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WO2018147524A1 - Procédé d'exposition de publicité liée à un appel - Google Patents

Procédé d'exposition de publicité liée à un appel Download PDF

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Publication number
WO2018147524A1
WO2018147524A1 PCT/KR2017/009723 KR2017009723W WO2018147524A1 WO 2018147524 A1 WO2018147524 A1 WO 2018147524A1 KR 2017009723 W KR2017009723 W KR 2017009723W WO 2018147524 A1 WO2018147524 A1 WO 2018147524A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
call
mobile phone
thumbnail
output
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2017/009723
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English (en)
Korean (ko)
Inventor
김재윤
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2018147524A1 publication Critical patent/WO2018147524A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/725—Cordless telephones
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02—Terminal devices

Definitions

  • the present invention enables the introduction of advertisements between call parties while displaying thumbnails of advertisements and a list of previously stored advertisement titles during a call connection or after a call connection for a call, and is distinguished from an advertisement output after a call ends.
  • Call-related advertising exposure method to earn points by step in a variety of ways.
  • a mobile phone such as a smart phone, a tablet PC, a PDA, or the like outputs an advertisement upon reception or transmission of a call signal
  • a technique of advertising by using a waiting time of a call is known, and is a related prior art. 10-1324310, registered patent No. 10-1480397, and the like.
  • the above-mentioned prior art only outputs previously registered advertisements to each mobile phone unilaterally, so that even if a user registers an interest field, it is difficult to output only an advertisement that exactly matches the interest field, and thus, sufficient advertisement effect. Not only can not be obtained, there is also a problem of repeatedly outputting the same advertisement to the same mobile phone than necessary, it is also difficult to expect the effect of advertising propagation, such as word of mouth that is a feature of the advertisement.
  • Korean Patent Publication No. 10-2013-0142202 has a limitation in exposing the advertisement limitedly, because the information is mutually shared when the call between the mobile phones, but the advertisement is output only when there is no shared information.
  • Patent Document 1 KR 10-1324310 B1 2013.10.25.
  • Patent Document 2 KR 10-2013-0142202 A 2013.12.30.
  • Patent Document 3 KR 10-1480397 B1 2015.01.02.
  • the present invention provides a call-linked advertisement exposure method for maximizing the advertisement effect by spreading and spreading the advertisement by maximizing the advertisement effect by mutually introducing the call with the other party while managing the list, rather than outputting the advertisement in general.
  • a call-linked advertisement exposure method for maximizing the advertisement effect by spreading and spreading the advertisement by maximizing the advertisement effect by mutually introducing the call with the other party while managing the list, rather than outputting the advertisement in general.
  • the present invention provides an advertisement server 20 for databaseing advertisements, and an advertisement application 15 for downloading and outputting advertisements from the advertisement server 20 and accumulating points according to the advertisement output.
  • the advertisement server 20 the advertisement registration step of database corresponding advertisements, thumbnails and headlines by uploading the advertiser (advertising) ( S10);
  • the mobile phone 10 receives a thumbnail and an advertisement title from the advertisement server 20 during a call connection, and outputs the thumbnail on the touch screen until at least the call ends after the call connection, but the list of previously stored advertisement titles is stored.
  • the advertisement server 20 accepts the request for introduction and then taps the headline of the headline or the list corresponding to the thumbnail that is tapped.
  • the advertisement output step (S40) when outputting the advertisement introduced from the mobile phone 10 of the call partner, the additional point according to the viewing of the advertisement to the introduced mobile phone 10 Earn.
  • points are given in order of points according to advertisement viewing, points according to viewing advertisements introduced, points according to introduction, points upon adding a list, and points according to output of thumbnails.
  • the advertisement registration step (S10) is a database by adding a plurality of advertisement-related words in the ad server 20
  • the introduction step (S30) is a mobile phone 10 introduced the advertisement Receives an ad-related word from the ad server 20 to recognize the call voice with the call partner to detect the presence of the ad-related word, and according to the number of words appeared among the plurality of ad-related words in the ad server 20 Earn points differentially.
