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WO2018021790A1 - Procédé pour fournir un service de commerce électronique à l'aide d'une messagerie instantanée et dispositif associé - Google Patents

Procédé pour fournir un service de commerce électronique à l'aide d'une messagerie instantanée et dispositif associé Download PDF

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Publication number
WO2018021790A1
WO2018021790A1 PCT/KR2017/007982 KR2017007982W WO2018021790A1 WO 2018021790 A1 WO2018021790 A1 WO 2018021790A1 KR 2017007982 W KR2017007982 W KR 2017007982W WO 2018021790 A1 WO2018021790 A1 WO 2018021790A1
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WO
WIPO (PCT)
Prior art keywords
product
service
terminal device
user terminal
chat window
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2017/007982
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English (en)
Korean (ko)
Inventor
문재원
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SK Planet Co Ltd
Original Assignee
SK Planet Co Ltd
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Filing date
Publication date
Application filed by SK Planet Co Ltd filed Critical SK Planet Co Ltd
Publication of WO2018021790A1 publication Critical patent/WO2018021790A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Electronic shopping [e-shopping] using intermediate agents
    • G06Q30/0619—Neutral agent
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Electronic shopping [e-shopping] by investigating goods or services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Recommending goods or services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]

Definitions

  • the present invention relates to a method for providing an e-commerce service. More specifically, a professional counselor recommends a customized product to a customer through an instant messenger through an instant messenger linked to an online shopping mall, provides a lowest price, and pays the lowest price.
  • the present invention relates to an e-commerce method for supporting it.
  • the open market type online shopping malls have a large number of sellers on a single web site, and therefore, a lot of time is required because a buyer has to perform a direct search and compare prices to find a desired product among a plurality of products. There was discomfort.
  • the present invention has been proposed in order to solve the above problems, when the user does not search the product directly, if you contact the professional counselor through an instant message, the professional counselor to search for the product to recommend the product suitable for the user and recommended products To support the payment can be done immediately, and to determine the lowest price to support the coupon that can be purchased at the lowest price.
  • an electronic commerce method using a service device including: receiving a service request for a specific product group from a user terminal device; Generating a chat window in which an instant message can be transmitted and received with a user terminal device in response to the service request; Receiving an inquiry message related to a product from a user terminal device through the chat window, and confirming a requirement of the user through the received message;
  • the method may include providing a searched recommendation product based on the identified requirement to the user terminal device through a chat window.
  • the present invention may include a computer readable recording medium having recorded thereon a program for executing an electronic commerce method by a service apparatus.
  • the present invention may include a computer program implemented to execute an electronic commerce method by the service apparatus according to an embodiment of the present invention and stored in a computer-readable recording medium.
  • a service apparatus including: a communication unit configured to transmit and receive data with a user terminal device through a communication network; And generating a chat window capable of transmitting and receiving instant messages with the user terminal device in response to a service request received from the user terminal device, checking a user's requirements through the chat window, and recommending a product based on the identified requirements. And a control unit for controlling to provide the searched recommendation product to the user terminal device through the chat window.
  • a user terminal device for achieving the above object is a communication unit for transmitting and receiving data with the service device via a communication network;
  • a storage unit for storing an instant messaging application for transmitting and receiving instant messages and a service application for providing an e-commerce service by a service device in association with the instant messaging application;
  • It may include a control unit for controlling the receiving of the recommended product based on.
  • a chat window of an instant messenger between the user and a professional counselor is opened, and a professional counselor wants the user through instant messaging through the chat window.
  • FIG. 1 is a block diagram schematically illustrating an entire system for performing an electronic commerce method according to an embodiment of the present invention.
  • FIG. 2 is a message flow diagram illustrating an electronic commerce method according to an embodiment of the present invention.
  • 3 and 4 is an exemplary view showing an electronic commerce method according to an embodiment of the present invention.
  • FIG. 5 is a block diagram illustrating a structure of a user terminal device for performing an electronic commerce method according to an exemplary embodiment of the present invention.
  • 6 to 10 are exemplary views in which an electronic commerce method according to an embodiment of the present invention is displayed through a user terminal device.
  • FIG. 11 is a block diagram showing the structure of a service device according to an embodiment of the present invention.
  • 12A and 12B are exemplary views in which an electronic commerce method according to an embodiment of the present invention is displayed based on a professional counselor.
  • unit for processing at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software.
  • the user includes everyone who can access the service device of the present invention and use the online shopping service.
