WO2022044513A1 - Information processing method, information processing device, and information processing program - Google Patents

Abstract

In the present invention, a server (1) comprises: a user information acquisition unit (101) for acquiring user information pertaining to a user; a behavioral tendency estimation unit (102) for estimating the behavioral tendency of the user on the basis of the user information; an experience selection unit (103) for selecting, on the basis of the behavioral tendency, an experience item with which experience is given to the user; a commodity selection unit (105) for selecting a commodity that is used when the user experiences the selected experience item; and a presentation unit (106) for presenting the selected experience item and the selected commodity to the user.

Description

Information processing method, information processing device and information processing program

This disclosure relates to a technique for presenting information to a user.

For example, in Patent Document 1, the notification desired product designation information of the customer information database is periodically read, the new product information database is searched for the notification desired product designation information, and if there is the corresponding new product information, the designated communication media is specified. The new product information notification system to be sent at is disclosed.

However, with the above-mentioned conventional technology, only the product is presented, and further improvement is required.

Japanese Patent Application Laid-Open No. 2003-67631

The present disclosure has been made to solve the above problems, and an object of the present disclosure is to provide a technique capable of presenting an experience that stimulates the user's curiosity and a product used in the experience. It is a thing.

In the information processing method according to the present disclosure, an experience item in which a computer acquires user information about a user, estimates the behavior tendency of the user based on the user information, and makes the user experience based on the behavior tendency. Select, select a product to be used when the user experiences the selected experience item, and present the selected experience item and the selected product to the user.

According to the present disclosure, it is possible to present an experience that stimulates the curiosity of the user and a product used in the experience.

It is a figure which shows the structure of the information processing system in Embodiment 1 of this disclosure. It is a figure which shows an example of the experience database in Embodiment 1. It is a 1st flowchart for demonstrating the experience presentation process by a server in Embodiment 1 of this disclosure. It is a 2nd flowchart for demonstrating the experience presentation process by the server in Embodiment 1 of this disclosure. It is a figure which shows an example of the login screen displayed on the user terminal in Embodiment 1. In the first embodiment, it is a figure which shows an example of the experience presentation screen displayed on a user terminal. In the first embodiment, it is a figure which shows another example of the experience presentation screen displayed on a user terminal. It is a figure which shows the structure of the information processing system in Embodiment 2 of this disclosure. It is a flowchart for demonstrating the experience database update process by a server in Embodiment 2 of this disclosure. It is a figure which shows an example of the use result input screen displayed on the user terminal in Embodiment 2. It is a figure which shows the other example of the use result input screen displayed on the user terminal in Embodiment 2.

(Findings underlying this disclosure)
In the above-mentioned prior art, a new product can be presented to the user, but an experience that stimulates the user's curiosity is not presented.

In order to solve the above problems, in the information processing method according to one aspect of the present disclosure, a computer acquires user information about a user, estimates the behavior tendency of the user based on the user information, and performs the behavior. Based on the tendency, the experience item to be experienced by the user is selected, the product to be used when the user experiences the selected experience item is selected, and the selected experience item and the selected product are selected by the user. Present to.

According to this configuration, the experience item to be experienced by the user is selected based on the estimated behavior tendency of the user, and the product to be used when the user experiences the selected experience item is selected and selected. Experience items and selected products are presented to the user.

Therefore, it is possible to present an experience that stimulates the curiosity of the user and a product used in the experience.

Further, in the above information processing method, the experience item belongs to one experience category among a plurality of experience categories, and in the selection of the experience item, the number of presentations of the experience item and the product is predetermined. If it is less than the number of times, select the same experience category as the experience category specified according to the behavioral tendency from the plurality of experience categories, and select the past experience items from the plurality of experience items belonging to the selected experience category. When at least one experience item that the user has not experienced is selected and the number of times the experience item and the product are presented is a predetermined number or more, the behavior tendency is adjusted from the plurality of experience categories. You may select an experience category different from the experience category specified in the above, and select at least one experience item from a plurality of experience items belonging to the selected experience category.

According to this configuration, at least one experience item that the user has not experienced in the past is selected and presented, so that the user can present a new experience that has not been experienced. In addition, when the number of presentations of the experience item and the product is less than the predetermined number, at least one experience item that the user has not experienced in the past belongs to the same experience category as the experience category specified according to the behavioral tendency. Is selected. Therefore, since the experience items similar to the experience items that the user has experienced in the past are presented, the experience items that the user is interested in can be presented. Further, when the number of presentations of the experience item and the product is equal to or more than a predetermined number of times, at least one experience item belonging to an experience category different from the experience category specified according to the behavioral tendency is selected. Therefore, since the experience items that are not similar to the experience items that the user has experienced in the past are presented, it is possible to present new experience items that the user has not been interested in until now.

Further, in the above information processing method, in the selection of the product, the preference of the user may be determined based on the user information, and the product corresponding to the determined preference may be selected.

