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WO2018164354A1 - Dispositif de fourniture de programme d'achat à domicile personnalisé - Google Patents

Dispositif de fourniture de programme d'achat à domicile personnalisé Download PDF

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Publication number
WO2018164354A1
WO2018164354A1 PCT/KR2017/014680 KR2017014680W WO2018164354A1 WO 2018164354 A1 WO2018164354 A1 WO 2018164354A1 KR 2017014680 W KR2017014680 W KR 2017014680W WO 2018164354 A1 WO2018164354 A1 WO 2018164354A1
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WO
WIPO (PCT)
Prior art keywords
home shopping
shopping program
instruction
personalized
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2017/014680
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English (en)
Korean (ko)
Inventor
백원장
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Anypoint Media Co Ltd
Original Assignee
Anypoint Media Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Anypoint Media Co Ltd filed Critical Anypoint Media Co Ltd
Publication of WO2018164354A1 publication Critical patent/WO2018164354A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Electronic shopping [e-shopping] using intermediate agents
    • G06Q30/0619—Neutral agent
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

Definitions

  • the present invention relates to a personalized home shopping program providing apparatus.
  • home shopping refers to a service provided through a broadcasting network or a communication network in order to purchase various products or services.
  • Home shopping for example, when using a broadcasting network, is implemented by a method in which a home shopping company transmits a home shopping program for a product to a receiver of a user through a predetermined channel, and the user purchases the product while watching the home shopping program.
  • the broadcasting method used for home shopping may be digital broadcasting or analog broadcasting
  • the receiver may include, for example, a device such as a television, a set-top box, a personal computer, and a mobile communication terminal (ie, a smart phone) having computing functions for receiving and providing a home shopping program. It may include.
  • a user may purchase a product that is broadcast through a home shopping program, for example, using a payment interface or a telephone order displayed on the receiver.
  • Home shopping operators collectively transmit home shopping programs to a plurality of users according to a broadcast schedule.
  • the existing home shopping program is provided to all users in the form of broadcast. Therefore, there is a disadvantage in that it is impossible to provide a home shopping program for a limited object such as a specific group and a specific user.
  • a predetermined home shopping program is transmitted to a plurality of users in a batch according to a broadcasting schedule, a user has to wait until a home shopping program selling the corresponding product is broadcast in order to purchase a desired product.
  • Korean Patent Publication No. 10-2014-0006383 filed by CJ Shopping Co., Ltd. and published on January 16, 2014, refers to the linkage between home shopping and online shopping. Through the home shopping channel is disclosed a method for selling products suitable for the user through.
  • the method disclosed in Korean Patent Laid-Open Publication No. 10-2014-0006383 also discloses only selecting a product to be sold through a home shopping channel based on information of a product sold from an online server. Therefore, although the method disclosed in Korean Patent Laid-Open No. 10-2014-0006383 has an effect that a product suitable for a larger number of users can be selected and broadcasted, it has the problems of the prior art described above.
  • Patent Document 1 Korean Patent Publication No. 10-2014-0006383.
  • An object of the present invention is to provide a personalized home shopping program providing apparatus that can dynamically provide a home shopping program suitable for a specific group or a specific user based on a user profile, and can provide a home shopping program related to a product that a user wants to purchase. .
  • the present invention is one or more processors; One or more memories; And one or more programs stored in the one or more memories and configured to be executed by the one or more processors, the one or more programs comprising: a first instruction for receiving a user input for selecting a home shopping channel; And a second instruction that processes and provides a home shopping program selected based on a user profile among a plurality of home shopping programs designated by a management device of an operator operating the home shopping channel.
  • the one or more programs may further include a third instruction for maintaining the user profile.
  • each of the plurality of home shopping programs is transmitted in real time or near-real time through a broadcast network or a communication network by the management apparatus, and the one or more programs include the plurality of home shopping programs.
  • the home shopping program may further include a fourth instruction for selecting the home shopping program based on the user profile.
  • the apparatus for providing a personalized home shopping program wherein the one or more programs include: a fifth instruction for transmitting at least a part of the user profile to the management apparatus after performing the first instruction; And a sixth instruction for receiving the home shopping program selected by the management device based on at least a portion of the user profile from the management device.
  • the home shopping program may be transmitted from the management apparatus through a communication network in a multicast or unicast manner.