  • FIG. 1 is a block diagram schematically illustrating an entire system for performing an electronic commerce method according to an embodiment of the present invention.
  • an electronic commerce system may be implemented through at least one user terminal device 100, a service device 400, and a communication network 500 connecting the same.
  • the user terminal device 100 may be a general mobile communication terminal device, and the mobile communication terminal device may connect to a wireless communication network provided by the present invention and transmit and receive various data. Means.
  • the user terminal device 100 may include a terminal, a user equipment (UE), a mobile station (MS), a mobile subscriber station (MSS), a subscriber station (SS), an advanced mobile station (AMS), and a wireless terminal (WT). It may be replaced with terms such as a machine-type communication (MTC) device, a machine-to-machine (M2M) device, a device-to-device (D2D) device, and a station (STA).
  • MTC machine-type communication
  • M2M machine-to-machine
  • D2D device-to-device
  • STA station
  • the present invention is not limited thereto, and a device connected to the wireless communication network provided by the present invention may correspond to the user terminal device 100 described herein.
  • a unit equivalent to the above-mentioned units may be used as the user terminal device 100 according to the present invention.
  • the user terminal device 100 may perform voice or data communication through a wireless communication network provided by the present invention.
  • the user terminal device 100 of the present invention provides a browser, a program, and a protocol for transmitting and receiving information. It may include a memory for storing, a microprocessor for executing and controlling various programs.
  • the user terminal device 100 includes a service application or a web browser for accessing the service device 400 to receive an online shopping mall service provided by the service device 400.
  • the service device 400 basically serves to provide an online shopping service through a service application or a web browser.
  • the service device 400 may provide a user interface (UI) that can be connected to a messenger window for performing an electronic commerce method according to an embodiment of the present invention on a service application or a web browser of a user.
  • UI user interface
  • the user may enter a chat window through which the instant message can be sent.
  • the service device 400 allows a professional counselor to grasp the user's requirements according to a scenario prepared in advance for each product.
  • the service device 400 enables a professional counselor to search for a product and recommends the searched product to a user through a chat window.
  • the service device 400 may allow a professional counselor to search for a product having a lowest price, including an online shopping mall operated by a third party, for the same product, and provide a coupon for providing the found lowest price through a chat window.
  • the service device 400 may be a known web server. Although illustrated as one device in FIG. 1, the service device 400 may be configured as a set of server devices separated for each service that can be provided.
  • the service device 400 of the present invention may be connected to the user terminal device 100 for the implementation of the present invention through the communication network 500, such a communication network 500, the Internet network, intranet network, mobile communication network, satellite It refers to a network that can transmit and receive data using Internet protocols using various wired and wireless communication technologies such as communication networks.
  • the communication network 500 such as a communication network 500, the Internet network, intranet network, mobile communication network, satellite It refers to a network that can transmit and receive data using Internet protocols using various wired and wireless communication technologies such as communication networks.
  • the communication network 500 is coupled to the user terminal device 100 to store computing resources such as hardware and software.
  • the communication network 500 is not only an open network such as a local area network (LAN), a wide area network (WAN), an open network such as the Internet, but also code division multiple access (CDMA) and wide band code division multiple (WCDMA). It is a concept that collectively refers to networks such as Access (GSM), Global System for Mobile Communications (GSM), Long Term Evolution (LTE), and Evolved Packet Core (EPC), as well as next-generation networks and computing networks.
  • GSM Access
  • GSM Global System for Mobile Communications
  • LTE Long Term Evolution
  • EPC Evolved Packet Core
  • the communication network 500 of the present invention includes, for example, a plurality of access networks (not shown) and a core network (not shown), and may be configured to include an external network such as the Internet network (not shown).
  • the Internet network refers to a general public communication network, that is, a public network, through which information is exchanged according to the TCP / IP protocol.
  • the Internet network (not shown) is connected to the service device 400 and provides a service provided from the service device 400. It may be provided to the user terminal device 100 via a core network (not shown) and an access network (not shown), and also various types of information transmitted from the user terminal device 100 may be provided to the access network (not shown) and the core network (not shown). May be transmitted to the service device 400 through c).
  • FIG. 2 is a flowchart illustrating a process of performing an electronic commerce method according to an embodiment of the present invention.
  • the service device 400 receives a service request for a specific product group from the user terminal device 100 (S200).
  • the UI provided to allow the user terminal device to make a service request may be as shown in FIG. 3.