According to this configuration, products according to the user's taste are selected and presented, so that the user can use the product that suits his / her own taste when experiencing the experience item.

Further, in the above information processing method, the user information includes purchase history information regarding a product purchased by the user on an electronic commerce site, and the user's preference specified by the purchase history information in selecting the product. The product may be selected according to the color and the size of the user's body.

According to this configuration, products are selected and presented according to the user's favorite color and the user's body size, so that the user can experience his / her favorite color and his / her body when experiencing the experience item. You can use products that match the size.

Further, in the above information processing method, in the selection of the product, the experience selected from the experience database in which the plurality of experience items and the product used when experiencing each of the plurality of experience items are associated with each other. The product associated with the item may be selected.

According to this configuration, the product associated with the selected experience item is selected from the experience database in which the plurality of experience items and the product used when experiencing each of the plurality of experience items are associated. Therefore, the product can be easily selected.

Further, in the above information processing method, after presenting the experience item and the product to the user, the usage result information indicating the usage result of the product input by the user who has experienced the experience item is acquired. Further, the product of the experience database associated with the experience item may be updated based on the acquired usage result information.

According to this configuration, the usage result of the product of the user who actually experienced the experience item is fed back, so that the optimum product for the experience item can be presented.

Further, in the above information processing method, the user information includes post information posted by the user on a social networking service and purchase history information regarding a product purchased by the user on an electronic commerce site, and is used in estimating the behavioral tendency. The behavioral tendency may be estimated by analyzing the words included in the posted information and the purchase history information.

According to this configuration, the behavior tendency of the user can be easily estimated by analyzing the words contained in the posted information posted by the user on the social networking service and the purchase history information regarding the product purchased by the user on the electronic commerce site. be able to.

Further, the present disclosure can be realized not only as an information processing method for executing the above-mentioned characteristic processing, but also for information processing having a characteristic configuration corresponding to the characteristic method executed by the information processing method. It can also be realized as a device. It can also be realized as a computer program that causes a computer to execute characteristic processing included in such an information processing method. Therefore, the same effect as the above-mentioned information processing method can be obtained in the following other aspects as well.

The information processing apparatus according to another aspect of the present disclosure includes an acquisition unit that acquires user information about a user, an estimation unit that estimates the behavior tendency of the user based on the user information, and a behavior tendency based on the behavior tendency. An experience item selection unit that selects an experience item to be experienced by the user, a product selection unit that selects a product to be used when the user experiences the selected experience item, and the selected experience item and the selected item. A presentation unit for presenting a product to the user is provided.

The information processing program according to another aspect of the present disclosure acquires user information about a user from a computer, estimates the behavior tendency of the user based on the user information, and informs the user based on the behavior tendency. Select an experience item to be experienced, select a product to be used when the user experiences the selected experience item, present the selected experience item and the selected product to the user, and execute a process. ..

Hereinafter, embodiments of the present disclosure will be described with reference to the attached drawings. The following embodiments are examples that embody the present disclosure, and do not limit the technical scope of the present disclosure.

(Embodiment 1)
FIG. 1 is a diagram showing a configuration of an information processing system according to the first embodiment of the present disclosure.

The information processing system shown in FIG. 1 includes a server 1 and a user terminal 2.

The user terminal 2 is, for example, a smartphone, a tablet computer, or a personal computer. The user terminal 2 is used by the user. The user terminal 2 transmits the user's personal information to the server 1. Personal information includes a user ID for identifying a user, posted information posted by the user on a social networking service (SNS), and purchase history information regarding products purchased by the user on an electronic commerce site. The user terminal 2 accepts input by the user of the user ID. The user terminal 2 receives the posted information from the SNS server and also receives the purchase history information from the server of the electronic commerce site.

Further, the user terminal 2 receives the experience information including the experience item to be experienced by the user and the product used when the user experiences the experience item from the server 1, and presents the experience item and the product to the user. ..

The user terminal 2 accepts user input as to whether or not to purchase the presented experience item. When the purchase of the presented experience item is accepted, the user terminal 2 transmits the experience purchase information for purchasing the presented experience item to the server 1. In addition, the user terminal 2 accepts user input as to whether or not to request the re-presentation of the experience item and the product. When the request for re-presentation of the experience item and the product is received, the user terminal 2 transmits the re-presentation request information for requesting the re-presentation of the experience item and the product to the server 1. Further, the user terminal 2 accepts user input as to whether or not to end the presentation of the experience item and the product. When the end of the presentation of the experience item and the product is accepted, the user terminal 2 transmits the presentation end information for ending the presentation of the experience item and the product to the server 1.

The server 1 is connected to the user terminal 2 via a network so as to be able to communicate with each other. The network is, for example, the Internet.

The server 1 includes a processor 11, a memory 12, and a communication unit 13.

