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WO2018110763A1 - Procédé et programme de génération automatique de script - Google Patents

Procédé et programme de génération automatique de script Download PDF

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Publication number
WO2018110763A1
WO2018110763A1 PCT/KR2017/000075 KR2017000075W WO2018110763A1 WO 2018110763 A1 WO2018110763 A1 WO 2018110763A1 KR 2017000075 W KR2017000075 W KR 2017000075W WO 2018110763 A1 WO2018110763 A1 WO 2018110763A1
Authority
WO
WIPO (PCT)
Prior art keywords
script
web site
product purchase
item
product
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2017/000075
Other languages
English (en)
Korean (ko)
Inventor
박나라
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
MOCOPLEX Inc
Original Assignee
MOCOPLEX Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by MOCOPLEX Inc filed Critical MOCOPLEX Inc
Publication of WO2018110763A1 publication Critical patent/WO2018110763A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation

Definitions

  • the present invention relates to a method and program for automatically generating a script.
  • the present invention relates to a script for analyzing purchase behavior patterns (eg, product search, search, purchase, etc.) for each buyer by collecting purchase related information from a specific website.
  • purchase behavior patterns eg, product search, search, purchase, etc.
  • the data corresponding to the item can be automatically stored and input only by selecting each item of the site, and automatically and easily create a script about the behavior pattern for the buyer based on the automatically entered data.
  • the present invention relates to a method and program for automatically generating a script.
  • targeting advertising refers to an advertisement related to a search term searched using a search box of an internet portal site, or an often used word (keyword) through an messenger such as an email.
  • a user searches for the word 'lotion' through an internet portal site or searches for the word 'lotion' through a product purchase site
  • the user may collect the user's search results and behavioral patterns for the search. Subsequently, it may refer to an advertisement technique that matches a lotion advertisement associated with a corresponding search word and displays it on the user's terminal.
  • the present inventors collect the purchase-related information from a specific website in order to solve various problems and limitations generated in the process of producing the above-described conventional script, the product purchase behavior pattern for each buyer (for example, product inquiry , Search, purchase, etc.) in generating a script to analyze, the data corresponding to the item can be automatically stored and entered only by selecting each item of the site, based on the automatically entered data to the buyer
  • the product purchase behavior pattern for each buyer for example, product inquiry , Search, purchase, etc.
  • purchase behavior patterns for example, product search, search, purchase, etc.
  • the data corresponding to the item can be automatically saved and entered.
  • the method of automatically generating a script that can easily and easily generate a script about a behavior pattern for a buyer based on the automatically entered data. And to provide a program.
  • the automatic generation method of the script includes the step of executing the script generation program, one or more item-specific selection data in the product purchase website selected through the administrator terminal for the product purchase website
  • the method may include inputting an input area provided in the script generation program in advance and generating a final script based on the input data of the one or more items.
  • the step of executing the script generation program may include selecting a script generation selection area displayed on the manager terminal capable of executing the product purchase web site through the manager terminal.
  • the step of inputting the at least one item-specific selection data into an input area prepared in the script generation program is selected by at least one item and each item in the product purchase web site selected through an administrator terminal.
  • the method may include analyzing selection data and inputting the selected selection data, which has been analyzed, into one or more input areas prepared in advance on the script generation program, and inputting them into corresponding input areas for each item.
  • analyzing the selection data may include dynamically obtaining attribute data of a hypertext markup language Document Object Model for the selection data.
  • the step of inputting the at least one item-specific selection data into the input area provided in advance in the script generation program is a specific input prepared in advance in the script generation program among one or more items in the product purchase web site. If there is no item corresponding to the area, the method may include receiving data corresponding to the specific input area through the manager terminal.
  • the step of receiving data corresponding to the specific input area through the manager terminal may include selecting an item selection area displayed on the manager terminal through the manager terminal.
  • Extracting code parameters for the partial items in a uniform resource locator (URL) of the product purchase web site, and classifying and calling the extracted code parameters in order for the partial items, and product identification information for the product may further comprise the step of storing as.
  • URL uniform resource locator
  • the method may further include extracting data about the object by scanning an object corresponding to a hidden value included in the HTML source code of the web site.
  • the step of inputting the at least one item-specific selection data into an input area prepared in advance in the script generation program is performed in advance in the script generation program among one or more items in the product purchase web site. If there is no item corresponding to the prepared specific input area and is not displayed on the product purchase website, storing the uniform resource locator (URL) of the product purchase website as product identification information on the product. It may further include.
  • URL uniform resource locator
  • the step of receiving a selection area for copying the final script for copying the entire contents of the final strip through an administrator terminal temporarily storing the entire contents of the copied final script in the administrator terminal. And adding and storing the entire contents of the copied final script in a specific input area of the entire contents of the script on the product purchase web site.
  • the process in generating a script for analyzing purchase behavior patterns for each buyer by collecting purchase related information from a product purchase site, the process is selected only by selecting each item of the corresponding product purchase site.
  • Corresponding data can be automatically stored and entered, so even if you do not have the knowledge to develop advertising scripts, such as small and medium-sized shopping malls, you can easily and easily build scripts based on the automatically entered data without having to spend much time and money creating them. It has the advantage of being automatically generated.
  • a parameter for an ID such as a product number, a content number, etc. to distinguish which user has viewed the product or content.
  • ID identification information
  • a parameter for an ID such as a product number, a content number, etc. to distinguish which user has viewed the product or content.
  • not only the shopping mall website but also on the general website has the advantage that can be utilized for user input or search results on a specific site.
  • FIG. 1 is a diagram illustrating a state in which a script generation program is selected in a product purchase web site according to an embodiment of the present invention.
  • FIG. 2 is a diagram illustrating a state in which a script generation program is executed in the product purchase web site shown in FIG. 1.
  • FIG. 3 is a diagram illustrating a screen of a program for generating a script for an input area in which an item in a product purchase web site is input.
  • FIG. 4 is a diagram illustrating at least one item-specific selection data selectable through the manager terminal.
