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WO2017120835A1 - Procédé et système de publicité pour alerter des informations lors de l'insertion d'une publicité selon une fréquence de lecture - Google Patents

Procédé et système de publicité pour alerter des informations lors de l'insertion d'une publicité selon une fréquence de lecture Download PDF

Info

Publication number
WO2017120835A1
WO2017120835A1 PCT/CN2016/070937 CN2016070937W WO2017120835A1 WO 2017120835 A1 WO2017120835 A1 WO 2017120835A1 CN 2016070937 W CN2016070937 W CN 2016070937W WO 2017120835 A1 WO2017120835 A1 WO 2017120835A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
account
specific user
user
specific
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/070937
Other languages
English (en)
Chinese (zh)
Inventor
段春燕
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/070937 priority Critical patent/WO2017120835A1/fr
Publication of WO2017120835A1 publication Critical patent/WO2017120835A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/27—Server based end-user applications

Definitions

  • the invention belongs to the technical field of internet advertisement application, and particularly relates to an information reminding method and an advertising system when an advertisement is inserted according to a playing frequency.
  • the embodiment of the invention provides an information reminding method for inserting an advertisement according to a playing frequency, which aims to enhance the advertising effect of the advertisement, and Maintain user attention to advertising while protecting and highlighting the rights of rights holders.
  • the present invention is implemented in such a manner that an information reminding method when inserting an advertisement according to a playing frequency includes the following steps:
  • the advertisement is terminated and other advertisements are pushed to the account of the particular user, while the patent information is pushed to the user.
  • An embodiment of the present invention further provides an advertising system, including:
  • a recording unit configured to record a play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for a specific user's account;
  • a judging unit configured to determine whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the account of the specific user before pushing the specific advertisement to the specific user;
  • the specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user;
  • Advertising push unit judged by the judgment unit
  • the specific advertisement is used to terminate playing the advertisement when the number of times the play of the account of the specific user exceeds the play count threshold of the account of the specific user, and push other advertisements to the account of the specific user;
  • the information pushing unit has an input end connected to the output end of the advertisement pushing unit, and is configured to push the patent information to the user when the advertisement pushing unit pushes another advertisement to the account of the specific user.
  • the invention can greatly enhance the performance of the advertisement by flexibly placing advertisements for the playback frequency, and Maintain user attention to advertising, and protect and highlight the rights of inventors.
  • FIG. 1 is a schematic flowchart of a method for reminding information when an advertisement is inserted according to a play frequency according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of an information reminding method when inserting an advertisement according to a playing frequency provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 In the middle, the threshold of the number of times each advertisement is played to the account of the specific user is recorded, and after each advertisement is played for the account of the specific user, the number of times the advertisements are played in the account of the specific user is recorded.
  • a specific user can be the same IP address user, the same MAC The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
  • step S102 Before, before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement plays the account of the specific user.
  • step S102 In the judgment, when the number of times the specific advertisement is played in the account of the specific user does not exceed the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S103. And playing the advertisement; otherwise, when the number of times the specific advertisement is played in the account of the specific user exceeds the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S104. Ending the advertisement and pushing other advertisements to the account of the particular user while pushing the patent information to the user.
  • an ad plays a threshold, such as 3
  • a threshold such as 3
  • the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
  • the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
  • the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
  • the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
  • the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
  • the invention can greatly enhance the performance of the advertisement by flexibly placing advertisements for the playback frequency, and Maintain user attention to advertising, and protect and highlight the rights of inventors.
  • FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the advertisement system includes:
  • Recording unit 21 used to record the play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for the specific user's account.
  • a specific user can be the same IP address user, the same MAC The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
  • Judging unit 22 Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the advertisement for the account of the specific user.
  • the playing unit 23 has an input end connected to an output end of the determining unit 22, and is judged by the determining unit 22
  • the specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user.
  • the advertisement pushing unit 24 has an input end connected to another output end of the determining unit 22, and is judged by the determining unit 22
  • the specific advertisement is used to terminate playing the advertisement when the number of times the account of the specific user is played exceeds the number of times the advertisement plays the account of the specific user, and push other advertisements to the account of the specific user.
  • an ad plays a threshold, such as 3
  • a threshold such as 3
  • the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
  • the information pushing unit 25 has an input end connected to the output end of the advertisement pushing unit 24 for being used in the advertisement pushing unit 24 When other advertisements are pushed to the account of the particular user, the patent information is pushed to the user.
  • recording unit 21 Recording a threshold of the number of times each advertisement plays a specific user's account, and recording the number of times each advertisement is played in the account of the specific user after each advertisement is played for the account of the specific user, the determining unit 22 Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement is played on the account of the specific user; the determining unit 22 When the number of times of playing does not exceed the threshold of the number of times the advertisement plays for the account of the specific user, the playing unit 23 plays the advertisement, otherwise, the determining unit 22 When it is determined that the number of times of play exceeds the play count threshold of the account for the specific user, the advertisement pushing unit 24 terminates playing the advertisement, and pushes other advertisements to the account of the specific user, and at the same time, the information pushing unit 25 Push patent information to users.
  • the invention can greatly enhance the performance of the advertisement by flexibly placing advertisements for the playback frequency, and Maintain user attention to advertising, and protect and highlight the rights of inventors.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention se rapporte au domaine technique des applications de publicité Internet ; la présente invention concerne un procédé et un système de publicité pour alerter des informations lors de l'insertion d'une publicité selon une fréquence de lecture, ledit procédé consistant : à enregistrer un seuil du nombre de fois où chaque publicité est lue pour le compte d'un utilisateur spécifique, et après que la lecture de chaque publicité pour l'utilisateur spécifique est achevée, enregistrer le nombre de fois où chaque publicité est lue sur le compte dudit utilisateur spécifique ; avant d'envoyer une publicité spécifique à un utilisateur spécifique, à déterminer si le nombre de fois où la publicité spécifique est lue pour le compte de l'utilisateur spécifique dépasse le seuil du nombre de fois où ladite publicité doit être lue pour l'utilisateur spécifique ; si tel n'est pas le cas, à lire la publicité ; si tel est le cas, à terminer la lecture de ladite publicité et à envoyer une autre publicité audit utilisateur spécifique, tout en envoyant également des informations de brevet à l'utilisateur. Dans l'invention, des publicités sont distribuées de manière flexible en ce qui concerne la fréquence de lecture, permettant ainsi d'améliorer considérablement l'efficacité de distribution de publicités ; l'attention que l'utilisateur accorde à la publicité est également maintenue, et les droits et intérêts du créateur de l'invention sont protégés et mis en évidence.
PCT/CN2016/070937 2016-01-14 2016-01-14 Procédé et système de publicité pour alerter des informations lors de l'insertion d'une publicité selon une fréquence de lecture Ceased WO2017120835A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/070937 WO2017120835A1 (fr) 2016-01-14 2016-01-14 Procédé et système de publicité pour alerter des informations lors de l'insertion d'une publicité selon une fréquence de lecture

