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WO2020009683A1 - Procédé de présentation d'informations publicitaires et système de mise en oeuvre - Google Patents

Procédé de présentation d'informations publicitaires et système de mise en oeuvre Download PDF

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Publication number
WO2020009683A1
WO2020009683A1 PCT/UA2019/000088 UA2019000088W WO2020009683A1 WO 2020009683 A1 WO2020009683 A1 WO 2020009683A1 UA 2019000088 W UA2019000088 W UA 2019000088W WO 2020009683 A1 WO2020009683 A1 WO 2020009683A1
Authority
WO
WIPO (PCT)
Prior art keywords
electronic devices
advertising
users
internet
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/UA2019/000088
Other languages
English (en)
Russian (ru)
Inventor
Сергей Васильевич ДУБИНЕВИЧ
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2020009683A1 publication Critical patent/WO2020009683A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware

Definitions

  • the invention relates to the field of advertising and information dissemination methods, in particular, to methods and systems for providing advertising, and can be used at public events both indoors and outdoors, stadiums, open-air festivals.
  • There is a method of providing a package of advertising information to a user including receiving a request from a client program for information, selecting information on specified parameters, searching for selected information and transmitting it to the user, the method including pre-registering advertisers and users on the server, making the advertiser and user enter server information about yourself, settings for the entered user profile information, installation and configuration on the means of communication of the user program client , which communicates with the specified server, the user receives a system message and the user receives, with his consent, a package of advertising information on the user's communication medium, and the specified package is formed on the basis of the user profile, user data, user interests and the advertiser’s desired profile [UA 55746 U, G09F 19/00, 2010].
  • Closest to the claimed invention is a method of active advertising of goods or services, including the implementation of advertising through electronic advertising objects.
  • Advertising of a product or service is carried out automatically using video or audio information, only if there is a potential consumer, the presence of which is also controlled automatically, in the zone of visual perception of the advertised product or visual image of the advertisement of the product or service, while the advertised product or advertising image of the product or service at the time advertisements illuminate the light source constantly or variable in time and automatically record the behavior and statements of potential a consumer who continues to be in the zone of visual perception of the advertised product or visual image of the advertisement of the product or service, while the potential consumer is in the zone of visual perception of the advertised product or visual image of the advertisement of the product or service, which is also automatically controlled, and after audio advertising of the product or service to the potential the consumer is offered to answer the question about the advertised product or advertising a product or service in an automatic mode, and the answer A potential customer is recorded on magnetic and optical storage media as in the automatic mode [UA J 921 161 U, G09F 25/
  • a billboard comprising a foundation, a support fixed to the foundation, a frame connected to the support, and a removable advertising medium, the frame comprising at least two horizontal beams and vertical racks mounted on horizontal beams.
  • the support is made in the form of at least two tubular columns located at a distance from each other, the foundation consists of separate foundation elements, each of which has a tubular column, the frame is attached to the tubular columns at their intersections with horizontal beams, vertical frame posts have a length greater than the distance between the horizontal beams.
  • the frame contains longitudinal beams and rectangular shield modules, longitudinal beams are configured to install rectangular shield modules located within vertical posts connected to them, and rectangular shield modules are removably mounted on the longitudinal beams and interconnected to form a continuous advertising surface on which a removable storage medium is mounted [UA 92454 U, G09F 15/00 2014].
  • an advertising system comprising separate frames placed one after another to create a tape on the walls in the subway tunnel between stations, and the images on the frames are made in such a sequence that if you look at the advertisement from the window of a carriage that is moving, then the effect of movement of the advertised product is created, and the width of each frame is calculated according to a certain formula [UA 9440 U, G09F 23/00, G09F 21/00, 2005].
  • the specified system has narrow functionality due to the fact that it can be used only in the subway.
  • the basis of the invention is the task to create a way of providing advertising information by the interaction of technical means, which would guarantee the creation of large-scale images, mobility and speed of replacement of the advertising block for use in public events.
  • the second task which is the basis of the invention, is the creation of an advertising information system that, thanks to the use of technical means, would guarantee the creation of a large-scale image, would be mobile and would have the speed of replacing an advertising block for use in public events.
  • the problem is solved by the fact that in the method of providing advertising information, including advertising using electronic devices according to the invention, electronic devices of users with installed software are placed in certain areas and in a certain sequence, then information is created on the operator’s personal computer and transmitted via the Internet to a server, where it is processed, and then transmitted via the Internet to electronic devices of users, interaction ystvuyuschie each other by means of software and in a certain period of time signals sent to users to activate the electronic devices and the creation of a template for the formation of an advertising image.
  • Electronic devices interacting with each other using software, are positioned relative to each other in space using GPS and / or other systems that determine the placement of electronic devices with respect to X, Y, Z coordinates.
  • users place electronic devices in a convenient position for interoperability in light or audio display.
  • the second task is solved by the fact that in the advertising information system, including individual frames placed in a certain area and in a certain sequence to create an advertising image tape, according to the invention, electronic devices of users connected via the Internet to a server connected via the Internet are used as separate frames with a personal computer operator, and in the electronic devices of users installed software.
  • the method and system that are claimed allows you to create a large-scale image. Compared to prototypes, they are more mobile and faster when replacing an ad unit. There is no need for technical preparation of places or other preparatory activities, user involvement in the process of creating advertising.
  • the invention is illustrated by a diagram of an advertising information system.
  • the system contains a personal computer 1 of the operator, connected via the Internet 2 to the server 3, connected via the Internet 2 to the electronic devices of users 4-17.
  • the method of providing advertising information is as follows.
  • electronic user devices selected from all 4-17 are installed with the software installed in them (devices 5, 9, 10, 13, 14, 15 are selected in the diagram).
  • electronic devices of users are pre-selected. For example, when buying tickets for a football match, specific places are determined where electronic devices with built-in software should be placed, agreeing with users of these electronic devices on the procedure for creating an advertising image. Other electronic devices are chosen to create another advertising image.
  • information is created on the operator’s personal computer 1, transmitted via the Internet 2 to server 3, where it is processed, and then transmitted through the Internet 2 to selected electronic devices of users interacting with each other using software and positioning one relative to the other in space using GPS and / or other systems that determine the placement of electronic devices relative to the X, Y, Z coordinates.
  • signals are sent to users who place electronic devices in a convenient position for interaction in light or audio displays to activate electronic devices and create a matrix for generating an advertising image.

