WO2018164351A1 - Apparatus and method for performing advertisement on basis of temporary tattoo - Google Patents

Abstract

An apparatus and a method for performing advertisement on the basis of a temporary tattoo are disclosed. The advertisement method according to the present invention comprises the steps of: a user terminal generating a tattoo photograph image by photographing a tattoo that is printed on or attached to a body of a user at a particular time, and transmitting augmented reality marker information corresponding to the generated tattoo photograph image to an advertisement processing server; the advertisement processing server determining how much time has elapsed since the tattoo was printed on or attached to the body of a user on the basis of the augmented reality marker information received from the user terminal, extracting advertisement content corresponding to the determined elapsed time, and transmitting the same to the user terminal; and the user terminal displaying the advertisement content received from the advertisement processing server using an augmented reality technique.

Description

Apparatus and method for performing an advertisement based on a temporary tattoo

The present invention relates to an apparatus and method for performing an advertisement based on a temporary tattoo, and more particularly, to an apparatus and method for performing an advertisement process using a temporary tattoo that gradually disappears with time.

Recently, as the negative recognition of tattoos (tattoos) decreases, many people, especially young people, are increasing the number of tattoos of various patterns on the body such as arms, neck, legs.

In particular, in recent years, a method of applying ink to a surface of a skin or attaching a tattoo pattern has been widely used, apart from the conventional method of stabbing a skin with a needle to engrave letters, pictures, patterns, etc. with ink or paint.

However, tattoos can be said to have a kind of advertising effect when carved on the body exposed to the outside.

For example, a tattoo made of Hangeul has an advertising effect of notifying Korean to foreigners, and the pattern of a certain brand also has the effect of informing the brand to others.

Also, recently, augmented reality techniques have been used a lot, and processing of augmented reality may be performed by using a feature point on a captured image as a marker when a user takes a picture using a terminal. Since the pattern exists, the feature point for the marker for augmented reality processing may be extracted.

Nevertheless, until now, such a tattoo is approached from the perspective of advertising, and there is no suggestion for maximizing the advertising effect or a combination of tattoo and augmented reality.

The present invention has been made to meet the above-mentioned conventional necessity, and an object thereof is to provide an apparatus and method for performing advertisement processing by utilizing a temporary tattoo that gradually disappears or disappears over time.

In order to achieve the above object, the advertisement processing system according to the present invention generates a tattoo image by photographing a tattoo printed or attached to a user's body at a specific time point, and augmented reality marker corresponding to the generated tattoo image. A user terminal which transmits information to an external server and displays advertisement content received from the external server by an augmented reality technique; Based on augmented reality marker information received from the user terminal, it is determined that the elapsed time from the point of time when the tattoo is printed or attached to the body of the user, and extracts the advertising content corresponding to the determined elapsed time to the user terminal It is configured to include an ad processing server to send to.

In addition, the advertisement processing server for communicating with the user terminal for augmented reality processing according to the present invention in order to achieve the above object, the user who prints a tattoo printed or attached to the user's body at a specific time point to generate a tattoo image A receiver configured to receive augmented reality marker information corresponding to the generated tattoo image from the terminal; A time determining unit determining a time elapsed from the time when the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal; And a service provider which provides a service benefit corresponding to the elapsed time determined by the time determiner to the user.

In addition, a control method performed by an advertisement processing system including a user terminal and an advertisement processing server communicating with each other for augmented reality processing according to the present invention to achieve the above object, the user terminal is printed on the body of the user Photographing the attached tattoo at a specific time point to generate a tattoo image, and transmitting augmented reality marker information corresponding to the generated tattoo image to the advertisement processing server; The advertisement processing server determines an elapsed time from when the tattoo is printed or attached to the body of the user based on the augmented reality marker information received from the user terminal, and determines the advertisement content corresponding to the determined elapsed time. Extracting and transmitting the extracted data to the user terminal; And displaying, by the user terminal, advertisement content received from the advertisement processing server by an augmented reality technique.

In addition, the control method of the advertisement processing server to communicate with the user terminal for augmented reality processing according to the present invention in order to achieve the above object, the tattoo printed image attached to the body of the user at a specific time to shoot the tattoo image Receiving augmented reality marker information corresponding to the generated tattoo image from the generated user terminal; Determining a time elapsed from when the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal; And providing the service benefit corresponding to the elapsed time determined in the step to the user.