  • the apparatus for providing a personalized home shopping program wherein the one or more programs include: a seventh instruction for transmitting at least a part of the user profile to the management apparatus before performing the first instruction; And an eighth instruction for receiving and storing the home shopping program selected by the management apparatus based on at least a portion of the user profile from the management apparatus.
  • any one of the plurality of home shopping programs is a basic home shopping program, and the one or more programs are executed before the second instruction or during the execution of the second instruction.
  • the apparatus may further include a ninth instruction for displaying a user interface for providing the basic home shopping program.
  • the one or more programs further include a tenth instruction for receiving a sales condition related to the home shopping program from the management device before performing the second instruction.
  • the second instruction may include a first sub-instruction provided by signal processing the home shopping program based on the selling condition.
  • the selling condition may include at least one of a price, a selling date, and an order method of a product related to the home shopping program.
  • the third instruction includes: a second sub configured to maintain at least some of the user profile through wireless communication with a mobile communication terminal of a user associated with the personalized home shopping program providing device; Instructions may be included.
  • the second sub-instruction may include: an Internet search history of the user acquired using the identification information received from the mobile communication terminal, a purchase history of the user through the Internet; And a third subinstruction that maintains the user profile based on at least one of the personal details of the user.
  • the second sub-instruction is a broadcast program provided through the personalized home shopping program providing apparatus while the mobile communication terminal and the personalized home shopping program providing apparatus are connected through wireless communication.
  • a fourth sub-instruction that maintains the user profile based on at least one of a viewing history and a product purchase history through the personalized home shopping program providing apparatus.
  • the user profile may include desired product information.
  • a home shopping program suitable for a specific group or a specific user can be dynamically provided based on a user profile, and a home shopping program related to a product which a user wants to purchase can be provided.
  • FIG. 1 is a block diagram showing an exemplary configuration of a personalized home shopping program providing apparatus according to the present invention.
  • FIG. 2 is a diagram showing a system environment in which a personalized home shopping program providing apparatus according to the present invention is executed.
  • FIG. 3 is an exemplary block diagram of a program stored and executed by the apparatus for providing a personalized home shopping program according to the present invention.
  • FIG. 4 is a diagram illustrating a process of providing a home shopping program according to an apparatus for providing a personalized home shopping program according to a first embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a process of providing a home shopping program according to a personalized home shopping program providing apparatus according to a second exemplary embodiment of the present invention.
  • FIG. 6 is a diagram illustrating a process of providing a home shopping program according to a personalized home shopping program providing apparatus according to a third exemplary embodiment of the present invention.
  • FIG. 7 is a diagram illustrating a user interface for providing a basic home shopping program in the apparatus for providing a personalized home shopping program according to the fourth embodiment of the present invention.
  • FIG. 8 is a diagram illustrating an example in which a personalized home shopping program providing apparatus according to a fifth embodiment of the present invention processes and provides a home shopping program based on a sale condition.
  • FIG. 8 is a diagram illustrating an example in which a personalized home shopping program providing apparatus according to a fifth embodiment of the present invention processes and provides a home shopping program based on a sale condition.
  • FIG. 1 is a block diagram showing an exemplary configuration of a personalized home shopping program providing apparatus according to the present invention.
  • an apparatus 100 for providing a personalized home shopping program according to the present invention is stored in one or more processors 110, one or more memories 130, and one or more memories 130, and includes one or more processors 110. It includes one or more programs 150 configured to be executed by.
  • One or more processors 110 read and execute one or more programs 150 stored in one or more memories 130.
  • One or more processors 110 are shown as, for example, n (where n is a natural number), but may be one or a plurality, for example. That is, the function of the personalized home shopping program providing apparatus 100 may be executed by using one processor, or the plurality of processors may be linked to execute the function of the personalized home shopping program providing apparatus 100.
  • a function of the personalized home shopping program providing apparatus 100 may be executed by using a method in which a first processor executes a calculation function and a second processor executes a communication function.
  • One or more memories 130 store one or more programs 150.
  • One or more memories 130 are, for example, a recording medium such as a nonvolatile memory or a volatile memory capable of writing and reading.
  • One or more memories 130 are shown as one but may be plural.
