WO2019125132A1

WO2019125132A1 - Ai based call processing system and method therefore

Info

Publication number: WO2019125132A1
Application number: PCT/MY2018/000037
Authority: WO
Inventors: Sritharan VELLASAMY
Original assignee: Individual
Current assignee: Individual
Priority date: 2017-12-19
Filing date: 2018-12-19
Publication date: 2019-06-27
Anticipated expiration: 2020-06-19

Abstract

An AI based call processing system (102) for providing relevant information to a communication device of a caller during ring back tone is provided herein. The system (102) includes a data management module (202) configured to collect data from a caller's communication device (104) about caller's interests. The system (102) further includes an advertisement selection module (204) configured to select and personalize an advertisement for a subscriber based on the collected data. The system (102) further includes an advertisement interface (206) configured to play the personalized advertisement at the caller's communication device (104) during ring back tone time.

Description

AI BASED CALL PROCESSING SYSTEM AND METHOD THEREFORE

FIELD OF THE INVENTION

The present invention generally relates to call processing systems. More particularly, relates to advertising on mobile devices and advertising through a mobile network during ring back tone time.

BACKGROUND

Advertising industry is going through a transformation these days. Media channels such as print, TV and radio advertisement are suffering from relevancy issues these days. Some would argue that these media channels are on their last legs, because of contending with online advertising market. Social media websites, since their advent as early as 1997, have taken advantage of consumer behavior, utilizing social media targeting (matchmaking users/subscribers of social networks) to target groups specified by advertisers, and to make advertisements even more personalized.

There have been reports of telephone companies losing revenue to cross-platforms messaging applications such as‘WhatsApp’ (which is currently owned by‘Facebook’) and ' WeChat’. However, people are still dependent on telephone companies, primarily their data plans to remain connected to cyberspace.

Conventionally, when a user dials a number on communication infrastructure, he is typically provided with a ring back tone that indicates that ring is going for a call made by the user. Sometimes, the ring back tone takes a lot of time i f the other party is busy and takes time to answer the call. Ring back tone is boring and unproductive utilization of customer time and communication infrastructure.

Therefore, there is a need for an improved system and method that can replace ring back tone and simultaneously providing more productive alternate to companies and customers. SUMMARY OF TOE IN VENTION

Accordingly, the present invention provides an AΪ based call processing system (102) configured for providing relevant information to a caller dialing from a communication device is provided, where the communication device is configured to transmit caller interest information data. The call processing system (102) includes a processor (110) coupled to an artificial intelligence engine for processing the caller interest information data wherein the data is normali zed, cleansed and analyzed to generate a data matrix of relevant caller interest information data using AI and at least one memory (112) and a controller encoded with instructions enabling the controller to interact with a plurality of modules including a data management module (202) configured to collect data from the communication device (104) about the callers interests; a selection module (204) configured to select and personalize an advertisement for the caller based on the collected data related to caller interest information: and an advertising interface (206) adapted to broadcast one or more advertisements to the communication device, wherein, in response to initiation of the call, a sendee provider identifies the caller and the relevant information to select the one or more advertisements to be broadcasted based upon the data matrix received from the processor.

According to another aspect of the present disclosure, a computer-implemented method for providing personalized advertisement to a subscriber's mobile device during ring back tone time is provided herein. The computer-implemented method includes collecting data from a subscriber's mobile device (104) about subscriber's interests, personalizing advertisement for a subscriber based on the collected data and playing the personalized advertisement at the subscriber’s mobile device (104) during ring back tone time.

The preceding is a simplified summary to provide an understanding of some aspects of embodiments of the present invention. This summary' is neither an extensive nor exhaustive overview of the present invention and its various embodiments. The summary presents selected concepts of the embodiments of the present invention in a simplified form as an introduction to the more detailed description presented below. As will be appreciated, other embodiments of the present invention are possible utilizing, alone or in combination, one or more of the features set forth above or described in detail below.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and still further features and advantages of embodiments of the present invention will become apparent upon consideration of the following detailed description of embodiments thereof, especially when taken in conjunction with the accompanying drawings, and wherein:

FIG. 1 is a block diagram depicting a network environment according to an embodiment of the present invention.