The processor 11 is, for example, a CPU (Central Processing Unit). The processor 11 realizes a user information acquisition unit 101, an action tendency estimation unit 102, an experience selection unit 103, a preference determination unit 104, a product selection unit 105, a presentation unit 106, and a purchase processing unit 107.

The memory 12 is a storage device capable of storing various information such as a RAM (Random Access Memory), an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a flash memory. The memory 12 realizes the user information storage unit 121 and the experience database 122.

The communication unit 13 receives the personal information transmitted by the user terminal 2. The personal information includes a user ID for identifying the user, posting information, and purchase history information. The communication unit 13 stores the received posting information and purchase history information in the user information storage unit 121 in association with the user ID.

The user information storage unit 121 stores posting information and purchase history information in association with the user ID. In addition, the user information storage unit 121 further associates the user ID with the user's age, occupation, gender, family structure, love target, places where the user has visited in the past, and experience items in which the user has participated in the past. Remember. The age, occupation, gender, family structure, love target, and place where the user has visited in the past are input to the user terminal 2 in advance and transmitted to the server 1.

The user information acquisition unit 101 acquires user information about the user from the user information storage unit 121. The user information includes posted information posted by the user on the social networking service and purchase history information regarding the product purchased by the user on the electronic commerce site.

The behavior tendency estimation unit 102 estimates the user's behavior tendency based on the user information acquired by the user information acquisition unit 101. The behavior tendency estimation unit 102 estimates the behavior tendency by analyzing the words included in the posted information and the purchase history information. For example, the memory 12 may store a plurality of behavioral tendencies in advance in association with a plurality of words related to each of the plurality of behavioral tendencies. Then, the behavior tendency estimation unit 102 estimates the behavior tendency to which the word matching the word included in the posted information and the purchase history information is associated as the behavior tendency of the user. Behavioral tendencies include, for example, a tendency to camp, a tendency to play sports, and a tendency to listen to music. The tendency to camp is associated with words related to camping, the tendency to play sports is associated with words related to sports, and the tendency to listen to music is associated with words related to music. ..

The behavior tendency estimation unit 102 inputs words related to the behavior tendency and inputs the words extracted from the posted information and the purchase history information into the machine-learned behavior tendency estimation model using the behavior tendency as an output. You may estimate the behavioral tendency of.

The experience database 122 stores a plurality of experience items in association with each other and a product used when experiencing each of the plurality of experience items.

FIG. 2 is a diagram showing an example of the experience database in the first embodiment.

The experience database shown in FIG. 2 stores experience IDs, experience categories, experience items, product information, and detailed information. The experience category broadly classifies the experience presented to the user and includes, for example, camping, sports and music. The experience item is a fine classification of the experience presented to the user, and includes, for example, a riverside camp, a mountain climbing camp, tennis, golf, a guitar, a piano, and the like. The experience item belongs to one experience category out of a plurality of experience categories. The product information represents a product used when the user experiences the experience item. For example, the experience item of camp on the riverside is associated with product information such as a tent, a lantern, and a fishing rod. The detailed information represents more detailed information of the product. For example, the product information of a tent is associated with detailed information representing a color, size, and manufacturer, the product information of a lantern is associated with detailed information of a type and manufacturer, and the product information of a fishing rod is associated with a size. And detailed information representing the manufacturer is associated.

The experience selection unit 103 selects an experience item to be experienced by the user based on the behavior tendency estimated by the behavior tendency estimation unit 102. At this time, the experience selection unit 103 selects an experience item different from the experience item that the user has experienced in the past. The experience selection unit 103 specifies an experience category according to the behavior tendency estimated by the behavior tendency estimation unit 102. For example, if the behavioral tendency estimated by the behavioral tendency estimation unit 102 is a tendency to camp, the experience selection unit 103 specifies the experience category to camp.

The experience selection unit 103 selects the same experience category as the experience category specified according to the behavioral tendency from the plurality of experience categories, and at least one of the plurality of experience items belonging to the selected experience category. Select one experience item. At this time, the experience selection unit 103 selects at least one experience item that the user has not experienced in the past from the plurality of experience items belonging to the selected experience category. For example, in the experience database shown in FIG. 2, when the user's behavioral tendency is "camping tendency" and the experience item that the user has experienced in the past is "riverside camping", the experience selection unit 103 has selected. From the "riverside camp" and "mountain climbing camp" that belong to the experience category "camp", select "mountain climbing camp" that the user has never experienced in the past as an experience item.

Further, the experience selection unit 103 selects an experience category different from the experience category specified according to the behavioral tendency from the plurality of experience categories, and from among the plurality of experience items belonging to the selected experience category. , At least one experience item may be selected. At this time, the experience selection unit 103 selects at least one experience item that the user has not experienced in the past from the plurality of experience items belonging to the selected experience category. For example, in the experience database shown in FIG. 2, when the user's behavioral tendency is "camping tendency", the experience selection unit 103 has an experience category "camping" different from the experience category "camping" specified according to the behavioral tendency. Select "Sports". Then, the experience selection unit 103 selects "tennis" that the user has never experienced in the past as an experience item from "tennis" and "golf" that belong to the selected experience category "sports".

