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WO2019194585A1 - Système de service de publicité à boîte locale virtuelle permettant de fournir une publicité en bannière par l'intermédiaire d'une boîte locale virtuelle - Google Patents

Système de service de publicité à boîte locale virtuelle permettant de fournir une publicité en bannière par l'intermédiaire d'une boîte locale virtuelle Download PDF

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Publication number
WO2019194585A1
WO2019194585A1 PCT/KR2019/003964 KR2019003964W WO2019194585A1 WO 2019194585 A1 WO2019194585 A1 WO 2019194585A1 KR 2019003964 W KR2019003964 W KR 2019003964W WO 2019194585 A1 WO2019194585 A1 WO 2019194585A1
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WO
WIPO (PCT)
Prior art keywords
virtual local
local box
user device
box
priority
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2019/003964
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English (en)
Korean (ko)
Inventor
김찬홍
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Altsoft Inc
Original Assignee
Altsoft Inc
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Filing date
Publication date
Application filed by Altsoft Inc filed Critical Altsoft Inc
Publication of WO2019194585A1 publication Critical patent/WO2019194585A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Definitions

  • the present invention relates to an advertisement service system, and more particularly, to an advertisement service system in which a banner advertisement of an advertiser is output through a virtual local box whose priority is determined by a reference area.
  • Kiosk is an unmanned information terminal, and is an unmanned comprehensive information guide system that efficiently provides information to a user (user) using multimedia.
  • Such a kiosk may be installed in a specific area and provide a preset advertisement while providing information to the user (user) about the area.
  • banner advertisement is one of the most common advertisement methods.
  • As the content is displayed on the display bar-shaped advertisement content is displayed together in some areas, and the bar-shaped advertisement content corresponds to a banner.
  • the banner advertisement may naturally provide information to the user (user).
  • a technology for providing banner advertisement by using location information of a device has been applied in advertising and marketing fields.
  • Using the location information of the device there is an advantage that can provide a banner advertisement optimized for the region where the device is installed.
  • the banner advertisement should be exposed rather than the physical location of the advertiser.
  • it is effective to expose banner advertisements in places where users (users) who use the software are mainly concentrated regardless of the physical location of the company.
  • Korean Patent Registration No. 10-1326684 'local store marketing method and system using a kiosk' and the like have been proposed.
  • the present invention has been proposed to solve the above problems of the existing proposed methods, the advertiser's banner advertisement is displayed through the adjacent virtual local box based on the user's location, so that the user only selects the virtual local box. Advertisers can view advertising content without accessing a website through the advertiser's domain, and the advertiser can also use the virtual local box to effectively provide advertising content to users without the need for a separate website.
  • An object of the present invention is to provide a virtual local box advertisement service system in which advertisements are output.
  • the present invention by setting the reference region of the virtual local box, a virtual local box can be provided in the area to be advertised to the user regardless of the physical location of the advertiser, the banner advertisement can be output, arrangement of the virtual local box It is an object of the present invention to provide a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box, which can be prioritized by a reference area of the virtual local box without having to determine an order or periodically update the same.
  • a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to a feature of the present invention for achieving the above object
  • Receiving a virtual local box request from the user device comprising a service providing server for providing a virtual local box to the user device,
  • the service providing server provides server,
  • a database module for receiving and storing a virtual local box including a banner advertisement and a reference area of the virtual local box
  • a priority setting module configured to set the priority of the virtual local box according to the width and distance of the reference area of the virtual local box stored in the database module based on the location information of the user device;
  • a virtual local box providing module for arranging the virtual local boxes stored in the database module according to the priority set in the priority setting module and providing them to the user device.
  • the banner feature included in the virtual local box is output.
  • the virtual local box Preferably, the virtual local box,
  • a link page for the banner advertisement may be provided.
  • the priority setting module Preferably, the priority setting module,
  • the priority of the virtual local box may be set according to whether the reference region of the virtual local box stored in the database module includes a location specified by the location information of the user device.
  • the priority setting module More preferably, the priority setting module
  • the priority area of the virtual local box may be set in a wide order.
