[go: up one dir, main page]

WO2019207456A1 - Système et procédé pour fournir des détails concernant n'importe quel produit et service d'une société de sciences biologiques - Google Patents

Système et procédé pour fournir des détails concernant n'importe quel produit et service d'une société de sciences biologiques Download PDF

Info

Publication number
WO2019207456A1
WO2019207456A1 PCT/IB2019/053296 IB2019053296W WO2019207456A1 WO 2019207456 A1 WO2019207456 A1 WO 2019207456A1 IB 2019053296 W IB2019053296 W IB 2019053296W WO 2019207456 A1 WO2019207456 A1 WO 2019207456A1
Authority
WO
WIPO (PCT)
Prior art keywords
module
computing devices
content
service
campaign
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/IB2019/053296
Other languages
English (en)
Inventor
Dr. Maruthi VISWANATHAN
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
RxPrism Health Systems Pvt Ltd
Original Assignee
RxPrism Health Systems Pvt Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by RxPrism Health Systems Pvt Ltd filed Critical RxPrism Health Systems Pvt Ltd
Publication of WO2019207456A1 publication Critical patent/WO2019207456A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G16—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR SPECIFIC APPLICATION FIELDS
    • G16H—HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING OR PROCESSING OF MEDICAL OR HEALTHCARE DATA
    • G16H40/00—ICT specially adapted for the management or administration of healthcare resources or facilities; ICT specially adapted for the management or operation of medical equipment or devices
    • G16H40/20—ICT specially adapted for the management or administration of healthcare resources or facilities; ICT specially adapted for the management or operation of medical equipment or devices for the management or administration of healthcare resources or facilities, e.g. managing hospital staff or surgery rooms
    • G—PHYSICS
    • G16—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR SPECIFIC APPLICATION FIELDS
    • G16H—HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING OR PROCESSING OF MEDICAL OR HEALTHCARE DATA
    • G16H20/00—ICT specially adapted for therapies or health-improving plans, e.g. for handling prescriptions, for steering therapy or for monitoring patient compliance
    • G16H20/10—ICT specially adapted for therapies or health-improving plans, e.g. for handling prescriptions, for steering therapy or for monitoring patient compliance relating to drugs or medications, e.g. for ensuring correct administration to patients
    • G—PHYSICS
    • G16—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR SPECIFIC APPLICATION FIELDS
    • G16H—HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING OR PROCESSING OF MEDICAL OR HEALTHCARE DATA
    • G16H80/00—ICT specially adapted for facilitating communication between medical practitioners or patients, e.g. for collaborative diagnosis, therapy or health monitoring