FIG. 2 is a block diagram of modules stored in a cloud infrastructure, according to an embodiment of the present invention.

FIG. 3 is a schematic diagram of smartphone screen displaying personalized advertisement to a subscriber, according to an embodiment of the present invention.

FIG. 4a depicts an exemplary flowchart illustrating a method of providing personalized advertisement to a mobile phone subscriber during ring back tone time, according to an embodiment of the present invention.

FIG. 4b shows flow diagram of CRBT according to an embodiment of the present invention.

FIG. 5a shows flow diagram depicting entire process of subscription to personalized advertisement according to an embodiment of the present invention.

Fig. 5b shows a flow diagram depicting the options of collaboration with telecom companies for integration with the AI based system is shown .

DETAILED DESCRIPTION OF THE INVENTION

Various embodiment of the present invention provides Artificial intelligence based call processing system and a method, therefore. The following description provides specific details of certain, embodiments of the invention illustrated in the drawings to provide a thorough understanding of those embodiments. It should be recognized, however, that the present invention can be reflected in additional embodiments and the invention may be practiced without some of the details in the following description.

The various embodiments including the example embodiments will now be described more fully with reference to the accompanying drawings, in which the various embodiments of the invention are shown. The invention may, however, be embodied in different forms and should not. be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. In the drawings, the sizes of components may be exaggerated for clarity.

It will be understood that when an element or layer is referred to as being“on,” “connected to,” or“coupled to” another element or layer, it. can be directly on, connected to, or coupled to the other element or layer or intervening elements or layers that may be present. As used herein, the term“and/or” includes any and all combinations of one or more of the associated listed items.

Spatially relative terms, such as“advertisement,”“relevant information” and the like, may be used herein for ease of description to describe one element or feature's relationship to another elements) or feature(s) as illustrated in the figures, it will be understood that the spatially relative terms are intended to encompass different orientations of the structure in use or operation in addition to the orientation depicted in the figures.

Embodiments described herein will refer to plan views and/or cross-sectional views by way of ideal schematic views. Accordingly, the views may be modified depending on simplistic assembling or manufacturing technologies and/or tolerances. Therefore, example embodiments are not limited to those shown in the view's but include modifications in configurations formed on basis of assembling process. Therefore, regions exemplified in the figures have schematic properties and shapes of regions shown in the figures exemplify specific shapes or regions of elements, and do not limit the various embodiments including the example embodiments.

T he subject matter of example embodiments, as disclosed herein, is described with specificity to meet statutory requirements. However, the description itself is not intended to limit the scope of this patent. Rather, the inventors have contemplated that the claimed subject matter might also be embodied in other ways, to include different features or combinations of features similar to the ones described in this document, in conjunction with other technologies. Generally, the various embodiments including the example embodiments relate to an AI based call processing system and a method, therefore.

FIG. 1 illustrates an exemplary network environment (100) where various embodiments of the present invention may be implemented. The network environment (100) includes a ring back tone advertising system (102) connected to various mobile devices 104a (mobile), 104b, ... 104n, (hereinafter referred as 104) and advertisers (105) via a network (106). The Network (106) may include, but is not restricted to, a communication network such as Internet, PSTN, Local Area Network (LAN), Wide Area Network (WAN), Metropolitan Area Network (MAN), and so forth. In an embodiment, the network (106) can be a data network such as the Internet. The network environment (100) further includes a telecommunication tower (109) connected to the various mobile devices (104), and further the network (106) via a gateway (108). Further, the messages exchanged between the ring back tone advertising system (102) and the mobile devices (104) can comprise any suitable message format and protocol capable of communicating the information necessary for the ring back tone advertising system (102) to collect data from the mobile devices (104) about the subscriber’s interests. The mobile devices ( 104) may utilize the ring back tone advertising system (102) to transmit the user (for example, subscriber) specific data, for example, user preferences and cookies stored in the subscriber device.

