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WO2017068466A1 - Structure de présentoir multifonction - Google Patents

Structure de présentoir multifonction Download PDF

Info

Publication number
WO2017068466A1
WO2017068466A1 PCT/IB2016/056119 IB2016056119W WO2017068466A1 WO 2017068466 A1 WO2017068466 A1 WO 2017068466A1 IB 2016056119 W IB2016056119 W IB 2016056119W WO 2017068466 A1 WO2017068466 A1 WO 2017068466A1
Authority
WO
WIPO (PCT)
Prior art keywords
display
mirror
items
projector
containment body
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/IB2016/056119
Other languages
English (en)
Inventor
Michele Luca ODELLI
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Senso Srl
Original Assignee
Senso Srl
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from ITUB2015A004716A external-priority patent/ITUB20154716A1/it
Application filed by Senso Srl filed Critical Senso Srl
Publication of WO2017068466A1 publication Critical patent/WO2017068466A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00—Arrangements in shop windows, shop floors or show cases
    • A47F11/06—Means for bringing about special optical effects
    • A47F11/10—Arrangements of light sources

Definitions

  • the present invention generally finds application in the field of presentation and display of products and particularly relates to a multifunction display stand structure as defined in the preamble of claim 1 .
  • Display stands comprising devices for directly projecting lights or colors on a product on display have been known.
  • the projected lights and colors define visual contents that can change the surface perception of the product, by simulating characteristics thereof that are different from the original characteristics.
  • projection devices block at least two or three of six directions, assuming as an example a vision cube with up, down, right, left, front and back directions of vision.
  • a further drawback of this prior art arrangement is that the particular structure of these display stands does not provide stable support to the items on display and restricts access thereto by an operator.
  • FR2536649 discloses a display stand comprising a box-like body for housing a light source and having a top wall for supporting the item on display.
  • the display stand further comprises a mirror, also housed in the boxlike body and adapted to deflect the light beam from the light source toward the item on display through an aperture formed in the top wall.
  • a first drawback of this prior art solution is that the projector in use only projects light or color beams, and is thus limited both in terms of the advertising message to be conveyed to the public regarding the item, and in terms of the change of the surface perception thereof.
  • a further drawback is that, should the projector device emit a light beam containing images, the display stand would not allow optimal focusing thereof on the item.
  • a blurred image projection on the item will not provide an adequate promotional effect, and will not change the surface perception thereof in an aesthetically appreciable and original manner.
  • Another drawback is that there is a single light beam source, which can only partially illuminate the item on display.
  • the object of the present invention is to provide a multifunction display stand structure that is highly efficient and relatively cost-effective.
  • a particular object of the present invention is to provide a multifunction display stand structure that allows projection of fixed or moving images on the item on display.
  • Another object of the present invention is to provide a multifunction display stand structure that can afford optimal focusing of the images projected on the item on display.
  • a further object of the present invention is to provide a multifunction display stand structure that can illuminate the item on display from multiple light sources.
  • Yet another object of the present invention is to provide a display stand structure that has relatively small dimensions.
  • a support structure as defined in the independent claim 1 which comprises a containment body, a displaying portion comprising a support plan for one or more items on display, at least one projector device for emitting a light beam, accommodated within the containment body, and optical means for defining the optical path of the light beam that comes out of the projector device toward the items on display.
  • the projector device is an electronically controlled video projector for projecting fixed or moving images
  • the optical means comprise at least one lens mounted to the video projector and at least one mirror.
  • first adjustment means for adjusting the mirror and second adjustment means for adjusting the lens are provided for adjusting the relative position thereof and focusing the images on the items on display, and control means connected to the video projector are provided for generating fixed or moving images.
  • FIGS. 1 to 3 are perspective lateral views of the multifunction display stand structure of a first embodiment of the invention
  • FIG. 4 is a perspective view of a first detail of the display stand structure of Figs. 1 to 3;
  • FIGS. 5 to 7 are perspective views of the multifunction display stand structure of a second embodiment of the invention.
  • an interactive display stand structure generally designated by numeral 1 , for displaying and presenting items O.
  • the structure 1 will be adapted to accommodate items O of different shapes and sizes, without departure from the scope of the invention.
  • the structure 1 will be easily disassembled and transported by a user, as needed.
  • the multifunction display stand structure 1 comprises a containment body 2 and a displaying portion3 comprising a support plan 4 for one or more items O on display.