  • FIG. 5 is a diagram illustrating a state in which at least one item-specific selection data selected according to FIG. 4 is input to a script generation input region.
  • FIG. 6 is a diagram illustrating a state in which data is input to a corresponding input area through an administrator terminal when there is no item corresponding to a specific input area of a script generation program among items in a product purchase web site.
  • FIG. 7 is a diagram illustrating a screen in which a final script is generated based on input selection data.
  • FIG. 1 is a diagram illustrating a state in which a script generation program is selected in a product purchase web site according to an embodiment of the present invention
  • FIG. 2 is a view for generating a script in the product purchase web site shown in FIG. 1.
  • 3 is a diagram illustrating a state in which a program is executed
  • FIG. 3 is a diagram illustrating a screen of a program for generating a script for an input area where an item in a product purchase web site is input.
  • the automatic generation method of a script according to the present invention may be implemented including an automatic generation program (or script generation program) 100 of a script executable on an administrator terminal.
  • the automatic generation program of the script may obtain one or more item-specific selection data in the product purchase web site selected through the administrator terminal for the product purchase web site (such as a shopping mall web site shown in FIG. 1).
  • one or more item-specific selection data are as follows.
  • a product code product code: 8521931-37089807
  • a brand name bebeju boy elephant space suit
  • a discounted price 29,800 won
  • a major category category Baby fashion
  • mid-category category newborn baby clothes
  • sub-category category space suits / body suits
  • the product code, product name, sales price, discount pruning price, various categories, etc. can all be one or more items, product code: 8521931-37089807, Bebeju Boys' elephant space suit, 8,900 won, 29,800 won, baby fashion , Newborn clothing, space suits / bodysuits, etc. may all be one or more item-specific selection data.
  • the present invention is to provide a method that can automatically generate a script based on the obtained data after automatically extracting and obtaining the at least one item-specific selection data.
  • the selection area (selection button) for executing the script generation program is located on the upper side of the screen of FIG. 1, and the script generation program can be executed as shown in FIG. 2 when the selection area is selected through the administrator terminal.
  • the product purchase website and the script generation program may be simultaneously executed on the administrator terminal, and selection data selected on the product purchase website may be immediately reflected on the script generation program and automatically entered. have.
  • FIG. 3 illustrates an input area in which items in a product purchase web site are input.
  • An automatic generation program of a script inputs the acquired item-specific selection data into one or more input areas shown in FIG. 3. can do.
  • the one or more input fields may include 1) product code, 2) product name, 3) selling price, 4) list price of product, 5) discounted price, 6) category, 7), Category 2, 8) category 3, 9) representative image, or the like.
  • a reset selection area for initializing selection data for each item and a skip selection area (selection button) for crossing an input of the corresponding input area may be located.
  • Each input area may be matched with items on a product purchase web site selected through an administrator terminal, and selection data may be automatically input. This will be described in more detail with reference to FIGS. 4 to 6 described below.
  • FIG. 4 is a diagram illustrating one or more item-specific selection data selectable through an administrator terminal
  • FIG. 5 is a diagram illustrating a state in which one or more item-specific selection data selected in accordance with FIG. 4 is input to a script generation input region
  • 6 is a diagram illustrating a state in which data is input to a corresponding input area through an administrator terminal when there is no item corresponding to a specific input area of a script generation program among items in a product purchase web site.
  • Input areas of the generated script generating program may be sequentially input.
  • html DOM Hypertext Markup Language Document Object Model
  • an item corresponding to the input area does not exist on the website for product purchase or is not confirmed on the web page.
  • a skip selection area of the corresponding input area may be selected from the manager terminal.
  • the corresponding input area may be directly input through the manager terminal later, which will be described in more detail with reference to FIG. 6.
  • the 'representative image 9' input area shown in FIG. 5 is filled with an elephant picture.
  • FIG. 6 is a diagram illustrating a state in which data is input to a corresponding input area through an administrator terminal when there is no item corresponding to a specific input area of a script generation program among items in a product purchase web site.
  • the present invention provides the '5) discounted price' through the administrator terminal.
  • the input area is directly input.
  • the value corresponding to the discounted price area gets the data for that object by scanning the value in the object that exists as a hidden value in the HTML code. To come.
  • the product code of a specific product is '10002'
  • '10002' is not displayed on the screen of the web page, so it is impossible to select (click) with the mouse, but the html code (source) of the web page is When browsing, '10002' corresponding to the product code of the product can be detected. Therefore, the source code for the hidden value '10002' is scanned in the html code of the web page to identify the object having the value.
  • all of the selection data input to the input area of the script generation program is the same as the content displayed on the product purchase website, but the display form of the selection data input for each input area on the script generation program Can be entered in the same character form.
  • the letter colors displayed on the screen are red and gray, respectively, whereas the' 3) selling price 'input area shown in FIG. And it can be seen that the font color and the font displayed in the '4) the list price of the product' are input in the same font in black.
  • an event occurs as a user views a product or a specific content on a product purchase web site through a user terminal
  • Data such as number, content number, etc. should be collected. If the product number, content number, etc. are not displayed on the webpage, code parameters for items such as product number, content number, etc. in the URL of the website Can be extracted.
  • the extracted code parameters are classified and called in order for each item such as the product number, content number, and the like, and stored (or recognized) as identification information based on the extracted code parameters.
  • the entire URL itself is stored (or recognized) as identification information for the product or content. do.
  • FIG. 7 is a diagram illustrating a screen in which a final script is generated based on input selection data.
  • the contents of the generated final script are displayed.
  • a product opened through a separate application for example, chrome
  • a separate application for example, chrome
  • a 'final script copy selection area selection button
  • a selection button for storing the entire contents of the generated final script in a storage space in the manager terminal
  • the full text of the final script shown in FIG. 7 may be stored in the storage space of the manager terminal.
  • This process is a separate process for writing an advertisement script, the administrator can not write the selection data for each item in the script, and copy the contents of the final script as it is and add it to the script on the product purchase website. This has the advantage of easy maintenance.
  • the final script generated and stored is reflected in the script of the product purchase website later, so that when the buyer later visits the product purchase website, the buyer visits the currently opened product purchase website and related products Information is automatically collected and stored.
  • the collected product related information may be used as an advertisement for an advertisement banner or advertisement popup message.

