[go: up one dir, main page]

WO2018018277A1 - Procédé de rétroaction de données publicitaires d'un hôtel, et dispositif de collecte de données - Google Patents

Procédé de rétroaction de données publicitaires d'un hôtel, et dispositif de collecte de données Download PDF

Info

Publication number
WO2018018277A1
WO2018018277A1 PCT/CN2016/091236 CN2016091236W WO2018018277A1 WO 2018018277 A1 WO2018018277 A1 WO 2018018277A1 CN 2016091236 W CN2016091236 W CN 2016091236W WO 2018018277 A1 WO2018018277 A1 WO 2018018277A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
user
unit
merchant
user information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/091236
Other languages
English (en)
Chinese (zh)
Inventor
金蕾
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/091236 priority Critical patent/WO2018018277A1/fr
Publication of WO2018018277A1 publication Critical patent/WO2018018277A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/214—Specialised server platform, e.g. server located in an airplane, hotel, hospital

Definitions

  • the invention belongs to the field of data mining, and in particular relates to a method for feeding back hotel advertisement data and a data collection device.
  • hotel users After staying at the hotel, hotel users often watch a variety of video programs through smart set-top boxes. Each video program corresponds to its corresponding audience. For example, viewers watching football are often interested in beer advertisements and car advertisements, and viewers watching variety shows. Often interested in advertising, mobile phones and other advertising, so different videos in the bundle of advertising, will consider the audience and match different ads, which is already a common means of the advertising industry.
  • the merchants who advertised also need to do a collection and analysis of information for their audiences, so as to grasp the information of their potential customers, so as to better act when marketing and user development.
  • Embodiments of the present invention provide a method for feeding back hotel advertisement data, and the purpose is to A method for feeding back advertising data is provided for the defect that the current advertising effect is not accurate and the information lacks a reliable source.
  • the present invention is implemented in such a way that a method of feeding back hotel advertising data includes the following steps:
  • the pre-screen advertisement is played
  • the number of times the advertisement is played and the user information are fed back to the merchant corresponding to the advertisement.
  • the embodiment of the invention further provides a data collection device, comprising:
  • a recording unit a playback unit, a reading unit, and a user information feedback unit, wherein:
  • a recording unit for recording a merchant corresponding to each advertisement
  • a playing unit configured to play a pre-screen advertisement when the user clicks on the video
  • a reading unit wherein the input end is respectively connected to an output end of the recording unit and an output end of the playing unit, and is configured to read a room number and user information corresponding to the advertisement playing terminal;
  • the user information feedback unit is connected to the output end of the reading unit, and is configured to feed back the number of advertisement plays and the user information to the merchant corresponding to the advertisement.
  • the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
  • FIG. 1 is a schematic flow chart of a method for feeding back hotel advertisement data according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for feeding back hotel advertisement data provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • the merchant corresponding to each advertisement is recorded in step S101.
  • taking the A hotel data collection device as an example, recording the mobile phone advertisement corresponding to the B company, the shampoo advertisement corresponding to C Company, and so on.
  • step S102 when the user clicks on the video, the pre-screen advertisement is played.
  • the advertisement playing terminal plays the corresponding mobile phone advertisement.
  • step S103 the room number and user information corresponding to the advertisement playing terminal are read.
  • the advertisement playing terminal can be known from the background, and the room number corresponding to the user who views the mobile phone advertisement can be inferred, and the personal information of the user needs to be registered when the room is opened, so that the user's ID number, consumption record, etc. can be passed.
  • Personal information information such as the user's age, consumption level, place of birth, and place of residence, which are in one-to-one correspondence with the mobile phone advertisement.
  • step S104 the number of advertisement plays and the user information are fed back to the merchant corresponding to the advertisement.
  • the data collected in the above step the monthly summary information to the mobile phone corresponding to the merchant B
  • the company responded to the number of times the advertisement corresponds to the user information.
  • the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
  • FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention, where the user recommendation system includes:
  • a recording unit 21 configured to record a merchant corresponding to each advertisement
  • the playing unit 22 is configured to play the pre-screen advertisement when the user clicks on the video
  • Reading unit 23 The input end is connected to the output end of the recording unit and the output end of the playing unit, respectively, for reading the room number and user information corresponding to the advertisement playing terminal;
  • User information feedback unit 24 The input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the user information to the merchant corresponding to the advertisement.
  • the working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22 When the user clicks on the video, the pre-screen advertisement is played; the reading unit 23 reads the room number and the user information corresponding to the advertisement playing terminal; the user information feedback unit 24 And feeding back to the merchant corresponding to the advertisement the number of times the advertisement is played and the user information.
  • the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention appartient au domaine de l'exploration de données, et concerne un procédé de rétroaction de données publicitaires d'un hôtel, et un dispositif de collecte de données. Le procédé consiste à : enregistrer le commerçant correspondant à chaque publicité ; lorsqu'un utilisateur clique sur une vidéo, lire une publicité préalable à un programme ; lire le numéro de la pièce et des informations de l'utilisateur correspondant au terminal de lecture de publicité ; renvoyer le nombre de fois où la publicité a été diffusée et les informations de l'utilisateur, au commerçant correspondant à la publicité. Via la collecte d'informations relatives au client d'un hôtel qui regarde une publicité et l'acquisition, après analyse détaillée, d'informations telles que l'âge de l'utilisateur, son niveau de consommation, son lieu de naissance, son lieu de résidence permanent, et le retour de ces informations au commerçant, la présente invention indique au commerçant correspondant à la publicité le nombre de fois où la publicité a été diffusée et les objets auxquels la publicité a été associée, de manière opportune, efficace et objective.
PCT/CN2016/091236 2016-07-24 2016-07-24 Procédé de rétroaction de données publicitaires d'un hôtel, et dispositif de collecte de données Ceased WO2018018277A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091236 WO2018018277A1 (fr) 2016-07-24 2016-07-24 Procédé de rétroaction de données publicitaires d'un hôtel, et dispositif de collecte de données