Definitions

  • Embodiments of the present invention relate generally to healthcare technologies and more particularly to a system and a method for detailing about any products & services of a lifescience company.
  • HCPs Healthcare professionals
  • Patients and Care givers for various activities.
  • Number of tasks are entrusted to MRs such as detailing about the product/services with HCPs, product/service promotions, medical discussion on drug/molecules, discussion on clinical trials & research, patient treatment medication choices and outcomes, insurance and cost for disease management, medical education & engagement, patient education & engagement, support patient during the course of treatment and more.
  • healthcare organizations including hospitals, payers/insurance companies, patient support/engagement organizations, healthcare call centers & customer service organizations, health regulatory firms etc.
  • These organizations deploy marketing & sales professionals, customer engagement professionals, call center professionals, various medical expertise (collective called hereinafter as ‘customer engagement professionals’) for engaging their healthcare customers like HCPs, patients and care givers (collective called hereinafter as ‘healthcare customers’) for various activities such as detailing about the product/medication with patients and care givers, discussion on participation on clinical trials & research, patient treatment medication choices and outcomes, insurance and cost for disease management, patient education & engagement, support patient during the course of treatment, other on-demand advises from dieticians, nutritionist and other experts and more.
  • An aspect of the present invention provides a system for detailing about any products & services of a lifescience company through a bot form of salesforce personnel to a plurality of healthcare professionals (HCPs).
  • HCPs healthcare professionals
  • Another aspect of the present invention provides a method for detailing about any products & services of a lifescience company through a bot form of salesforce personnel to a plurality of healthcare professionals (HCPs).
  • HCPs healthcare professionals
  • a system for detailing about any products & services of a lifescience company through a bot form of salesforce personnel to a plurality of healthcare professionals comprises a plurality of first computing devices operated by the plurality of healthcare professionals, a plurality of second computing devices operated by a plurality of second set of users, an authoring module, an information module, a HCP behaviour processing module, a campaign module, an interactive communication module and a communication network.
  • the communication network is configured to establish communication and data transfer between the plurality of first computing devices, the plurality of second computing devices, the information module, the authoring module, the HCP behaviour processing module, the campaign module and an interactive communication module.
  • the authoring module is configured to create or facilitate to create the on-demand product or service detailing content using the bot form of salesforce personnel along with slide content, based on inputs received through the communication network from the plurality of second computing devices operated by the plurality of second set of users and store the on- demand product or service detailing content on the information module as network- based resource and generate a Universal Resource Locator (URL) linked to the product or service created.
  • the campaign module is configured to send the URL of detailing content to the plurality of first computing devices as per predetermined campaign goal, through the communication network.
  • the plurality of first computing devices access the URL that redirect the plurality of first computing devices to connect with the information module through the communication network and render the interactive on-demand detailing content being detailed by the bot form of salesforce personnel along with slide content.
  • the information module is configured to store the on-demand product or service detailing content received from the authoring module in multiple languages.
  • the campaign module is further configured to receive contact details and behaviour information of the plurality of healthcare professionals from HCP behaviour processing module, scheduling campaign communication touch points, frequency and duration of the campaign, as per the campaign goal, deliver relevant personalized streaming on-demand product or service detailing content, in multiple languages, from the information module to the plurality of first computing devices.
  • the interactive communication module configured to provide communication interfaces for remote text chat, voice & video call feature between the plurality of first computing devices and a plurality of third computing devices associated with third set of users.
  • the HCP behaviour processing module is configured to generate or regenerate automatically or semi-automatically the personalized product or service detailing content as per the received behaviour information, instruction and feedback to drive a particular behavior change of one or group of targeted healthcare professional of the plurality of healthcare professionals operating respective first computing device(s).
  • the lifescience company is one of, but not limited to, a company dealing in pharmaceuticals, biotechnology and medical devices.
  • the salesforce personnel is one of, but not limited to, a medical representative or a medical science liaison.
  • the bot form is, but not limited to, an artificial intelligence (Al) - based virtual 3D/2D avatar resembling a human form or a robot form of an internet robot, representing the medical representative or the medical science liaison.
  • Al artificial intelligence
  • the plurality of healthcare professionals are, but not limited to, doctors, pharmacists, care givers and representatives of medical institutions.
  • each of the plurality of first computing devices and each of the plurality of second computing devices is one of, but not limited to, a laptop, a desktop and a portable handheld device, having a display module, an input module and a graphical user interface.
  • the plurality of second set of users is, but not limited to, a sales representative or business owner or customer service personnel or brand managers or service provider of a marketing agency or medical science liaisons or healthcare professionals or trainer or educator or marketing personnel.
  • each of the third set of users is one of, but not limited to, a sales representative, a medical science liaison, a customer service personnel and a subject matter expert.
  • the on-demand product or service detailing content includes, but not limited to, slide content with audio, graphics, video, animation, interactivity, polls, surveys, URLs, embedded media players to render media content and combination thereof, related to the product or service.
  • the authoring module is further configured to generate and send a plurality of questions related to the accessed product or service detailing content, to the plurality of first computing devices.