The user information storage unit 121 may store the user ID in association with the experience items that the user has experienced in the past. Then, the experience selection unit 103 selects at least one experience item that the user has not experienced in the past other than the experience item that the user has experienced in the past from the plurality of experience items belonging to the selected experience category. You may.

When there are a plurality of experience categories different from the experience categories specified according to the behavioral tendency, the experience selection unit 103 may randomly select one of the plurality of experience categories. .. Further, when there are a plurality of experience items that the user has not experienced in the past, the experience selection unit 103 may randomly select any one of the plurality of experience items.

Further, when the number of presentations of the experience item and the product is less than the predetermined number of times, the experience selection unit 103 selects the same experience category as the experience category specified according to the behavioral tendency from the plurality of experience categories. Then, the experience selection unit 103 selects at least one experience item that the user has not experienced in the past from the plurality of experience items belonging to the selected experience category. Further, when the experience selection unit 103 presents the experience item and the product more than a predetermined number of times, the experience selection unit 103 selects an experience category different from the experience category specified according to the behavioral tendency from the plurality of experience categories. do. Then, the experience selection unit 103 selects at least one experience item from the plurality of experience items belonging to the selected experience category.

The preference determination unit 104 determines the user's preference based on the user information. The preference determination unit 104 determines the user's favorite color and the user's body size based on the purchase history information. For example, the preference determination unit 104 determines the color of a product frequently purchased by the user from the purchase history information. Further, for example, the preference determination unit 104 determines the size of clothing purchased by the user from the purchase history information.

The product selection unit 105 selects a product to be used when the user experiences the experience item selected by the experience selection unit 103. The product selection unit 105 associates the plurality of experience items with the experience items selected by the experience selection unit 103 from the experience database 122 that associates the products used when experiencing each of the plurality of experience items. Select the product that is available. For example, in the experience database shown in FIG. 2, when the experience item selected by the experience selection unit 103 is "riverside camp", the product selection unit 105 is associated with the experience item "riverside camp". Select the products "tent", "lantern" and "fishing rod".

Further, the product selection unit 105 selects a product according to the user's preference determined by the preference determination unit 104. The product selection unit 105 selects a product according to the user's favorite color and the user's body size specified by the purchase history information. For example, in the experience database shown in FIG. 2, when a plurality of tents having different colors exist, the product selection unit 105 selects a tent according to the user's favorite color. When the product to be presented is clothing, the product selection unit 105 selects clothing according to the user's favorite color and the user's body size.

In addition, the product selection unit 105 plays not only the thing used when experiencing the experience item but also the place used when experiencing the experience item, for example, a place where sports are performed, a place where camping is performed, or a musical instrument. You may select the place to do it. In addition, the product selection unit 105 may select a URL (Uniform Resource Identifier) of a site where a moving image for giving a lecture on an experience item or a moving image for giving a lecture on an experience item online can be viewed.

The presentation unit 106 presents the experience item selected by the experience selection unit 103 and the product selected by the product selection unit 105 to the user. The presentation unit 106 transmits the experience information including the experience item selected by the experience selection unit 103 and the product selected by the product selection unit 105 to the user terminal 2 via the communication unit 13.

The communication unit 13 receives the experience purchase information for purchasing the presented experience item from the user terminal 2. Further, the communication unit 13 receives the re-presentation request information for requesting the re-presentation of the experience item and the product from the user terminal 2. Further, the communication unit 13 receives the presentation end information for ending the presentation of the experience item and the product from the user terminal 2.

The purchase processing unit 107 executes a purchase process for allowing the user to purchase the experience items and products presented by the presentation unit 106. When the trial purchase information is received, the purchase processing unit 107 executes the purchase process.

When the re-presentation request information is received, the experience selection unit 103 reselects the experience item to be experienced by the user based on the behavior tendency estimated by the behavior tendency estimation unit 102. At this time, the experience selection unit 103 selects an experience item different from the experience item presented last time.

Subsequently, the experience presentation process by the server 1 in the first embodiment of the present disclosure will be described.

FIG. 3 is a first flowchart for explaining the experience presentation process by the server 1 in the first embodiment of the present disclosure, and FIG. 4 is an explanation of the experience presentation process by the server 1 in the first embodiment of the present disclosure. It is a second flowchart for doing.

First, in step S1, the user information acquisition unit 101 acquires user information about the user from the user information storage unit 121.

Note that the login process is performed before the experience presentation process. When the user terminal 2 starts an application that presents experience items and products to the user, the user terminal 2 displays a login screen for authenticating the user.

