WO2018111079A1 - Algorithm for the classification of users applied to customers of small businesses - Google Patents

Abstract

The object of the invention is to generate intelligent digital tools which permit the small businesses, such as grocery stores, to change their structure to standardised branches offering the customers in their area an integral service, i.e. not only products that they perceive them to sell, but also products that satisfy the needs, tastes and expectations of the customers, as well as financial services and notification services.

Description

 ALGORITHM FOR THE CLASSIFICATION OF USERS APPLIED TO CONSUMERS OF SMALL TRADE.

 TECHNICAL FIELD OF THE INVENTION

The present invention has its preponderant field of application in the commercial field, more specifically in the characterization of customers of small businesses, such as convenience stores, groceries or beauty salons, for classification using intelligent digital tools.

BACKGROUND OF THE INVENTION

The customer is the main element of any trade, small or large. The customer is the one who defines the success or failure of a commercial scheme, so it is important to know their tastes and preferences, as well as other types of variables such as their geographical location. Below is a list of patents that serve the customers of a store:

The invention US20120203584 provides a system and method for identifying potential customers. The information in a data repository, owned by a company, can be analyzed to determine a first set of textual terms. Publicly available information is related to the existing set of clients and can be analyzed to determine a second set of textual terms. The terms in the first and second sets are associated with scores to generate a customer profile. Potential customers can be identified based on the buyer profile. The invention US20110314065 provides a computer system, method and program for sharing data among a plurality of users. It allows companies to form business associations with one or more companies by accessing business data profiles used by each business partner. The present invention allows instant transactions of collaborative data between companies and provides a social network to empower Companies to discover, share and use business data profiles created by other companies.

 In the invention US20090061883 a method, system and apparatus of business reviews are described claiming in a geo-spatial environment. In one embodiment, the method includes generating a community network of user profiles, where each user profile includes a specific geographic location associated and at least a part of the specific geographic locations associated with a company and / or a residence. In the invention US20040039629 the main application is in the general business environment, in order to track the activities related to the sale, purchase or lease of a product, for which a management and transfer system has been developed. business information In one embodiment of the business transaction system of the invention, several modules have been communicatively coupled to provide a complete and reliable system for monitoring the activities of buyers and sellers to keep an agent informed and prepared at all times. The business management and transfer system can be accessible to users, such as agents, and can include a host server with communicatively adapted parts to manage and transfer commercial information.

The invention US20090083128 provides computer-readable systems, methods and means that help assess the probability of success of a new commercial location. Information about existing business locations, including information on a predicted variable, can be provided. Data can be collected from third party providers, publicly available information or direct user information for the evaluation variables. A formula is generated that includes evaluation variables and associated coefficients. The coefficients are determined based on a correlation between the evaluation variables and the predicted variable. The data is collect to generate a new location or business region by determining the evaluation variables. Applying the coefficients to the values of the evaluation variable for the new location or business region, an output value of the predicted variable is provided. The output value of the predicted variable can be used to assess the probability of success of the new location or business region.

In the invention US20050049882 the Virtual Enterprise Computer (VEC) is a method to create a unique virtual and business computing environment consisting of a single address space to identify and locate business data from a single company, a knowledge repository throughout the company that models it by determining relationships between business processes, workflows, business rules, business metrics, data, resources and legal systems. A real-time event / logic agent is specified to manage agent execution by eliminating data contamination and duplication, conserving knowledge assets to create a collaborative environment at the enterprise level, improving the flow to share information, allowing the arbitration of intellectual resources throughout the company, providing a foundation architecture and a knowledge infrastructure to address numerous business initiatives

The invention US20150081570 presents a customer preference and notification system that includes a program in operational communication with an ERP system and a CRM system. Customer preferences can be stored in an extended data repository accessible by the program, the ERP system and the CRM system. Notifications can be triggered by events associated with business processes and can be sent through one or more channels according to customer preferences. In the invention US20160162935 systems and methods are provided that provide an effective remarketing of a product to a user based on a custom consumption interval. In particular, a system can maintain a social network profile associated with a user, including personal information associated with the user. The system can further identify the purchase of a product and generate a customized consumption interval for the product based on the personal information associated with the user. Using the custom consumption interval, the system can more efficiently market a product for the user.

DETAILED DESCRIPTION OF THE INVENTION

The characteristic details of the present invention are clearly shown in the following description and in the accompanying figures, which are mentioned by way of example, and therefore should not be considered as a limitation on said invention.

Brief description of the figures:

Figure 1 shows the general scheme of the problem.