  • the advertisement application records and manages the introduction number and the introduced mobile phone number for each advertisement title of the list, and includes the introduction number for each advertisement title and whether the introduction to the mobile phone being called is included in the list. And print it out.
  • the ranking adjustment step (S50) is not added to the list without outputting the advertisement in the mobile phone (10)
  • the thumbnail output step (S20) thumbnails to be output for each mobile phone 10 are determined according to an order of priority determined by an advertisement group, an advertisement group which is not outputted but stored in a list, and an advertisement outputted advertisement group.
  • the thumbnail output of the advertisement registered by the advertiser is prioritized for the mobile phone 10 for the call connection with the advertiser in the thumbnail output step (S20), and the point according to the output of the thumbnail is displayed.
  • Earning points if the call is connected to earn points according to the call connection, the introduction step (S30) is to send a thumbnail along with the headline to be introduced, the screen switching with the thumbnail output to the mobile phone 10 of the call partner Shows.
  • the present invention as described above is registered in the list of advertisements that interest or introduce among the advertisement thumbnails that change every call, it is possible to introduce the ads of interest to the call partner during the call, the thumbnail output, list addition and By earning points by dividing the advertisement introduction, the effect of the advertisement by the induction of the advertisement introduction can be seen.
  • the present invention diversifies and differentiates the points, thereby further maximizing the effect of spreading and spreading the advertisement output to any one mobile phone through the calling party.
  • the present invention since the present invention often knows mutual interests between call partners, advertisement propagation between call partners is more easily achieved, and by earning points according to the advertisement introduction through voice call, the advertisement introducer is familiar with the advertisement. And, even those who are introduced to listen to the advertisement description and watch the advertisement, the advertisement effect by the advertisement introduction is further maximized.
  • FIG. 1 is a system configuration diagram for implementing a call-related advertisement exposure method according to an embodiment of the present invention.
  • FIG. 2 is a block diagram of the mobile phone 10 and the advertisement server 20.
  • FIG. 3 is a flow chart of a call-related advertisement exposure method according to an embodiment of the present invention.
  • 5 is a changed screen when introducing an advertisement between the mobile phone 10 in the call after the call connection.
  • FIG. 6 is a changed screen after accepting the advertisement introduction in FIG.
  • FIG. 1 is a system configuration diagram for implementing a call-related advertisement exposure method according to an embodiment of the present invention, for example, to call between the mobile phones (10: 10-1, 10-2) with the advertising application 15 is installed. It shows the voice call path and data communication path of the city.
  • FIG. 2 is a block diagram of the mobile phone 10 and the advertisement server 20.
  • a system for implementing a call-related advertisement exposure method is a call connection, a call, or after a database of advertisement information uploaded by an advertiser in advance.
  • the advertisement server 20 provided through the communication network 40 to expose the advertisement information in accordance with the operating state of the mobile phone (10: 10-1, 10-2) after the end of the call, and in conjunction with the phone call.
  • the advertisement application which downloads and outputs the advertisement information from the advertisement server 20 and exposes it to the user, and cooperates with the advertisement server 20 to execute a reward for the exposure of the advertisement information by the advertisement server 20. 15) is made by the installed mobile phones (10: 10-1, 10-2).
  • the advertisement information includes an advertisement, a thumbnail, an advertisement title, and a plurality of advertisement related words.
  • the advertisement may be made of a video or a detailed description, and is a concept including public relations (for example, public relations of government agencies or local governments, policies, actions, etc.), and thumbnails may be used as examples of shortening of advertisement contents.
  • the advertisement title may be an image
  • the advertisement title may be an advertisement title.
  • the advertisement related word may mean a word included in the advertisement content.
  • the advertisement server 20 for performing the above-described function includes an advertisement manager 21, a user manager 22, a point manager 23, and a database 24.
  • the advertisement manager 21 registers and manages advertiser information and assigns an identification code for each advertisement information when the advertiser uploads the advertisement information to make a database corresponding to the advertiser information, thereby uploading the advertisement information uploaded by a plurality of different advertisers.
