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WO2016112429A1 - Dispositif, système et procédé améliorés pour la vente au détail électronique - Google Patents

Dispositif, système et procédé améliorés pour la vente au détail électronique Download PDF

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Publication number
WO2016112429A1
WO2016112429A1 PCT/AU2016/000003 AU2016000003W WO2016112429A1 WO 2016112429 A1 WO2016112429 A1 WO 2016112429A1 AU 2016000003 W AU2016000003 W AU 2016000003W WO 2016112429 A1 WO2016112429 A1 WO 2016112429A1
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WO
WIPO (PCT)
Prior art keywords
elltag
enabled
item
image
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/AU2016/000003
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English (en)
Inventor
George GALLO GALOUZIS
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Buybye Pty Ltd (acn 68 602 087 203)
Original Assignee
Buybye Pty Ltd (acn 68 602 087 203)
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Filing date
Publication date
Priority claimed from AU2015900104A external-priority patent/AU2015900104A0/en
Application filed by Buybye Pty Ltd (acn 68 602 087 203) filed Critical Buybye Pty Ltd (acn 68 602 087 203)
Publication of WO2016112429A1 publication Critical patent/WO2016112429A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems

Definitions

  • the present invention relates to a device, system and method for aiding item description (e.g. promotion), access and delivery to products contained within images, and in particular the present invention relates to providing a device, system and method for enhanced item e-tailing.
  • item description e.g. promotion
  • access and delivery to products contained within images
  • present invention relates to providing a device, system and method for enhanced item e-tailing.
  • the invention has been developed primarily for adding information to images uploaded and/or published on the internet from known as well as unknown and/or disparate sources, so as to enable a user to source and purchase the content contained within the image from an e-tailer.
  • This invention will be described hereinafter with reference to this application. However, it will be appreciated that the invention is not limited to use with images and e-tailers.
  • E-tailing has provided the means for retailers to have greater market reach via the internet, so they can promote and deliver their goods to a greater population relative to previous periods in history; however, due to the high level of competitiveness between market participants, it is difficult for the less technologically savvy participant(s) to easily obtain such reach into the marketplace.
  • the marketplace includes both established and emerging marketplaces including social network marketplaces and/or potential marketplaces.
  • social network services SNS
  • SNS social network services
  • the content of a photo may have many items, where one purchaser may, for example, be interested in a piece of clothing and another may be interested in, say, a pendant light, etc.;
  • a typical photo may contain between 10 and 100 potential items of interest for potential purchase.
  • the family photo contains multiple objects of clothing, pets, toys, plants, furnitu re, etc.
  • image X on a specific SNS to purchase one or more items from the items contained within image X, such as products R, S, T or U, from the many items, such as items A to Z, that are contained in image X.
  • image X on a specific SNS to purchase one or more items from the items contained within image X, such as products R, S, T or U, from the many items, such as items A to Z, that are contained in image X.
  • the common medium of communication on SNSs and the web is image based; however, this medium is not referable for its contents, and therefore, the pu rchase of one or more specific item(s) within an image is not efficiently available. That is, the steps to obtain a meaningful source to enable a user to acquire an item contained within an image requires the ability to obtain the following:
  • web based sounds e.g. music
  • expressions of image such as colour (e.g. art) are also not readily able to be referenced back to a source for, say, purchasing without, for example, running an analytical program over the content which often leads to inadequate findings.
  • an image's content to a local source of one or more like items or services. For example if a user types "dog" into Google and, from the images available, selects one image and right clicks to activate "Search Google for image”. This enables the user to source like images, from the image selected, that are available according to Google's logic of image similarity. However, the similarity may fail if the image's background is different or the angle of the image is displayed differently.
  • Sound such as music
  • GraceNote and/or other music a nalysis applications if the music is listed in the application's catalogue.
  • non-textural information included objects contained within images, sounds, art and/or other sensory mediums shared on web/SNSs require a means to have information added and the item sourced.
  • the present invention relates to a device, system and method for aiding item description (e.g. promotion), access and delivery to products contained within digital images, and in particular the present invention relates to providing a device, system and method for enhanced prod uct e-tailing.
  • a computer program product embodied in a computer readable storage medium for adding information to one or more items contained within a digital image
  • the computer program product comprising programming instructions for:
  • a computer- enabled method for adding information to one or more items contained within a digital image the method being performed by a processor using a computer program product referred to as the BuyBye application using $elltags and including the steps of:
  • the programming instructions enable performance by a processor to display said information in a BuyBye application and in a form, termed a $elltag, to enable one or more items contained within said digital image to be named, described and sourced such that the computer program product is capable of providing textual and source location detail to uploaded and inadequately described digital images.
  • the invention generally comprises a device in the form of an application and/or hardware within a computer enabled apparatus, such as a mobile phone or like device, along with a method and system.
