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WO2018098165A1 - Système et procédé de coordination d'une campagne d'observateurs de données du monde réel - Google Patents

Système et procédé de coordination d'une campagne d'observateurs de données du monde réel Download PDF

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Publication number
WO2018098165A1
WO2018098165A1 PCT/US2017/062816 US2017062816W WO2018098165A1 WO 2018098165 A1 WO2018098165 A1 WO 2018098165A1 US 2017062816 W US2017062816 W US 2017062816W WO 2018098165 A1 WO2018098165 A1 WO 2018098165A1
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WIPO (PCT)
Prior art keywords
observation
data
user
real
computing device
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Ceased
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PCT/US2017/062816
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English (en)
Inventor
Hugh Howard HOLMAN
Erick Eugene CHELSTAD
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Observa Inc
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Observa Inc
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Definitions

  • Another example might be a property or business owner that contracts for a periodic service about which they would like to validate the quality and completeness of service delivery.
  • the condition of physical locations, or some physically observable condition at the locations is desirable data to observe, obtain, and document.
  • these needs for data occur in a predictable recurring pattern. The data may also be best obtained within a narrow time window. For example, a restaurant owner checking on bathroom cleanliness may only desire to obtain the information for the first hour in which a restaurant is open, as after that, customers may have used the bathrooms extensively.
  • merchants who sell goods and products through retailers often have guidelines, rules, and restrictions for how various retailers are to present and price the goods and products at the purchase location. For example, merchants may wish to negotiate with retailers for specific shelf space for the merchant's goods and products or the merchant may wish to disallow lowering of the retail price for the merchant's goods and products.
  • FIG. 1 is a basic block diagram illustrating elements or components of an example system in which an embodiment of the subject matter disclosed herein may be implemented;
  • FIG. 2 is a more detailed block diagram of the basic system of FIG. 1 illustrating elements or components of an example system in which an embodiment of the subject matter disclosed herein may be implemented;
  • FIG. 3 is a data structure diagram illustrating parameters of an example observation campaign used in conjunction with the system of RG, 2 according to an embodiment of the subject matter disclosed herein;
  • FIG. 4 is a method flow diagram illustrating a method for operating an observation campaign using the example system of FIG. 2 according to an embodiment of the subject matter disclosed herein;
  • FIG. 5 is a diagram illustrating elements or components that may be present in a computer device or system configured to implement a method, process, function, or operation in accordance with an embodiment.
  • the systems and methods discussed herein may be directed to an observation platform for coordinators, merchants, retailers, and users to establish, utilize and fulfill an observation campaign suited to verify real-world implementations surrounding observable, standards, conditions, rules, guidelines, and/or restrictions.
  • the observable data points may be part of an overall strategy in an observation campaign established by an observation campaign coordinator. Such a strategy may often involve determining data points like specific product placement, product pricing, and product incentives at the retail location.
  • a user of this platform called an observer hereinafter, may use an application downloaded to and executing on a computing device, to identify specific observation campaign opportunities.
  • An observation campaign may be a set of verifiable parameters that define specifics about an observation campaign strategy. These verifiable parameters may include specific observable and verifiable real-world data such as where a product is placed on a retail shelf, whether promotional materials are displayed with the product, inventory count and product pricing.
  • the user may collect the real-world data through various methods including, key entry, temperature observance, sound recording, video recording, barometric pressure observance, sound-pressure level observance and image capture (using one or more applications executing on a computing device, such as a mobile phone).
  • the captured real-world data may then be uploaded to the observation platform in order to determine if the parameters of the observation campaign have been met (e.g., correct data, clear image, timely collection, and the like). If the collected and now uploaded real-world data is verified, then the merchant may be notified of a new valid observation and the observer may be compensated (financial or otherwise) for successfully collecting real-world data as part of an observation campaign.
  • FIG. 1 is a basic block diagram illustrating elements or components of an example system 100 in which an embodiment of the subject matter disclosed herein may be implemented.
  • a continuing example of a merchant 110 will be used.