In an embodiment, of the present invention, the ring back tone advertising system (102) is a cloud infrastructure. In operation, a user of the mobile device (104) may access the ring back tone advertising system/cloud infrastructure ( 102) to connect with an advertiser and avail an offer, product or service offered by the advertiser. The ring back tone advertising system (102) includes a processor (110) and a memory (1 12). In one embodiment, the processor ( 110) includes a single processor and resides at the ring back tone advertising system (102). In another embodiment, the processor (1 10) may include multiple sub- processors and may reside at the ring back tone advertising system as well as the mobile device.

Further, the memory (1 12) includes one or more instructions that may be executed by the processor (1 10) to collect data from a subscriber mobile device (104) about subscriber’s interests and select a personalized advertisement for the subscriber based on the collected data. In one embodiment, the memory (1 12) includes the modules (1 14), a database (1 16), and other data (not shown in figure). The other data may include various data generated dining processing of the collected personal data from the subscriber device. In one embodiment, the database (1 16) is stored internal to the ring back tone advertising system (102). In another embodiment, the database (1 16) may be stored external to the ring back tone advertising system (102) and may be accessed via the network (106). Furthermore, the at least one memory (1 12) of the ring back tone advertising system (102) is coupled to the processor (1 10).

Referring to FIG. 2, the modules (1 14) includes a data management module (202), an advertisement selection module (204), an advertising interface (206), a feedback module (208), a point collection module (210), an AΪ module (212), a subscriber module (214), a telco module (216), and a media server module (218). The modules (1 14) are instructions stored in the memory and the system includes a controller encoded with instruction enabling the controller to interact with the modules (1 14) to process the collected data to select and personalize an advertisement for the subscriber. in an embodiment, the Data management module (202) is a set with other modules as subsets.

In an embodiment, the advertisement selection module (204) includes Advertiser ID,

Advertiser’s information (categories, duration, media type [image, video, text]) etc. In a related embodiment the AI module (212) is configured for - combining raw data from ail modules, and normalizing the data using natural language processing (NLP) to make sense of it.

In another related embodiment, the subscriber module (214) includes Subscriber ID (number), Subscriber information - i.e call duration, activities, feedbacks, location, demographics, etc. It also includes information about redemption of points collected.

In a related embodiment the Telco module (216) includes Telco ID, Telco API, Telco billing and support module for telco.

In an embodiment, the media server module (218) includes Image, video, text, and other Multimedia etc,

In an embodiment, the data matrix includes categorized data, behavioral pattern data of the caller, time information, expense information of the caller to determine spending pattern etc.

In an exemplary embodiment, the system is configured to capture caller interest information from a called party communication device. The called party may have some information about the caller interest based on the access to such information through social media accounts and communication through tools like Facebook, WhatsApp etc. The AI engine of the present in v ention is configured to capture such raw data and anal y ze the same to predict a caller interest information data.

In a related embodiment, the system (102) of the present invention is configured to seek permission from the caller or the called party for accessing caller interest information data from the communication device. Since, the data may include personal information, the system is configured to take expression permission for a caller or called party to access and later process the captured data.

In an exemplary embodiment the invention includes a controller encoded with instructions to map the data matrix and the one or more advertisements to be broadcasted. In an embodiment, the system further comprises a data converter for converting a video advertisement to an audio advertisement for being broadcasted to the communication device wherein the data convertor is configured to convert only relevant advertisement and reject other advertisements. in an embodiment, the selection module is configured for select only relevant data and in absence of relevant advertisement a default tone is broadcasted to ensure irrelevant advertisements are not broadcasted to the communication device for causing irritation to the caller.

In an embodiment the broadcasted advertisement is a voice-based advertisement for replacing a ring back tone.

The data management module (202) is configured to collect data from the user/subscriber device (such as mobile device 104) about the subscriber’s interests. In an embodiment, subscribers/users of a telecommunication network such as telecommunication tower (109) may be asked about their permission for the data collection, and the data is collected for those subscribers who opted in and gave their assent. Further, in an embodiment, the data management module (202) is configured to collect user preferences and cookies stored in the subscriber’s mobile device, as the user surf the internet using the subscriber mobile device (104).