FIG. 5 is a diagram showing an example of a login screen displayed on the user terminal 2 in the first embodiment. The user terminal 2 includes a display unit. The display unit is a touch panel. The display unit of the user terminal 2 displays the login screen 201.

On the login screen 201 shown in FIG. 5, input of a user ID and a password is accepted. The user inputs a user ID and a password on the login screen 201. The user ID and password are registered in the server 1 in advance. The user terminal 2 transmits the user ID and password entered by the user to the server 1. The server 1 reads the password associated with the received user ID from the memory 12 and determines whether or not the read password and the received password match. When the password read from the memory 12 and the received password match, the server 1 transmits the authentication permission information indicating that the user's authentication is completed to the user terminal 2. On the other hand, if the password read from the memory 12 and the received password do not match, the server 1 transmits the authentication disapproval information indicating that the user's authentication has failed to the user terminal 2.

If the user ID and password are not registered in the server 1 in advance, the user terminal 2 displays the user registration screen and accepts the input of the user ID and password to be registered in the server 1. Further, on the user registration screen, not only the user ID and password but also the user's age, occupation, gender, family structure, love target, and the place where the user has visited in the past are accepted.

The user terminal 2 receives the authentication permission information or the authentication disapproval information transmitted by the server 1. When the user terminal 2 receives the authentication permission information, it receives the posted information from the SNS server and also receives the purchase history information from the server of the electronic commerce site. Then, the user terminal 2 transmits personal information including the user ID, posting information, and purchase history information to the server 1.

The communication unit 13 of the server 1 receives the personal information transmitted by the user terminal 2, and stores the posted information and the purchase history information included in the received personal information in the user information storage unit 121 in association with the user ID.

Next, in step S2, the behavior tendency estimation unit 102 estimates the user's behavior tendency based on the user information acquired by the user information acquisition unit 101.

Next, in step S3, the experience selection unit 103 determines whether or not the number of experience presentations is equal to or greater than the predetermined number of times. The memory 12 stores the number of times the experience is presented. The predetermined number of times is, for example, five times.

Here, when it is determined that the number of times the experience is presented is not more than the predetermined number (NO in step S3), the experience selection unit 103 is specified from the plurality of experience categories according to the behavioral tendency in step S4. Select the same experience category as the experience category.

Next, in step S5, the experience selection unit 103 selects at least one experience item that belongs to the selected experience category and has not been experienced by the user in the past.

Next, in step S6, the experience selection unit 103 increments the number of experience presentations stored in the memory 12.

On the other hand, when it is determined that the number of times the experience is presented is equal to or greater than the predetermined number (YES in step S3), in step S7, the experience selection unit 103 is an experience specified according to the behavioral tendency from the plurality of experience categories. Select an experience category that is different from the category.

Next, in step S8, the experience selection unit 103 selects at least one experience item belonging to the selected experience category.

Next, in step S9, the experience selection unit 103 resets the number of experience presentations stored in the memory 12.

Next, in step S10, the preference determination unit 104 determines the user's preference based on the user information.

Next, in step S11, the product selection unit 105 is associated with the experience item selected by the experience selection unit 103 from the experience database 122, and corresponds to the user's preference determined by the preference determination unit 104. Select a product.

Next, in step S12, the presentation unit 106 transfers the experience information including the experience item selected by the experience selection unit 103 and the product selected by the product selection unit 105 to the user terminal 2 via the communication unit 13. Send.

The user terminal 2 receives the experience information transmitted by the server 1. The user terminal 2 displays the experience items and products included in the received experience information.

FIG. 6 is a diagram showing an example of an experience presentation screen displayed on the user terminal 2 in the first embodiment. The display unit of the user terminal 2 displays the experience presentation screen 211.

The experience presentation screen 211 shown in FIG. 6 includes an experience item 210 presented to the user and a product 212 used when the user experiences the experience item. The user confirms the presented experience items and products on the experience presentation screen 211. In the example of FIG. 6, the presented experience item 210 is an "urban outdoor experience" and the presented product 212 is a transceiver, blanket, lantern and hot sandwich cooker.

Further, on the experience presentation screen 211, the experience button 213 for requesting the experience indicated by the presented experience item, the re-presentation button 214 for requesting the re-presentation of the experience item, and the presented experience item are requested. Includes an end button 215 that ends without.

When the experience button 213 is touched by the user, the user terminal 2 transmits the experience purchase information for purchasing the presented experience item to the server 1. When the re-presentation button 214 is touched by the user, the user terminal 2 transmits the re-presentation request information for requesting the re-presentation of the experience item and the product to the server 1. When the end button 215 is touched by the user, the user terminal 2 transmits the presentation end information for ending the presentation of the experience item and the product to the server 1.

FIG. 7 is a diagram showing another example of the experience presentation screen displayed on the user terminal 2 in the first embodiment. The display unit of the user terminal 2 displays the experience presentation screen 221.