Figure 2 shows the scheme for solving the problem.

Figure 3 shows the flow chart of the method.

With respect to the figures listed above, Figure 1 shows the modeling diagram with Agent Unified Modeling Language (AUML), which is an extension of UML and the best option to document the structure of a system, either statically or dynamic. Initially, you have the class diagram and allows you to visualize what classes exist and how they are related to each other. Figure 2 shows the subsystem corresponding to the process called client profiling, whose objective is to work internally with intelligent agents that will have various roles to obtain complete information that allows the grocery store to predict based on the tastes of the customers, the products and services you should have. Figure 3 shows the scheme of a sequence diagram where the objects and actors involved are presented, their collaboration is represented in dashed lines, the line represents time from the point of view of the object, that is, it is the lifeline of the object, the time elapses from top to bottom in the diagram, and the messages appear as arrows from the sender's lifeline, to the receiver's lifeline, no matter the order in which the objects appear, but it is preferable if they are placed in the order of participation, when an object has an existing activation, a vertical rectangle is shown that covers its lifeline, in Figure 4 the interactions that occur between the intelligent agents contained in the system and the Grocery store manager.

Claims

 1. A procedure for the generation of intelligent digital tools that allows a small business, such as a grocery store, to offer its consumers a service platform that includes, for the store owner: consumer forecasts, recommendations and strategies for sale, suggestions for inventory optimization; for the client, personalized shopping suggestions are included according to their preferences, sending of targeted offers and the possibility of making remote prepayments of merchandise and services, characterized by:  • Multi-agent system for the management of the economic ecosystem for small businesses for the generation of a user profiling subsystem;  • Sequence diagrams and use case diagrams through modeling with Agent Unified Modeling Language (AUML) to show the objects and actors of the business scenario, as well as the relationships between them;  • Design and implementation of a multiplatform application for mobile devices, including a user profiling algorithm to know their purchasing preferences and the geographical area where the user usually buys as a way to maintain adequate inventory logistics and direct relationships with suppliers ;  2. The system according to claim No. 1, wherein a group of agents is defined for the identification of the critical variables;  3. The system according to claim No. 2, wherein the small business manager is the first agent of the main system, which is responsible for decision making and is the recipient of the information processed by intelligent agents; 4. The system according to claim No. 3, wherein a geographic identifying agent processes and classifies the data entered by the dependent who receives the information of the geographical area to which the small business customers belong;  5. The system according to claim No. 4, wherein a third agent processes and classifies the information collected by the dependent in relation to customer preferences for desirable products and services in small businesses;  6. The system according to claim No. 5, wherein a fourth product classifying agent processes the information of the preference identifying agent to obtain an intelligent organization by classifying products and services;  7. The system in accordance with claim No. 6, wherein a notifying agent sends to the dependent and the small business manager information about suitable products and services to offer, which may be seasonal products, new products and / or other products sold;  8. The system according to claim No. 1, wherein modeling with Agent Unrfied Modeling Language (AUML) is the best option to document the structure of a system, either statically or dynamically because it is an extension of UML; 9. The system according to claim No. 8, wherein the visualization of the elements of the model and the relationships between them is carried out by means of a class diagram;  10. The system according to claim No. 9, wherein the grocery store class is the central element of the model, since all operations revolve around this class:  11. The system according to claim No. 10, wherein a grocery store has customers, sells products and offers services; 12. The system according to claim No. 11, wherein the products are purchased by customers, stocked by suppliers and registered as sales; 13. The system according to claim No. 12, wherein the customers acquire products and request services;  14. The system according to claim No. 13, wherein the grocery store performs the profiling of the customers using the geographical area, the preference of products and the acquisition of seasonal products;  15. The system according to claim No. 14, wherein the documentation of the system behavior from the user's point of view is carried out by means of use case diagrams;  16. The system according to claim No. 15, wherein a user is everything that interacts with the system, can be a person, another information system or a hardware device;  17. The system according to claim No. 16, wherein the modeling allows for the capture of requirements, the planning of development interactions and the validation of the system;  18. The system according to claim No. 1, wherein the client profiling by Agent Unified Modeling Language (AUML) and the knowledge of the products that they would be willing to acquire to meet their needs, as well as the complementary services allow forging the conceptual basis for the construction of a multi-device application;  19. The system according to claim No. 18, wherein the user-friendly implementation of the application provides ease of recording the information required to obtain customer profiling; 20. The system according to claim No. 19, wherein the implementation of the application on mobile devices allows small merchants to establish their establishments as standardized establishments, offering their customers a comprehensive service;