  • various real-world data points specific to a merchant will also be used in context.
  • the coordinator of an observation campaign need not be a merchant with merchant-specific data points.
  • a coordinator of an observation campaign may be a quality assurance coordinator seeking to collect data about installations of observable projects, e.g.,, power transmission pole installations, bathroom conditions in public transit, traffic conditions, and the like.
  • a coordinator of an observation campaign may be any individual, business, government agency, or entity that wishes to incentivize observers to collect real-world data from myriad locations.
  • a coordinator of an observation campaign may be any individual, business, government agency, or entity that wishes to incentivize observers to collect real-world data from myriad locations.
  • the remaining disclosure will use the merchant product and retail location example without limiting the interpretation of the claims or specification.
  • an observation platform 120 provides systems and methods for a merchant 110 to establish and implement an observation campaign for various observers 130, 131, and 132 to collect real world data about the observation campaign established by the merchant 110.
  • the merchant block 110, the observation platform block 120 and each observer block 130, 131, and 132 may represent a separate computing device or group of computing devices. Further, the connections between these computing devices may be any communication link, such as the Internet, BlueToothTM wireless, direct serial link, and the like.
  • the various computing device implementations and embodiments are discussed below.
  • the observation platform 120 may be embodied in whole or in part as a computing system that includes one or more server computers configured in a cloud-based computing environment.
  • Embodiments may take the form of a hardware implemented embodiment, a software implemented embodiment, or an embodiment combining software and hardware aspects. Further, various computing aspects of the underlying systems and methods may transcend any specific computing entity and the "block" diagram nature of FIG. 1 is intended to illustrate one embodiment.
  • one or more of the operations, functions, processes, or methods described herein may be implemented by one or more suitable processing elements (such as a processor, microprocessor, CPU, controller, etc.) that are part of a client device, server, network element, or other form of computing or data processing device/platform and that is programmed with a set of executable instructions (e.g., software instructions), where the instructions may be stored in a suitable non-transitory data storage element.
  • suitable processing elements such as a processor, microprocessor, CPU, controller, etc.
  • executable instructions e.g., software instructions
  • one or more of the operations, functions, processes, or methods described herein may be implemented by a specialized form of hardware, such as a programmable gate array, application specific integrated circuit (AS!C), or the like. This detailed description is, therefore, not to be taken in a limiting sense.
  • the subject matter may be implemented in the context of a "cloud" based computing environment typically used to develop and provide web services and business applications for end users. Further aspects of an exemplary implementation environment will be described with reference to F!Gs, 2-5 below. Note that embodiments may also be implemented in the context of other computing or operational environments or systems, such as for an individual business data processing system, a private network used with a plurality of client terminals, a remote or on-site data processing system, another form of client-server architecture, and the like.
  • the merchant computing device 110 may also be one or more of any number of computing device implementations.
  • the merchant computing device 110 may be a personal computer or mobile computing device.
  • the merchant computing device 110 may be communicatively coupled to the observation platform 120 through an Internet connection or other communication network.
  • the merchant computing device 110 may be configured to execute a merchant observation application (not shown) that may provide various graphical user interfaces (GUIs) for a merchant to navigate and utilize the observation platform 120, such as, for example, establishing an observation campaign.
  • GUIs graphical user interfaces
  • Each observer computing device 130, 131, and 132 may also be one or more of any number of computing device implementations.
  • each observer computing device 130, 131, and 132 may be a mobile computing device.
  • Each observer computing device 130, 131 , and 132 may be communicatively coupled to the observation platform 120 through an Internet connection or other communication network.
  • each observer computing device 130, 131, and 132 may be configured to execute an observer application (not shown) that may provide various GUIs for an observer to navigate and utilize the observation platform 120, such as, for example, fulfilling an opportunity in an observation campaign.
  • an observer application not shown
  • Various operations and parameters of the observer computing devices 130, 131, and 132 are also described further below with respect to FIG. 2.