  • the priority setting module More preferably, the priority setting module
  • the priority area of the virtual local box may be set in a narrow order.
  • the priority setting module More preferably, the priority setting module
  • the reference area of the virtual local box stored in the database module does not include the location specified by the location information of the user device, a boundary between the location specified by the location information of the user device and the reference area of the virtual local box. You can set the priority of the virtual local box in the order of shortest distance to.
  • the priority setting module Even more preferably, the priority setting module,
  • the priority of the virtual local box may be set in the order of wider reference region of the virtual local box.
  • the reference region of the virtual local box is the reference region of the virtual local box
  • It can be polygonal or circular.
  • the database module Preferably, the database module,
  • a plurality of reference areas may be input and stored for one virtual local box.
  • At least some may overlap each other.
  • the service providing server Preferably, the service providing server,
  • a search module for receiving location information of the user device and searching for a virtual local box matching a reference area of the virtual local box stored in the database module;
  • the priority setting module is the priority setting module
  • the virtual local box providing module provides module
  • the virtual local boxes searched by the search module may be sorted according to the priorities set by the priority setting module.
  • the database module includes
  • the keyword of the virtual local box is received and stored
  • the search module includes
  • the virtual local box may be searched according to the keyword received from the user device.
  • the database module includes
  • the virtual local box providing module provides module
  • the virtual local box may be classified and provided according to a category stored in the database module.
  • the service providing server Preferably, the service providing server,
  • Location information of the user device may be received at a predetermined time period.
  • the service providing server Preferably, the service providing server,
  • the virtual local box may be displayed according to the reference area of the virtual local box stored in the database module on the map output on the display of the user device.
  • the service providing server Preferably, the service providing server,
  • the reference area of the virtual local box may be input on a map output on the display of the advertiser device.
  • the banner advertisement of the advertiser is displayed through the adjacent virtual local box based on the user's location, thereby allowing the user to display the virtual local box.
  • the advertisement content can be checked without accessing the website through the advertiser's domain, and the advertiser can also effectively provide the advertisement contents to the user through the virtual local box without opening a separate website.
  • a virtual local box may be provided to output a banner advertisement, and the priority may be determined by the reference region of the virtual local box without having to determine or periodically update the arrangement order of the virtual local box.
  • FIG. 1 is a diagram illustrating a configuration of a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • FIG. 2 is a diagram illustrating a list of virtual local boxes provided by a user device in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • FIG 3 is a view illustrating a selection event occurring in a user device in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a configuration of a service providing server in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a reference region of a virtual local box in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • FIG. 6 is a diagram illustrating a priority setting in the priority setting module 120 of the virtual local box advertisement service system in which a banner advertisement is output through the virtual local box according to an embodiment of the present invention.
  • FIG. 7 illustrates the priority setting of the reference areas B, C, and D in the priority setting module 120 of the virtual local box advertisement service system in which a banner advertisement is output through the virtual local box according to an embodiment of the present invention. Drawing showing the state.
  • FIG. 8 illustrates the priority setting of the reference areas A, E, and F in the priority setting module 120 of the virtual local box advertisement service system in which a banner advertisement is output through the virtual local box according to an embodiment of the present invention. Drawing showing the state.
  • FIG 9 illustrates a virtual local box output to a user device 200 in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • FIG. 10 is a diagram illustrating a virtual local box displayed on a map in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • FIG. 11 is a view illustrating a state in which a reference region of a virtual local box is input on a map in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • FIG. 1 is a diagram illustrating a configuration of a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention provides a virtual local box that outputs a banner advertisement to the user device 200.
  • the service providing server 100 may be included.
  • the service providing server 100 may receive a virtual local box request from the user device 200 and provide a virtual local box to the user device 200.
  • providing the virtual local box to the user device 200 by the service providing server 100 may generate data about the virtual local box to be displayed on the display of the user device 200 and transmit the generated data to the user device 200. Means that.
  • the user device 200 or the advertiser device 300 may be a device capable of transmitting and receiving data with the service providing server 100 through a network.
