[go: up one dir, main page]

WO2018018242A1 - Procédé de collecte de données et dispositif de lecture d'une technologie de lecture de publicité - Google Patents

Procédé de collecte de données et dispositif de lecture d'une technologie de lecture de publicité Download PDF

Info

Publication number
WO2018018242A1
WO2018018242A1 PCT/CN2016/091201 CN2016091201W WO2018018242A1 WO 2018018242 A1 WO2018018242 A1 WO 2018018242A1 CN 2016091201 W CN2016091201 W CN 2016091201W WO 2018018242 A1 WO2018018242 A1 WO 2018018242A1
Authority
WO
WIPO (PCT)
Prior art keywords
floor
advertisement
unit
elevator
visitor
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/091201
Other languages
English (en)
Chinese (zh)
Inventor
金蕾
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/091201 priority Critical patent/WO2018018242A1/fr
Publication of WO2018018242A1 publication Critical patent/WO2018018242A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • the invention belongs to the field of service media, and in particular relates to a data collection method and a playback device for an advertisement playing technology.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • Embodiments of the present invention provide a data collection method and a playback device for an advertisement playing technology, and the purpose is to provide By detecting the floor that the visitor wants to reach, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • the present invention is implemented as follows: a data collection method for an advertisement playing technology, comprising the following steps:
  • an advertisement matching the floor is played, and the technical usage data is sent to the data collection end preset by the manufacturer. .
  • the embodiment of the invention further provides a playback device, including:
  • a recording unit for recording a matching relationship between a floor and an advertisement
  • a detecting unit configured to detect a floor to be reached by the elevator according to a click of the visitor
  • a playback unit wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor according to the floor to which the elevator is to be reached;
  • the input end is connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a data collection method of an advertisement playing technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a data collection method of an advertisement playing technology according to an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • step S101 The matching relationship between the floor and the advertisement is recorded in step S101.
  • the playback device records relevant advertisements related to the company, such as company image advertising or product introduction.
  • step S102 the floor to which the elevator is to be reached is detected based on the click of the visitor.
  • step S103 automatically plays an advertisement matching the floor. And send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
  • a recording unit 21 configured to record a matching relationship between the floor and the advertisement
  • the detecting unit 22 is configured to detect a floor to be reached by the elevator according to the click of the visitor;
  • the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively a connection for playing an advertisement matching the floor according to the floor to which the elevator is to be reached;
  • a technical data collecting unit 24 an input end thereof and the playing unit 23 Connection, used to send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the working principle is: when the recording unit 21 records the matching relationship between the floor and the advertisement, the detecting unit 22 From the click according to the visitor, the floor to which the elevator is to be reached is detected, and the playing unit 23 plays an advertisement matching the floor according to the floor to which the elevator is to be reached, the technical data collecting unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the system By detecting the floor to which the visitor is to arrive, the system actively plays relevant advertisements about the company on the floor. The visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Indicating And Signalling Devices For Elevators (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé de collecte de données et un dispositif de lecture d'une technologie de lecture de publicité, le procédé comprenant : l'enregistrement d'une relation de correspondance entre un étage et une publicité ; la détection d'un étage qu'un ascenseur va atteindre selon un appui d'un visiteur ; et, en fonction de l'étage que l'ascenseur va atteindre, la lecture d'une publicité correspondant audit étage, et l'envoi de données d'utilisation de la technologie à un terminal de collecte de données prédéfini par le fabricant. Pour cette invention, au moyen de la détection d'un étage qu'un visiteur va atteindre, un système lit activement une publicité relative à une société située audit étage, de sorte que le visiteur puisse en apprendre plus sur la société pendant qu'il est dans l'ascenseur, ce qui est avantageux pour faire connaître la société et permet en même temps à un fabricant de collecter efficacement et de manière opportune les conditions d'utilisation de la technologie associée.
PCT/CN2016/091201 2016-07-24 2016-07-24 Procédé de collecte de données et dispositif de lecture d'une technologie de lecture de publicité Ceased WO2018018242A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091201 WO2018018242A1 (fr) 2016-07-24 2016-07-24 Procédé de collecte de données et dispositif de lecture d'une technologie de lecture de publicité

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091201 WO2018018242A1 (fr) 2016-07-24 2016-07-24 Procédé de collecte de données et dispositif de lecture d'une technologie de lecture de publicité

Publications (1)

Publication Number Publication Date
WO2018018242A1 true WO2018018242A1 (fr) 2018-02-01

Family

ID=61015247

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091201 Ceased WO2018018242A1 (fr) 2016-07-24 2016-07-24 Procédé de collecte de données et dispositif de lecture d'une technologie de lecture de publicité

Country Status (1)