  • the HCP behaviour processing module is further configured to receive and store a plurality of answers for respective plurality of questions as the feedback and store the plurality of answers in the information module and process the plurality of answers and feedbacks to extract behavioural attributes. Further, analyse and store respective personas of the plurality of HCPs based on the behavioural attributes and personal details of the respective healthcare professional of the plurality of healthcare professionals.
  • the feedback comprises, but not limited to, a response to the detailing content, interaction details, activity details over the detailing content, response to the plurality of questions, interactivities, preferences set, and time spent on detailing content.
  • the behavioural attributes are, but not limited to, perceptions, behaviour, prescription choices, prescription preferences, perception over a brand or molecule, characteristic, preferences, medication adherence and compliance.
  • the personal details are, but not limited to, a name, a phone number, e-mail id and designation of the respective HCP and a name and a place of work of the respective HCP.
  • the predetermined campaign goal is prepared to promote particular product or service to specific plurality of HCPs based on the feedback received from the specific plurality of HCPs.
  • the campaign communication touch points are, but not limited to, the specific date and time on which predetermined campaign goal is achieved.
  • the behaviour change is determined based on, but not limited to, likes, preferences, prescription choices, prescription preferences, perception over a brand or molecule, and differences from the predetermined campaign goal.
  • the information module is further configured to store and retrieve all data, information, media content, survey questions, references, medical journals, marketing communication content, medical communication content, HCP education content sourced from various locations related to products and services
  • the interactive communication module enables the plurality of healthcare professionals to request via plurality of first computing devices for in-person assistance from the plurality of second set of users.
  • the interactive communication module further configured to provide communication interfaces for the remote text chat, voice & video call feature between the plurality of first computing devices, and a plurality of third computing devices associated with a third set of users.
  • the communication network is a wired or a wireless network for data communication.
  • CCM Customer Relationship Management
  • a method for detailing about any products & services of a lifescience company through a bot form of salesforce personnel to a plurality of healthcare professionals comprises the steps of establishing a communication and data transfer between a plurality of first computing devices, a plurality of second computing devices, an information module, an authoring module, a HCP behaviour processing module, a campaign module and an interactive communication module using a communication network, creating or facilitating to create the on-demand product or service detailing content, by the authoring module, using the bot form of salesforce personnel along with slide content, based on inputs received through the communication network from the plurality of second computing devices operated by the plurality of second set of users, storing and generating a Universal Resource Locator (URL) linked to the on-demand product or service detailing content created, in the information module, sending the URL of the on-demand product or service detailing content to the plurality of first computing devices by the campaign module as per predetermined campaign goal, accessing the URL at the plurality of first computing
  • URL Universal Resource Locator
  • the method further comprises, the steps of scheduling campaign communication touch points, frequency and duration of the campaign, as per the campaign goal by the campaign module and providing communication interfaces for remote text chat, voice & video call feature between the plurality of first computing devices and a plurality of third computing devices associated with third set of users, by the interactive communication module.
  • the life science company is one of a company dealing in pharmaceuticals, biotechnology and medical devices.
  • the salesforce personnel are one of a medical representative or a medical science liaison.
  • the bot form is an artificial intelligence (Al) - based virtual 3D/2D avatar resembling a human form or a robot form of an internet robot, representing the medical representative or the medical science liaison.
  • Al artificial intelligence
  • the plurality of healthcare professionals are doctors, pharmacists, care givers and representatives of medical institutions.
  • each of the plurality of first computing devices and each of the plurality of second computing devices is one of a laptop, a desktop and a portable handheld device, having a display module, an input module and a graphical user interface.
  • the plurality of second set of users is a sales representative or business owner or customer service personnel or brand managers or service provider of a marketing agency or medical science liaisons or healthcare professionals or trainer or educator or marketing personnel.
  • each of the third set of users is one of a sale representative, a medical science liaison, a customer service personnel and a subject matter expert.
  • the on-demand product or service detailing content includes, but not limited to, slide content with audio, graphics, video, animation, interactivity, polls, surveys, URLs, embedded media players to render media content and combination thereof, related to the product or service.
  • the step of creating or facilitating to create on-demand detailing further comprises a step of generating and sending a plurality of questions related to the accessed product or service detailing content, to the plurality of first computing devices, by the authoring module.
  • the method further comprises, the steps of receiving and storing a plurality of answers for respective plurality of questions as the feedback at the HCP behaviour processing module and processing the plurality of answers and feedbacks to extract behavioural attributes by the HCP behaviour processing module. Further, analysing and storing respective personas of the plurality of HCPs based on the behavioural attributes and personal details of the respective healthcare professional of the plurality of healthcare professionals.
  • the feedback comprises a response to the detailing content, interaction details, activity details over the detailing content, response to the plurality of questions, interactivities, preferences set, and time spent on detailing content.
  • the behavioural attributes are perceptions, behaviour, prescription choices, prescription preferences, perception over a brand or molecule, characteristic, preferences, medication adherence and compliance.
  • the personal details are a name, a phone number, e-mail id and designation of the respective HCP and a name and a place of work of the respective HCP.