  • the user device 200 or the advertiser device 300 may include a device such as a smartphone, a tablet PC, a wearable device, and a personal computer.
  • the user device 200 or the advertiser device 300 is not limited to the above-described types of devices, and if the device 100 can transmit and receive data to and from the service providing server 100 through a network, the user device 200 may be used regardless of the specific type.
  • the advertiser device 300 may include the owner of the virtual local box.
  • the network may be a wired network such as a local area network (LAN), a wide area network (WAN) or a value added network (VAN), a mobile radio communication network, or a satellite communication network.
  • LAN local area network
  • WAN wide area network
  • VAN value added network
  • WIBRO Wireless broadband Internet
  • HSDPA high speed downlink packet access
  • the user device 200 may receive a virtual local box from the service providing server 100 and output the virtual local box to the display.
  • the user device 200 may include a GPS module capable of detecting location information.
  • the user device 200 can specify the location information through a network such as Wi-Fi even without a GPS module, the user device 200 is not limited to the configuration including the GPS module.
  • the advertiser device 300 may input the content for the virtual local box and banner advertisement to the service providing server 100. That is, the service providing server 100 may receive and store data about the virtual local box and the banner advertisement included in the virtual local box from the advertiser device 300.
  • FIG. 2 is a diagram illustrating a list of virtual local boxes provided by a user device in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • the virtual local box may be a virtual object output to the display of the user device 200.
  • the virtual local box list representing the virtual local box as a list may be output to the display of the user device 200.
  • the virtual local box may output a banner advertisement included in the virtual local box when a selection event occurs.
  • the selection event may be a click (for PC) or touch (for mobile device) event according to the user device 200 on which the virtual local box is output. That is, the selection event is an event generated when the user selects a specific virtual local box in the user device 200.
  • FIG. 3 is a diagram illustrating a selection event occurring in a user device in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • a banner advertisement of an advertiser included in the virtual local box selected by the user may be output.
  • FIG. 3 it is assumed that a virtual local box of 'altsoft' is selected in FIG. 2.
  • a banner advertisement included in the virtual local box of 'altsoft' may be output.
  • the banner advertisement included in the virtual local box may be output to the user device 200.
  • the virtual local box may provide a link page for the corresponding banner advertisement when selecting a banner advertisement in the virtual local box, as shown in FIG.
  • the link page may include detailed content of the banner advertisement.
  • the link page may include various detailed content that may appeal to the user. Therefore, when the user selects a banner advertisement in the virtual local box, detailed information about the banner advertisement may be provided to the user.
  • the link page may be provided as a separate window.
  • the link page may be linked to a specific website, and may allow a user to access a specific website when the corresponding banner advertisement is selected.
  • the virtual local box can function similar to the advertiser's website.
  • the virtual local box can be configured to include only banner advertisements that the advertiser wants to output, content creation is much easier than existing websites.
  • the virtual local box does not need to produce complex content such as a website because it only needs to produce content for a banner advertisement to be output when the virtual local box is selected, and maintenance is much easier.
  • the virtual local box outputs only banner advertisements to be advertised to the user, so that the virtual local box can be more effectively advertised to the user. Users do not need to search the domain address of the advertiser or memorize the address like the existing website, and can check the contents simply by selecting the virtual local box so that the user can obtain the information conveniently.
  • FIG. 4 is a diagram illustrating a configuration of a service providing server 100 in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • the service providing server 100 includes a database module 110, a priority setting module 120, and a virtual local box providing module 130, and further includes a search module 140. can do.
  • each configuration of the service providing server 100 will be described in detail.
  • the database module 110 may receive and store a virtual local box including a banner advertisement and a reference region of the virtual local box. More specifically, the database module 110 may serve to store a virtual local box input from the advertiser device 300 and content to be displayed as a banner advertisement in the virtual local box.
  • the content may be data including text, images, sounds, and videos.
  • the reference area of the virtual local box may be used to set the priority of the virtual local box in the priority setting module 120 described later.
  • the reference region of this virtual local box can be input through the advertiser device 300 and is independent of the advertiser's physical location. That is, even if the advertiser is in the 'A' area, the reference area of the virtual local box can be set to 'B'.