  • FIG. 3 (a) is a view showing a banner (3-1) that can be requested to create a chat window when searching for a specific search word (visit laundry),
  • Figure 3 (b) is a chat window when entering a specific category (digital device) The figure which shows the banner 3-2 which can generate
  • Keywords or categories for displaying the banners 3-1 and 3-2 may be pre-stored in the service device 400.
  • one of the icons, tabs, and banners for creating a dialog may be located at any position within the instant messaging application UI associated with the service application or at any position of the home screen of the service application. have.
  • the service device 400 If there is a service request, the service device 400 generates a chat window in which an instant message can be transmitted and received with the user terminal device 100 in response to the service request (S202).
  • the service device 400 receives an inquiry message related to a product from the user terminal device 100 through the chat window, and checks the user's requirements based on the received inquiry message (S204).
  • the user's requirements may include one or more of attributes (product use, size, function), brand, model, release date, delivery type, affiliate, and recommendation conditions of the product.
  • the service device 400 displays a screen in which a chat window is opened on the user terminal device 100 to display the screen of FIG. 4.
  • a screen for allowing a user to select a desired consultation type may be displayed.
  • the service device 400 may display a screen asking for the category of the product on the user terminal device 100 as shown in FIG. 4B. Can be.
  • the user inputs a requirement through the screen displayed on the chat window, and the user terminal device 100 may transmit the input requirement to the service device 400.
  • the service device 400 provides the recommended product searched based on the requirement to the user terminal device through a chat window in operation S206.
  • the retrieval of the recommended product may be automatically performed by a software algorithm.
  • a professional counselor (expressed as a concierge throughout the drawing) may use the service device 400 to search for recommended products that meet the requirements.
  • Providing the recommended product may be in the form of providing a URL to a page where the product can be purchased.
  • a message including a buy button may be transmitted in a chat window, and the user may perform an order and payment procedure through a buy button directly in the message window.
  • the service device 400 may provide a discount coupon related to the recommended product to the user terminal device 100 through the chat window together with the recommended product. More specifically, in addition to the online shopping service provided by the service device 400, a service operated by a third party may exist, and the service device 400 may compare prices with those of the third party. If the same product as the recommended product is provided in the service of the third party at a price lower than the price of the recommended product of the online shopping service provided by the service device 400, a discount coupon corresponding to the difference is issued to close the dialog window. It may be provided to the user terminal device 100 through.
  • the requirements collection process and product recommendation process may be configured in different scenarios for each product group.
  • the service device 400 may query a user by displaying a usage purpose (internet, video viewing, work, game, and special field experts) in a chat window in the user terminal device 100. have.
  • a usage purpose internet, video viewing, work, game, and special field experts
  • the user may subsequently select a screen size, a brand, a price, a weight (portability), whether or not to include an operating system, and a seller type.
  • FIG. 5 is a block diagram illustrating a structure of a user terminal device according to an exemplary embodiment of the present invention.
  • the user terminal device 100 includes a communication unit 110, a storage unit 120, a control unit 130, an input unit 140, and an output unit 150. Can be done.
  • the communication unit 110 may be represented as a logical combination of one or more software and / or hardware modules as a means for receiving data from an external source and transmitting data to the external source.
  • the communication unit 110 may support various communication protocols.
  • the storage unit 120 is a component for storing data or a program executed or processed by the controller 130. Basically, the storage unit 120 may store an operating system (OS) for booting the mobile communication terminal device and operating the above-described components, an application program for supporting various user functions, and the like.
  • OS operating system
  • the storage unit 120 may store an application or a computer program for performing the electronic commerce method according to the present invention.
  • an application or computer program a service application 121 and an instant messaging application 122 are installed in the storage 120.
  • the instant messaging application 122 may be mounted in the service application 121 in the form of a software module.
  • the controller 130 is a component for performing overall control of the mobile communication terminal device, and may operate by processing a command stored in the storage 120 through one or more processors.
  • the command may include, for example, an interpreted command such as a script command such as a JavaScript or ECMAScript command, an executable code, or other commands stored in a computer readable medium.
  • the controller 130 may access an online shopping mall provided through the service device 400 according to the operation of the service application 121.
  • an online shopping mall may request an e-commerce service for a specific product group according to an embodiment of the present invention.
  • the chat window is generated by the service request, the product inquiry may be transmitted to the service device 400 through the chat window, and the recommended product may be provided from the service device 400.
  • a discount coupon may be provided from the service device 400.
  • controller 130 operates according to the service logic of the application or the computer program stored in the storage 120 to perform the electronic commerce method according to the present invention.
  • the input unit 140 is a component for receiving a command and information from a user.
