WO2017101636A1 - Advertisement pushing method and system based on screen locking application - Google Patents

Abstract

The present invention relates to an advertisement pushing method based on a screen locking application. The method comprises: at the beginning, entering a client of the screen locking application; a user getting or grabbing an advertisement task from a getting interface of the client; displaying, on an operation interface, a task description for the advertisement task; the user downloading the advertisement task according to the task description and then completing the task according to the task description; after the advertisement task is completed, performing screenshotting on a certain stage during the task process according to the task description; uploading the captured screen to a server, and after receiving the captured screen from the client, the server performing processing and analysis; the server judging whether the captured screen meets the requirements, wherein if so, the task is a success, and if not, the task is a failure; and after the task is completed successfully, the user winning a reward. During the process of participation of the user in the advertisement task, the content of the advertisement becomes genuinely familiar; the effectiveness of advertisement pushing is improved. At the same time, when participating in the advertisement task, the user has an enjoyable experience.

Description

Advertising push method and system based on lock screen APP Technical field

The invention belongs to the technical field of the Internet, and in particular relates to an advertisement pushing method and system based on a lock screen APP.

Background technique

With the development of Internet technology, advertising to mobile terminal users has become a new advertising push mode. Advertising on mobile devices is also divided into several stages of development. The initial stage is a mandatory push stage. For example, when a user plays a video using a mobile terminal, an advertisement is played before the video is played. In this way, although the information is provided to the user to a certain extent, the promotion mode is a mandatory mode. Not only affects the user's normal viewing of the video, but also affects the user's perception to a certain extent, and the user is even exclusive to this advertising method. In addition, the content pushed by the mandatory advertisement may not be directly related to the user, and the content of the advertisement in the user is not interested, and the push effect of the advertisement cannot be achieved.

In order to solve the above problems, a point advertisement push mode has appeared, and various types of APPs will push advertisements to users, and users click on the advertisements to obtain points, which belongs to a two-way profit promotion mode. However, this kind of advertising push mode has low effectiveness in advertising. For example, a user may just browse an advertisement for points, but does not actually apply or use the content in the advertisement, so from the perspective of the advertiser, this Ad delivery cannot be recorded as a promotion success.

Therefore, there is a need for a mode that can guide users to use an advertising application, so that the user can actually enter the advertising application, the user gets the fun of participating in the advertising task, and the effectiveness of the advertising push is improved.

Summary of the invention

In order to solve the above technical problem, the present invention provides an advertisement push method and system based on a lock screen APP, which can guide a user to penetrate an advertisement task, and the user obtains the fun of participating in the advertisement task, and the advertiser also effectively promotes the advertisement.

In order to achieve the above object, the technical solution of the present invention is as follows:

An advertisement push method based on a lock screen APP, comprising the following steps:

Step one, start, enter the client of the lock screen APP;

Step 2: The user picks up or grabs an advertising task in the receiving interface of the client;

Step 3: Display a task description of the advertisement task in the operation interface;

Step 4: The user downloads an advertisement task according to the task description, and then completes the task according to the task description;

Step 5: After completing the advertisement task, follow a screenshot of a specified node in the task process in the task description;

Step 6: Upload the screenshot to the server, and the server processes and analyzes the screenshot after receiving the screenshot from the client;

Step 7: The server determines whether the screenshot meets the requirement, and if yes, the task succeeds, if otherwise the task fails;

In the eighth step, after the task is successful, the user is rewarded.

In a preferred embodiment of the present invention, the method further includes: the method for processing and analyzing the screenshot by the server in step 6 includes:

First, starting, the receiving module of the server receives a screenshot from the client;

In the second step, the server determines whether the screenshot is consistent with the standard screenshot, and is qualified. If not, the server requests the client to re-screen, if yes, proceed to the next step;

In the third step, the processing center of the server determines whether the screenshot is more than 90% similar to the historical picture in the database, wherein the historical picture is extracted from the database by the image extraction module;

The fourth step, if the similarity between the screenshot and the historical picture in the database is higher than 90%, the picture is an invalid picture, returning to the second step, the server requires the client to re-screen, if the similarity between the screenshot and the historical picture is not higher than 90%, The picture is a valid picture.