  • FIG. 2 is a more detailed block diagram of the basic system of FIG. 1 illustrating elements or components of an example system 200 in which an embodiment of the subject matter disclosed herein may be implemented. Some elements of FIG, 1 are also shown in FIG. 2 and bear the same reference numerals.
  • the observation platform 120 may be coupled to computer network 205 such as the Internet, just as observer computing device 130, 132, and 132 are also connected via the network 205.
  • observer computing device 130, 132, and 132 are also connected via the network 205.
  • observer 1 130 through observer n 132 indicates that any number of merchants may be shown as interfacing with the system 200 (whether such interfacing is discrete or collaborative). In this system 200 embodiment, more than one merchant computing device is shown.
  • merchant computing devices 210, 211, and 212 may represent different merchants who may individually and independently craft observation campaigns on the observation platform 120 via the network 205.
  • a skilled artisan understands that the designation of merchant 1210 through merchant n 212 indicates that any number of merchants may be shown as interfacing with the system 200.
  • Additional computing devices may also be communicatively coupled to the observation platform 120 via the computer network 205.
  • the system 200 may include a number of retailer computing devices 240, 241, and 242.
  • retailer 1 240 through retailer n 242 indicates that any number of merchants may be shown as interfacing with the system 200.
  • the system 200 may include computing devices associated with third party services 250, private services 251 , and government services 252.
  • the observation platform 120 Prior to discussing the additional roles for these additional computing devices, the observation platform 120 as well as the observers' and merchants' roles are discussed next.
  • one embodiment may include a user-based mobile computing device 130 (e.g., a mobile phone, a smart phone, a laptop computer, and handheld computer, a wearable computing device, an augmented reality device, and the like) configured to execute an observation application to coordinate observing and collecting of real-world data.
  • the system may include an observation server computer 120 configured to send notifications that include one or more opportunities for observations of real-word data to the user-based mobile computing device 130 and configured to receive real world data observed and collected by the user- based mobile computing device 130.
  • the system may include a merchant- based computing device 210 communicatively coupled to the observation server computer 120 and configured to generate and control a campaign of opportunities sent by the observation server computer 120.
  • the observation platform 120 may be one or more computing devices configured to work as a server computing entity in a cloud-based computing environment to establish and facilitate observation campaigns for one or merchants.
  • an observation campaign is a set of parameters established by a merchant using one or more inter-related applications operating in the system 200 and coordinated from the observation platform 120.
  • the observation campaign may include a number of parameters designed to encourage various remote users of an observation application (e.g. , observers) to collect real-world data about products and goods for sale at various retail locations. These parameters of a campaign are discussed further below with respect to F!G. 3. For now, the relationship with observers and merchants is discussed next.
  • a merchant that establishes an observation campaign using the observation platform 120 desires to know more about the retail locations and point of sale for goods and products in the marketplace. For example, a merchant may negotiate a deal to have products placed at specific eye-level locations on shelves at retail locations and may wish to verify that the products are, in fact, placed on eye-level shelves at the various retail locations. By establishing an observation campaign eliciting this kind of real-world data (e.g., digital images of the product for sale on eye-level shelves at a particular retail location), the merchant can incentivize observers (through compensation offered by the observation platform) to fulfill the requirements of the specific real-world data collection.
  • real-world data e.g., digital images of the product for sale on eye-level shelves at a particular retail location
  • the merchant may enable an observation campaign through a contract with a proprietor of the observation platform such that the observation platform then offers monetary compensation to one or more observers in exchange for a timely and meaningful collection of real-world data (e.g. , a picture) of the merchant's product for sale at a specific retail location.
  • real-world data e.g. , a picture
  • real-world data may refer to specific observable facte about anything of interest to the coordinator of the campaign.
  • Real-world data may be data that can be collected in the real world (as opposed to data that may reside on a retailer's computer).
  • real-world data may be a digital image of a product for sale at a retail location such that data may be gleaned from the image, such as product location on a shelf, product location in proximity to other product, product label facing outwards, product price can be seen, product price is correct, additional promotional material is proximate, and the like.
  • Real-world data includes any observable verifiable data point collectable through any manner of sensing, recording, or observing.