  • the containment body 2 may have different three-dimensional shapes, as best shown in FIGS. 1 and 6, and comprises a base 5 that is adapted to be placed on an external base surface.
  • the containment body 2 comprises a upper wall 6 having at least one optical opening 7, as best shown in FIGS. 1 and 5, and the display stand 1 comprises a cover 8 placed on top of the upper wall 6.
  • the cover 8 is made of an opaque material and is hinged to the containment body 2.
  • the cover 8 has a central panel 8' and a continuous side wall 9 defining a support plan 4 for the item on display O when the cover 8 is lifted to the open position.
  • the central panel 8' may be used as a support plan 4, with the items O to be displayed secured thereto by means of magnets, not shown, attracted by the central part of the panel 8', which is made of metal.
  • the cover 8 is made of a transparent material and is rigidly secured to the containment body 2.
  • the support plan 4 is defined by the upper surface 10 of the upper wall 6 of the containment body 2 and the area between the support plan 4 and the cover 8 corresponds to the displaying portion3.
  • the display stand structure 1 comprises at least one projector 1 1 with an objective 1 2 for emitting a light beam F accommodated within the containment body 2 and optical means 1 3 for configuring the optical path of the light beam F that comes out of the projector 1 1 toward the items on display O.
  • the optical opening 7 formed on the upper wall 6 of the containment body 2 may be aligned with the light beam F emitted from the objective 1 2 of the projector 1 1 for such beam to exit and be projected on the items on display O once it has been directed by the optical means 1 3.
  • the projector 1 1 is an electronically controlled video projector for projecting fixed or moving images I
  • the optical means 1 3 comprise at least one lens 14 mounted to the video projector 1 1 and at least one mirror 1 5.
  • first adjustment means 1 6 for adjusting the mirror 1 5 and second adjustment means for adjusting the lens 14 are provided for adjusting the relative position thereof and focusing the images I on the items on display O.
  • the display stand structure 1 comprises control means 1 7 connected to the video projector 1 1 for generating fixed or moving images I.
  • the first adjustment means 1 6 may comprise at least one support member 1 8, as best shown in FIG. 4, which is secured to the containment body 2 by hinge means 1 9 for adjusting the rough inclination of the mirror 1 5 relative to the support plan 4.
  • the support member 18 may be secured to the base 5 of the containment body 2, as shown in FIG. 3, whereas in the second embodiment the support member 1 8 is secured to the upper wall 6 of the containment body 2, as shown in FIG. 7.
  • the first adjustment means 1 6 may comprise one or more adjustment screws 20 for connecting the mirror 1 5 to the support member 1 8, possibly with elastic members 21 interposed therebetween.
  • the screws 20 afford fine calibration of the inclination of the mirror 1 5 relative to the support plan of the item on display in a range from about 60 ° to about 90 °.
  • the first adjustment means 1 6 may comprise one or more electromechanical actuators 22 which are connected to the control means 17 for selective actuation.
  • the support member 1 8 may comprise a substantially planar frame 23 with a corresponding mirror 1 5, also substantially flat, secured thereto.
  • the frame 23 is secured to the containment body 2 by hinge means 1 9 and may comprise at least three metal plates 24, as shown in FIG. 4, which are assembled together by the adjustment screws 20 and the elastic members 21 , such that their distance and the inclination of the mirror 1 5 may be varied.
  • the second adjustment means may comprise a known screw-operated mechanism, e.g. a threaded lens-supporting ring, which is screwed to the matingly threaded edge of the objective 1 2 of the video projector for rotating and changing the focal length of the lens 14.
  • a known screw-operated mechanism e.g. a threaded lens-supporting ring, which is screwed to the matingly threaded edge of the objective 1 2 of the video projector for rotating and changing the focal length of the lens 14.
  • the display stand 1 comprises a plurality of video projectors 1 1 , with respective mirrors 15 and respective openings 7 associated therewith.
  • the mirrors 1 5 are secured to the upper wall 6 and the openings 7 are formed therein such that the item O will be hit by four distinct light beams F and an appearance other than the real appearance is imparted thereto, so that the user may present it in multiple different aesthetic solutions without replacing it.
  • the optical means 1 3 comprise, for each video projector 1 1 , a fixed mirror 25 associated therewith and a moving mirror 1 5 that is moved by the first adjustment means 16.
  • the control means 1 7 of the display stand structure 1 comprise a microprocessor unit 26 with a database for storage of audiovisual sequences to be projected by the video projectors 1 1 on the items on display O as well as corresponding audio sequences.
  • the latter may be played through one or more loudspeakers located within the display portion, and generally referenced 27.
  • the microprocessor unit 26 may be connected to peripheral units by a Wi-Fi connection for remote control of the operation of the video projector 1 1 and possibly the actuators 22.
  • the peripheral units may include a keyboard and a mouse or a smart phone, not shown, and a computer product may be installed therein to define an application for connecting the smart phone with the microprocessor unit 26.
  • the multifunction display stand structure of the invention fulfills the intended objects and particularly meets the requirement of optimally focusing a plurality of fixed or moving images on the items on display.