In a preferred embodiment of the present invention, the method further includes: after the server automatically processes and analyzes the screenshot, the method further includes manually determining that the display platform is set on the server side, and the display platform is used for the exhibition. Show a controversial screenshot, and then manually determine the accuracy of the screenshot.

In a preferred embodiment of the present invention, further comprising an advertisement pushing system, comprising: a mobile terminal and a server in communication with the mobile terminal, wherein the mobile terminal is a carrier for receiving advertisements and completing advertisement tasks by a user, The server is used for advertisement push, and the lock screen APP is installed on the mobile terminal, and the lock screen APP is provided with a receiving interface and an operation interface; the receiving interface is used for the user to receive an advertisement task, and the operation interface is used for the user to complete Advertising task operation;

The server includes: an internal communication module, a receiving module, a processing center, a sending module, and a database.

The internal communication module is used for communication between the server and the mobile terminal;

The receiving module is configured to receive a promotion advertisement from a third party advertiser, the receiving module is configured to receive a task request from the mobile terminal, and the receiving module receives an operation record from the mobile terminal, the receiving module Receiving a task screenshot picture from the mobile terminal, and transmitting the task screenshot picture to the processing center;

The processing center is configured to process a task screenshot picture from the receiving module, and confirm whether the task screenshot picture is a valid picture, and if the task screenshot picture is determined to be a valid picture, the processing center transmits a command signal to the Transmitting a module, the sending module sending a task reward to the mobile terminal;

The sending module is further configured to send an advertising task to the mobile terminal, and the sending module sends a real-time status of completion of the user task to the mobile terminal;

The database is used to store user logs from the mobile terminal, task screenshot pictures, user credit rewards, and advertising tasks from third parties.

In a preferred embodiment of the present invention, the processing center further includes an image extraction module, a feature extraction module, and a comparison module, where the image extraction module is configured to extract a screenshot of the task to be processed from the database. Similar to the historical picture, the feature extraction module is configured to extract basic features of the task screenshot picture and extract basic features of the historical picture, and the comparison module is configured to use the basic feature and the historical picture extracted by the feature extraction module. Basic feature comparison, the comparison module is marked as effective when the similarity between the screenshot picture and the historical picture of the task is less than 90% Screenshot image.

In a preferred embodiment of the present invention, the processing center further includes a picture template module, where the picture template module is sent by the sending module to a picture module of the mobile terminal, where the picture template is used. Provide a screenshot template to the user.

In a preferred embodiment of the present invention, the database further includes: an internal receiving module, a classification module, a storage module, and a transmission module, where the internal receiving module is configured to receive information from the receiving module and the processing center. And a picture, the classification module is configured to classify information received by the internal receiving module, the storage module is configured to store the classified information and a picture, and the transmission module is configured to store the storage module The information and pictures are transmitted to the various modules of the server.

The beneficial effects of the invention are:

First, the advertisement pushing method of the present invention is implemented by using a lock screen APP as a platform. The server periodically posts an advertisement task to the lock screen APP, and the user performs a task according to the description of the advertisement task, and sends a screenshot of the task flow to the server. The server determines whether the screenshot is valid, and then sends a reward. During the process of participating in the advertisement task, the user truly understands the content of the advertisement, the effectiveness of the advertisement push is improved, and the user enjoys the experience while participating in the advertisement task.

Secondly, the advertisement pushing system of the invention has the function of automatically determining the effectiveness of the task screenshot, which can effectively prevent the user from cheating when participating in the task, and improves the effectiveness of the user accepting the advertisement.

Third, the user can get rewards while participating in the advertising task. The reward can be consumed or applied within the lock screen APP, and is a mode in which the user benefits.

DRAWINGS

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings used in the technical description of the embodiments will be briefly described below. It is obvious that the drawings in the following description are only some implementations of the present invention. For example, other drawings may be obtained from those of ordinary skill in the art in light of the inventive work.