The experience presentation screen 221 shown in FIG. 7 includes an experience item 220 presented to the user and a product 222 used when the user experiences the experience item. The user confirms the presented experience items and products on the experience presentation screen 221. In the example of FIG. 7, the presented experience item 220 is a “sports watching experience”, and the presented product 222 is a binocular, a uniform, a team muffler, and a sports watching ticket.

Further, on the experience presentation screen 221, the experience button 223 for requesting the experience indicated by the presented experience item, the re-presentation button 224 for requesting the re-presentation of the experience item, and the presented experience item are requested. Includes an end button 225 that ends without. The functions of the experience button 223, the re-presentation button 224, and the end button 225 are the same as the functions of the experience button 213, the re-presentation button 214, and the end button 215 shown in FIG.

Returning to FIG. 4, next, in step S13, the purchase processing unit 107 determines whether or not the trial purchase information has been received by the communication unit 13.

Here, if it is determined that the experience purchase information has been received (YES in step S13), in step S14, the purchase processing unit 107 executes a purchase process for causing the user to purchase the presented experience item and product. .. In the purchase process, the purchase process unit 107 collects the price of the experience item and the product, and instructs the user to deliver the backpack containing the product. The user will receive a backpack containing the product. The user experiences the presented experience item by using the delivered product.

On the other hand, if it is determined that the experience purchase information has not been received (NO in step S13), in step S15, the experience selection unit 103 determines whether or not the re-presentation request information has been received by the communication unit 13. ..

Here, if it is determined that the re-presentation request information has been received (YES in step S15), the process returns to step S3. Then, the processes of steps S3 to S12 are executed, and the experience items different from the previously presented experience items are re-presented to the user.

On the other hand, when it is determined that the re-presentation request information has not been received, that is, when the presentation end information has been received (NO in step S15), the experience presentation process ends.

In this way, based on the estimated user behavior tendency, the experience item to be experienced by the user is selected, the product used when the user experiences the selected experience item is selected, and the selected experience item is selected. And the selected product is presented to the user. Therefore, it is possible to present an experience that stimulates the curiosity of the user and a product used in the experience.

In addition, when the number of presentations of the experience item and the product is less than the predetermined number, at least one experience item that the user has not experienced in the past belongs to the same experience category as the experience category specified according to the behavioral tendency. Is selected. Therefore, since the experience items similar to the experience items that the user has experienced in the past are presented, the experience items that the user is interested in can be presented.

Further, when the number of presentations of the experience item and the product is more than the predetermined number of times, at least one experience item belonging to the experience category different from the experience category specified according to the behavioral tendency is selected. Therefore, since the experience items that are not similar to the experience items that the user has experienced in the past are presented, it is possible to present new experience items that the user has not been interested in until now.

In the first embodiment, the experience selection unit 103 may select a plurality of experience items. In this case, the presentation unit 106 may present to the user a plurality of experience items selected by the experience selection unit 103 and a plurality of products selected by the product selection unit 105. Then, the user terminal 2 may accept the selection of one experience item from the plurality of experience items and notify the server 1 of the selected experience item.

Further, in the first embodiment, after at least one experience item that belongs to the same experience category as the experience category specified according to the behavioral tendency and has not been experienced by the user in the past is selected, the experience selection unit 103 , The number of experience presentations stored in the memory 12 is incremented, but the present disclosure is not particularly limited to this. After the user is presented with at least one experience item that belongs to the same experience category as the experience category specified according to the behavioral tendency and has not been experienced by the user in the past, the experience selection unit 103 is stored in the memory 12. You may increment the number of times you present your experience.

Further, in the first embodiment, after at least one experience item belonging to an experience category different from the experience category specified according to the behavioral tendency is selected, the experience selection unit 103 is stored in the memory 12. Although the number of experience presentations has been reset, the present disclosure is not particularly limited to this. After at least one experience item belonging to an experience category different from the experience category specified according to the behavioral tendency is presented to the user, the experience selection unit 103 resets the number of experience presentations stored in the memory 12. May be good.

(Embodiment 2)
In the first embodiment, the experience item and the product are only presented to the user, but in the second embodiment, the product input by the user who has experienced the experience item after the experience item and the product are presented to the user. The usage result information indicating the usage result of is acquired, and the product of the experience database associated with the experience item is updated based on the acquired usage result information.

FIG. 8 is a diagram showing a configuration of an information processing system according to the second embodiment of the present disclosure.

The information processing system shown in FIG. 8 includes a server 1A and a user terminal 2. In the second embodiment, the same components as those in the first embodiment are designated by the same reference numerals, and the description thereof will be omitted.

The server 1A includes a processor 11A, a memory 12, and a communication unit 13.

The processor 11A uses a user information acquisition unit 101, an action tendency estimation unit 102, an experience selection unit 103, a preference determination unit 104, a product selection unit 105, a presentation unit 106, a purchase processing unit 107, a usage result acquisition unit 108, and a product update unit 109. Is realized.