  • One or more programs 150 are shown, for example, in m (where m is a natural number), but may be one or a plurality, for example. That is, a function of the personalized home shopping program providing apparatus 100 may be implemented using one program, or a plurality of programs may be linked to implement the function of the personalized home shopping program providing apparatus 100. For example, a function of the personalized home shopping program providing apparatus 100 may be implemented in such a manner that the first program implements a calculation function and the second program implements a communication function.
  • processors 110 one or more processors 110, one or more memories 130, and one or more programs 150 are referred to as “processor 110,” “memory 130,” and “program 150,” respectively.
  • FIG. 2 is a diagram illustrating a system environment in which a personalized home shopping program providing apparatus according to the present invention is executed.
  • a system environment in which a personalized home shopping program providing apparatus according to the present invention is executed may include a personalized home shopping program providing apparatus 100, a management apparatus 200 of an operator operating a home shopping channel, and a display apparatus 300. It includes.
  • the personalized home shopping program providing apparatus 100 may be, for example, any one of a set-top box for receiving and providing digital broadcasting, a television, a personal computer, and a mobile communication terminal having a computing function.
  • digital broadcast refers to broadcast services in the form of digital terrestrial broadcast, digital cable broadcast, digital satellite broadcast, DMB broadcast, IP-TV, over the top (OTT), and VOD broadcast.
  • OTT top
  • VOD broadcast video over the top
  • the management apparatus 200 (hereinafter referred to as "management apparatus 200") of the operator who operates the home shopping channel transmits the home shopping program to the personalized home shopping program providing apparatus 100 through a broadcasting network or a communication network.
  • the management device 200 may provide a plurality of home shopping programs to the personalized home shopping program providing device 100.
  • the management device 200 may provide a personalized home shopping program providing apparatus 100 with a home shopping program (personalized home shopping program) selected based on a user profile among a plurality of home shopping programs.
  • the display apparatus 300 displays a home shopping program that is signaled and provided by the personalized home shopping program providing apparatus 100.
  • the personalized home shopping program providing apparatus 100 is a set-top box that receives and provides digital broadcasting
  • the display apparatus 300 may be implemented separately from the personalized home shopping program providing apparatus 100.
  • the display apparatus 300 may be integrated with the television, that is, in the form of a screen of the television.
  • FIG. 3 is an exemplary block diagram of a program stored and executed by the apparatus for providing a personalized home shopping program according to the present invention.
  • the program 150 includes first instructions 150-1 to second instructions 150-2.
  • the program 150 may further include at least one of the third instructions 150-3 to the tenth instruction 150-10.
  • the second instruction 150-2 may include a first sub instruction 150-2-1.
  • the third instruction 150-3 may also include a second sub-instruction 150-3-1, and the second sub-instruction 150-3-1 may include a third sub-instruction 150-3-1. 1) and the fourth sub-instruction 150-3-1-2.
  • the first instruction 150-1 is configured to receive a user input of selecting a home shopping channel.
  • the user may select a home shopping channel through, for example, a set top box or a remote control of a television.
  • the personalized home shopping providing apparatus 100 is a personal computer
  • the user may select a home shopping channel through a mouse click.
  • the personalized home shopping providing apparatus 100 is a mobile communication terminal having a computing function
  • the user selects a home shopping channel through a touch input.
  • the personalized home shopping program providing apparatus 100 receives a user input for selecting a home shopping channel through the first instruction 150-1.
  • the second instruction 150-2 processes and provides a home shopping program selected based on a user profile from among a plurality of home shopping programs designated by the management apparatus 200.
  • the personalized home shopping apparatus 100 may display a home shopping program through, for example, the display apparatus 300.
  • the program 150 may further include a third instruction 150-3.
  • the third instruction 150-3 maintains a user profile.
  • the user profile includes a user's Internet search history of the personalized home shopping program providing apparatus 100, a purchase history of the user through the Internet, personal information of the user, a viewing history of a broadcasting program provided through the personalized home shopping program providing apparatus 100, and personalized home shopping. It is generated and maintained based on at least one piece of information of a product purchase history through the program providing device 100.
  • the user profile may be used to select a personalized home shopping program in at least one of the personalized home shopping program providing apparatus 100 and the management apparatus 200.
  • the user profile is used to select a home shopping program, ie, a personalized home shopping program, that is determined to be suitable for the user among a plurality of home shopping programs designated by the management apparatus 200.