1 is a schematic structural diagram of an advertisement processing system according to an embodiment of the present invention,

2 is a functional block diagram of the ad processing server of FIG. 1,

3 is a diagram illustrating a process in which a tattoo engraved on a user's body disappears over time, and a distribution and number of singular points extracted through a user terminal in each process;

4 is a communication flow and control flowchart of an advertisement processing system according to an embodiment of the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

Hereinafter, each embodiment according to the present invention is only one example to help understanding of the present invention, and the present invention is not limited to these embodiments. In particular, the present invention may be composed of a combination of at least one or more of individual configurations, individual functions, or individual steps included in each embodiment.

In particular, although some claims in the claims include, for convenience, alphabets such as '(a)', these alphabets do not prescribe the order of each step.

In addition, each signal referred to in each embodiment according to the present invention may refer to one signal transmitted by one connection or the like, but may also mean a series of signal groups transmitted for the purpose of performing a specific function described below. . That is, in each embodiment, a plurality of signals transmitted at predetermined time intervals or transmitted after receiving a response signal from the counterpart device may be represented by one signal name for convenience.

As shown in FIG. 1, a system for performing an advertisement based on a temporary tattoo according to an embodiment of the present invention (hereinafter, referred to as an advertisement processing system) may include a user terminal 200 and an advertisement processing server 100. It may be configured to include).

First, the user terminal 200 allows a person having a tattoo on his or her body to use augmented reality content by photographing his own tattoo. For example, the user terminal 200 may be a portable wireless communication terminal such as a smartphone.

Therefore, the user terminal 200 should have a photographing module capable of photographing tattoos, and should be able to communicate with the advertisement processing server 100 for augmented reality processing.

That is, the user terminal 200 performs a function of generating a tattoo photographed image by photographing a tattoo engraved (printed or attached) on its body.

Here, the user terminal 200 may generate a tattoo image by photographing the tattoo engraved on the body as part of the augmented reality processing, the tattoo image is generated may be a snapshot image according to the camera shooting or The image may be an image corresponding to a streaming image resulting from video recording and stored in a temporary buffer, respectively.

In addition, the user terminal 200 transmits the augmented reality marker information corresponding to the generated tattoo image to the advertisement processing server 100.

Here, the tattoo may be distributed by an advertiser operating the advertiser terminal 300 to be described later, and the augmented reality marker information may be a tattoo shot image itself, or the distribution and number of feature points determined by analyzing the tattoo shot image. This may be the case.

Extracting the feature point from the photographed image in the augmented reality processing is already known in the augmented reality technology, such as marker detection technology (Marker Detection Technology) or markerless tracking (Technology) technology, which is a known technique, Detailed description will be omitted.

In addition, the user terminal 200 performs a function of displaying the advertisement content received from the advertisement processing server 100 by an augmented reality technique.

In this case, the user terminal 200 forms a coordinate system based on the augmented reality marker determined from the tattoo image, and displays the advertisement content received from the advertisement processing server 100 by combining the real world image with the coordinate system, thereby displaying the user. To experience the augmented reality advertising content.

The advertiser terminal 300 may be operated by a person who wishes to advertise his or her company or a product, and may access the advertisement processing server 100 to register advertisement content and register a benefit of advertisement exposure.

Since the advertiser itself registers the advertisement content by operating the advertiser terminal 300 or inputs the benefits according to the advertisement exposure, it is a well-known technology and thus a detailed description thereof will be omitted.

The advertisement processing server 100 determines the degree of time elapsed from when the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal 200, and the elapsed time of the determined time is determined. It performs the function of providing the corresponding benefit to the user.

The degree of warning of the time may mean the passage of the correct time, or may also mean the passage of time in consideration of a predetermined range. Hereinafter, the passage of a specific time means an example.

An example of a specific functional block of the advertisement processing server 100 is as shown in FIG. 2.

As shown in the figure, the advertisement processing server 100 may include a receiver 110, a time determiner 120, a service provider 130, and a requester 140.

The request unit 140 transmits a tattoo photographing request signal to the user terminal 200 at a preset time.