  • the input unit 140 generates a predetermined input signal according to a user's operation and transmits the predetermined input signal to the controller 130.
  • the input unit 140 may be implemented by various input means that are currently commercialized or that can be commercialized in the future.
  • the input unit 140 may be connected to the control unit 130 through a system bus and an input / output interface.
  • the output unit 150 is configured to allow a user to recognize an operation result or state of the user terminal device 100.
  • the output unit 150 may visually output information using a display means.
  • the output unit 150 may be connected to the controller 130 through a video interface such as a high definition multimedia interface (HDMI), a graphics device interface (GDI), and the like. It can be done through.
  • a video interface such as a high definition multimedia interface (HDMI), a graphics device interface (GDI), and the like. It can be done through.
  • HDMI high definition multimedia interface
  • GDI graphics device interface
  • the output unit 150 displays the UI of the online shopping mall and the UI of the instant message chat window connected to the user, and receives one of query items, recommended products, and discount coupons received from the service device 400. It can be used to display the above.
  • FIG. 3 (a) shows displaying a banner 3-1 for generating a chat window when the user searches for a specific keyword.
  • the specific keyword may be pre-stored in the service device 400. If the keyword 'visit laundry' is mapped to and stored in the 'washing machine' product group of the service device 400, the visit is performed as shown in FIG. In the case of searching by the keyword 'laundry', a banner 6-1 may be displayed and a banner may be selected to consult with the washing machine product group when generating a chat window.
  • the specific keyword may be a manufacturer related to a specific product group, a product name of a manufacturer, a product type, and the like, and may be arbitrarily designated by an administrator of the service device 400.
  • FIG. 3 (b) shows displaying a banner 3-2 for generating a chat window when the user enters a specific category.
  • FIG. 6 illustrates displaying an icon 6-1 that can create a chat window in one area of the instant messaging application 122.
  • the service device 400 corresponds to the corresponding of the user terminal device 100. If the user is logged in, the user is logged in. If not, the login page is displayed. If the user is logged in or completed through the login page, a dialog is generated.
  • FIG. 7 is a diagram illustrating an embodiment after a chat window is generated through the banners 3-1 and 3-2 or the icon 6-1.
  • the consultation selection menu 4-1 is displayed on the chat window, and when the user selects 'product recommendation' among them, the product selection menu 4-2 is displayed on the chat window.
  • the user may select a product to be consulted
  • FIG. 7 illustrates that the user selects a notebook.
  • a message 7-1 indicating that the notebook is selected is displayed in the dialog as shown in FIG.
  • a message 7-2 indicating that the professional counselor associated with the notebook is being connected is displayed on the chat window, and when the professional counselor is assigned, the message 7-3 input by the professional counselor is transmitted from the service device 400 to the user terminal device ( 100) and displayed in the dialog.
  • FIG. 8 is a diagram illustrating another exemplary embodiment after the chat window is generated through the banners 3-1, 3-2 or the icon 6-1.
  • one or more product selection menus 8-1 shown in FIG. 8 may be displayed.
  • the product selection menu 8-1 may include at least one of an image, a product name, a price of a product recently viewed by a user, or an image, a product name, and a price of a product corresponding to the same category as the product recently viewed by the user. . If there is no product recently viewed by the user, a product selection menu 4-2 as shown in FIG. 4 may be displayed.
  • the selected menu is displayed on the dialog, and then, a message indicating that a professional counselor associated with the selected product is connected is displayed on the dialog. Is assigned, a message input by a professional counselor is transmitted from the service device 400 to the user terminal device 100 and displayed in a chat window.
  • chat window additional functions such as importing a photo, taking a camera, and consulting a new person may be additionally provided. If the user selects 'consulting new', the step of closing the dialogue window up to now and creating a new dialogue window and selecting a consultation selection menu may be performed again.
  • FIG. 9 is a diagram illustrating a display form of a recommended product provided in a chat window according to an exemplary embodiment.
  • the message shown in FIG. 9 is transmitted to the user terminal device 100 by sending a recommendation product searched based on a user's requirement checked by a professional counselor based on a message received from the user terminal device 100. Indicates the message displayed in the dialog.
  • the reason for recommendation may be displayed in the area 9-1 when a professional counselor inputs a recommendation reason.
  • the area 9-2 detailed image of the product is displayed.
  • the name of the product recommended by a professional counselor, the list price, discount price, shipping cost, user review score, brand name, seller name, and seller rating are displayed.