  • the predetermined campaign goal is prepared to promote particular product or service to specific plurality of HCPs based on the feedback received from the specific plurality of HCPs.
  • the campaign communication touch points are the specific date and time on which predetermined campaign goal is achieved.
  • the behaviour change is determined based on likes, preferences, prescription choices, prescription preferences, perception over a brand or molecule, and differences from the predetermined campaign goal.
  • the method further comprises, a step of storing and retrieving all data, information, media content, survey questions, references, medical journals, marketing communication content, medical communication content, HCP education content sourced from various locations related to products and services, by the information module.
  • the method further comprises, a step of enabling the plurality of healthcare professionals to request via plurality of first computing devices for in-person assistance from the plurality of second set of users, by the interactive communication module.
  • the communication network is a wired or a wireless network for data communication.
  • the method further comprises, the steps of storing details associated with each of the plurality of HCPs in a Customer Relationship Management (CRM) module connected with the HCP behaviour processing module and send and/or receive data from the CRM module when queried by the HCP behaviour processing module.
  • CRM Customer Relationship Management
  • FIG 1 illustrates a system for detailing about any products & services of a lifescience company through a bot form of salesforce personnel to a plurality of healthcare professionals (HCPs), in accordance with an embodiment of the present invention
  • FIG. 2 illustrates a method for detailing about any products & services of a lifescience company through a bot form of salesforce personnel to a plurality of healthcare professionals (HCPs), in accordance with an exemplary embodiment of the present invention
  • FIG. 3 illustrates an implementation of the system of the figure 1 , in accordance with an exemplary embodiment of the present invention
  • FIG. 4 illustrates an exemplary implementation of the rendering on-demand product or service detailing content on a plurality of first computing devices, in accordance with an embodiment of the present invention
  • FIGs. 5 and 6 illustrate exemplary communication interfaces provided on the plurality of first computing devices, in accordance with an embodiment of the present invention.
  • Figure 1 illustrates a system (100) for detailing about any products & services of a lifescience company through a bot form (402) of salesforce personnel to a plurality of healthcare professionals (HCPs) (106).
  • the system (100) is configured to generate on-demand product or service detailing content (not shown in figure 1 ).
  • the on-demand product or service detailing content provides information about a product or service.
  • the product or service is, but not limited to, consumer products, electronics, over-the-counter medicines, prescription medicines, artifacts, consultation service, medical advices, prescriptions etc.
  • the on-demand product or service detailing content may be, but not limited to, audio, graphics, video, animation, interactivity, polls, surveys, URLs, embedded media players to render media content and combination thereof, related to the product or service.
  • the bot form (402) is an artificial intelligence (Al) - based virtual 3D/2D avatar resembling a human form or a robot form of an internet robot, representing the medical representative or the medical science liaison
  • the system (100) comprises a plurality of first computing devices (104) operated by the plurality of healthcare professionals (106), a plurality of second computing devices (108) operated by a plurality of second set of users (1 10), an authoring module (1 12), an information module (116), a HCP behaviour processing module (1 14), a campaign module (120), an interactive communication module (122) and a communication network (1 18).
  • the plurality of healthcare professionals (HCPs) (106) are doctors, pharmacists, care givers and representa t:,, es of medical institutions.
  • the plurality of first computing devices (104) is, but not limited to, personal portable handheld device of the plurality of healthcare professionals (106) having a display, a graphical user interface and a product or service recognition code scanner.
  • the plurality of first computing devices (104) may be selected from a group comprising mobile handheld devices (such as mobile phones, PDA and tablet PCs etc.) and notebooks etc.
  • the plurality of first computing devices (104) is envisaged to be connected with one or more input devices (such as a keyboard, a camera, microphone etc.) (not shown) and one or more output devices (such as a display screen, speaker etc.) (not shown).
  • the one or more input devices and the one or more output devices may be integrally provided. For example, in touch-input based camera-enabled smartphone no external devices need to be connected.
  • the plurality of first computing devices (104) is envisaged to include computing capabilities such as a memory unit (not shown) configured to store machine readable instructions.
  • the machine-readable instructions may be loaded into the memory unit from a non-transitory machine-readable medium such as, but not limited to, CD-ROMs, DVD-ROMs and Flash Drives. Alternately, the machine- readable instructions may be loaded in a form of a computer software program into the memory unit.
  • the memory unit in that manner may be selected from a group comprising EPROM, EEPROM and Flash memory.
  • the plurality of first computing devices (104) includes a processor or plurality of high-speed computing processors with multiple cores (not shown) operably connected with the memory unit.
  • the processor is one of, but not limited to, a general-purpose processor, an application specific integrated circuit (ASIC) and a field-programmable gate array (FPGA).
  • the plurality of second computing devices (108) is, but not limited to, portable handheld device, laptop, desktop, tablet.
  • the plurality of second computing devices (108) may be selected from a group comprising mobile handheld devices (such as mobile phones, PDA and tablet PCs etc.), Desktop PCs and notebooks etc.
  • the plurality of second computing devices (108) is envisaged to be connected with one or more input devices (such as a keyboard, a camera, microphone etc.) (not shown) and one or more output devices (such as a display screen, speaker etc.) (not shown).
  • the one or more input devices and the one or more output devices may be integrally provided. For example, in touch-input based camera-enabled smartphone no external devices need to be connected.
  • the plurality of second computing devices (108) is envisaged to include computing capabilities such as a memory unit (not shown) configured to store machine readable instructions.
  • the machine-readable instructions may be loaded into the memory unit from a non-transitory machine-readable medium such as, but not limited to, CD-ROMs, DVD-ROMs and Flash Drives. Alternately, the machine- readable instructions may be loaded in a form of a computer software program into the memory unit.