  • one advertiser manages a plurality of advertisement information uploaded and searched, and cooperates with the mobile phones 10: 10-1 and 10-2 installed with the advertisement application, and the mobile phone among the advertisement information (10: According to the operations of 10-1 and 10-2), advertisement information requested is selectively provided.
  • the user manager 22 registers and manages user accounts of the mobile phones 10: 10-1 and 10-2 on which the advertisement application 15 is installed, and the mobile phone 10 for each mobile phone 10. Prioritize your advertising. At this time, the prescribed order is used to determine the priority of the thumbnails to be output to the mobile phone being connected to the call as described below, and is used to determine the thumbnails to be transmitted to the mobile phone 10 being connected to the call by the advertisement manager 23.
  • the point management unit 23 manages the points earned for compensation according to the advertisement exposure corresponding to the user account information to use the earning points, and manages the advertisement exposure number corresponding to the advertiser information billing / settlement do.
  • the database 24 is a space for storing information or data managed by the advertisement manager 21, the user manager 22, and the point manager 23.
  • the mobile phone 10: 10-1, 10-2 includes a communication network 40 including a touch screen 12, a voice communication network 41, and a data network (for example, a wired / wireless internet network 42) for a user interface.
  • Communication module 13 for voice call and data communication through, the storage unit 14, which is a data storage space, and a processor 11 for controlling the overall operation of the mobile phone and can execute an application, for example a smartphone Can be.
  • the advertisement application 15 is stored in the storage unit 14 of the mobile phone 10: 10-1, 10-2, and executed by the processor 11, the mobile phone has resources. To function properly.
  • the advertisement application 15 is a function for exposing an advertisement in connection with a voice call, and detects whether a call signal and a call signal are received to a mobile phone of a call partner. , The ability to compose a screen when a call signal is received (call waiting state during call connection), to detect whether the call is connected with each other, to configure the screen during a call, and to detect whether to end the call To accumulate points by notifying the advertisement server 20 of a function of configuring a screen of a call termination state, a function of requesting and receiving advertisement information from the advertisement server 20, and then outputting the advertisement information to the advertisement server 20. It is equipped with the function to do it.
  • User account for the mobile phone 10 10-1, 10-2, which registers the advertisement of the advertiser and installs the advertisement application 15, with all functions of the advertisement application 15 cooperating with the advertisement server 20.
  • the function of the advertisement server 20 to perform an advertisement exposure operation in cooperation with each other by allowing access when the advertisement application is operated by setting a password and creating a password is disclosed in Korean Patent Nos. 10-1324310 and 10-2013-0142202. Since it is disclosed and implemented in various ways, such as the call No. and Patent No. 10-1480397, and is also implemented in a smartphone application (for example, 'popcorn call', which is a kind of reward app) that is currently being used, the detailed description is omitted.
  • the advertisement server 20 registers thumbnails, headlines, and words related to advertisements in addition to advertisements and provides them to the mobile phone 10 to be handled in various ways. After the middle and the end of the call, the points are differentiated and earned according to the operation of the mobile phone 10 as well as the priority of the advertisements to be exposed for each mobile phone 10 is determined in accordance with the operation of the mobile phone 10. There is a characteristic.
  • the advertisement application 15 installed and executed on the mobile phone 10 includes a list manager 15a that manages a list of advertisement titles selected by the user, and the thumbnails and lists as well as the thumbnails that change every time a call is made. It utilizes the stored headline to introduce the advertisement to the caller, and further includes a voice recognition unit 15b for recognizing the call voice during the call to check whether the advertisement is introduced as a voice during the voice call with the caller. According to the step-by-step operation of the feature is that it is possible to earn a differentiated point.
  • the voice recognition unit 15b since the voice recognition unit 15b is currently being deployed and used in various smartphone applications, the voice recognition unit 15b may be configured to borrow its function.