  • any merchant can use the observation platform to design an observation campaign to incentivize observers to collect very specific kinds of real-world data at very specific locations over very specific time frames.
  • the merchant may establish observation opportunities based on a desired time frame; for example, a campaign may only have opportunities offered for a one-week time frame or just a few hours in any given day.
  • the merchant may establish observation opportunities based on a desired location such as retail locations in a specific city or within 100 miles of a particular location.
  • the merchant may establish observation opportunities based on a desired total number of observation - e.g., a cap of 10 different successful observations. Any number of other campaign parameters are possible and discussed further below with respect to F!G. 3.
  • opportunities for observation may be sent as notifications to observers (via a smart phone application and the like). Such notifications may be influenced by geographic location of various observers (e.g., notifications are only sent to observers proximate to a desired observation retail location). Further, such notification may be influenced by a relative reputation of an observer (e.g., only the "best" observers receive certain opportunities).
  • the observer may accept the opportunity and begin an observation. Some opportunities may have time limits for acceptance of the opportunity and/or time limits for fulfillment of an accepted opportunity. The observation may be simply sending the requested real-world data to the observation platform 120 for evaluation.
  • the observation platform may include a module for determining 260 whether the received real-world data from any observer meets the requirements and parameters of an opportunity in an active observation campaign.
  • the determination module 260 may be configured to determine if the received real-world data from the observer (e.g. , sent from user-based mobile computing device) fulfills one or more criteria for data collection in the observation campaign opportunity. Such criteria may include timeliness, image quality, data applicability, data completeness and the like.
  • a compensation module 261 may initiate compensation to the observer for successfully fulfilling an observation campaign opportunity. Such compensation may be financial or non-financial.
  • the compensation module 261 may communicate with one or more third-party services to credit a bank account associated with the observers that fulfilled the opportunity. Further, the compensation module may also track total financial compensation to specific observers and communication said total to government services 252 on an annual or other periodic basis.
  • the compensation module 261 may communicate with other private services 251, such as social media or online retail, to provide non-financial remuneration to the observer. For example, the observer may qualify for discounts or privileges at third party locations ⁇ e.g., food coupons, gift cards, free entry into a sporting event, and the like).
  • FIG. 3 is a data structure diagram illustrating parameters of an example observation campaign 300 used in conjunction with the system of FIG. 2 according to an embodiment of the subject matter disclosed herein.
  • one or more merchants may establish and coordinate an observation campaign with several different configurable parameters
  • FIG, 3 is an illustration of a data structure of one embodiment of an observation campaign 300. It is understood that the parameters shown in FIG. 3 are illustrative and any number of parameters (either greater of fewer than shown in FIG. 3) may be present.
  • a first parameter in which a merchant may customize an observation campaign 300 is a total cost outlay 310.
  • the merchant and the proprietor of the observation platform reach an agreement about the total cost of the observation campaign.
  • the observation platform may then set specific compensation rates for successful observation in order to meet the needs of the established observation campaign.
  • the merchant or the observation platform may choose to designate a maximum (or minimum) amount of financial compensation to be awarded to observers for successfully retrieving real-world data in fulfillment of an observation opportunity.
  • This may be an aggregated amount on a per campaign basis. For example, a merchant may wish to collect data about as many product placements as possible until a threshold amount of money has been reached (in terms of financial compensation to all observers in an aggregate manner). This total may also be an aggregate cost outlay for non- financial outlay (e.g., a limit of 10 discount coupons awarded).
  • the merchant may also configure a parameter associated with a total cost per observation 311.
  • the individual observation may be capped at a maximum amount of financial or non-financial compensation.
  • the merchant may also define a minimum cost per observation and can establish a sliding scale for cost per observation according to a number of different variables. For example, the merchant may choose to pay more per observation for the first 10 observations and then drop the cost per observation. As another example, the cost per observation may be more during a particular time period, such as late night and then less during a different time period, such as morning. Thus, additional parameters regarding variable cost per transaction 317 may be configured.