  • the memory unit in that manner may be selected from a group comprising EPROM, EEPROM and Flash memory.
  • the plurality of second computing devices (108) includes a processor or plurality of high-speed computing processors with multiple cores (not shown) operably connected with the memory unit.
  • the processor is one of, but not limited to, a general-purpose processor, an application specific integrated circuit (ASIC) and a field-programmable gate array (FPGA).
  • the plurality of second set of users (1 10) is, but not limited to, a sales representative or business owner or customer service personnel or brand managers or service provider of a marketing agency or medical science liaisons or healthcare professionals or trainer or educator or marketing personnel.
  • the authoring module (1 12) is envisaged to include computing capabilities such as a memory unit (not shown) configured to store machine readable instructions.
  • the machine-readable instructions may be loaded into the memory unit from a non-transitory machine-readable medium such as, but not limited to, CD- ROMs, DVD-ROMs and Flash Drives. Alternately, the machine-readable instructions may be loaded in a form of a computer software program into the memory unit.
  • the memory unit in that manner may be selected from a group comprising EPROM, EEPROM and Flash memory.
  • the authoring module (112) includes a processor or plurality of high speed computing processors with multiple cores (not shown) operably connected with the memory unit.
  • the processor is one of, but not limited to, a general-purpose processor, an application specific integrated circuit (ASIC) and a field-programmable gate array (FPGA).
  • the communication network (1 18) may be one of, but not limited to, wired network or wireless network or a Local Area Network (LAN) or a Wide Area Network (WAN).
  • the commun i ation network (1 18) may be implemented using a number of protocols, such as but not limited to, TCP/IP, 3GPP, 3GPP2, LTE, IEEE 802.x, HTTP, HTTPS, UDP, RTMP etc.
  • the communication network can be a short-range communication network and/or a long- range communication network, wired or wireless communication network.
  • the communication network (1 18) is configured to establish communication and data transfer between the plurality of first computing devices (104), the plurality of second computing devices (108), the information module (1 16), the authoring module (1 12), the HCP behaviour processing module (114), the campaign module (120) and an interactive communication module (122).
  • the communication network (118) is internet.
  • the information modules (116) is envisaged to include computing capabilities such as a memory unit (not shown) configured to store machine readable instructions.
  • the machine-readable instructions may be loaded into the memory unit from a non-transitory machine-readable medium such as, but not limited to, CD-ROMs, DVD-ROMs and Flash Drives. Alternately, the machine- readable instructions may be loaded in a form of a computer software program into the memory unit.
  • the memory unit in that manner may be selected from a group comprising EPROM, EEPROM and Flash memory.
  • the information module (116) includes a processor or plurality of high-speed computing processors with multiple cores (not shown) operably connected with the memory unit.
  • the processor is one of, but not limited to, a general-purpose processor, an application specific integrated circuit (ASIC) and a field-programmable gate array (FPGA).
  • the information module (116) is configured to store on-demand product or service detailing content (not shown in figure 1 ).
  • the information module is envisaged to store and retrieve all data, information, media content, survey questions, references, medical journals, marketing communication content, medical communication content, patient education content sourced from various locations related to products and services. Also, these data will be in multiple languages.
  • the HCP behaviour processing module (114), the campaign module (120) and the interactive communication module (122) are envisaged to include computing capabilities such as a memory unit (not shown) configured to store machine readable instructions, respectively.
  • the machine-readable instructions may be loaded into the memory unit from a non-transitory machine-readable medium such as, but not limited to, CD-ROMs, D D-ROMs and Flash Drives. Alternately, the machine-readable instructions may be loaded in a form of a computer software program into the memory unit.
  • the memory unit in that manner may be selected from a group comprising EPROM, EEPROM and Flash memory.
  • Each of the HCP behaviour processing module (1 14), the campaign module (120) and the interactive communication module (122) includes a processor or plurality of high-speed computing processors with multiple cores (not shown) operably connected with the memory unit.
  • the processor is one of, but not limited to, a general-purpose processor, an application specific integrated circuit (ASIC) and a field-programmable gate array (FPGA).
  • the information module (1 16) is configured to store on-demand product or service detailing content (not shown in figure 1 ).
  • the information module is further configured to store and retrieve all data, information, media content, survey questions, references, medical journals, marketing communication content, medical communication content, FICP education content sourced from various locations related to products and services.
  • each of the FICP behaviour processing module (1 14) and the campaign module (120) may be an artificial intelligence based BOT module which is capable to learn and evolve with natural-language processing capabilities such as deep learning, machine learning, configuring and creating custom avatars, virtual characters and virtual forms, anchor/present relevant content with healthcare customers, track data, analyze the data and derive different patterns & personas and target them with personalized content display to meet pre-determined goals.
  • natural-language processing capabilities such as deep learning, machine learning, configuring and creating custom avatars, virtual characters and virtual forms, anchor/present relevant content with healthcare customers, track data, analyze the data and derive different patterns & personas and target them with personalized content display to meet pre-determined goals.
  • the interactive communication module (122) configured to provide a plurality of communication interfaces (not shown in figure 1 ) for remote text chat, voice & video call feature between healthcare customers and remote human based assistance or another communication module.
  • the plurality of communication interfaces includes, but not limited to, a serial communication interface, a parallel communication interface or a combination thereof.
  • the plurality of communication interfaces configured to provide on-demand real-time information about the product or service to the plurality of first computing devices (104) via dynamic graphical user interface, stored network-based resources, remote text chat or voice & video call from a plurality of third computing devices (not shown in figure 1 ) operated by a plurality of third set of users.