  • a characteristic of a signal waveform that appears when the advertisement related word is pronounced for example, a pattern or Since the frequency component
  • it may be implemented at a level that is detected by correlation analysis between the electric signal of the voice of the call and the electric signal of the word related to the advertisement.
  • FIG. 3 is a flowchart illustrating a call-related advertisement exposure method according to an embodiment of the present invention.
  • 5 is a changed screen when introducing an advertisement between mobile phones 10 in a call after a call connection.
  • FIG. 6 is a changed screen when accepting an advertisement introduction in FIG. 5.
  • 3 to 6 are embodiments of the present invention made during a voice call process between two mobile phones 10: 10-1 and 10-2 for installing and executing the advertisement application 15.
  • FIG. 3 is a flowchart of a call-related advertisement exposure method, and accordingly, a mobile phone in which an advertisement application 15 is installed in a state in which an advertisement registration step (S10) of databaseting advertisement information of an advertiser is performed in an advertisement server 20 is performed.
  • S10 advertisement registration step
  • the advertisement information registered in the advertisement server 20 in the advertisement registration step S10 and made into a database includes advertisement titles, thumbnails, advertisements, and words related to advertisements that are associated or associated with each other as described above.
  • an identification code is assigned and matched with advertiser information to make a database.
  • the advertiser information is not registered in advance, it will have to be newly registered in the registration process of the advertising information.
  • the user registration step (S10 ′) may perform various operations for allowing access to the advertisement server 20 of the mobile phones 10: 10-1 and 10-2 on which the advertisement application 15 is executed and for displaying the advertisement.
  • a pre-user registration process to have authority a detailed process is omitted since it is a typical process required for using an application installation.
  • the mobile phone (10: 10-1, 10-2) by registering the user's gender, age, residential area, activity area, hobbies, occupation, interests, marital status, education, etc., the advertisement associated with the registration information It is also known to provide a technique for applying the technique.
  • any one of the mobile phones 10: 10-1 and 10-2 having the advertisement application 15 installed therein becomes the caller mobile phone 10-1 and receives the other mobile phone as the receiver mobile phone ( 10-2), the user selects a phone number and makes a call for a call by sending a call signal through a communication network, and the call signal is received by the receiver mobile phone 20, but until the call is answered.
  • the quantum mobile phones 10: 10-1 and 10-2 are in the call waiting state (call connection state)
  • the quantum mobile phones 10: 10-1 and 10-2 The advertisement application 15 detects the call waiting state and performs a thumbnail output step S20 in the call waiting state.
  • the thumbnail output step (S20) is the caller mobile phone (10-1) for sending a call signal and waiting for a call and the thumbnails, advertisements respectively in the receiver mobile phone (10-2) waiting for a call until after receiving the call signal
  • the title and advertisement related words are requested to the advertisement server 20 to be received and configured after the call waiting screen is output (S21 and S22).
  • FIG. 3 is an output screen showing a specific embodiment of a call waiting screen, and accordingly, includes a screen for displaying caller / receiver information (1), thumbnail (2), list (3), and a plurality of function buttons (4). do.
  • the caller / receiver information 1 includes the phone number of the receiver mobile phone 10-1 in the case of the caller mobile phone 10-1, and the caller mobile phone 10-2 in the case of the receiver mobile phone 10-2. ), But there is also a prior art that varies the sender information or receiver information, it is also good to borrow it.
  • the thumbnail (thumbnail) 2 is an advertisement selected first from the highest ad group according to the priority previously set for each mobile phone 10: 10-1, 10-2 by the ranking adjustment step S50 as described below.
  • the thumbnail 2 output to the sender mobile phone 10-1 and the receiver mobile phone 10-2 may be of different advertisement information.
  • the method of selecting the advertisement information belonging to the thumbnail (2) to be displayed in the ad server 20 is selected in a random order within the ad group set in the priority, a method of sequentially selecting the order of advertising advertising charges , First select the top ad group in one of several ways: match the mobile phone user's information (such as gender, age range, residence, activity area, hobbies, etc.) If all the ads belonging to the top group are selected once, the adopted method may be applied to the next ranked advertising group.