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • Game Theory and Decision Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé et un système de présentation d'informations publicitaires consistant à, dans des zones prédéterminées, placer des dispositifs électroniques d'utilisateurs (4-17) comportant un logiciel installé, puis générer sur un ordinateur personnel d'utilisateur (1) des informations qui sont transmises via le réseau Internet vers un serveur (3) où elles sont traitées, puis les transmettre vers les dispositifs électroniques d'utilisateurs (4-17) intergissant entre eux et, dans un intervalle de temps prédéterminé, envoyer des signaux pour activer les dispositifs électroniques d'utilisateurs (4-17) et créer une matrice pour générer une image publicitaire.
PCT/UA2019/000088 2018-07-02 2019-06-27 Procédé de présentation d'informations publicitaires et système de mise en oeuvre Ceased WO2020009683A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
UAA201807355 2018-07-02
UAA201807355 2018-07-02

Publications (1)

Publication Number Publication Date
WO2020009683A1 true WO2020009683A1 (fr) 2020-01-09

Family

ID=69060274

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/UA2019/000088 Ceased WO2020009683A1 (fr) 2018-07-02 2019-06-27 Procédé de présentation d'informations publicitaires et système de mise en oeuvre

Country Status (1)

Country Link
WO (1) WO2020009683A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080216125A1 (en) * 2007-03-01 2008-09-04 Microsoft Corporation Mobile Device Collaboration
US20110109526A1 (en) * 2009-11-09 2011-05-12 Qualcomm Incorporated Multi-screen image display
US20140313103A1 (en) * 2013-04-19 2014-10-23 Qualcomm Incorporated Coordinating a display function between a plurality of proximate client devices
US20150061971A1 (en) * 2013-08-30 2015-03-05 Samsung Electronics Co., Ltd. Method and system for presenting content

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080216125A1 (en) * 2007-03-01 2008-09-04 Microsoft Corporation Mobile Device Collaboration
US20110109526A1 (en) * 2009-11-09 2011-05-12 Qualcomm Incorporated Multi-screen image display
US20140313103A1 (en) * 2013-04-19 2014-10-23 Qualcomm Incorporated Coordinating a display function between a plurality of proximate client devices
US20150061971A1 (en) * 2013-08-30 2015-03-05 Samsung Electronics Co., Ltd. Method and system for presenting content

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