The receiver 110 receives a tattoo printed or attached to a user's body at a specific time point and receives augmented reality marker information corresponding to the generated tattoo photographed image from the user terminal 200 generating the tattoo photographed image. Perform.

That is, when the tattoo photographing request signal is transmitted to the user terminal 200 by the request unit 140 described above, the user of the user terminal 200 transmits augmented reality marker information by photographing a tattoo engraved on his body. The receiving unit 110 receives this.

As described above, the augmented reality marker information received from the user terminal 200 may include the distribution and the number of feature points determined from the tattoo image captured by the user terminal 200, or by the user terminal 200. The generated tattoo image may itself correspond to augmented reality marker information.

The determination unit performs a function of determining a time elapsed from the time when the tattoo is printed or attached to the body of the user based on the augmented reality marker information received from the user terminal 200.

For example, when the augmented reality marker information received by the receiver 110 includes the distribution and the number of each feature point, the time determiner 120 determines the distribution and the number and the number of the feature points received by the receiver 110. By comparing the distribution and the number of each feature point previously received, it is possible to determine the time elapsed from the time when the tattoo is printed or attached to the user's body.

When the tattoo is erased over time, the process of changing the distribution and the number of the feature points is shown in FIG. 3.

3 (a) shows a process in which the tattoo engraved on the body is gradually erased over time, and FIG. 3 (b) shows the feature points extracted by the user terminal 200 in each step of FIG. 3 (a). Distribution and number are shown. For convenience, the vertex or intersection point of the pattern is assumed to be a feature point, and a light blue circle is displayed on each feature point.

That is, referring to FIG. 3, it can be seen that as the tattoo gradually clears over time, the number of feature points decreases.

In the above-described example, it is assumed that the user terminal 200 determines the feature point from the tattoo image, but as another example, the feature point determination may be performed by the advertisement processing server 100.

That is, when the augmented reality marker information received by the receiver 110 is the tattoo photographed image itself generated by the user terminal 200, the time determiner 120 analyzes the received tattoo photographed image to distribute the feature point. And the number of the at least one feature, and the tattoo is printed or attached to the user's body by comparing the distribution and the number of the determined feature points with the distribution and the number of feature points previously analyzed from the tattoo photographed image received from the user terminal 200. The time elapsed from the viewpoint may be determined.

Meanwhile, the service provider 130 performs a function of providing a service benefit corresponding to the elapsed time determined by the time determiner 120 to the user.

The service benefits provided to the user may include earning points, discounts on purchasing products, providing special information, and issuing gift certificates.

In this case, the service providing unit 130 receives the augmented reality marker information from the user terminal 200 within a preset time from the time when the requesting unit 140 transmits the tattoo photographing request signal to the user terminal 200. It may also provide service benefits.

As another example, the tattoo photographing request signal may include a predetermined condition, and the service provider 130 may provide a service benefit to the user only when the tattoo is photographed in a manner corresponding to the condition from the user terminal 200. It may be.

For example, assuming that the tattoo is engraved on the back of the hand, when the request unit 140 transmits a condition message to transmit the photographing the tattoo against the sky with the palm toward the sky, from the user terminal 200 The service provider 130 may provide the above-described benefits to the user only when augmented reality marker information corresponding to the tattoo image is received after the photographing is performed according to such a condition.

Meanwhile, as shown in FIG. 2, the service providing unit 130 may include an advertisement extracting unit 131 and an advertisement transmitting unit 132, where the advertisement extracting unit 131 is a time determining unit. The advertisement content corresponding to the elapsed time determined in operation 120 is extracted, and the advertisement transmitting unit 132 displays the advertisement content extracted by the advertisement extracting unit 131 by the augmented reality technique in the user terminal 200. It transmits as much as possible.

That is, in this case, the advertisement contents which are distinguished from each other as time passes from the time when the tattoo is engraved may be provided to the user.

In particular, the service provider 130 may check various information related to the user who operates the user terminal 200, extract the advertisement content in consideration of the confirmed user related information, and transmit the extracted advertisement content to the user terminal 200.

Here, the various information related to the user may include information such as the gender, age, region, occupation, hobby, taste of the user.

The information related to the user may be information directly input by the corresponding user, but the service provider 130 may read the social networking service (SNS) page input by the corresponding user to check the text.