  • the database module 110 may receive and store a category of the virtual local box. The category may be used to classify the virtual local box according to the category in the virtual local box providing module 130 described later.
  • the database module 110 may receive and store at least one reference area with respect to one virtual local box. Since the reference area of the virtual local box can be set independently of a plurality of reference areas without being dependent on the physical area (location) of the advertiser, the virtual local box can be more effectively exposed to the user through the plurality of reference areas. .
  • the priority setting module 120 may set the priority according to the width and distance of the reference area of the virtual local box stored in the database module 110 based on the location information of the user device 200. More specifically, the priority setting module 120 determines whether the reference area of the virtual local box stored in the database module 110 includes a location specified by the location information of the user device 200. You can set the priority. First, if the reference area of the virtual local box stored in the database module 110 includes a location specified by the location information of the user device 200, the priority setting module 120 may include the reference area of the virtual local box. You can set the priority of virtual local boxes in a wide order. According to an exemplary embodiment, the priority of the virtual local box may be set in the order in which the reference area of the virtual local box is narrow.
  • the priority setting module 120 when the reference area of the virtual local box stored in the database module 110 does not include a location specified by the location information of the user device 200, the user device 200.
  • the priority of the virtual local box can be set in the order of the shortest distance between the position specified by the positional information of and the boundary line of the reference area of the virtual local box. If the shortest distances are the same, the priority of the virtual local boxes may be set in the order that the reference area of the virtual local box is wide.
  • the virtual local box providing module 130 may arrange the virtual local boxes stored in the database module 110 and provide them to the user device 200 according to the priority set in the priority setting module 120. That is, the virtual local box providing module 130 may transmit data about the virtual local box in which the priority is set to the user device 200 through the network.
  • the user device 200 may output the data on the virtual local box in which the priority is set received from the virtual local box providing module 130 to the display, so that the virtual local box may be displayed to the user.
  • the virtual local box may be displayed on the user device 200 in the form of a list, and the virtual local box having a higher priority may be located at the top, and the lower the priority, the lower.
  • the virtual local box providing module 130 may classify and provide a virtual local box according to a category.
  • the virtual local box providing module 130 may provide only the virtual local box included in the category selected by the user by filtering the virtual local box provided to the user device 200 according to the category.
  • the category may be stored in a tag format included in the virtual local box in the database module 110.
  • the category may be variously set according to an advertiser's type of business such as a restaurant, a bank, a lodging, and a cafe.
  • the search module 140 may receive location information of the user device 200 and search for a virtual local box that matches the virtual local box reference area stored in the database module 110. That is, when the location is specified by the location information of the user device 200, the search module 140 may search the database module 110 for a virtual local box having a reference area that matches the specified location.
  • the fact that the location information of the user device 200 matches the reference area of the virtual local box stored in the database module 110 means that the reference area of the virtual local box is specified by the location information of the user device 200.
  • the predetermined distance may be 1 km, but may be variously set according to the user's setting.
  • the location information of the user device 200 may be location information by the GPS module of the user device 200, or may be location information directly set by the user device 200.
  • the priority setting module 120 may assign a priority to the searched virtual local box in the search module 140. You can set the rank.
  • the virtual local box providing module 130 may sort the virtual local boxes searched by the search module 140 according to the priority set by the priority setting module 120. Therefore, the search module 140 filters the virtual local box that matches the location of the user device 200 in the database module 110, thereby reducing the computational load of the service providing server 100 and providing the user device 200 with the user's device 200. Network traffic can be mitigated by reducing the size of the data being transmitted.
  • the search module 140 may receive a keyword from the user device 200 and search the virtual local box according to the keyword. Accordingly, the search module 140 may search for and filter only the virtual local box that the user wants to search by searching and filtering the virtual local box in the database module 110 according to the keyword.
  • the keyword may be stored in a tag format included in the banner advertisement in the database module 110.
  • FIG. 5 is a diagram illustrating a reference region of a virtual local box in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • reference areas A, B, C, D, E, and F of the virtual local boxes A, B, C, D, E, and F are set as shown in the example shown in FIG. 5, and the location of the user device 200 is shown.