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091236 WO2018018277A1 (fr) 2016-07-24 2016-07-24 Procédé de rétroaction de données publicitaires d'un hôtel, et dispositif de collecte de données

Publications (1)

Publication Number Publication Date
WO2018018277A1 true WO2018018277A1 (fr) 2018-02-01

Family

ID=61015580

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091236 Ceased WO2018018277A1 (fr) 2016-07-24 2016-07-24 Procédé de rétroaction de données publicitaires d'un hôtel, et dispositif de collecte de données

Country Status (1)

Country Link
WO (1) WO2018018277A1 (fr)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5990885A (en) * 1997-07-29 1999-11-23 Network Machines, Inc. Personalized services, including a personal presence, for customers based upon collected personal preferences
CN101141484A (zh) * 2007-10-09 2008-03-12 华为技术有限公司 网络定向数据的处理方法、装置和系统
CN102572542A (zh) * 2011-12-31 2012-07-11 四川长虹电器股份有限公司 酒店定向视频和广告推送系统
CN103345512A (zh) * 2013-07-06 2013-10-09 北京品友互动信息技术有限公司 一种基于用户属性的网络广告点击率预测方法和装置
CN103763629A (zh) * 2013-12-31 2014-04-30 航天数字传媒有限公司 一种酒店业务视频系统
CN105761101A (zh) * 2016-02-04 2016-07-13 云南今日游情科技有限公司 基于相互选择的移动终端高精准度广告推送系统及方法

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5990885A (en) * 1997-07-29 1999-11-23 Network Machines, Inc. Personalized services, including a personal presence, for customers based upon collected personal preferences
CN101141484A (zh) * 2007-10-09 2008-03-12 华为技术有限公司 网络定向数据的处理方法、装置和系统
CN102572542A (zh) * 2011-12-31 2012-07-11 四川长虹电器股份有限公司 酒店定向视频和广告推送系统
CN103345512A (zh) * 2013-07-06 2013-10-09 北京品友互动信息技术有限公司 一种基于用户属性的网络广告点击率预测方法和装置
CN103763629A (zh) * 2013-12-31 2014-04-30 航天数字传媒有限公司 一种酒店业务视频系统
CN105761101A (zh) * 2016-02-04 2016-07-13 云南今日游情科技有限公司 基于相互选择的移动终端高精准度广告推送系统及方法

Similar Documents

Publication Publication Date Title
CN100502522C (zh) 传送系统、传送装置和广告效果统计方法
Lee Korean immigrants’ viewing patterns of Korean satellite television and its role in their lives
US20080046919A1 (en) Method and system for combining and synchronizing data streams
KR20100130638A (ko) 사용자가 액세스 가능한 콘텐츠 내의 메타데이터 이용 가능성의 표시를 용이하게 하는 시스템 및 셋탑박스
JP2009088777A (ja) 広告選択最適化処理装置及びその処理方法
CN101542515A (zh) 通信系统、用于该系统的媒体播放器及其方法
Gritten Media proliferation and the demand for new forms of research
CN101335871A (zh) 一种广告服务系统与方法
WO2018023665A1 (fr) Procédé d'acquisition de données pour technologie de recommandation de vidéos et système de recommandation de vidéos
WO2018018277A1 (fr) Procédé de rétroaction de données publicitaires d'un hôtel, et dispositif de collecte de données
WO2018018274A1 (fr) Procédé de surveillance de placement de publicité pour radios à bord de véhicule, et appareil de surveillance
KR101178045B1 (ko) 다매체 광고 소재의 광고 모니터링 시스템 및 방법
JP7162262B2 (ja) テレビ番組用広告の提供方法
JP2002304572A (ja) デジタルコンテンツのオンライン取引支援システム、方法、コンピュータプログラム、記録媒体
JP7142871B1 (ja) テレビ番組用広告の提供方法
WO2018018279A1 (fr) Procédé de pousser d'informations lors de la rétroaction d'un objet de service publicitaire, et dispositif de collecte de données
WO2017128408A1 (fr) Procédé de transfert de publicité basé sur une vidéo à la demande et système de transfert
JP7116402B2 (ja) 広告配信システム
WO2018018276A1 (fr) Procédé de poussée d'informations destiné à être utilisé lors de la surveillance d'annonces publicitaires dans une voiture, et appareil de surveillance
JP7203397B2 (ja) テレビ番組用広告の提供方法
TW201619887A (zh) 多媒體數位電子看板投放系統
JP7162260B2 (ja) テレビ番組用広告の提供方法
JP2003032710A (ja) 番組配信システム
WO2018018278A1 (fr) Procédé statistique de comptage d'utilisation de technologie de rétroaction publicitaire, et dispositif d'acquisition de données
RU25619U1 (ru) Информационно-аналитическая система моделирования рационального размещения рекламы в средствах массовой информации

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16909860

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC (EPO FORM 1205A DATED 24.06.2019)

122 Ep: pct application non-entry in european phase

Ref document number: 16909860

Country of ref document: EP

Kind code of ref document: A1