  • the list 3 is a list of advertisement titles 3a previously stored for each mobile phone 10: 10-1 and 10-2.
  • the introduction number (3b) representing the cumulative value of the number of times previously introduced in connection with a call with another mobile phone by the introduction step (S30) below, the current call party (recipient mobile phone from the caller mobile phone position)
  • Introducing identifier 3c which indicates whether the phone was introduced to the caller's mobile phone) from the standpoint of the phone and the receiver's mobile phone, is displayed together for each advertisement title 3a of the list 3.
  • the introduction status identifier 3c is set as 'X' if not introduced before and 'O' as previously introduced.
  • the function button 4 further includes a storage button 4a in addition to the usual plurality of buttons output during the call waiting or the call of the calling party and the called party.
  • tapping the save button (3a) will be substantially the same storage method as the method of requesting and receiving and storing the additional advertisement title corresponding to the received thumbnail.
  • the screens respectively output to the sender mobile phone 10-1 and the receiver mobile phone 10-2 are displayed during the voice call in response to the call on the receiver side.
  • the screen will only be visible when away from the face, aka 'speaker phone' function You will see the screen when you activate it.
  • the quantum mobile phones 10; 10-1 and 10-2 request the ad server 20 to accumulate points according to the exposure of the thumbnails 2, respectively. 10-2) to accumulate according to the user information (S21 ', S22'), the mobile phone tapping the storage button (4a) (caller mobile phone in the embodiment description, 10-1) is the point earned by adding the list Request to the ad server 20 to be additionally accumulated (S25).
  • the advertisement server 20 accepts the request and accumulates the corresponding points according to the user information of the mobile phones 10: 10-1 and 10-2, and registers the advertisement information of the thumbnail 2 that is output. Accumulate the advertising charges corresponding to the point accumulation.
  • the introduction step (S30) is a step of introducing the advertisement to the call partner during the voice call (S2) by being connected to the call in response to the call signal in the receiver mobile phone (10-2).
  • one of the caller mobile phone 10-1 and the receiver mobile phone 10-2 taps a thumbnail in the output screen on one of the mobile phones (caller mobile phone 10-1 in the embodiment). Or tap the headline of the list (S31), the target advertisement of the tap is accepted as being introduced to the mobile phone of the call partner (in the embodiment, the receiver mobile phone, 10-2), and the advertisement introduction is ad server 20. Request to (S32).
  • the advertisement server 20 transmits the advertisement title corresponding to the thumbnail when the thumbnail is tapped, and the tapped advertisement title when the user taps in the list to the mobile phone of the called party (in the exemplary embodiment, the receiver mobile phone 10-2) (S33). ).
  • the mobile phone of the called party in the exemplary embodiment, the receiver mobile phone 10-2
  • S33 the mobile phone of the called party
  • the caller's mobile phone 10-2 outputs a message window 5 that overlaps the received 'Ad Title 1' on the screen.
  • tapping the reject button 5b disappears the message window 5 without adding the list 3.
  • the 'headline 1' is added to the mobile phone 10-2 of the call partner, that is, the list 3 of the mobile phones which received the advertisement introduction. As shown, it is a good idea to take the order of the headlines that are introduced and added to the list.
  • FIG. 4 of the process of introducing the advertisement corresponds to the 'heading title 1' introduced in the list 3 of the mobile phone 10-1 which introduced the advertisement. It can be seen that the number of introductions 3b is increased once, and the state of the presence or absence identifier 3c is changed to the state 'O' introduced from the state 'X' without introducing the state.
  • the list manager 14 of the advertisement application 15 manages the number of introductions of the advertisement title by counting the number of introductions, and manages the introduction of the called party by recording the phone number of the called party. .
  • the introduction status identifier 3c is determined.
  • the mobile phone 10-2 of the call partner requests the ad server 20 to accumulate points (S38).