Country Link
WO (1) WO2018018242A1 (fr)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101249918A (zh) * 2008-04-07 2008-08-27 窦礼邦 电梯自动报站和视频显示多媒体广告方法和装置
JP2010013246A (ja) * 2008-07-04 2010-01-21 Toshiba Elevator Co Ltd エレベータの映像配信装置
CN103368907A (zh) * 2012-03-29 2013-10-23 腾讯科技（深圳）有限公司 事件上报请求系统、方法、客户端装置及其上报请求方法
CN103373650A (zh) * 2012-04-11 2013-10-30 上海智显光电科技有限公司 具有信息查询显示功能的电梯操纵盘
CN105096139A (zh) * 2015-07-15 2015-11-25 王常松 一种手机智能家居档案管理系统
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101249918A (zh) * 2008-04-07 2008-08-27 窦礼邦 电梯自动报站和视频显示多媒体广告方法和装置
JP2010013246A (ja) * 2008-07-04 2010-01-21 Toshiba Elevator Co Ltd エレベータの映像配信装置
CN103368907A (zh) * 2012-03-29 2013-10-23 腾讯科技（深圳）有限公司 事件上报请求系统、方法、客户端装置及其上报请求方法
CN103373650A (zh) * 2012-04-11 2013-10-30 上海智显光电科技有限公司 具有信息查询显示功能的电梯操纵盘
CN105096139A (zh) * 2015-07-15 2015-11-25 王常松 一种手机智能家居档案管理系统
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

Similar Documents

Publication Publication Date Title
WO2018018269A1 (fr) Procédé de collecte de données pour une technique de lecture de publicité et dispositif de lecture
WO2017128426A1 (fr) Procédé de collecte de statistiques concernant une technologie de poussée de publicité basée sur le temps de stationnement, et système de poussée
WO2018018245A1 (fr) Procédé d'acquisition de données et dispositif de lecture dans une technologie de publicité
WO2018018242A1 (fr) Procédé de collecte de données et dispositif de lecture d'une technologie de lecture de publicité
WO2018027748A1 (fr) Procédé de collecte de données pour technologie de saut de séquence d'ouverture, et lecteur
WO2018027649A1 (fr) Procédé de récupération de données pour technologie de téléchargement automatique basé sur un titre et système de téléchargement
WO2018018272A1 (fr) Procédé de collecte de données pour technique de lecture de publicités, et dispositif de lecture
WO2017128322A1 (fr) Procédé de collecte de données pour une technologie de mise en correspondance et de pousser d'informations d'après une fréquence, et système de promotion
WO2017128078A1 (fr) Procédé d'acquisition de données pour une technologie de découverte de véhicule à l'aide d'un téléphone mobile, et système de découverte de véhicule
WO2018027734A1 (fr) Procédé de collecte de données d'utilisation d'une technologie de pousser de red packet, et système de red packets
WO2018023612A1 (fr) Procédé de collecte de données d'utilisation de technologie de changement de direction et porte de ticket de métro
WO2017128075A1 (fr) Procédé de transmission de données d'une technologie destiné à être utilisé lors du pousser d'actualités, et système de pousser
WO2017128406A1 (fr) Procédé permettant d'acquérir des données concernant la technologie de transfert de publicité, et système de transfert
WO2017120836A1 (fr) Procédé de collecte de données lors de l'insertion d'une publicité, et système d'insertion de publicité
WO2017128397A1 (fr) Procédé d'acquisition de données relatives à une technologie de partage d'informations, et système de permission
WO2018027873A1 (fr) Procédé statistique d'utilisation et système d'enregistrement destinés à une technologie de mise en correspondance d'instructions de traitement par lots
WO2018018265A1 (fr) Procédé pour statistiques de données d'utilisation d'une technologie de reproduction de publicités et système de reproduction de publicités
WO2018027840A1 (fr) Procédé de retour de données d'utilisation et système de distribution sélective pour technologie de recommandation de musique
WO2018027637A1 (fr) Procédé de renvoi de données techniques pendant une mise en correspondance de chemin de réception basée sur un groupe, et système de réception
WO2018018211A1 (fr) Procédé de collecte de statistiques concernant des données d'utilisation d'une technologie de lecture de publicités, et système de lecture de publicités
WO2018027787A1 (fr) Procédé de retour de situation d'utilisation de technique de partage d'informations de positionnement et système de positionnement
WO2018027849A1 (fr) Procédé de retour de données d'utilisation d'une technique de distribution sélective de musique et système de distribution sélective
WO2018027625A1 (fr) Procédé d'acquisition d'état d'utilisation d'une technologie de partage d'enregistrement de visionnage, et système de lecture vidéo
WO2018018278A1 (fr) Procédé statistique de comptage d'utilisation de technologie de rétroaction publicitaire, et dispositif d'acquisition de données
WO2017128091A1 (fr) Procédé de collecte d'informations techniques utilisé lorsqu'un fichier de téléphone mobile est nettoyé et système de nettoyage

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16909825

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC (EPO FORM 1205A DATED 170619)

122 Ep: pct application non-entry in european phase

Ref document number: 16909825

Country of ref document: EP

Kind code of ref document: A1