  • the third instruction 150-3 is a second sub-instruction 150-3 that maintains at least a part of the user profile through wireless communication with a user's mobile communication terminal (not shown) associated with the personalized home shopping program providing apparatus 100. It may include 1).
  • the personalized home shopping program providing apparatus 100 may maintain at least a part of the user profile based on information transmitted from the user's mobile communication terminal.
  • the second sub-instruction 150-3-1 may include a user's Internet search history, a user's purchase history through the Internet, and a user's personal information obtained using identification information received from the user's mobile communication terminal. And a third subinstruction 150-3-1-1 that maintains a user profile based on at least one.
  • the third subinstruction 150-3-1-1 receives identification information of the user's mobile communication terminal or identification information of the user from the user's mobile communication terminal.
  • the third subinstruction 150-3-1-1 performs a search based on the received identification information of the mobile communication terminal or the identification information of the user, thereby searching for the user's Internet search history, the user's purchase history through the Internet, and At least one of the personal details can be obtained.
  • an operator operating the personalized home shopping program providing apparatus 100 may store a user's Internet search history and a user's purchase history through the Internet through a contract with a provider such as a portal site and an internet shopping mall or through a search site. Can be obtained.
  • the operator operating the personalized home shopping program providing apparatus 100 may obtain the personal information of the user stored in the company.
  • the third subinstruction 150-3-1-1 may maintain a user profile based on this information.
  • the second sub-instruction 150-3-1 may view a broadcast program provided through the personalized home shopping program providing apparatus 100 while the mobile communication terminal of the user and the personalized home shopping program providing apparatus 100 are connected through wireless communication.
  • a fourth sub-instruction 150-3-1-2 which maintains a user profile based on at least one of a product purchase history through the history and personalized home shopping program providing apparatus 100.
  • wireless communication may be connected between the user's mobile communication terminal and the personalized home shopping program providing apparatus 100.
  • the fourth subinstruction 150-3-1-2 is a broadcast program provided through the personalized home shopping program providing apparatus 100 while the mobile communication terminal of the user and the personalized home shopping program providing apparatus 100 are connected through wireless communication.
  • At least one of a viewing history and a product purchase history through the personalized home shopping program providing apparatus 100 may be obtained, and a user profile may be maintained based on the at least one.
  • the user profile may include information directly input by the user. For example, when a user inputs desired product information through the personalized home shopping program providing apparatus 100, the user profile may include desired product information.
  • the personalized home shopping program providing apparatus 100 maintains the user profile through the third instruction 150-3
  • the user profile may be separately maintained by the management apparatus 200.
  • the management apparatus 200 may receive a user profile (first user profile) of the user of the personalized home shopping program providing apparatus 100.
  • the management device 200 may store a user profile (second user profile) of the user of the personalized home shopping program providing device 100 by itself.
  • the second user profile may include, for example, at least one of a user's personal information, a product purchase history, a desired product information, and a product search information input by the user of the personalized home shopping program providing apparatus 100 as a member of the home shopping. have.
  • the management apparatus 200 selects a personalized home shopping program to be described later using the first user profile, or selects a personalized home shopping program to be described later using only the second user profile, or the first user profile and the first user profile. 2
  • the personalized home shopping program to be described later can be selected using both user profiles.
  • the management device 200 transmits a plurality of home shopping programs to the personalized home shopping program providing apparatus 100 in real time or near-real time through a broadcast network or a communication network. That is, the management device 200 transmits a plurality of home shopping programs to the personalized home shopping program providing apparatus 100 in the form of digital broadcasting through a broadcast network or a communication network.
  • FIG. 4 is a diagram illustrating a process of providing a home shopping program according to an apparatus for providing a personalized home shopping program according to a first embodiment of the present invention.
  • the management apparatus 200 transmits a plurality of home shopping programs to the personalized home shopping program providing apparatus 100 in the form of digital broadcasting.
  • a home shopping company called "ABC home shopping” transmits four home shopping programs called first to fourth home shopping programs.
  • the management device 200 transmits four home shopping programs that can be provided by the personalized home shopping program providing device 100 to the personalized home shopping program providing device 100 with respect to the same channel number 12.
  • the program 150 may further include the fourth instruction 150-4.