Figure 1 is a flow chart of the method of the present invention.

2 is a flow chart of a method for determining whether a screenshot is qualified by the server in FIG. 2.

Figure 3 is a block diagram of the system of the present invention.

detailed description

The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, but not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

Example 1

As shown in FIG. 1 , an embodiment of an advertisement push method based on a lock screen APP includes the following steps:

Step 1, start, enter the client of the lock screen APP.

Step 2: The user picks up or grabs an advertisement task in the receiving interface of the client.

Step 3: The task description of the above advertising task is displayed in the operation interface.

Step 4: The user downloads the advertisement task according to the above task description, and then completes the task according to the above task description.

Step 5: After completing the advertising task, follow the screenshot of a specified node in the task process in the above task description.

Step 6. Upload the screenshot to the server. After receiving the screenshot from the client, the server processes and analyzes the screenshot.

Step 7. The server determines whether the screenshot meets the requirements. If yes, the task succeeds, otherwise the task fails.

In the eighth step, after the task is successful, the user is rewarded.

As shown in FIG. 2, the method for processing and analyzing screenshots by the server in step 6 includes:

In the first step, the receiving module of the above server receives a screenshot from the client.

In the second step, the server determines whether the screenshot is consistent with the standard screenshot. If not, the server requests the client to re-screen, and if so, proceeds to the next step.

In the third step, the processing center of the server determines whether the screenshot is more than 90% similar to the historical picture in the database, wherein the historical picture is extracted from the database by the image extraction module.

The fourth step, if the similarity between the screenshot and the historical picture in the database is higher than 90%, the picture is an invalid picture, returning to the second step, the server requires the client to re-screen, if the similarity between the screenshot and the historical picture is not higher than 90%, The picture is a valid picture.

After the server automatically processes and analyzes the screenshots, it also includes manual judgment. There is a display platform on the server side. The above display platform is used to display the controversial screenshots, and then the manual is judged to ensure the accuracy of the screenshots.

The advertisement pushing method in this embodiment is implemented by using a lock screen APP as a platform. The server periodically posts an advertisement task to the lock screen APP, and the user performs a task according to the description of the advertisement task, and sends a screenshot of the task flow to the server end, and the server Determine whether the screenshot is valid, and then send the reward. During the process of the user participating in the advertising task, the content of the advertisement is truly understood, the effectiveness of the advertisement push is improved, and the user enjoys the experience while participating in the advertisement task.

Example 2

An advertisement push system is disclosed in Embodiment 2. The advertisement push system of this embodiment completes the advertisement push method in the above embodiment.

As shown in FIG. 3, it includes a mobile terminal and a server for communicating with the mobile terminal, wherein the mobile terminal is a carrier for receiving an advertisement and a user completing an advertisement task, the server is used for advertisement push, and the lock screen APP is installed on the mobile terminal, The lock screen APP has a receiving interface and an operation interface; the receiving interface is used for the user to receive an advertising task, and the above operation interface is used for the user to complete the advertising task operation.

The mobile terminal is a mobile phone or a tablet, and the mobile terminal can communicate with the server through wifi or other mobile network, which is not limited herein.

In this embodiment, the mobile terminal uses the mobile phone as an example to download the lock screen APP client on the mobile phone end, and the user registers the user name, and displays the advertisement task that is periodically updated by the server on the receiving interface in the lock screen APP client. The user receives the advertising task through the client's collection interface.

Some popular advertising tasks require a task. In the above client, after the user picks up or grabs the advertisement task, there is a task flow description of the text matching picture in the above operation interface, the user performs the task according to the description, and then takes the screenshot of the step required in the task description and uploads it to the server. , The server determines whether the screenshot is valid, and then sends a reward to the user to ensure the authenticity of the user's task.