  • the advertisement server 20 accumulates points to both the mobile phone (10-1) introduced the advertisement and the mobile phone (10-2) received and accepted the advertisement. That is, the mobile phone (10-1) introduced to the advertisement earn points according to the introduction of the advertisement, and the mobile phone (1--2) received the advertisement to earn points according to the advertisement acceptance.
  • the advertisement title is added to the list in the mobile phone 10-2 receiving the advertisement, the point upon accepting the advertisement becomes the point upon adding the list.
  • the points according to the advertisement introduction may be accumulated when the advertisement introduction request is received, and then the advertisement title of the introduced advertisement may be transmitted.
  • the advertisement server 20 transmits the headline of the advertisement to be introduced to the mobile phone 10-2, that is, the mobile phone 10-2 to which the advertisement is to be introduced, together with the thumbnail, and sends the mobile phone (
  • the advertisement title may be alternately displayed on the screen phone (for example, left and right drag operation).
  • the mobile phone 10-1 introducing the advertisement adopts the word related to the advertisement received when the user taps the thumbnail and introduces it by tapping the headline of the list.
  • the word is received from the advertisement server 20 and adopted (S37).
  • the advertisement-related words corresponding to the thumbnails may not be received. Instead, the advertisement-related words may be transmitted after receiving the advertisement introduction like the advertisement titles of the list.
  • the advertisement server 20 by transmitting the number of appearances to the advertisement server 20 at the end of the call, the advertisement server 20 accumulates points according to the number of occurrences of the advertisement-related words during the call (S39).
  • the advertisement output step (S40) can be executed in the state of ending the call (S3).
  • the advertisement output step (S40) is to maintain the output screen of the thumbnail and list even after the end of the call (S3) in the mobile phone (10: 10-1, 10-2) or to run the ad application without call association thumbnail and
  • tapping on a thumbnail or an advertisement title (S41) is accepted as requesting to watch the advertisement of the tapped target, so that the advertisement server 20 requests and receives an advertisement corresponding to the tapped target. And outputs it (S42).
  • the advertisement server 20 is notified that the viewing was done, thereby accumulating points according to the viewing (S43).
  • the advertisement server 20 when watching the advertisement introduced in the mobile phone 10-2 introduced the advertisement, the advertisement server 20 introduced the advertisement By accumulating additional points in accordance with the user information of the mobile phone 10-1, there is also an advantage to encourage the introduction of advertising.
  • the above-mentioned various points are given in order of points according to viewing advertisements, points according to viewing advertisements introduced, points according to introductions, points upon adding lists, and points according to output of thumbnails.
  • the viewing of the advertisement is the most effective advertising, the point according to it is the largest, and the points according to the viewing of the introduced advertisement are additionally accumulated, so that less points than the viewing of the advertisement can be encouraged and the introduction of the advertisement can be encouraged.
  • the point size according to the introduction is set as the next rank, and the point according to the addition of the list is simply wished. Therefore, the point size according to it is set as the next rank, and the thumbnail output is automatically given every time the call is made. To give the smallest.
  • the ranking adjustment step (S50) is a step of determining a selection criteria of thumbnails to be output when the thumbnail is output to the mobile phone 10 in connection with the call between the mobile phone in the advertising server 20.
  • a list of advertisements corresponding to the thumbnails stored in the list in the mobile phone 10 and the list of advertisements output in the advertisement output step S40 for each mobile phone 10 may be collected.
  • the priority is set in the order of the first ad group that does not output the advertisement and does not add it to the list, the second ad group that does not output the advertisement, but stores it in the list, and the third advertisement group that output the advertisement. Decide separately.
  • the mobile phone 10 is connected to the call for the next call by reflecting the changes in the list for each mobile phone 10 and whether or not the advertisement is viewed.
  • the thumbnails to be transmitted to and outputted are determined according to the above priority.
  • the advertisement thumbnail is selected in the third advertisement group.
  • the embodiment of the present invention made in the voice call process between the two mobile phones (10: 10-1, 10-2) to install and execute the advertising application 15, but the advertising application 15 is
  • the installed mobile phones 10: 10-1 and 10-2 output advertisement information even when the mobile phone does not have the advertisement application 15 installed therein and a general phone having no installation function.