  • the plurality of third computing devices is, but not limited to, portable handheld device, laptop, desktop, tablet.
  • the plurality of third computing devices may be selected from a group comprising mobile handheld devices (such as mobile phones, PDA and tablet PCs etc.), Desktop PCs and notebooks etc.
  • the plurality of second computing devices (108) is envisaged to be connected with one or more input devices (such as a keyboard, a camera, microphone etc.) (not shown) and one or more output devices (such as a display screen, speaker etc.) (not shown).
  • the one or more input devices and the one or more output devices may be integrally provided. For example, in touch-input based camera-enabled smartphone no external devices need to be connected.
  • the plurality of third computing devices is envisaged to include computing capabilities such as a memory unit (not shown) configured to store machine readable instructions.
  • the machine-readable instructions may be loaded into the memory unit from a non-transitory machine-readable medium such as, but not limited to, CD- ROMs, DVD-ROMs and Flash Drives. Alternately, the machine-readable instructions may be loaded in a form of a computer software program into the memory unit.
  • the memory unit in that manner may be selected from a group comprising EPROM, EEPROM and Flash memory.
  • the plurality of third computing devices includes a processor or plurality of high-speed computing processors with multiple cores (not shown) operably connected with the memory unit.
  • the processor is one of, but not limited to, a general-purpose processor, an application specific integrated circuit (ASIC) and a field-programmable gate array (FPGA).
  • the plurality of third set of users are, but not limited to, a sales representative, a medical science liaison, a customer service personnel and a subject matter expert.
  • Figure 2 illustrates a method (200) for detailing about any products & services of a lifescience company through a bot form (402) of salesforce personnel to a plurality of healthcare professionals (FICPs).
  • the implementation and the information flow of the method (200) and system (100) has been illustrated in figure 3, an accordance with an embodiment of the present invention.
  • the method (200) begins at step 202 by establishing a communication and data transfer between the plurality of first computing devices (104), the plurality of second computing devices (108), the information module (116), the authoring module (1 12), the FICP behaviour processing module (1 14), the campaign module (120) and the interactive communication module (122) using the communication network (1 18).
  • the authoring module (112) then receives inputs related to a product or service through the communication network (1 18) from the plurality of second computing devices (108) operated by the plurality of second set of users (110).
  • the inputs may include, but not limited to, usage, contents, price, dosage and availability of the product or service.
  • the authoring module (1 12) creates or facilitates to create, the on-demand product or service detailing content (124) using the bot form (402) of salesforce personnel along with slide content (404), based on inputs received.
  • the on-demand product or service detailing content (124) may include one or more images, videos, audios, animation, slides or a combination thereof containing information (usage, contents, price, dosage, availability) etc. of the product or service.
  • the bot form (402) of salesforce personnel may be configured to explain and/or the present the on-demand product or service detailing content (124) like a voice-over.
  • the authoring module configures the on-demand product or service detailing content (124) in such a manner that a relevant portion of the on-demand product or service detailing content (124) is highlighted or visually emphasized as the bot form (402) of the salesforce personnel speaks over the on-demand product or service detailing content (124).
  • the authoring module (1 12) further generates a plurality of questions related to the accessed product or service detailing content (124) (for receiving a feedback).
  • the questions may be, but not limited to,“are satisfied with the information?”,“what kind of information is required further?”,“do you have any queries?” etc.
  • the authoring module (1 12) stores the on-demand product or service detailing content (124) and generates a Universal Resource Locator (URL) linked to the on- demand product or service detailing content (124) created in the information module.
  • URL Universal Resource Locator
  • the URL of on-demand product or service detailing content (124), is sent to the plurality of first computing devices (104) as per predetermined campaign goal, by the campaign module (120) through the communication network (118).
  • the plurality of questions related to the accessed product or service detailing content (124) are also sent to the plurality of first computing devices (104).
  • the plurality of first computing devices (104) access the URL, that redirects the plurality of first computing devices (104) to connect with the information module (1 16) through the communication network.
  • the interactive on-demand product or service detailing content (124) being detailed by the bot form (402) of salesforce personnel along with slide content (404), is then received and rendered.
  • the information module (1 16) is activated on one of the plurality of first computing devices (104) of one of the plurality of first set of users (106).
  • the on-demand product or service detailing content (124) being delivered through the artificial intelligence based BOT avatar (402), after accessing URL, to the plurality of first computing device (104) of the one of the plurality of HCPs (106) along with the relevant digital asset (404) with the plurality of communication interfaces (128) for video call, stock availability check, pre-booking options, etc. using artificial intelligent based BOT avatar (402) in a browser or custom client application on the plurality of first computing device (104) of the one of the plurality of HCPs (106).
  • the plurality of questions related to the accessed product or service detailing content (124) are also presented on the plurality of first computing devices (104).
  • a plurality of behaviour information, instruction and feedback is tracked and sent from the plurality of first computing devices (104) to the HCP behaviour processing module (114) as per the interaction of the respective plurality of healthcare professionals (106), with on-demand product and service detailing content (124).
  • the HCP behaviour processing module (1 14) may receive a plurality of answers for respective plurality of questions as the feedback.
  • the feedback here includes, but not limited to, a response to the on-demand product or service detailing content (124), interaction details, activity details over the on-demand product or service detailing content (124), response to the plurality of questions, interactivities, preferences set and time spent on detailing content. Referring back to the previous example, in which the questions asked were,“are satisfied with the information?”, “what kind of information is required further?”,“do you have any queries?”.