After presenting the experience item and the product to the user, the usage result acquisition unit 108 acquires the usage result information indicating the usage result of the product input by the user who has experienced the experience item. For example, the usage result information includes information indicating whether or not the presented product was unnecessary. The user terminal 2 accepts the input of the product usage result by the user who has experienced the experience item. For example, the user terminal 2 displays the experience items and products presented to the user, and accepts input by the user as to whether or not the presented products are unnecessary. The user terminal 2 transmits the usage result information to the server 1.

The product update unit 109 updates the product in the experience database 122 associated with the experience item based on the usage result information acquired by the usage result acquisition unit 108. For example, the product update unit 109 deletes the products evaluated as unnecessary by the user from the products in the experience database 122 associated with the experience items. The product update unit 109 may delete the products evaluated as unnecessary by a predetermined number or more of the users among the products in the experience database 122 associated with the experience items.

Subsequently, the experience database update process by the server 1A in the second embodiment of the present disclosure will be described. The experience presentation process by the server 1A in the second embodiment is the same as the experience presentation process by the server 1 in the first embodiment.

FIG. 9 is a flowchart for explaining the experience database update process by the server 1A in the second embodiment of the present disclosure.

The experience database update process is executed at an arbitrary timing after the experience items and products are presented to the user. For example, the experience database update process may be executed after a predetermined period has elapsed since the experience item and the product were presented to the user. Further, for example, the experience database update process may be executed in response to an instruction by the user or an instruction from the server 1.

First, in step S21, the usage result acquisition unit 108 presents the experience item and the product to the user, and then acquires the usage result information indicating the usage result of the product input by the user who has experienced the experience item. The usage result indicates whether or not the product was unnecessary. The user terminal 2 displays a usage result input screen for accepting input of a product usage result by a user who has experienced the experience item.

FIG. 10 is a diagram showing an example of a usage result input screen displayed on the user terminal 2 in the second embodiment. The display unit of the user terminal 2 displays the usage result input screen 231.

The usage result input screen 231 shown in FIG. 10 includes an experience item 230 experienced by the user and an option button 232 for inputting the usage result for the product used when the user experienced the experience item. The user inputs an evaluation for the product used in the experience item experienced on the usage result input screen 231. In the example of FIG. 10, the experience item 230 experienced is "urban outdoor experience", and the products used are a transceiver, a blanket, a lantern, and a hot sandwich cooker. The usage result for the product indicates, for example, whether or not the product was unnecessary. The user selects the option button 232 corresponding to either necessary or unnecessary for each of the plurality of used products.

Further, the usage result input screen 231 includes a send button 233 for transmitting usage result information indicating the input usage result. When the transmission button 233 is touched by the user, the user terminal 2 transmits the usage result information indicating the usage result of the product to the server 1.

The communication unit 13 of the server 1 receives the usage result information transmitted by the user terminal 2 and outputs the received usage result information to the usage result acquisition unit 108.

Returning to FIG. 9, next, in step S22, the product update unit 109 determines whether or not there is a product evaluated as unnecessary based on the acquired usage result information.

Here, if it is determined that there is no product evaluated as unnecessary (NO in step S22), the experience database update process ends.

On the other hand, when it is determined that there is a product evaluated as unnecessary (YES in step S22), in step S23, the product update unit 109 is selected by the user among the products in the experience database 122 associated with the experience item. The product in the experience database 122 is updated by deleting the product evaluated as unnecessary.

Note that the product update unit 109 may associate another product with the experience item in place of the product evaluated as unnecessary by the user. Another product may be input by the user at the user terminal 2.

Here, another example of the usage result input screen displayed on the user terminal 2 in the second embodiment will be described.

FIG. 11 is a diagram showing another example of the usage result input screen displayed on the user terminal 2 in the second embodiment. The display unit of the user terminal 2 displays the usage result input screen 241.

The usage result input screen 241 shown in FIG. 11 includes an experience item 240 experienced by the user and a free description field 242 for inputting the usage result for the product used when the user experienced the experience item. The user inputs an evaluation for the product used in the experience item experienced on the usage result input screen 241. In the example of FIG. 11, the experience item 230 experienced is "urban outdoor experience", and the products used are a transceiver, a blanket, a lantern, and a hot sandwich cooker. The user inputs the usage result corresponding to the plurality of used products in the free description field 242. In the free text box 242 shown in FIG. 11, the sentence "The lantern was very convenient. The blanket should have a slightly larger size. The hot sandwich cooker was unnecessary."

Further, the usage result input screen 241 includes a send button 243 for transmitting usage result information indicating the input usage result. The usage result information includes a sentence indicating the usage result input in the free description field 242. When the transmission button 243 is touched by the user, the user terminal 2 transmits the usage result information indicating the usage result of the product to the server 1.