For example, the subscriber/user may visit a shopping website/application from the subscriber device ( 104) and s/he may indicate his/her personal choice with respect to type of products (such as running shoes, winter garments etc.) or sendees (such as travelling, hotel etc.) they are looking for. In another example, the user may surf internet for suitable higher education universities in another country. The data management module (202) may collect such user choices and preferences and store them in the database (116).

The advertisement selection module (204) is configured to select an appropriate advertisement for a subscriber based on preferences and needs of the subscriber/user. In an embodiment, the advertisement selection module (204) receives the data collected by the data management module (202) and utilizes the collected data in personalizing advertisements according to subscriber’s preferences. Further, in an embodiment, the advertisements may be of a plurality of types, for example, holiday, studies, eating out, clothes, shoes, business, movies etc. The advertisement selection module (204) is configured to select a category of advertisement that is most suitable for the subscriber’s interest and requirement, based on the collected data about the subscriber. Further, within the selected category' of advertisement, the advertisement selection module may further personalize the advertisement for the subscriber. For example, based on gender, age, profile, interest, locality, the advertisement selection module may personalize the advertisement for the subscriber.

For example, if a subscriber/user is looking for holiday plans in‘Singapore’, the advertisement selection module (204) may select appropriate advertisement related to good yet cheaper options of hotel s in Singapore, in another example, if a subscriber/user is looking for running shoes, the advertisement selection module (204) may select advertisement related to running shoes from a nearby store of subscriber’s locality,

T he advertising interface (206) is configured to play the selected advertisement at the subscriber mobile device (104) during ring back tone time, when the user tries to call someone using the mobile device (104). In an embodiment, when a call goes through in the telecommunication tower/infrastructure (109), the advertising Interface (206) is configured to relay data related to the selected advertisement to the telecommunication infrastructure, and the telecommunication infrastructure relays the broadcasted advertisements to the caller during ring back tone time through voice over internet protocol (VoIP). In an embodiment, the advertisement may be audio advertisement. In another embodiment, the advertisement may be visual advertisement. In yet another embodiment, the advertisement may be audio- visual or digital advertisement,

The advertising interface (206) is further configured to play multiple advertisements (back-to-back) for a subscriber during ring back tone time. For example, the advertising interface (206) may play a particular advertisement during first‘ 1 O’ seconds of the ring back tone time, and another advertisement during next‘10’ seconds. In an embodiment, advertisers who wish to play their advertisements in the first‘10' seconds may be charged higher by the telecommunication companies.

According to an embodiment of the present invention, the feedback module (208) is configured to enable the subscriber to provide feedback. Further, the feedback module (208) provides the collected feedback to the data management module (202). In an embodiment, once the call has ended, feedback is relayed back to the telecommunication infrastructure whenever advertising cards have been selected. Further, the feedback may be relayed to the ring back tone advertising system (102), which would connect the subscriber to selected advertiser. For example, the subscriber of the user device (104) may call a telephone number displayed on the advertisement to get in touch with an advertiser (105). Further, the subscriber can click, share, vote on ad preference or answer a quick poll.

Further, the feedback module (208) enables the advertisers (105) to provide new and catchy advertisements to the ring back tone advertising system (102) that may be shown to subscribers. Further, in an embodiment, if subscriber wants physical directions to an advertiser, the feedback module may utilize the Google maps in guiding the subscriber to the advertiser store by highlighting the best routes to nearest/selected location.

Further, in an embodiment, when the call ends, digital advertising cards may appear on the screen of the mobile device (104), for duration of‘15 seconds' before disappearing. T hose skilled in the art will appreciate that this allows for subscriber engagement. For example, the screen may read as‘20% discount on your next purchase of pizza', or‘connect directly to the website to view the product catalogue' or‘find us at this particular location’ (i.e, location of advertiser store).