  • the advertising information output during the call between the phone 10 is shown and described mainly.
  • the caller mobile phone (10-1) of the two mobile phones (10: 10-1, 10-2) is shown and introduced as an advertisement to the recipient mobile phone (10-2) by using the headline of the list in the description
  • it is also possible to introduce the advertisement using the thumbnail (2) it is also possible to introduce the advertisement to the caller mobile phone (10-1) from the receiver mobile phone (10-2).
  • the advertisement title corresponding to the thumbnail 2 may be automatically added to the list even if the save button is not tapped in the mobile phone to introduce the advertisement.
  • the mobile phone 10 that installs and executes the advertisement application 15 in the thumbnail output step (S20) is connected to the advertiser terminal 30, it is preferable to output the thumbnail of the advertisement registered by the advertiser. . In this case, it is good to accumulate points according to the output of the thumbnails, and if the call is connected to earn points according to the call connection. At this time, the introduction step (S30) will not be required separately.
  • 10-1 caller mobile phone
  • 10-2 callee mobile phone

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Abstract

La présente invention concerne un procédé d'exposition de publicité liée à un appel, qui peut introduire une publicité entre des interlocuteurs tout en affichant une vignette d'une publicité et une liste de titres de publicité préalablement stockés pendant une connexion d'appel pour un appel ou pendant un appel après une connexion d'appel, et distingue les points accumulés en fonction de l'affichage d'une publicité après la fin de l'appel, de façon à différencier des points relatifs à un affichage de vignette, des points relatifs à un ajout à une liste, des points relatifs à une introduction, et des points relatifs à l'affichage de la publicité introduite, maximisant ainsi un effet de publicité.
PCT/KR2017/009723 2017-02-10 2017-09-05 Procédé d'exposition de publicité liée à un appel Ceased WO2018147524A1 (fr)

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KR1020170018399A KR101916126B1 (ko) 2017-02-10 2017-02-10 통화 연계 광고 노출 방법
KR10-2017-0018399 2017-02-10

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WO2018147524A1 true WO2018147524A1 (fr) 2018-08-16

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KR102558411B1 (ko) * 2019-12-30 2023-07-24 주식회사 엔비티 콘텐츠 공유 장치 및 콘텐츠 공유 방법
KR102160375B1 (ko) * 2020-03-23 2020-09-25 손동진 인플루언서 기반의 하이브리드 광고기획 시스템

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KR101324310B1 (ko) * 2012-08-23 2013-11-01 류용은 스마트폰의 수발신시 액정화면에 광고콘텐츠 게시에 의한 포인트 획득 및 획득한 포인트 리워드 제공방법
KR101404710B1 (ko) * 2013-12-16 2014-06-11 김민수 호 기반 광고 서비스 제공 방법
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JP5973798B2 (ja) * 2011-06-15 2016-08-23 ネイバー コーポレーションＮＡＶＥＲ Ｃｏｒｐｏｒａｔｉｏｎ ＶｏＩＰ基盤音声通話時の音声認識を用いた広告提供システム及びその方法

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JP5973798B2 (ja) * 2011-06-15 2016-08-23 ネイバー コーポレーションＮＡＶＥＲ Ｃｏｒｐｏｒａｔｉｏｎ ＶｏＩＰ基盤音声通話時の音声認識を用いた広告提供システム及びその方法
KR101324310B1 (ko) * 2012-08-23 2013-11-01 류용은 스마트폰의 수발신시 액정화면에 광고콘텐츠 게시에 의한 포인트 획득 및 획득한 포인트 리워드 제공방법
KR101404710B1 (ko) * 2013-12-16 2014-06-11 김민수 호 기반 광고 서비스 제공 방법
KR20150082745A (ko) * 2014-01-07 2015-07-16 주식회사 스마일 온라인과 모바일 통신망을 이용한 광고의 공유시스템과 이를 이용한 수익 구조 및 배분시스템

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