  • the merchant may configure a parameter associated with a total number of observations 312.
  • each observation may be counted and once a limit has been reached, the campaign is suspended.
  • the merchant may also define a minimum number of observations needed in order for a campaign to end at a time limit or within a time frame 313, Still further, the merchant may establish a fixed time frame 313 in which the campaign must begin and end. For example, the merchant may choose to establish a time frame of June 1 st to June 30 th for which a total number of observations in limited to 1000. Once 1000 observations are reached, the campaign may end. Also, the merchant may establish 100 observations as a minimum threshold in which case, the campaign can only end on June 30 ih if 100 observations are entered.
  • the merchant may configure a parameter associated with a geographic limitation 3f4 of the campaign.
  • geographic parameters may be established, such as a relative geographic limit of a state, city of country or an absolute geographic limit of within 500 miles of a specific location (company headquarters, for example).
  • the merchant may configure a parameter associated with a diminishing cost per observation 315, choosing to pay more for initial observations when compared to later observations.
  • the parameters may be reversed to pay more for each additional observation after a certain threshold has been reached.
  • the merchant may limit observers who can participate in a campaign to only observers who have reached a specific observer reputation score or ranking 316.
  • Additional parameters in a campaign may include failure parameters 318 that may suspend a campaign if a threshold of failed observations are entered or the real- world data collected in initial observations indicates that additional failures will be imminent or predictable. There may be restrictions on the type and quality of images received from observers based on image quality parameters 319.
  • the merchant may establish opportunity lockout parameters 320 for observers who accept an opportunity and then are given two hours of exclusivity to the opportunity to fulfill it.
  • a merchant may define a successful campaign termination parameter 321 so that a campaign may ends when a threshold number of successful observations has been reached or a statistically valid number of successful observations is reached.
  • FIG. 4 is a method flow diagram illustrating a method for operating an observation campaign using the example system of FIG, 2 according to an embodiment of the subject matter disclosed herein.
  • merchants and observers may utilize various computing devices and the observation platform to establish and send an electronic communication (e.g., push notification, pull notification, text, email, and the like) corresponding to an opportunity to observe real-world data.
  • an electronic communication e.g., push notification, pull notification, text, email, and the like
  • Such a communication may be sent to one or more remote computing devices of one or more observers from the observation platform.
  • Observers may then collect real world data, and in response to the opportunity, send the real world data to the observation platform.
  • the observation platform may then determine if the response (the real-world data) fulfills the opportunity. If so, the observation platform may initiate compensation to the observer that fulfilled the opportunity.
  • the method of FIG. 4 may begin with contemporaneous (or not contemporaneous) actions on the part of merchants and observers.
  • the merchants and observers will be referred to in a singular sense, although it is understood that there may be many simultaneously acting merchants and observers with respect to the observation platform.
  • a merchant may establish an account (download software and applications, register as a user/merchant, and the like) with the observation platform at step 402 and generate (at step 404) an observation campaign with one or more of the parameters discussed previously with respect to F Gs. 2 and 3.
  • an observer may establish an account with the observation platform at step 442 (download software and applications, register as a user/observer, and the like) and search for opportunities at step 444.
  • various opportunity notifications may be sent to observers at step 406.
  • the notifications may be globally pushed to all observers in one embodiment. In other embodiments, the notifications may be selectively pushed or pulled to users based on proximity to opportunities, observer reputation or any other delineation between various observers using the observation platform. Having various opportunities in which to browse, an observer may accept an opportunity at step 446.
  • the observer may collect the requested real-word data from a retail location (e.g., an image of a product on a shelf, an image of the price tag, an image of promotional materials and the like). This real-world collected data may then be sent to the observation platform at step 408.
  • the observation platform may use various established criteria (established by parameters of an observation campaign for example) to determine if the received data is valid.
  • a valid set of real-world data may meet specific criteria such as quality clear digital images, quantity of the received data, and quantity of the required data such as price and location.