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Abstract

La présente invention concerne un procédé et un programme de génération automatique d'un script. Dans la génération d'un script pour analyser des modèles de comportement d'achat de produits (par exemple des interrogations, recherches, achats de produits, etc.) pour chaque acheteur par une collecte d'informations liées à des achats depuis un site Web spécifique, des données correspondant à chaque article du site peuvent être automatiquement stockées et entrées par la simple sélection de cet article, et le script pour les modèles de comportement de l'acheteur peut être automatiquement généré de manière facile et simple sur la base des données entrées automatiquement.
PCT/KR2017/000075 2016-12-13 2017-01-04 Procédé et programme de génération automatique de script Ceased WO2018110763A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR20160169265 2016-12-13
KR10-2016-0169265 2016-12-13

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WO2018110763A1 true WO2018110763A1 (fr) 2018-06-21

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20040077819A (ko) * 2003-02-26 2004-09-07 에스케이텔레텍주식회사 스크립트 문서를 이용한 어플리케이션 창을 구현하는방법
KR20060079648A (ko) * 2005-01-03 2006-07-06 에스케이 텔레콤주식회사 통합 브라우징 시스템 및 그 방법
KR20100100321A (ko) * 2009-03-06 2010-09-15 주식회사 엘지유플러스 제품 판매 동향 리포트 서비스 시스템
KR101196314B1 (ko) * 2004-09-30 2012-11-06 던험비 리미티드 소매 판매 분석을 수행하기 위한 컴퓨터화된 시스템
KR20160010901A (ko) * 2014-07-18 2016-01-29 주식회사 모코플렉스 파라미터를 이용한 사용자 맞춤 서비스 제공 시스템 및 방법

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20040077819A (ko) * 2003-02-26 2004-09-07 에스케이텔레텍주식회사 스크립트 문서를 이용한 어플리케이션 창을 구현하는방법
KR101196314B1 (ko) * 2004-09-30 2012-11-06 던험비 리미티드 소매 판매 분석을 수행하기 위한 컴퓨터화된 시스템
KR20060079648A (ko) * 2005-01-03 2006-07-06 에스케이 텔레콤주식회사 통합 브라우징 시스템 및 그 방법
KR20100100321A (ko) * 2009-03-06 2010-09-15 주식회사 엘지유플러스 제품 판매 동향 리포트 서비스 시스템
KR20160010901A (ko) * 2014-07-18 2016-01-29 주식회사 모코플렉스 파라미터를 이용한 사용자 맞춤 서비스 제공 시스템 및 방법

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