  • the configuration of setting the priority of the virtual local box in the priority setting module 120 when the location specified by the information is X will be described.
  • FIG. 6 is a diagram illustrating a priority setting in the priority setting module 120 of the virtual local box advertisement service system in which a banner advertisement is output through the virtual local box according to an embodiment of the present invention.
  • the priority setting module 120 determines whether the reference area of the virtual local box stored in the database module 110 includes a location specified by the location information of the user device 200. You can set the priority of the virtual local box. More specifically, the priority setting module 120 determines the priority of the banner advertisement when the reference area of the virtual local box stored in the database module 110 includes a location specified by the location information of the user device 200. Can be set high.
  • the priority setting module 120 may refer to the priority area for the reference areas B, C, and D including the location X specified by the location information of the user device 200. Can be set higher than A, E and F. Accordingly, the priority setting module 120 sets the priority of the virtual local boxes B, C, and D having the reference areas B, C, and D to be higher than the virtual local boxes A, E, and F having the reference areas A, E, and F. Can be set.
  • FIG. 7 illustrates the priority setting of the reference areas B, C, and D in the priority setting module 120 of the virtual local box advertisement service system in which a banner advertisement is output through the virtual local box according to an embodiment of the present invention. It is a figure which shows a state.
  • Priority setting module 120 if the reference area of the virtual local box stored in the database module 110 includes a location (X) specified by the location information of the user device 200, the reference area of the virtual local box You can prioritize banner ads in this wide order.
  • the reference areas B, C, and D include the location X specified by the location information of the user device 200.
  • the priority setting module 120 may apply the virtual local boxes C, D, and D2 to the virtual local boxes having the reference areas B, C, and D including the location X specified by the location information of the user device 200. You can set the priority of virtual local boxes in the order of B.
  • the advertisement providing module 130 arranges the virtual local boxes according to the priority set in the priority setting module 120, and accordingly, the order of the virtual local boxes output to the user device 200 is illustrated in FIG. 7B. Same as
  • the priority setting module 120 may include the case where the reference area of the virtual local box stored in the database module 110 includes the location X specified by the location information of the user device 200.
  • the priority of the virtual local box may be set in the order of narrowing the reference area of the virtual local box.
  • the virtual local box such as a small business lacking capital power is inevitably pushed down. Therefore, by setting the priority of the virtual local box in the narrow order of the reference area of the virtual local box, it is possible to preferentially protect the small business.
  • FIG. 8 illustrates the priority setting of the reference areas A, E, and F in the priority setting module 120 of the virtual local box advertisement service system in which a banner advertisement is output through the virtual local box according to an embodiment of the present invention. It is a figure which shows a state.
  • Priority setting module 120 if the reference region of the virtual local box stored in the database module 110 does not include a location (X) specified by the location information of the user device 200, the user device 200 The priority of the virtual local box can be set in the order of the shortest distance between the position X specified by the positional information of X and the boundary line of the reference region of the virtual local box. As shown in FIG. 8A, the reference areas A, E, and F do not include the location X specified by the location information of the user device 200.
  • the shortest distance from the boundary line of the reference area F is the shortest, based on the location X specified by the location information of the user device 200, and then the reference area A, finally, The shortest distance from the boundary line is short in the order of the reference region E.
  • the priority setting module 120 may apply the virtual local boxes F and A to the virtual local boxes having the reference areas A, E, and F that do not include the location X specified by the location information of the user device 200. And the priority of the virtual local box can be set in the order of E.
  • the advertisement providing module 130 arranges the virtual local boxes according to the priority set in the priority setting module 120, and accordingly, the order of the virtual local boxes output to the user device 200 is illustrated in FIG. 8B. Same as
  • FIG. 9 is a diagram illustrating a virtual local box output to the user device 200 in the virtual local box advertisement service system in which a banner advertisement is output through the virtual local box according to an embodiment of the present invention.