As shown in FIG. 3, screen of the mobile device (104) may display a media/advertisement having selectable digital media/advertisement popups (302), (304) and directions (306) through Google maps to a store. The media may include hyperlink or trigger points of application etc. It shall be apparent to a person skilled in the art that the device as shown in Fig, 3 is by way of example and various embodiments of the present invention may be executed by other similar devices like Tablet, computers etc. Based upon the user selection of the ad vertisement, the feedback module may guide the subscriber to avail the offer, product, service of the advertisement and even take the user/subscriber to the advertiser store.

In a related aspect, the Digital advertisement popups can be of video format as well and could possibly incorporate a backlink so that users can go directly to the website.

Further, in an embodiment, those skilled in the art will appreciate that the subscribers may not like some advertisements provided during the ring back tone time. The feedback module (208) may note down these preferences and provide them to the data management module (202). Further, the feedback module (208) is configured to allow the subscriber to mute advertisements if the subscriber is not in mood to listen them.

According to an embodiment of the present invention, the point collection module (210) is configured to calculate points earned by a subscriber, based on the subscriber/user activity and predetermined rules for the point collection. In an embodiment, subscriber-to- suhscriber calls may garner points, provided that they listen to the advertisements for at least ‘5’ seconds. Further, in an embodiment, point collection module (210) may be linked to the telephone company’s applications (such as Digital application, Celcom application).

Further, according to an embodiment of the present, invention, the points earned by subscribers are redeemable, and may be exchanged for deals on the company^'s website/application. For example, '200 ring back tones' (RBT) points may be redeemed by a mobile subscriber for a movie ticket to provide art added element of localization and subscriber engagement.

FIG. 4a illustrates a flowchart. 400a of a method of providing personalized advertisement to a subscriber mobile device during ring back tone time, according to an embodiment of the present invention.

The method comprises the steps of S402 collecting data from a caller’s communication device (104) about caller's interests. In S404 processing the caller interest information data using by a processor using an artificial intelligence engine wherein the data is normalized, cleansed and analyzed to generate a data matrix of relevant caller interest information data using AL In S406, selecting and personalizing an advertisement for the caller by using a selection module (204) wherein the advertisement is selected based on the collected data related to caller interest information. In S40&, broadcasting one or more advertisements to the communication device using an advertising interface wherein, in response to initiation of the call, a service provider identifies the caller and the relevant information to select the one or more advertisements to be broadcasted based upon the data matrix recei ved from the processor.

Referring to FIG. 4b a flow diagram 400b of CRBT according to an embodiment of the present invention is provided. lit an embodiment, users of a telecommunication network are asked about their permission for the data collection, and the data is collected for those subscribers who opted in and gave their assent. The collected data may include preferences and cookies stored in the subscriber’s mobile device, as the user surf the internet (for example, shopping websites or his/her interests) using the subscriber mobile device (104). The collected data is utilized in personalizing advertisement for a subscriber. For example, if a subscriber/user is looking for holiday plans or higher studies options, the collected data may be utilized in selecting appropriate advertisement related to the holiday’s plans or higher studies options. In another example, if the subscriber is looking for a suitable product, the collected data may be utilized in selecting appropriate advertisement related to the suitable product that the subscriber is looking for.

In an embodiment, the personalized advertisement is relayed to telecommunication infrastructure. The personalized advertisement is played during ring back tone time, when the subscriber dials a number. Further, when the user tries to call someone using the mobile device (104), the receiving party may take some time in answering the call, and that time may be utilized in rendering appropriate and personal advertisement to the caller to fill his time productively. in an embodiment, it is determined if the user is interested in the advertisement, If the subscriber/ user is interested, the advertisement is relayed further. Otherwise, the method concludes. Then the subscriber is connected with the advertiser. For example, if subscriber wants physical directions to an advertiser, he/she may be guided to the address of the advertiser using Google maps, highlighting the best routes to nearest/selected location.