Landscapes

  • Projection Apparatus (AREA)
  • Transforming Electric Information Into Light Information (AREA)

Abstract

La présente invention concerne une structure de présentoir multifonction (1) pour articles de présentation (O), comprenant un corps de réception (2), une partie de présentation (3) comprenant un plan de support (4) pour un ou plusieurs articles de présentation (O), au moins un projecteur (11) pour émettre un faisceau lumineux (F), logé dans le corps de réception (2), des moyens optiques (13) permettant de configurer le trajet optique du faisceau lumineux (F) qui sort du projecteur (11) vers les articles de présentation (O). Le projecteur (11) est un vidéoprojecteur permettant de projeter des images fixes ou mobiles (I). Les moyens optiques (13) comprennent au moins une lentille (14) fixée au vidéoprojecteur (11) et au moins un miroir (15) alignée avec la lentille (14), des premiers moyens de réglage (16) permettant de régler le miroir (15) et des seconds moyens de réglage permettant de régler la lentille (14) destinée à régler la partie relative de celle-ci et à focaliser les images (I) sur les articles présentés (O). Des moyens de commande (17) raccordés au vidéoprojecteur (11) permettent de générer et de commander des images fixes ou mobiles (I).
PCT/IB2016/056119 2015-10-19 2016-10-13 Structure de présentoir multifonction Ceased WO2017068466A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
ITUB2015A004716A ITUB20154716A1 (it) 2015-10-19 2015-10-19 Struttura di teca espositiva
IT102015000062832 2015-10-19
ITUA20167275 2016-10-12
IT102016000102351 2016-10-12

Publications (1)

Publication Number Publication Date
WO2017068466A1 true WO2017068466A1 (fr) 2017-04-27

Family

ID=58556768

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2016/056119 Ceased WO2017068466A1 (fr) 2015-10-19 2016-10-13 Structure de présentoir multifonction

Country Status (1)

Country Link
WO (1) WO2017068466A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11500414B2 (en) 2019-02-27 2022-11-15 Outform Ltd. Secure product display for retail environment

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6607275B1 (en) * 2002-03-20 2003-08-19 The Neiman Marcus Group, Inc. Merchandise display case and system
JP2006047890A (ja) * 2004-08-09 2006-02-16 Seiko Epson Corp 画像表示装置
ES2446190A1 (es) * 2013-07-05 2014-03-06 Estruc 24, S.L. Expositor de productos

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6607275B1 (en) * 2002-03-20 2003-08-19 The Neiman Marcus Group, Inc. Merchandise display case and system
JP2006047890A (ja) * 2004-08-09 2006-02-16 Seiko Epson Corp 画像表示装置
ES2446190A1 (es) * 2013-07-05 2014-03-06 Estruc 24, S.L. Expositor de productos

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11500414B2 (en) 2019-02-27 2022-11-15 Outform Ltd. Secure product display for retail environment

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