Here, the process of reading texts online and processing text analysis per se is a known technique, and thus a detailed description thereof will be omitted.

That is, the service provider 130 analyzes the result of the user searching through the SNS, the type of uploaded, recommended, or shared content, the content of the written, recommended, or shared text, the details of gifts presented to others online, and the like. As described above, the advertisement content may be transmitted to the user terminal 200.

As such, the service provider 130 may transmit the advertisement content as part of the service benefit, but as another example, the user terminal 200 receives the advertisement content, accesses a specific site based on the advertisement content, Alternatively, the above-described service benefit may be provided to the user only when a specific action such as purchasing a product is performed based on the advertisement content.

In particular, the service provider 130 may provide a service benefit to the user by further considering the behavior pattern of the user through the SNS.

For example, if the user shares the advertising content received from the service provider 130 with others through SNS, transmits it to others, or recommends it, the user may provide service benefits such as points, product discounts, etc. to the user. It could be.

As described above, the service benefits may include not only online benefits such as point offerings or product discounts, but also offline benefits such as allowing entry to a specific place.

When the access control to a specific place is made through the process using the temporary tattoo as described above, it is not necessary to collect geographical information linked with personal information, and thus, an additional effect of enhancing personal information protection is generated.

Hereinafter, the overall communication flow and control process between the advertisement processing server 100 and the user terminal 200 will be described with reference to FIG. 4.

First, the advertiser terminal 300 transmits an advertisement content registration request signal including the advertisement content to the advertisement processing server 100 (step S1).

The advertisement processing server 100 registers and manages the advertisement content received from the advertiser terminal 300 (step S3).

In this case, the advertisement content received from the advertiser terminal 300 may be matched to a tattoo engraved on the body of the person ('user') who operates the user terminal 200.

That is, the augmented reality marker information of the specific tattoo and the advertisement content can be registered to match.

Meanwhile, the user terminal 200 photographs a tattoo according to a user's operation (step S5), where the user may perform a tattoo photographing operation as a tattoo photographing request signal is received from the advertisement processing server 100, or The tattoo shooting may be performed at a predetermined time.

The user terminal 200 extracts augmented reality marker information from the tattooed image (step S7), and transmits the extracted augmented reality marker information to the advertisement processing server 100 (step S9).

Meanwhile, the advertisement processing server 100 accumulates or manages the augmented reality marker information of the first tattoo before the augmented reality marker information received from the user terminal 200 or is erased. The augmented reality marker from the user terminal 200 is managed. When the information is received, it is possible to determine how much time has elapsed since the tattoo is inscribed on the user's body by comparing with the previous or first augmented reality marker information (step S11).

Subsequently, the advertisement processing server 100 extracts the advertisement contents corresponding to the elapsed time from the advertisement contents registered by the advertiser terminal 300 (step S15) and transmits them to the user terminal 200 (step S17).

Accordingly, the user terminal 200 displays the advertisement content received from the advertisement processing server 100 by the augmented reality technique, and the user checks the advertisement content of the augmented reality technique through the user terminal 200 photographing his tattoo. It becomes possible (step S19).

As such, by determining the specific 'elapsed time', which is a criterion for extracting the advertisement content, by erasing the temporary tattoo as time passes, the ad processing server 100 does not need to check the tattooing time for each user. .

For example, a user who purchased a tattoo image offline cannot know when to stamp the tattoo image on his / her body. According to the present invention, such a confirmation process is not necessary, and only the augmented reality marker information corresponding to the tattoo shot image from the terminal is not required. It simply needs to receive and compare it with augmented reality marker information of the original image.

In addition, the forced processing of the tattoo and the time of natural deletion with the ad processing server 100 may determine by comparing and analyzing the distribution and the number of feature points and the predefined data, in which case the user has not erased the tattoo for a long time. There are advantages that can benefit a lot.

On the other hand, the process of performing each of the above-described embodiments can be performed by a program or an application stored in a predetermined recording medium (for example, computer readable). Here, the recording medium includes both an electronic recording medium such as a random access memory (RAM), a magnetic recording medium such as a hard disk, an optical recording medium such as a compact disk (CD), and the like.

In this case, the program stored in the recording medium may be executed on hardware such as a computer or a smartphone to perform the above-described embodiments. In particular, at least one of the functional blocks of the advertisement processing server according to the present invention described above may be implemented by such a program or application.