The ring back tone advertising system (102) and the method (400) performed by the ring back tone advertising system (102) advantageously provides replacing ring back tones with advertisements, while the caller is trying to reach the receiver. Further, like‘Facebook’ and‘Google' advertisements, these advertisements are tuned to the demographics of the caller, in an embodiment, the demographics may be determined by the telecommunication companies, using existing databases, to obtain information such as age, gender and all other data. Further, if calls are put on hold, advertisements may be played regardless of whether it's the caller or receiver.

Further, the system (102) provides benefit to the advertisers by having more options or channels to propagate non-personal, openly sponsored messages for their services and products. Unlike the TV, radio, print or even online advertisements, users involuntarily listen to these advertisements while waiting for the call to be received.

Further, the ring back tone advertising system (102) provides reducing the competition for air-time, and more avenues for the telecom companies to maximize reach. Because demographics are unique to each caller, only advertisements that are relevant would be played. Timing, length, frequency and broadcast patterns may be dependent on scheduling of advertisements on the advertisers and telecoms' side.

F urther, the telecommunication companies are further able to monetize the advertisements by working with advertisers, offering advertisements slots with higher rates to be played in the first‘10’ to‘15’ seconds of a call and at a certain time like business hours. This is entirely up to them as they would know· the best times to target demographics of callers, personalizing it according to the caller's interests.

Further, advertisers may also be charged by the frequency of playbacks of their advertisement. Also, by utilizing the phone’s GPS, advertisements may be played according to the caller’s proximity to various services and businesses within a certain location. These may or may not take precedence over the advertisements played as opposed to those advertising from a different state, i.e. a caller receiving advertisements by a company situated in 'Pahang’ while walking around‘KLCC park’.

Further, the system (102) advantageously serves to reduce the subscription pricing of sendees provided albeit subscription to caller ringtones would be forfeited. The caller ringtones services would be rendered obsolete, if and only if subscribers choose to opt out of it. This would greatly reduce callers’ monthly expenditure, as well as exposing them to great deals or subsisting promotions for items that they require within the area. There would also be a function to allow subscribers to access the advertisers directly once the call has ended. This provides a win-win situation for all parties including advertisers, telecoms and subscribers.

In an advantageous aspect, as added value to the customers, there will be a milestone gift --· voucher, promo, cashback - for every 5; 10; 25; 50; 100 ads viewed. Further, the functionalities can also be translated on an app which will incorporate more advertising features, it’s included as part of the package - the Telco and gadget package. The system would then know where they are and push out localized adverts which are relevant to that location. The present invention leads to targeted advertisements that are based on psychographic segmentation [i.e. surfing habits] to push ads that are more relevant to specific consumers.

In an exemplary embodiment, the system and method of the present invention collaborates with digital platforms {e- hailing apps, e-commerce apps, or other additional platforms like cloud, or Ai applications), connecting their services and reward systems, to the advertising feature - i.e. more reward tokens in AHExpress, special discount codes for system users in Lazada, Happy Fresh, etc).

FIG. 5a shows flow diagram 500a depicting entire process of .subscription to personalized advertisement according to an embodiment of the present invention. Referring to Fig. 5b, a flow diagram 500b depicting the options of collaboration with telecom companies for integration with the AI based system is shown.

T he foregoing discussion of the present invention has been presented for purposes of illustration and description. It is not intended to limit the present invention to the form or forms disclosed herein. In the foregoing Detailed Description, for example, various features of the present invention are grouped together in one or more embodiments, configurations, or aspects for the purpose of streamlining the disclosure. The features of the embodiments, configurations, or aspects may he combined in alternate embodiments, configurations, or aspects other than those discussed above. This method of disclosure is not to be interpreted as reflecting an intention the present invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment, configuration, or aspect. Thus, the following claims are hereby incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of the present invention. Moreover, though the description of the present invention has included description of one or more embodiments, configurations, or aspects and certain variations and modifications, other variations, combinations, and modifications are within the scope of the present invention, e.g., as may be within the skill and knowledge of those in the art, after understanding the present disclosure. It is intended to obtain rights which include alternative embodiments, configurations, or aspects to the extent permitted, including alternate, interchangeable and/or equivalent structures, functions, ranges or steps to those claimed, whether or not such alternate, interchangeable and/or equivalent structures, functions, ranges or steps are disclosed herein, and without intending to publicly dedicate any patentable subject matter.