Specifically, the server includes: an internal communication module, a receiving module, a processing center, a sending module, and a database, wherein the internal communication module is used for communication between the server and the mobile terminal; and the receiving module is configured to receive a task from the mobile terminal. Requesting, the receiving module receives an operation record from the mobile terminal, the receiving module receives a task screenshot picture from the mobile terminal, and transmits the task screenshot picture to the processing center, and the receiving module is further configured to receive from the first Promotional advertising by three-party advertisers.

The processing center is configured to process a task screenshot picture from the receiving module, and confirm whether the task screenshot picture is a valid picture. If the task screenshot picture is determined to be a valid picture, the processing center transmits a command signal to the sending module, and the sending The module sends the task reward to the mobile terminal, and the sending module is further configured to send an advertising task to the mobile terminal, and the sending module sends the real-time status of the user task completion to the mobile terminal.

Specifically, the processing center includes an image extraction module, a feature extraction module, and a comparison module, where the image extraction module is configured to extract a historical image similar to the screenshot image of the task to be processed from the database, and the feature extraction module is configured to extract the task. The basic feature of the screenshot image and the basic feature of extracting the historical image, the comparison module is configured to compare the basic feature extracted by the feature extraction module with the basic feature of the historical image, and the comparison module compares the similarity between the screenshot image and the historical image of the task. When it is less than 90%, it is recorded as a valid screenshot image.

When the above processing center judges whether the task screenshot picture is qualified, it needs two levels of judgment. First, it is judged whether the task screenshot picture meets the requirements, and whether the screenshot is consistent with the standard screenshot, for example, size, clarity, screenshot position, resolution, etc. For the convenience of the user, the processing center further includes a picture template module, and the picture template module is sent to the image module of the mobile terminal by using the sending module, and the picture template is used to provide a screenshot template to the user.

Then, the processing center determines whether the task screenshot picture is true, that is, whether the source of the screenshot picture of the task is from another place, and whether the user is cheating. For example, it is judged whether the picture of the task screenshot has a similar picture with the picture that has been rewarded in the database, and if it is, it is extracted, and then the similarity is judged. If the similarity is higher than 90%, it can be regarded as an invalid picture.

In addition, in this embodiment, in order to more accurately determine the authenticity of the picture, the processing center processing the task screenshot picture also assists the manual processing mode, and the task screenshot picture processed by the feature extraction module and the comparison module is controversial. At the time of the above server, there is a display platform for manually judging the disputed screenshot picture of the above task.

The function of the task screenshot is automatically determined by the above processing center, which can effectively prevent the user from cheating when participating in the task, and improve the effectiveness of the user accepting the advertisement.

The above database is used to store user logs from the above mobile terminals, task screenshot pictures, user credit rewards, and advertising tasks from third parties.

Specifically, the foregoing database includes: an internal receiving module, a classification module, a storage module, and a transmission module, where the internal receiving module is configured to receive information and a picture from the receiving module and the processing center, and the classification module is configured to receive the internal receiving module. The obtained information is classified, and the storage module is configured to store the classified information and the image, and the transmission module is configured to transmit the information and the image stored by the storage module to each module of the server.

The advertisement pushing system in this embodiment is implemented by using a lock screen APP as a platform. The server periodically posts an advertisement task to the lock screen APP, and the user performs a task according to the description of the advertisement task, and sends a screenshot of the task flow to the server side, the server. Determine whether the screenshot is valid, and then send the reward. During the process of the user participating in the advertising task, the content of the advertisement is truly understood, the effectiveness of the advertisement push is improved, and the user enjoys the experience while participating in the advertisement task.