  • the answers may include, for example,“I want more information about the usage of the product”,“I want to know more about the pricing of the products” etc.
  • the plurality of answers are then stored in the information module (116) and then processed to extract behavioural attributes.
  • the behavioural attributes may include, but not limited to, perceptions, behaviour, characteristic, preferences, medication adherence and compliance.
  • the personal details and/or contact details may include, but not limited to, a name, a phone number, e-mail id and designation of the respective HCP and a name and a place of work of the respective HCP.
  • the system may further comprise a Customer Relationship Management (CRM) module (not shown) connected with the HCP behaviour processing module.
  • CRM Customer Relationship Management
  • the CRM module is configured to store details associated with each of the plurality of HCPs and send and/or receive data when queried by the HCP behaviour processing module (114).
  • the behaviour information of the plurality of healthcare professionals (106) received by the HCP behaviour processing module (114) are sent to the campaign module (120).
  • the campaign module (120) schedules campaign communication touch points, frequency and duration of the campaign, as per the campaign goal.
  • the predetermined campaign goal is prepared to promote particular product or service to specific plurality of HCPs (106) based on the feedback received from the specific plurality of HCPs.
  • the campaign communication touch points are the specific date and time on which predetermined campaign goal is achieved.
  • a plurality of instructions are sent to the authoring module (1 12) for generate or regenerate automatically or semi- automatically, the personalized product or service detailing content (124) as per the received behaviour information, instruction and feedback to drive a particular behavior change of one or group of targeted healthcare professional of the plurality of healthcare professionals (106) operating respective first computing device(s) (104), from the HCP behaviour processing module (1 14).
  • the behaviour change may be determined based on likes, preferences, and differences from the predetermined campaign goal. The same has been illustrated in figure 3.
  • the authoring module (1 12) generates the personalized on-demand product or service detailing content (124), in multiple languages, incorporating the changes and/or additions to drive the particular behaviour change of the respective HCP.
  • the created personalized on-demand product or service detailing content (124) is stores in the information module (1 16) and another universal resource locator (URL) of the created personalized on-demand product or service detailing content (124) and generated.
  • the campaign module (120) delivers the created personalized streaming on-demand product or service detailing content (124), in multiple languages, from the information module (124) to the one or group of targeted healthcare professional operating the respective first computing device(s) (104).
  • the interactive communication module (122) providing communication interfaces (128) for remote text chat, voice & video call feature between the plurality of first computing devices (104) and a plurality of third computing devices (130) associated with third set of users (132).
  • the interactive communication module (122) also enables the plurality of healthcare professionals to request via plurality of first computing devices (104) for in-person assistance from the plurality of second set of users (1 10). The same have illustrated in figures 5 and 6, in accordance with exemplary embodiments of the present invention.
  • the one of the plurality of HCPs (106) is interacting with one of the third set of users (132) over instant live video/audio call or text by using one of the plurality of communication interfaces (128) through the communication network (1 18) and enabling the one of the plurality of HCPs (106) to get the information about the product .
  • the one of the HCPs (106) is interacting with the artificial intelligence enabled host bot over instant live video/audio call or text by using one of the plurality of communication interfaces (128) through the communication network (1 18) and enabling the one of the plurality of HCPs (106) to get the information about product.
  • Examples of the computing device may include, but are not limited to, a personal computer, a portable computing device, a tablet, a laptop, a mobile computer, a wearable computer, a communication device such as a smartphone, and a personal digital assistant, and the like.
  • the computing device includes a plurality of electronic components for example, such as a microprocessor, a graphics processor unit (GPU), a m e mory unit, a power source and a user interface.
  • Exemplary user interface includes one or more buttons, a gesture interface, a knob, an audio interface, and a touch-based interface, and the like.
  • the communication network can be a short-range communication network and/or a long-range communication network, wire or wireless communication network.
  • the communication interface includes, but not limited to, a serial communication interface, a parallel communication interface or a combination thereof.
  • Exemplary relevant content may include, but not limited to, audio, graphics, video, animation, interactivity, polls, surveys, URLs, embedded media players to render media content and combination thereof.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Biomedical Technology (AREA)
  • Epidemiology (AREA)
  • Medical Informatics (AREA)
  • Public Health (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système (100) destiné à fournir des détails concernant n'importe quel produit et service d'une société de sciences biologiques par le biais d'un formulaire robot logiciel (402) du personnel de force commerciale conjointement avec un contenu coulissant (404) à une pluralité de professionnels des soins de santé (HCP) (106). Le système (100) comprend une pluralité de premiers dispositifs informatiques (104) actionnés par la pluralité de professionnels des soins de santé (106), une pluralité de deuxièmes dispositifs informatiques (108) actionnés par une pluralité de deuxièmes ensembles d'utilisateurs (110), un module de création (112), un module d'informations (116), un module de traitement de comportement de HCP (114), un module de campagne (120), un module de communication interactive (122) et un réseau de communication (118). De plus, l'invention concerne un procédé (200) destiné à fournir des détails concernant n'importe quel produit et service d'une société de sciences biologiques par le biais d'un formulaire robot logiciel (402) du personnel de force commerciale à une pluralité de professionnels des soins de santé (HCP) (106).
PCT/IB2019/053296 2018-04-22 2019-04-22 Système et procédé pour fournir des détails concernant n'importe quel produit et service d'une société de sciences biologiques Ceased WO2019207456A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN201841015210 2018-04-22
IN201841015210 2018-04-22