The product update unit 109 analyzes the text included in the usage result information acquired by the usage result acquisition unit 108, and determines whether or not there is a product evaluated as unnecessary. For example, the product update unit 109 determines from the sentence "The hot sandwich cooker was not necessary" that the hot sandwich cooker is a product evaluated as unnecessary, and determines that there is a product evaluated as unnecessary. The product update unit 109 may change the size of the blanket associated with the experience item in the experience database 122 from the sentence "The blanket should have a slightly larger size."

In each of the above embodiments, each component may be configured by dedicated hardware or may be realized by executing a software program suitable for each component. Each component may be realized by a program execution unit such as a CPU or a processor reading and executing a software program recorded on a recording medium such as a hard disk or a semiconductor memory. The program may also be implemented by another independent computer system by recording and transporting the program on a recording medium or by transporting the program over a network.

Part or all of the functions of the apparatus according to the embodiment of the present disclosure are typically realized as an LSI (Large Scale Integration) which is an integrated circuit. These may be individually integrated into one chip, or may be integrated into one chip so as to include a part or all of them. Further, the integrated circuit is not limited to the LSI, and may be realized by a dedicated circuit or a general-purpose processor. An FPGA (Field Programmable Gate Array) that can be programmed after the LSI is manufactured, or a reconfigurable processor that can reconfigure the connection and settings of the circuit cells inside the LSI may be used.

Further, a part or all of the functions of the apparatus according to the embodiment of the present disclosure may be realized by executing a program by a processor such as a CPU.

In addition, the numbers used above are all examples for the purpose of specifically explaining the present disclosure, and the present disclosure is not limited to the illustrated numbers.

Further, the order in which each step shown in the above flowchart is executed is for exemplifying the present disclosure in detail, and may be an order other than the above as long as the same effect can be obtained. .. Further, a part of the above steps may be executed at the same time (parallel) with other steps.

The technology according to the present disclosure is useful as a technology for presenting information to the user because it can present an experience that stimulates the curiosity of the user and a product used in the experience.

Claims (9)

The computer
Get user information about the user and
Based on the user information, the behavior tendency of the user is estimated, and the behavior tendency of the user is estimated.
Based on the behavioral tendency, select the experience item to be experienced by the user, and select the experience item.
Select the product to be used when the user experiences the selected experience item,
Presenting the selected experience item and the selected product to the user.
Information processing method. The experience item belongs to one experience category out of a plurality of experience categories.
In the selection of the experience item, when the number of presentations of the experience item and the product is less than the predetermined number of times, the same experience category as the experience category specified according to the behavioral tendency is selected from the plurality of experience categories. From a plurality of experience items that are selected and belong to the selected experience category, at least one experience item that the user has not experienced in the past is selected, and the number of presentations of the experience item and the product is predetermined. If the number of times is greater than or equal to the number of times, an experience category different from the experience category specified according to the behavioral tendency is selected from the plurality of experience categories, and the experience items belonging to the selected experience category are selected. , Select at least one experience item,
The information processing method according to claim 1. In the selection of the product, the preference of the user is determined based on the user information, and the product corresponding to the determined preference is selected.
The information processing method according to claim 1 or 2. The user information includes purchase history information regarding products purchased by the user on an electronic commerce site.
In selecting the product, the product is selected according to the user's favorite color and the user's body size specified by the purchase history information.
The information processing method according to claim 3. In the selection of the product, the product associated with the selected experience item from the experience database in which the plurality of experience items and the product used when experiencing each of the plurality of experience items are associated with each other. To select,
The information processing method according to any one of claims 1 to 4. Further, after presenting the experience item and the product to the user, the usage result information indicating the usage result of the product input by the user who has experienced the experience item is acquired.
Further, based on the acquired usage result information, the product in the experience database associated with the experience item is updated.
The information processing method according to claim 5. The user information includes post information posted by the user on a social networking service and purchase history information regarding products purchased by the user on an electronic commerce site.
In the estimation of the behavioral tendency, the behavioral tendency is estimated by analyzing the words included in the posted information and the purchase history information.
The information processing method according to any one of claims 1 to 6. An acquisition unit that acquires user information about the user,
An estimation unit that estimates the behavioral tendency of the user based on the user information,
An experience item selection unit that selects an experience item to be experienced by the user based on the behavior tendency,
A product selection unit that selects a product to be used when the user experiences the selected experience item, and a product selection unit.
A presentation unit that presents the selected experience item and the selected product to the user, and
Information processing device equipped with. On the computer
Get user information about the user and
Based on the user information, the behavior tendency of the user is estimated, and the behavior tendency of the user is estimated.
Based on the behavioral tendency, select the experience item to be experienced by the user, and select the experience item.
Select the product to be used when the user experiences the selected experience item,
Presenting the selected experience item and the selected product to the user.
An information processing program that executes processing.

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