The above description of the disclosed embodiments enables those skilled in the art to make or use the invention. Various modifications to these embodiments are obvious to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the invention. Therefore, the present invention is not to be limited to the embodiments shown herein, but the scope of the invention is to be accorded

Claims (7)

An advertisement pushing method based on a lock screen APP, characterized in that the method comprises the following steps: Step one, start, enter the client of the lock screen APP; Step 2: The user picks up or grabs an advertising task in the receiving interface of the client; Step 3: Display a task description of the advertisement task in the operation interface; Step 4: The user downloads an advertisement task according to the task description, and then completes the task according to the task description; Step 5: After completing the advertisement task, follow the task description to take a screenshot of a specified node in the task process; Step 6: Upload the screenshot to the server, and the server processes and analyzes the screenshot after receiving the screenshot from the client; Step 7: The server determines whether the screenshot meets the requirement, and if yes, the task succeeds, if otherwise the task fails; In the eighth step, after the task is successful, the user receives the corresponding reward. The method for advertising and uploading a screenshot based on the lock screen APP according to claim 1, wherein the method for processing and analyzing the screenshot by the server in step 6 comprises: First, starting, the receiving module of the server receives a screenshot from the client; In the second step, the server determines whether the screenshot is consistent with the standard screenshot. If not, the server requests the client to re-screen, and if so, proceeds to the next step; In the third step, the processing center of the server determines whether the screenshot is more than 90% similar to the historical picture in the database, wherein the historical picture is extracted from the database by the image extraction module; The fourth step, if the similarity between the screenshot and the historical picture in the database is higher than 90%, the picture is an invalid picture, returning to the second step, the server requires the client to re-screen, if the similarity between the screenshot and the historical picture is not higher than 90%, The picture is a valid picture. A lock screen APP-based advertisement pushing method according to claim 2, wherein after the server automatically processes and analyzes the screenshot, the server further includes manual judgment, and the server side has an exhibition. Show platform, which is used to display controversial screenshots, and then ensure the accuracy of the screenshots by manual judgment. An advertisement push system for implementing a lock screen APP-based advertisement push method according to any one of claims 1-3, characterized in that it comprises a mobile terminal and a server communicating with the mobile terminal, The mobile terminal is a carrier for the advertisement receiving and the user to complete the advertising task, the server is used for the advertisement pushing, the lock screen APP is installed on the mobile terminal, and the receiving screen and the operation interface are provided in the lock screen APP; The interface is used for the user to receive an advertisement task, and the operation interface is used for the user to complete an advertisement task operation; The server includes: an internal communication module, a receiving module, a processing center, a sending module, and a database. The internal communication module is used for communication between the server and the mobile terminal; The receiving module is configured to receive a promotion advertisement from a third party advertiser, the receiving module is configured to receive a task request from the mobile terminal, and the receiving module receives an operation record from the mobile terminal, the receiving module Receiving a task screenshot picture from the mobile terminal, and transmitting the task screenshot picture to the processing center; The processing center is configured to process a task screenshot picture from the receiving module, and confirm whether the task screenshot picture is a valid picture, and if the task screenshot picture is determined to be a valid picture, the processing center transmits a command signal to the Transmitting a module, the sending module sending a task reward to the mobile terminal; The sending module is further configured to send an advertising task to the mobile terminal, and the sending module sends a real-time status of completion of the user task to the mobile terminal; The database is used to store user logs from the mobile terminal, task screenshot pictures, user credit rewards, and advertising tasks from third parties. The advertisement pushing system according to claim 4, wherein the processing center comprises an image extraction module, a feature extraction module and a comparison module, and the image extraction module is configured to extract and process the data from the database. The task screenshot module is similar to the historical image, and the feature extraction module is configured to extract basic features of the task screenshot image and extract basic features of the historical image. The comparison module is configured to compare the basic features extracted by the feature extraction module with the basic features of the historical image, and the comparison module records the effective screenshot image when the similarity between the screenshot image and the historical image is less than 90%. . The advertising push system according to claim 5, wherein the processing center further comprises a picture template module, and the picture template module is sent by the sending module to a picture module of the mobile terminal, The image template is used to provide a screenshot template to the user. The advertisement push system according to claim 6, wherein the database comprises: an internal receiving module, a classification module, a storage module and a transmission module, wherein the internal receiving module is configured to receive the processing from the receiving module Central information and picture, the classification module is configured to classify information received by the internal receiving module, the storage module is configured to store the classified information and a picture, and the transmission module is configured to use the The information and pictures stored by the storage module are transmitted to the various modules of the server.

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