  • Can be. 9-4 shows a product purchase button. When the user selects the product purchase button 9-4, the user can directly switch to a payment page for purchasing a product.
  • FIG. 10 is a diagram illustrating a display form of a recommended product provided in a chat window according to another exemplary embodiment.
  • the message shown in FIG. 10 is transmitted to the user terminal device 100 by sending a recommendation catalog product searched based on a user's requirement checked by a professional counselor based on a message received from the user terminal device 100. Message in the dialog box.
  • the recommendation reason may be displayed in the area of FIG. 10 when the professional counselor inputs the recommendation reason.
  • the image of the catalog product is displayed.
  • the model name of the catalog product recommended by a professional counselor the price range of the products in the catalog, the user review score, the brand name, and the attributes of the catalog (seller, use) , Grade) may be displayed.
  • 10-4 shows a product purchase button. When the user selects the product purchase button 10-4, the user can directly switch to a payment page for purchasing a product.
  • a push message that may be displayed on the user terminal device 100 may be displayed.
  • a plurality of push messages may be displayed, and the push message may display a profile picture, profile name, text or image included in the recommendation product message of a professional counselor.
  • recommendation product message of FIG. 9 and the recommendation catalog product message of FIG. 10 may be received together from the service device 400, and a plurality of messages may be simultaneously displayed on one screen, but only some of the plurality of messages are on one screen. It may also be displayed.
  • the user may switch the plurality of received messages through a preset operation such as dragging to display a message that is not displayed.
  • a discount coupon may be provided in a chat window according to an embodiment of the present invention.
  • the professional counselor transmits the discount coupon to the user terminal device 100 so that the discount coupon may be provided through a message displayed on the chat window of the user terminal device 100.
  • the discount coupon message may display the amount, brand name, or catalog name of the coupon.
  • a product purchase button may be displayed. If the user selects a product purchase button, the screen is switched to a payment page for purchasing a product.
  • the user terminal device 100 may be displayed as a push message on the user terminal device 100.
  • FIG. 11 is a block diagram showing the structure of a service device 400 according to an embodiment of the present invention.
  • the service device 400 may include a communication unit 410, a storage unit 420, and a control unit 430.
  • the communication unit 410 is a means for receiving data from an external source and transmitting data to an external source.
  • the communication unit 410 is connected to the user terminal device 100 through the communication network 500 to perform communication.
  • the communication unit 410 may be connected to the user terminal device 100 to transmit and receive an instant message with the user terminal device 100. Also, a service request for a specific product group and an inquiry message related to a product are received from the user terminal device 100. The received information may be matched with the corresponding user and stored in the storage unit 420.
  • the storage unit 420 may store a program for performing an electronic commerce method according to an embodiment of the present invention.
  • the storage unit 420 may store information collected from the user terminal device 100, including a database 422 managing user information and product information.
  • the service device 400 may further include a database management system for managing the database.
  • the controller 430 is a component for controlling the service apparatus 400 to perform an electronic commerce method and may be implemented with the support of one or more processors.
  • the controller 430 may operate by processing a command stored in the storage 420 through the one or more processors.
  • the command may include, for example, an interpreted command such as a script command such as a JavaScript or ECMAScript command, an executable code, or other commands stored in a computer readable medium.
  • the controller 430 may control the communicator 410 to control at least one user terminal device 100 and the service device 400 to transmit and receive a message.
  • the controller 430 may search for a product and a catalog according to an operation of a professional counselor, and transmit the search result to the user terminal device 400.
  • the input unit 440 is configured to receive a command and information from a professional counselor.
  • the input unit 440 generates a predetermined input signal according to an operation of the professional counselor and transmits the predetermined input signal to the controller 130.
  • the output unit 450 is configured to allow a professional counselor to recognize an operation result or state of the service apparatus 100.
  • the output unit 450 may visually output information to a professional counselor using a display means.
  • FIGS. 12A and 12B illustrate a chat window displayed to a professional counselor in the service apparatus 400 according to an exemplary embodiment of the present invention.
  • 13-1 indicates a drop down box, and a professional counselor can select a consultation category inquired by the user using the drop down box 13-1.
  • 13-2 is a list of chat windows displayed to a professional counselor, and one or more user IDs, chat times, and recent chat contents can be checked.
  • 13-3 shows a chat window with the user who is currently chatting.
  • a counseling category is displayed as shown in 13-4 of FIG. 12B.