As described above, according to the present invention, it is possible to provide an advertisement service using a tattoo that is gradually erased with time.

In particular, by using a marker extraction method of the augmented reality technique of the time the tattoo was inscribed on the body, there is an advantage that can automatically check the time the actual tattoo was inscribed.

If the tattoo itself performs a separate advertising function, it can serve as a kind of moving billboard when the tattooed person walks around, and it also benefits people who selectively perform such roles. By providing, you can attract more people.

In addition, when the tattoo is used as an augmented reality marker, it is possible to determine the passage of time simply by photographing the tattoo, and thus different advertisement contents may be provided as the tattooing time passes.

Claims (10)

In a control method performed by an advertisement processing system including a user terminal and an advertisement processing server communicating with each other for augmented reality processing, The user terminal photographing a tattoo printed or attached to a user's body at a specific time point to generate a tattoo image, and transmitting augmented reality marker information corresponding to the generated tattoo image to the advertisement processing server; The advertisement processing server determines the degree of time elapsed from when the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal, and corresponds to the determined time elapsed. Extracting and transmitting advertisement content to the user terminal; And displaying, by the user terminal, advertisement content received from the advertisement processing server by an augmented reality technique. In the control method of the advertisement processing server to communicate with the user terminal for augmented reality processing, (a) receiving augmented reality marker information corresponding to the generated tattoo photographed image from a user terminal that generates a tattoo photographed image by photographing a tattoo printed or attached to a user's body at a specific time point; determining a degree of time elapsed from when the tattoo is printed or attached to the user's body based on augmented reality marker information received from the user terminal; (c) providing the user with a service benefit corresponding to the elapsed time determined in the step (b). The method of claim 2, When the augmented reality marker information received in step (a) includes the distribution and number of each feature point, in step (b), the distribution and number of each feature point received and the distribution of each feature point received before And comparing the number to determine the degree of time elapsed from when the tattoo is printed or attached to the user's body. The method of claim 2, Before the step (a), further comprising the step of transmitting a tattoo shooting request signal to the user terminal at a predetermined time point, In the step (c), the control method of the advertisement processing server, wherein the service benefit is provided to the user only when the augmented reality marker information is received within a preset time from when the tattoo photographing request signal is transmitted. . The method of claim 2, In step (c), (c1) extracting advertisement content corresponding to the elapsed time determined in the step (b); (c2) transmitting the advertisement content extracted in the step (c1) to be displayed in the augmented reality technique in the user terminal. Taking a tattoo printed or attached to the user's body at a specific point in time to generate a tattoo image, transmitting the augmented reality marker information corresponding to the generated tattoo image to an external server, received from the external server A user terminal for displaying the advertisement content using an augmented reality technique; On the basis of the augmented reality marker information received from the user terminal determines the degree of time elapsed from the time the tattoo is printed or attached to the body of the user, and extracts the advertising content corresponding to the determined time elapsed And an advertisement processing server for transmitting to the user terminal. An ad processing server in communication with a user terminal for augmented reality processing, A receiver which receives a tattoo printed or attached to a body of a user at a specific time point and receives augmented reality marker information corresponding to the generated tattoo photographed image from a user terminal that generates a tattoo photographed image; A time determination unit determining a degree of elapsed time from when the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal; And a service providing unit providing the user with a service benefit corresponding to the elapsed time determined by the time determining unit. The method of claim 7, wherein When the augmented reality marker information received by the receiver includes the distribution and the number of each feature point, the time determiner determines the distribution and the number of each feature point received by the receiver and the distribution and the number of each feature point previously received. And comparing the time with which the tattoo is printed or attached to the body of the user. The method of claim 7, wherein Further comprising a request unit for transmitting a tattoo shooting request signal to the user terminal at a predetermined time point, And the service providing unit provides the service benefit to the user only when the augmented reality marker information is received within a preset time from when the tattoo photographing request signal is transmitted. The method of claim 7, wherein Service provider, An advertisement extracting unit which extracts advertisement contents corresponding to the elapsed time determined by the time determining unit; And an advertisement transmission unit for transmitting the advertisement content extracted by the advertisement extracting unit to be displayed on the user terminal in an augmented reality technique.

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