the server (5) and configured to be managed by the server (5).

11 A system (1) according to any one of the preceding claims; characterized by the database (4) which is configured to keep the record of previous content and rating values in itself. A system (1) according to any one of the preceding claims; characterized by the database (4) which is configured to keep the record of the information entered by the users related to the broadcast content through the application (3), as associated with each broadcast content. A system (1) according to any one of the preceding claims; characterized by the database (4) which is configured to keep the record of the data such as the previous rating values of content actors, production company, director and screenwriters, social media data, names of series and rating values, search frequency of actors and comments about actors that are received from the data servers (A) about the broadcast content in itself. A system (1) according to any one of the preceding claims, characterized by the database (4) which is configured to keep the record of the estimated rating value calculated for each broadcast content. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to establish communication with the electronic device (2) by using any remote communication protocol in the state of the art and to realize data exchange with the application (3) that is run on the electronic device (2) through this communication established. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to manage the database (4) by means of operations such as recording a new data into the database (4), deleting

12 the recorded data in the database (4) or changing the data recorded in the database (4) and updating the data recorded in the database (4).

20. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to establish communication with a data server (A) that provides data related to the broadcast contents by using any remote communication protocol in the state of art and to realize data exchange.

21. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to retrieve the previous rating, TVR and sharing data recorded in the database (4) upon being triggered by a rating calculation request created through the application (3) and to analyse the names of series by processing the said data.

22. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to process the previous rating data retrieved from the database (4) together with the associated open source data and social media data and to match the rating data in broadcast reports with other sources.

23. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to retrieve data such as the start and end year, duration, genre of the content, its score on the data server (A), actors, screenwriter, director, producer and music producer from the data server (A) by matching the said series names with the data server (A), according to the series name analysis.

24. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to retrieve information about the search frequency of actors from sites providing trend data, the number of

13 followers of actors from social media sites and comments on actors from blog sites for retrieving data on the trends of the actors and series associated with the content and to perform mood analysis.

25. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to match the data obtained from database (4), the data server (A) and other data sources with each other and to keep the record of the said data in a structural form in the database (4) and to update the data at certain periods for each new content.

26. A system (1) according to any one of the preceding claims; characterized by the server (5) which is configured to input the obtained analysis data to a machine learning (ensemble learning) algorithm such as a boosting algorithm and to calculate the forecasted rating value for the said content in accordance with the request created for a broadcast content over the application (3).

27. A system (1) according any one of the preceding claims; characterized by the server (5) which is configured to transmit the calculated rating value and analysis data to the application (3).

14