  • the observation platform may determine at step 410 that the received data is not valid in which case a notification may be sent to the observer indicating the failure at step 412. After the failure, a notification may be sent again to various observers at step 406 and the process may repeat. If the observation platform determines that the received data is valid at step 410, then the data may be assimilated into the observation campaign for additional manipulation and processing at step 420.
  • the merchant may be notified though an electronic communication of a successful observation at step 422.
  • the observation platform may initiate compensation to the observer at step 424 while the observer may then receive the compensation at step 426.
  • the observer may also receive follow-on notifications in response to the successful observation. Such fo!iow-on notifications may be additional opportunities for just the observer of the successful observation.
  • FIG. 5 is a diagram illustrating elements or components that may be present in a computer device or system configured to implement a method, process, function, or operation in accordance with an embodiment.
  • the system, apparatus, methods, processes, functions, and/or operations for enabling efficient configuration and presentation of a user interface to a user based on the users previous behavior may be wholly or partially implemented in the form of a set of instructions executed by one or more programmed computer processors such as a centra! processing unit (CPU) or microprocessor.
  • processors may be incorporated in an apparatus, server, client or other computing or data processing device operated by, or in communication with, other components of the system.
  • RG, 5 is a diagram illustrating elements or components that may be present in a computer device or system 500 configured to implement a method, process, function, or operation in accordance with an embodiment.
  • the subsystems shown in FIG, 5 are interconnected via a system bus 502. Additional subsystems include a printer 504, a keyboard 506, a fixed disk 508, and a monitor 510, which is coupled to a display adapter 512.
  • Peripherals and input/output (I/O) devices which couple to an I/O controller 514, can be connected to the computer system by any number of means known in the art, such as a serial port 516.
  • serial port 516 or an external interface 518 can be utilized to connect the computer device 500 to further devices and/or systems not shown in FIG, 5 including a wide area network such as the Internet, a mouse input device, and/or a scanner.
  • the interconnection via the system bus 502 allows one or more processors 520 to communicate with each subsystem and to control the execution of instructions that may be stored in a system memory 522 and/or the fixed disk 508, as well as the exchange of information between subsystems.
  • the system memory 522 and/or the fixed disk 508 may embody a tangible computer-readable medium.
  • Any of the software components, processes or functions described in this application may be implemented as software code to be executed by a processor using any suitable computer language such as, for example, Java, JavaScript, C++ or Peri using, for example, conventional or object-oriented techniques.
  • the software code may be stored as a series of instructions, or commands on a computer readable medium, such as a random access memory (RAM), a read only memory (ROM), a magnetic medium such as a hard-drive or a floppy disk, or an optical medium such as a CD-ROM.
  • RAM random access memory
  • ROM read only memory
  • magnetic medium such as a hard-drive or a floppy disk
  • optical medium such as a CD-ROM.
  • Any such computer readable medium may reside on or within a single computational apparatus, and may be present on or within different computational apparatuses within a system or network.

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Abstract

On décrit des systèmes, des appareils et des procédés pour observer et recueillir des données du monde réel concernant des conditions, des normes, des lignes directrices, des règles et des restrictions établies par un coordinateur d'une campagne d'observation. Un mode de réalisation peut comprendre un dispositif informatique mobile d'utilisateur (par exemple, un téléphone intelligent) configuré pour exécuter une application d'observation permettant de coordonner l'observation et la collecte de données du monde réel. En outre, le système peut comprendre un ordinateur serveur d'observation configuré, d'une part pour envoyer au dispositif informatique mobile d'utilisateur des notifications offrant une ou plusieurs opportunités d'observation de données du monde réel; d'autre part pour recevoir des données du monde réel observées et recueillies par le dispositif informatique mobile d'utilisateur. En outre, le système peut comprendre un dispositif informatique de coordinateur couplé en communication à l'ordinateur serveur d'observation, et configuré pour générer et gérer une campagne d'opportunités envoyées par l'ordinateur serveur d'observation.
PCT/US2017/062816 2016-11-23 2017-11-21 Système et procédé de coordination d'une campagne d'observateurs de données du monde réel Ceased WO2018098165A1 (fr)

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