Publications (1)

Publication Number Publication Date
WO2019207456A1 true WO2019207456A1 (fr) 2019-10-31

Family

ID=68294839

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2019/053296 Ceased WO2019207456A1 (fr) 2018-04-22 2019-04-22 Système et procédé pour fournir des détails concernant n'importe quel produit et service d'une société de sciences biologiques

Country Status (1)

Country Link
WO (1) WO2019207456A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2023091519A1 (fr) * 2021-11-17 2023-05-25 Aktana, Inc. Systèmes et procédés d'optimisation omnicanaux contextuelle, entraînée par objectifs, à l'aide d'une intelligence artificielle étoffée

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1379959A1 (fr) * 2001-04-12 2004-01-14 ACTV, Inc. Systeme et procede de ciblage contenu audio video oriente objet pour des utilisateurs
WO2006073529A2 (fr) * 2004-12-30 2006-07-13 Kimberly-Clark Worldwide, Inc. Interaction avec des consommateurs a des fins d'information, d'instruction, de consultation, et d'assistance pour l'achat et l'utilisation de produits de soins personnels

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1379959A1 (fr) * 2001-04-12 2004-01-14 ACTV, Inc. Systeme et procede de ciblage contenu audio video oriente objet pour des utilisateurs
WO2006073529A2 (fr) * 2004-12-30 2006-07-13 Kimberly-Clark Worldwide, Inc. Interaction avec des consommateurs a des fins d'information, d'instruction, de consultation, et d'assistance pour l'achat et l'utilisation de produits de soins personnels

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2023091519A1 (fr) * 2021-11-17 2023-05-25 Aktana, Inc. Systèmes et procédés d'optimisation omnicanaux contextuelle, entraînée par objectifs, à l'aide d'une intelligence artificielle étoffée

Similar Documents

Publication Publication Date Title
Bradbury et al. Developing digital interventions: a methodological guide
US9490993B1 (en) Method of collecting and employing information about parties to a televideo conference
Street Jr Mediated consumer–provider communication in cancer care: the empowering potential of new technologies
US20170329922A1 (en) Telemedicine platform with integrated e-commerce and third party interfaces
US12154156B2 (en) System and method for generating and presenting on-demand detailing content with communication interface about a product or service
US8897618B1 (en) Doctor to patient multimedia synthesis communication
US20240364770A1 (en) Multimedia Conferencing Platform, And System And Method For Presenting Media Artifacts
Anshari et al. Mobile health (mhealth) services and Online health educators
WO2024263779A2 (fr) Procédés et systèmes de mise en œuvre d'ia générative dans des plateformes de service multicanal
Shati Mhealth applications developed by the Ministry of Health for public users in KSA: a persuasive systems design evaluation
Seuren et al. Using linguistic ethnography to study video consultations: a call to action and future research agenda
Weingott et al. The application of artificial intelligence in health communication development: A scoping review
US20120296670A1 (en) Learning tool for a target group
WO2019207456A1 (fr) Système et procédé pour fournir des détails concernant n'importe quel produit et service d'une société de sciences biologiques
Postolache et al. Contextual design of ICT for physiotherapy: toward knowledge and innovation ecosystem
JP7483995B1 (ja) 通信ネットワークを介したサービスの提供を支援する方法、プログラム及びサーバ
Şenyapar Healthcare marketing evolution: A comprehensive exploration of new-age strategies and patient-centric paradigms
Schwab et al. Design Research to Embed mHealth into a Community-Led Blood Pressure Management System in Uganda: Protocol for a Mixed Methods Study
Kumar et al. Revealing clinicians' experiences towards healthcare software usability using human–centred design approach
Sheppy et al. Dr Robot: the new normal is here
Quinn Innovative Content Marketing Strategies for Healthcare
Meller et al. “My attitude on telehealth has completely changed.”: facilitators and barriers to implementing technology for care delivery in community mental health centers
Peter et al. A Comprehensive Review Of Integrated Marketing Communication Practices In Healthcare Organizations.
Yousif Using a User-Centered Design Process to Create a Medical Appointment Booking Application: Education Case Study
Deck et al. Development of a Theory-Based mHealth App for Fatigue Management in Lupus: Human-Centered Design Approach

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 19792758

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 19792758

Country of ref document: EP

Kind code of ref document: A1