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WO2019212444A3 - Deduplicated data-triggered advertising system and method - Google Patents

Deduplicated data-triggered advertising system and method Download PDF

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Publication number
WO2019212444A3
WO2019212444A3 PCT/TR2019/050169 TR2019050169W WO2019212444A3 WO 2019212444 A3 WO2019212444 A3 WO 2019212444A3 TR 2019050169 W TR2019050169 W TR 2019050169W WO 2019212444 A3 WO2019212444 A3 WO 2019212444A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising system
deduplicated data
internet
triggered
users
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/TR2019/050169
Other languages
French (fr)
Other versions
WO2019212444A2 (en
Inventor
Berk UDER
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Amvg Uluslararasi Internet Ve Telekomuenikasyon Hizmetleri Ticaret Ltd Sirketi
Original Assignee
Amvg Uluslararasi Internet Ve Telekomuenikasyon Hizmetleri Ticaret Ltd Sirketi
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Amvg Uluslararasi Internet Ve Telekomuenikasyon Hizmetleri Ticaret Ltd Sirketi filed Critical Amvg Uluslararasi Internet Ve Telekomuenikasyon Hizmetleri Ticaret Ltd Sirketi
Priority to EP19795821.8A priority Critical patent/EP3676975A4/en
Publication of WO2019212444A2 publication Critical patent/WO2019212444A2/en
Publication of WO2019212444A3 publication Critical patent/WO2019212444A3/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • Signal Processing (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Data Mining & Analysis (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)

Abstract

The invention is related to a system and method enabling the transmission of advertisements of commercial brands to end users by using anonymized and segmented customer data on end user screens which are connected to the Internet and allow interactivity of users (computer keyboard, TV controller, mobile phone touchscreen, etc. and screens of other household devices connected to the Internet).
PCT/TR2019/050169 2018-03-26 2019-03-15 Deduplicated data-triggered advertising system and method Ceased WO2019212444A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP19795821.8A EP3676975A4 (en) 2018-03-26 2019-03-15 DEDUPLICATED DATA CONTROLLED ADVERTISING SYSTEM AND PROCEDURE

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
TR201804266 2018-03-26
TR2018/04266 2018-03-26

Publications (2)

Publication Number Publication Date
WO2019212444A2 WO2019212444A2 (en) 2019-11-07
WO2019212444A3 true WO2019212444A3 (en) 2020-01-30

Family

ID=68387098

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/TR2019/050169 Ceased WO2019212444A2 (en) 2018-03-26 2019-03-15 Deduplicated data-triggered advertising system and method

Country Status (2)

Country Link
EP (1) EP3676975A4 (en)
WO (1) WO2019212444A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2501144A2 (en) * 2011-03-17 2012-09-19 Zeebox Limited Content provision
WO2013015919A2 (en) * 2011-07-28 2013-01-31 United Video Properties, Inc. Systems and methods for selectively modifying the display of advertisements and providing supplementary media content
US20130080194A1 (en) * 2011-09-27 2013-03-28 Hyeongjin IM Display device and method for controlling the same
WO2016098059A1 (en) * 2014-12-19 2016-06-23 Telefonaktiebolaget Lm Ericsson (Publ) End user-based personalized ad insertion in broadcast-broadband hybrid terminals

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2501144A2 (en) * 2011-03-17 2012-09-19 Zeebox Limited Content provision
WO2013015919A2 (en) * 2011-07-28 2013-01-31 United Video Properties, Inc. Systems and methods for selectively modifying the display of advertisements and providing supplementary media content
US20130080194A1 (en) * 2011-09-27 2013-03-28 Hyeongjin IM Display device and method for controlling the same
WO2016098059A1 (en) * 2014-12-19 2016-06-23 Telefonaktiebolaget Lm Ericsson (Publ) End user-based personalized ad insertion in broadcast-broadband hybrid terminals

Also Published As

Publication number Publication date
EP3676975A2 (en) 2020-07-08
EP3676975A4 (en) 2020-08-19
WO2019212444A2 (en) 2019-11-07

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