  • the professional counselor may select one of the counseling categories 13-4. For example, if the professional counselor selects the lowest price purchase, only the user who applied for the lowest price consultation is sorted on the dialog list 13-2, and the professional counselor may select the user displayed in the sorted list to proceed with the consultation.
  • a dialog window is created as shown in 13-3.
  • a recommendation product message, a recommendation catalog product message, and a discount coupon message may be displayed.
  • the recommendation product message, the recommendation catalog product message, and the discount coupon message may be the same as the form displayed on the user terminal device 100 described above.
  • the chat window 13-3 may have an input interface provided to a professional counselor, may support inputting one or more of emoticons, pictures, and frequently used phrases, and a window for typing a message may be displayed.
  • the input interface may include a new counseling button, and when a professional counselor selects a new counseling button, a counseling selection menu as described in FIG. 4 or 8 is displayed to a client in counseling.
  • the service device 400 may display a menu for switching a plurality of products.
  • a category by keyword search may be displayed, and a large category and a middle category set on the online shopping service may be displayed.
  • the search condition screen indicating the attribute, brand, seller name, and free shipping may be changed in real time.
  • the screen for displaying the property name and the property value mapped to the category name the main function, the number of doors, and the energy class are shown as an example of the property name, and the simple freezer compartment and the egg storage box may be displayed as the property value.
  • the brand name and the seller name may be displayed at the top of the brand or seller name where the number of searches is high.
  • a menu for selecting a delivery form of a searched product a list of criteria for sorting search results, a type for selecting a search result, and an exposure range of a discount collection price may be displayed. Both the lowest price and the highest price can be entered and reflected in the search results. If the lowest price is higher than the highest price, an error message can be output.
  • the search result list is changed according to the selection of the search condition, and only the product or catalog currently on sale may be displayed in the search result list. If there is no search result, no search result may be displayed.
  • the present invention includes a program for performing an electronic commerce method, wherein a program recorded on a recording medium can be read from a computer, installed, and executed to execute the above functions.
  • the above-described program may include C, C ++, and the like, which the computer's processor (CPU) can read through the computer's device interface.
  • Code may be coded in a computer language such as JAVA or machine language.
  • Such computer-readable media suitable for storing computer program instructions and data include, for example, recording media comprising magnetic media, such as hard disks, floppy disks, and magnetic tape, and compact disk read only memory (CD-ROM). , Optical media such as Digital Video Disk (DVD), magneto-optical media such as Floppy Disk, and ROM (Read Only Memory), RAM And a semiconductor memory such as a random access memory, a flash memory, an erasable programmable ROM (EPROM), and an electrically erasable programmable ROM (EEPROM).
  • the processor and memory can be supplemented by or integrated with special purpose logic circuitry.
  • the computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.
  • a “computing system” is defined as one or more software modules, one or more hardware modules, or a combination thereof that operate in conjunction with the performance of an operation on electronic data.
  • Implementations that implement the technical features described herein may also include back-end components, such as, for example, data servers, or may include middleware components, such as, for example, application servers.
  • the present invention relates to an electronic commerce method, to provide a customized product using an instant message to the customer and to support the purchase at the lowest price, to support the search tool to a professional counselor to support the smooth service.
  • the present invention has industrial applicability because the present invention is not only commercially available or commercially viable, but also practically and clearly implementable.

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  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un procédé par lequel une exigence d'un utilisateur est vérifiée par l'intermédiaire d'une fenêtre de conversation de message instantané, et un consultant professionnel effectue une recherche pour un produit recommandé sur la base de l'exigence et fournit un produit de résultat de recherche à un meilleur prix à l'utilisateur.
PCT/KR2017/007982 2016-07-26 2017-07-25 Procédé pour fournir un service de commerce électronique à l'aide d'une messagerie instantanée et dispositif associé Ceased WO2018021790A1 (fr)

Applications Claiming Priority (2)

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KR10-2016-0094934 2016-07-26
KR1020160094934A KR102576455B1 (ko) 2016-07-26 2016-07-26 인스턴트 메신저를 활용한 전자상거래 서비스 제공 방법 및 이를 위한 장치

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WO2018021790A1 true WO2018021790A1 (fr) 2018-02-01

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KR102286661B1 (ko) * 2018-12-07 2021-08-05 김종훈 채팅을 기반으로 한 주문형 쇼핑 큐레이션 장치
KR102757371B1 (ko) * 2024-02-27 2025-01-21 달기나라 주식회사 챗봇과 랜딩페이지의 연계를 통한 사용자 경험 기반의 전자상거래 서비스를 제공하는 장치 및 방법

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