  • the fourth instruction unit 150-4 may generate a home shopping program, ie, a personalized home shopping program, based on a user profile among a plurality of home shopping programs transmitted in real time or near-real time by the management apparatus 200 through a broadcasting network or a communication network. Choose.
  • the personalized home shopping program providing apparatus 100 receives a user input for selecting the home shopping channel through the first instruction 150-1 (that is, when the user receives the channel number 12 selected), the third instruction 150- The personalized home shopping program is selected through the fourth instruction 150-4 based on the user profile maintained through 3). The personalized home shopping program selected through the fourth instruction 150-4 is signaled and provided to the user through the second instruction 150-2.
  • the personalized home shopping program providing apparatus 100 includes a home shopping program that is determined to be suitable for a user based on a user profile among a plurality of home shopping programs currently transmitted by the same home shopping company, that is, a personalized home shopping program. Choose and give.
  • the personalized home shopping program providing apparatus 100 includes a second home shopping program selected based on a user profile among four home shopping programs that are the first to fourth home shopping programs transmitted by the management apparatus 200. The signal is processed through two instructions 150-2 and provided to the user.
  • the home shopping service provider can provide a user with a home shopping program that is more likely to be purchased by the user from among a plurality of home shopping programs that are currently being broadcast, and thus can efficiently use the broadcasting time and channel.
  • the personalized home shopping program providing apparatus 100 provides a personalized home shopping program transmitted from the management apparatus 200 through the second instruction 150-2.
  • FIG. 5 is a diagram illustrating a process of providing a home shopping program according to a personalized home shopping program providing apparatus according to a second exemplary embodiment of the present invention.
  • the management device 200 may receive a user profile (first user profile) of the user of the personalized home shopping program providing device 100.
  • the management device 200 may store a user profile (second user profile) of the user of the personalized home shopping program providing device 100 by itself.
  • the second user profile may include, for example, at least one of a user's personal information, a product purchase history, a desired product information, and a product search information input by the user of the personalized home shopping program providing apparatus 100 as a member of the home shopping. have.
  • the management device 200 may select a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 from among a plurality of home shopping programs based on one of the first user profile and the second user profile.
  • the plurality of home shopping programs may include not only home shopping programs currently broadcasted by home shopping operators, but also home shopping programs stored in advance in the management apparatus 200.
  • the personalized home shopping program provided through the personalized home shopping program providing apparatus 100 is selected by the management apparatus 200 and transmitted to the personalized home shopping program providing apparatus 100
  • the personalized home shopping program may be not only a plurality of home shopping programs that are currently broadcasted, but also may be a home shopping program that a home shopping company has previously prepared and stored in the management apparatus 200. That is, the personalized home shopping program may be a VOD type program.
  • a user of the personalized home shopping program providing apparatus 100 inputs a channel number.
  • the user inputs channel number 12 through the remote control.
  • the personalized home shopping program providing apparatus 100 When the personalized home shopping program providing apparatus 100 receives a user input for selecting a home shopping channel through the first instruction 150-1, the personalized home shopping program providing apparatus 100 transmits data indicating that the user selects the channel number 12 to the management apparatus 200. .
  • the program 150 may further include a fifth instruction 150-5.
  • the fifth instruction 150-5 transmits at least a portion of the user profile maintained through the third instruction 150-3 to the management device 200 after the first instruction 150-1 is performed.
  • the management device 200 When the management device 200 receives data indicating that the user has selected the channel number 12, for example, from the personalized home shopping program providing device 100, the management device 200 selects a home shopping program to be transmitted to the personalized home shopping program providing device 100 among the plurality of home shopping programs. And transmits the selected personalized home shopping program to the personalized home shopping program providing apparatus 100.
  • the management apparatus 200 may select a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 among a plurality of home shopping programs based on one of the first user profile and the second user profile.
  • the program 150 may further include a sixth instruction 150-6.
  • the sixth instruction 150-6 receives a home shopping program selected by the management device 200, that is, a personalized home shopping program, based on at least a part of the user profile from the management device 200.
  • the user profile may include at least one of the first user profile and the second user profile.
  • the personalized home shopping program is preferably transmitted from the management apparatus 200 in a multicast or unicast manner via a communication network. That is, the management device 200 may transmit a home shopping program suitable for a specific group or a specific user in a multicast or unicast manner, rather than a broadcast type for all unspecified users. Therefore, the management device 200 may transmit a personalized home shopping program.