  • the priority setting module 120 may set the priority of the virtual local box according to the width and the distance of the reference area. Referring to the example of FIGS. 5 to 8, the priority setting module 120 may include a virtual local having reference areas B, C, and D including a location X specified by location information of the user device 200. For a box, the priority of the virtual local boxes can be set in the order of the virtual local boxes C, D, and B.
  • the priority setting module 120 may include a virtual local box F for a virtual local box having reference areas A, E, and F that do not include the location X specified by the location information of the user device 200. You can set the priority of the virtual local box in the order of A and E. In this case, the priority setting module 120 may set a high priority for the virtual local box having a reference area including the location X specified by the location information of the user device 200. Accordingly, the priority setting module 120 may set the priority of the virtual local box in the order of the virtual local boxes C, D, B, F, A, and E. FIG. Accordingly, the order of the virtual local boxes output to the user device 200 is as shown in FIG. 9.
  • the priority setting module 120 may set the priorities of the virtual local boxes in the order in which the reference areas of the virtual local boxes are wide. If the shortest distance between the boundary line of the reference area A and the reference area E is the same based on the location X specified by the location information of the user device 200 in FIG. 8, the priority setting module 120 may determine the reference value. A priority higher than the virtual local box A having the reference area A may be set for the virtual local box E having the area E. FIG. This is because the reference area E has a wider area than the reference area A.
  • the reference region of the virtual local box may be polygonal or circular. That is, the reference region of the virtual local box may have various shapes. Referring to FIG. 5, the reference regions A, B, C, D, E, and F have regions of different shapes.
  • the priority of the virtual local box may vary, the priority of the virtual local box may also vary according to the shape of the reference area. That is, if the reference area is set to have a shape including a specific location, the priority of the virtual local box may be set high at the specific location even if the reference area is not wide.
  • the advertiser may set the reference area to include the location X specified by the location information of the user device 200 at the specific location. Therefore, rather than simply setting the width of the reference area without considering the location, the advertiser can set the shape of the reference area to polygon or circle so that the advertiser can expose the banner advertisement to the user more efficiently at the specific location where the advertisement is intended. have.
  • the reference region may overlap each other. Since the reference area of the virtual local box is set by the advertiser through the advertiser device, when the reference area is set by a plurality of advertisers, the reference area may overlap at least a part of each other. Alternatively, even when one virtual local box has a plurality of reference areas, at least some of the reference areas may overlap each other.
  • the virtual local box advertisement service system in which the banner advertisement is output through the virtual local box according to an embodiment of the present invention the priority setting module 120 determines the priority of the virtual local box according to the width and distance of the reference area. Since it is possible to set, even if the reference areas overlap each other, the priority for the virtual local box can be set. Therefore, even if the reference areas of the plurality of virtual local boxes are set to be complex with each other, the virtual local boxes can be sorted according to their priority.
  • the service providing server 100 may receive location information of the user device 200 at a predetermined time period.
  • the service providing server 100 receives the location information of the user device 200 at a predetermined time period, and the priority setting module 120 may reset the priority of the virtual local box according to the location information.
  • the predetermined time may be variously set according to a user's request.
  • the virtual local box advertisement service system in which a banner advertisement is output through the virtual local box according to an embodiment of the present invention may include location information of the user device 200 updated at predetermined time intervals, and the virtual local box.
  • the priority for the virtual local box is set so that there is no need to determine the placement order for the virtual local box.
  • priority is set according to the reference area and the width of the virtual local box, so that the arrangement order does not need to be updated periodically.
  • FIG. 10 is a diagram illustrating a virtual local box displayed on a map in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • the service providing server 100 may display the virtual local box according to the reference area of the virtual local box stored in the database module 110 on the map output on the display of the user device 200.
  • the reference area of the virtual local box of 'Altsoft' is an area including 'Gangnam-gu Office Station Exit 1'
  • the user device 200 The virtual local box of 'Altsoft' may be displayed in the 'Gangnam-gu Office Station Exit 1' area (or its surrounding area) on the map.
  • the reference area of the virtual local box may be mapped on the map to represent the virtual local box in the corresponding area, and the user may check the map output from the user device 200 and select the virtual local box on the map.