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/070937 WO2017120835A1 (fr) 2016-01-14 2016-01-14 Procédé et système de publicité pour alerter des informations lors de l'insertion d'une publicité selon une fréquence de lecture

Publications (1)

Publication Number Publication Date
WO2017120835A1 true WO2017120835A1 (fr) 2017-07-20

Family

ID=59310645

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/070937 Ceased WO2017120835A1 (fr) 2016-01-14 2016-01-14 Procédé et système de publicité pour alerter des informations lors de l'insertion d'une publicité selon une fréquence de lecture

Country Status (1)

Country Link
WO (1) WO2017120835A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114143590A (zh) * 2021-11-18 2022-03-04 北京达佳互联信息技术有限公司 一种视频播放方法、服务器及存储介质

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101882289A (zh) * 2010-06-30 2010-11-10 百视通网络电视技术发展有限责任公司 一种广告播放控制系统及其方法
CN103260062A (zh) * 2012-02-15 2013-08-21 深圳市腾讯计算机系统有限公司 对客户端进行内容播放控制的方法和装置
CN104735486A (zh) * 2015-03-30 2015-06-24 北京奇艺世纪科技有限公司 一种广告播放的控制方法及装置

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101882289A (zh) * 2010-06-30 2010-11-10 百视通网络电视技术发展有限责任公司 一种广告播放控制系统及其方法
CN103260062A (zh) * 2012-02-15 2013-08-21 深圳市腾讯计算机系统有限公司 对客户端进行内容播放控制的方法和装置
CN104735486A (zh) * 2015-03-30 2015-06-24 北京奇艺世纪科技有限公司 一种广告播放的控制方法及装置

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114143590A (zh) * 2021-11-18 2022-03-04 北京达佳互联信息技术有限公司 一种视频播放方法、服务器及存储介质
CN114143590B (zh) * 2021-11-18 2023-12-19 北京达佳互联信息技术有限公司 一种视频播放方法、服务器及存储介质

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