  • the personalized home shopping program received through the sixth instruction 150-6 is signaled through the second instruction 150-2 and provided to the user.
  • the personalized home shopping program providing apparatus 100 receives and provides a home shopping program selected by the home shopping business operator to be suitable for a user, that is, a personalized home shopping program, from the management apparatus 200.
  • the personalized home shopping program providing apparatus 100 may receive and provide not only a plurality of home shopping programs that are currently being broadcast, but also home shopping programs that the home shopping company has previously prepared and stored in the management apparatus 200.
  • the home shopping service provider may provide the user with a home shopping program which is more likely to be purchased by the user.
  • the personalized home shopping program providing apparatus 100 receives and stores a personalized home shopping program from the management apparatus 200 in advance, and then provides the personalized home shopping program through the second instruction 150-2.
  • FIG. 6 is a diagram illustrating a process of providing a home shopping program according to a personalized home shopping program providing apparatus according to a third exemplary embodiment of the present invention.
  • the management device 200 may receive a user profile (first user profile) of the user of the personalized home shopping program providing device 100.
  • the management device 200 may store a user profile (second user profile) of the user of the personalized home shopping program providing device 100 by itself.
  • the second user profile may include, for example, at least one of a user's personal information, a product purchase history, a desired product information, and a product search information input by the user of the personalized home shopping program providing apparatus 100 as a member of the home shopping. have.
  • the management device 200 may select a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 from among a plurality of home shopping programs based on one of the first user profile and the second user profile.
  • the plurality of home shopping programs may include not only home shopping programs currently broadcasted by home shopping operators, but also home shopping programs stored in advance in the management apparatus 200.
  • the personalized home shopping program provided through the personalized home shopping program providing apparatus 100 is selected by the management apparatus 200 and transmitted to the personalized home shopping program providing apparatus 100 and then personalized.
  • the point is stored in advance in the home shopping program providing apparatus 100.
  • the program 150 may further include the seventh instruction 150-7.
  • the seventh instruction 150-7 manages at least a portion of the user profile maintained through the third instruction 150-3. 200).
  • the management apparatus 200 selects a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 from a plurality of home shopping programs, and selects the selected personalized home shopping program.
  • the personalized home shopping program is transmitted to the apparatus 100.
  • the management apparatus 200 may select a home shopping program to be transmitted to the personalized home shopping program providing apparatus 100 among a plurality of home shopping programs based on one of the first user profile and the second user profile.
  • the program 150 may further include an eighth instruction 150-8.
  • the eighth instruction 150-6 receives a home shopping program selected by the management device 200, that is, a personalized home shopping program, based on at least a portion of the user profile from the management device 200, and receives the received personalized home shopping program.
  • a home shopping program selected by the management device 200 that is, a personalized home shopping program, based on at least a portion of the user profile from the management device 200, and receives the received personalized home shopping program.
  • Store in storage means such as, for example, a memory in the management device 200.
  • the personalized home shopping program providing apparatus 100 After receiving a user input for selecting a home shopping channel through the first instruction 150-1, the personalized home shopping program providing apparatus 100 performs a second personalized home shopping program stored in advance through the eighth instruction 150-6. Signal processing is provided through the instruction 150-2.
  • the personalized home shopping program providing apparatus 100 may previously receive and store a home shopping program selected by the home shopping operator as suitable for a user based on a user profile, that is, a personalized home shopping program, from the management apparatus 200. After that, according to a user input for selecting a home shopping channel.
  • the fourth embodiment may be additionally performed in each of the first to third embodiments described above.
  • a home shopping program different from a home shopping program (hereinafter, referred to as a "basic home shopping program") broadcast through a channel number selected by an actual user, that is, a personalized home shopping program is provided. It may be provided to the user through the (100).
  • the basic home shopping program can be provided.
  • the program 150 may further include a ninth instruction 150-9.
  • the ninth instruction 150-9 displays a user interface for providing a basic home shopping program before performing the second instruction 150-2 or during the execution of the second instruction 152-2.