Claims

1. An Artificial Intelligence (AI) based call processing system (102) configured for providing relevant information to a caller dialing from a communication device wherein the communication device is configured to transmit caller interest information data, the call processing system (102) comprising:

at least one processor (110) coupled to an artificial intelligence engine for processing the caller interest information data wherein the data is normalized, cleansed and analyzed to generate a data matrix of relevant caller interest information data using artificial intelligence (AI);

at least one memory (1 12) and a controller encoded with instructions enabling the control ler to interact with a plurality of modules including:

a data management module (202) configured to collect data from the communication device (104) about the caller's interests;

a selection module (204) configured to select and personalize an advertisement for the caller based on the collected data related to caller interest information; and

an advertising interface (206) adapted to broadcast one or more advertisements to the communication device wherein, in response to initiation of the call, a sendee provider identifies the caller and the relevant information to select the one or more advertisements to be broadcasted based upon the data matrix received from the processor.

2. The system of claim 1 , wherein the data matrix includes categorized data, behavioral pattern data of the caller, time information, expense information of the caller to determine spending pattern etc.

3. The system of claim 1 further comprising a controller encoded with instructions to map the data matrix and the one or more advertisements to be broadcasted.

4. The system of claim 1 further comprising a data converter for converting a video advertisement to an audio advertisement for being broadcasted to the communication device wherein the data converter is configured to convert only relevant advertisement and reject other advertisements.

5. The system of claim 1 wherein the selection module is configured for select only relevant data and in absence of relevant advertisement a default tone is broadcasted to ensure irrelevant advertisements are not broadcasted to the communication device for causing irritation to the caller.

6. The system of claim 4 wherein the broadcasted advertisement is a voice-based advertisement for replacing a ring back tone.

7. The system ( 102) of claim 1 , wherein the data management module (202) is configured to collect user preferences and cookies stored in the subscribers mobile device (104).

8. The system (102) of claim 7, wherein the data management module (202) is configured to collect data of those subscribers who opted in for the data collection.

9. The system (102) of claim 1 , wherein the advertising interface (206) is configured to relay data related to the selected advertisement to a telecommunication tower (109) of the mobile device (104),

10. The system (102) of claim 9, wherein the telecommunication tower (109) relays the selected advertisement to the subscriber mobile device (104) during ring back tone time.

1 1. The system (102) of claim 1 , wherein the selected advertisement may include selectable digital advertisement pop-ups and directions to a store of an advertiser of the advertisement.

12. The system (102) of claim I, further comprising a feedback module (208) configured to enable the subscriber to provide feedback for the advertisement.

13. The system (102) of claim 12, wherein the feedback module (208) is configured to connect the subscriber with an advertiser of the ad vertisement.

14. The system (102) of claim 1, further comprising a point collection module (210) configured to calculate points earned by the subscriber, based on the subscriber activities related to the advertisements,

15. A computer-implemented call processing method for providing relevant information to a caller dialing from a communication device wherein the communication device is configured to transmit caller interest information data, the method comprises the steps of;

collecting data from a caller’s communication device (104) about caller’s interests;

processing the caller interest information data using by a processor using an artificial intelligence engine wherein the data is normalized, cleansed and analyzed to generate a data matrix of relevant caller interest information data using Ai, and

selecting and personalizing an advertisement for the caller by using a selection module (204) wherein the advertisement is selected based on the collected data related to caller interest information; and

broadcasting one or more advertisements to the communication device using an advertising interface (206), wherein, in response to initiation of the call, a service provider identifies the caller and the relevant information to select the one or more advertisements to be broadcasted based upon the data matrix received from the processor.

16. The method of claim 15 further comprises the step of accessing caller interest information through a caller’s social media accounts and communication through tools like Facebook, WhatsApp etc. wherein the AΪ engine is configured to capture such raw data and analyze the raw data to predict a caller interest information data.