  • the banner advertisement of the advertiser for the virtual local box may be output.
  • FIG. 10 (b) when a virtual local box of 'altsoft' is selected on a map, a banner advertisement for 'altsoft' may be output. Therefore, the user can check the advertisement content of the advertiser by selecting the virtual local box using only the information on the map.
  • FIG. 11 is a diagram illustrating a reference region of a virtual local box on a map in a virtual local box advertisement service system in which a banner advertisement is output through a virtual local box according to an embodiment of the present invention.
  • the service providing server 100 may receive a reference area of the virtual local box on a map output on the display of the advertiser device 300. That is, the virtual local box is provided to the advertiser, respectively, so that the advertiser can select the reference region of the virtual local box. Therefore, the advertiser device 300 may more easily set the reference region of the virtual local box.
  • the banner advertisement of the advertiser is displayed through the adjacent virtual local box based on the user's location.
  • the user can check the advertising content without accessing the website through the advertiser's domain, and the advertiser can also effectively provide the advertising content to the user using the virtual local box without opening a separate website. Can be.
  • the banner advertisement service system in which the banner advertisement is output through the virtual local box proposed by the present invention by setting a reference area of the virtual local box, the user wants to advertise to the user regardless of the physical location of the advertiser. In the region, a virtual local box may be provided to output a banner advertisement, and the priority may be determined by the reference region of the virtual local box without having to determine or periodically update the arrangement order of the virtual local box.

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Abstract

Selon un système de service de publicité à boîte locale virtuelle permettant de fournir une publicité en bannière par l'intermédiaire d'une boîte locale virtuelle, présenté dans la présente invention, une publicité en bannière d'un annonceur est affichée par l'intermédiaire d'une boîte locale virtuelle adjacente en fonction de l'emplacement d'un utilisateur de sorte que l'utilisateur puisse confirmer le contenu de publicité sans connexion avec un site Web par l'intermédiaire du domaine de l'annonceur en sélectionnant uniquement la boîte locale virtuelle, le contenu de publicité peut être fourni efficacement à l'utilisateur uniquement grâce à la boîte locale virtuelle sans un annonceur ou la création d'un site Web séparé.
PCT/KR2019/003964 2018-04-05 2019-04-03 Système de service de publicité à boîte locale virtuelle permettant de fournir une publicité en bannière par l'intermédiaire d'une boîte locale virtuelle Ceased WO2019194585A1 (fr)

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KR1020180039985A KR101937723B1 (ko) 2018-04-05 2018-04-05 가상 로컬 박스를 통해 배너 광고가 출력되는 가상 로컬 박스 광고 서비스 시스템
KR10-2018-0039985 2018-04-05

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KR102303636B1 (ko) * 2019-03-12 2021-09-17 오민 광고 플랫폼 시스템
KR102303637B1 (ko) * 2019-03-12 2021-09-17 오민 광고 플랫폼 서비스 제공방법
KR102202434B1 (ko) * 2019-12-19 2021-01-13 (주) 알트소프트 단위 셀별로 미리 선정된 배너 광고를 제공하는 배너 광고 서비스 시스템
KR102299505B1 (ko) * 2021-03-12 2021-09-08 (주) 알트소프트 지역이 검증된 지역 콘텐츠를 제공하는 로컬 미디어 서비스 시스템
KR102385184B1 (ko) 2021-04-15 2022-04-12 (주) 알트소프트 지역 포함 관계에 따라 구독 채널이 자동 추가되는 로컬 미디어 서비스 시스템 및 방법
KR20250025265A (ko) 2023-08-14 2025-02-21 주식회사 열정상회 온라인 지도 기반 광고 프로모션 시스템
KR102737392B1 (ko) * 2024-02-20 2024-12-03 (주) 알트소프트 매칭 영역을 통한 바로 접속 서비스 시스템 및 방법
KR102848673B1 (ko) * 2024-12-03 2025-08-22 (주) 알트소프트 소셜 미디어를 위한 지역 콘텐츠 제공 방법

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