  • FIG. 7 is a diagram exemplarily illustrating a user interface for providing a basic home shopping program in the apparatus for providing a personalized home shopping program according to the fourth embodiment of the present invention. 7 exemplarily illustrates a user interface for providing a basic home shopping program while performing two instructions 152-2.
  • the personalized home shopping program 320 is displayed on the screen 310 of the display apparatus 300 through the second instruction 150-2. While the personalized home shopping program 320 is displayed, a user interface 330 for providing a basic home shopping program is displayed on at least a portion of the screen 310.
  • the user interface 330 may be, for example, a user interface displaying a guide phrase such as "press the green button if you want to watch a home shopping program that is currently being broadcast.”
  • the user may select and watch a personalized home shopping program and a basic home shopping program through the personalized home shopping program providing apparatus 100.
  • the fifth embodiment may be additionally performed in the above-described first to third embodiments, in particular the second to third embodiments.
  • the program 150 may further include a tenth instruction 150-10.
  • the tenth instruction 150-10 receives the sales condition related to the personalized home shopping program from the management apparatus 200 before performing the second instruction 150-2.
  • the sale condition may include at least one of a price of a product related to a personalized home shopping program, a sale date, and an order method.
  • the personalized home shopping program in the form of VOD is provided through the second instruction 150-2 or the personalized home shopping program stored in advance in the personalized home shopping program providing apparatus 100 is provided through the second instruction 150-2.
  • personalized home shopping programs should be provided after confirming that the terms of sale associated with personalized home shopping programs are valid. For example, the price of a product sold through a personalized home shopping program may be changed. Accordingly, the personalized home shopping program providing apparatus 100 receives the sales condition related to the personalized home shopping program from the management apparatus 200 through the tenth instruction 150-10.
  • the second instruction 150-2 processes and provides a home shopping program, that is, a personalized home shopping program, based on the sales condition received through the tenth instruction 150-10.
  • FIG. 8 is a diagram illustrating an example in which a personalized home shopping program providing apparatus according to a fifth embodiment of the present invention processes and provides a home shopping program based on a sale condition.
  • the personalized home shopping program 320 is displayed on the screen 310 of the display apparatus 300 through the second instruction 150-2.
  • a user interface 350 indicating a sale condition is displayed on at least a portion of the screen 310.
  • the user interface 350 may display, for example, a guide phrase such as "This item is not currently being broadcasted. Press the green button on the remote control to place an order.”
  • the user interface 350 may display a phrase for guiding a price of a product, such as "a product price is 100,000 won.”
  • the personalized home shopping program may be provided based on the selling condition.
  • a home shopping program suitable for a specific group or a specific user may be dynamically provided based on a user profile, and a home shopping program related to a product that the user wants to purchase may be provided.
  • a home shopping program suitable for a specific group or a specific user can be dynamically provided based on a user profile, and a home shopping program related to a product which a user wants to purchase can be provided.

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Abstract

La présente invention concerne un dispositif de fourniture de programme d'achat à domicile personnalisé. La présente invention concerne un dispositif de fourniture de programme d'achat à domicile personnalisé comprenant : au moins un processeur ; au moins une mémoire ; et au moins un programme qui est stocké dans l'au moins une mémoire et est exécuté par l'au moins un processeur, l'au moins un programme comprenant : une première instruction pour recevoir une entrée d'utilisateur pour sélectionner un canal d'achat à domicile ; et une deuxième instruction pour le traitement de signal et la fourniture du programme d'achat à domicile sélectionné sur la base d'un profil d'utilisateur parmi une pluralité de programmes d'achat à domicile désignés par un dispositif de gestion d'un opérateur d'entreprise exploitant le canal d'achat à domicile.
PCT/KR2017/014680 2017-03-06 2017-12-14 Dispositif de fourniture de programme d'achat à domicile personnalisé Ceased WO2018164354A1 (fr)

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KR1020170028287A KR101897636B1 (ko) 2017-03-06 2017-03-06 개인화 홈쇼핑 프로그램 제공 장치

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KR102079002B1 (ko) * 2018-10-16 2020-02-19 애니포인트미디어 주식회사 홈쇼핑 방송 제공 장치 및 홈쇼핑 방송 제공 방법
KR102079786B1 (ko) 2018-10-25 2020-02-21 주식회사 팀그릿 블록체인을 이용한 방송 판매 방법 및 그 시스템

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