  • a computer enabled apparatus such as a mobile phone or like device
  • the invention's device, method and system are collectively referred to as BuyBye.
  • BuyBye interfaces with social network services (SNS) and their content as well as with other internet delivered content and/or services.
  • SNS social network services
  • BuyBye is a social sharing application with APIs linking to web-based content including or in addition to SNSs, for use on Mobiles including smart phones and other computer enabled technologies, to allow users to engage in socially oriented shopping through, for example, picture feeds and sharing of images. Users are enabled via the BuyBye application to purchase items directly that they see within images via the BuyBye application, which acts as an intermediary between the consu mer, who views items contained within images on SNSs and/or the www, and the e-tailer.
  • Figure 1 illustrates, in a schematic diagram of a preferred embodiment, the present invention's system as installed on a smartphone and communicating with a host;
  • Figure 2 illustrates, in a schematic diagram a preferred embodiment of the present invention, an exemplary screen shot of the BuyBye application's item/item ranking screen showing $elltags for a variety of items/items and their $elltag position;
  • Figure 3 illustrates, in a schematic diagram a preferred embodiment of the present invention, an exemplary screen shot of the BuyBye application's $elltag ranking screen showing a $elltag for a specific item/item and its change in rank over time.
  • Figure 4 illustrates, in a schematic diagram a preferred embodiment of the present invention, $elltag information as attached to an image.
  • Figure 5 illustrates, in a schematic diagram a preferred embodiment of the present invention, the addition of $elltag information.
  • Figure 6 illustrates, in a schematic diagram a preferred embodiment of the present invention, the addition of further information to a $elltag.
  • Figure 7 illustrates, in a schematic diagram a preferred embodiment of the present invention, the addition of further information to a $elltag and the publishing of the $elltag to exemplary social media.
  • Figure 8 illustrates, in a schematic diagram a preferred embodiment of the present invention with the $elltag utilisation of website/SNS code to enable information and financial exchange via the $elltag itself.
  • Mobile is used to refer to all computer-enabled communication devices including, but not limited to, programmable devices including mobile phones, personal digital assistants (PDAs), personal organizers, smart phones, mobile computers, tablets and other like devices.
  • PDAs personal digital assistants
  • smart phones mobile computers, tablets and other like devices.
  • the invention provides a new or alternate device, method and system to aid an item's description (e.g. promotion), access and delivery, and in particular the present invention relates to enhanced item e-tailing by providing a means for adding information to one or more items within images (or other internet based content, including sound) so they are referable, abled to be sourced and/or made available for purchase.
  • an item's description e.g. promotion
  • access and delivery e.g. promotion
  • the present invention relates to enhanced item e-tailing by providing a means for adding information to one or more items within images (or other internet based content, including sound) so they are referable, abled to be sourced and/or made available for purchase.
  • the BuyBye application when activated via a Mobile, such as a smart phone or other computer enabled technology, enables a user to engage in socially oriented shopping through picture feeds containing items and associated information specified by e-tailers and/or other users for commentary (such as the items name(s), description and/or preferences), location(s) for purchase and/or other detail. Users are enabled to pu rchase items that they view, directly via the BuyBye application, which acts as an intermediary between image(s) on SNSs and/or the web, the consumer and the e-tailer.
  • the device, system and method disclosed herein provide a means for the BuyBye user (for example, they may be a potential purchaser, image uploader or a seller (henceforth referred to as an e-tailer)) to identify one or more items within one or more images, and add name(s), descriptive information and/or access location(s), to those images contained on the web or within SNSs.
  • each item to a location (e.g. a URL of an e-tailer) that may take the form as a location to perform a point of purchase.
  • a location e.g. a URL of an e-tailer
  • a BuyBye user such as an e-tailer
  • the method of nominating the specific item as an area/location within an image may be performed by utilising a number of techniques including using an image overlay in the BuyBye application to connect the item's location within the image's contents to a name, description and/or an e-tailer's location/point of purchase.
  • This image overlay is performed by the $elltag, which contains the image overlay information.
  • the BuyBye application performs this task by:
  • $elltag name, description and/or location, price et cetera
  • vectorial locators use a vector reference system for which there are many alternatives available for those skilled within the art. Likewise, there may be alternate reference frames and co-ordinate systems used in preference to a vector reference system.
  • the $elltag enables the allocation of a name and fine grain descriptive information concerning one or more items contained within an image by e-tailers (or other BuyBye application users), who when generating or adapting a $elltag, nominate one or more of the following:
  • the BuyBye system is implemented by one or more computing devices such as servers and its accessibility by Mobiles (and/or other computing devices) is dependent on whether it is required to be implemented on an intranet, a WAN/LAN or across Internet as a whole.
  • the BuyBye system may process data from the many web and social network-based sites (SNSs) available but remain as a private as determined by organisational requirements.
  • SNSs social network-based sites
  • the BuyBye system may be implemented as a public system for some purposes (e.g. social shopping) whilst remaining accessible for private services for other purposes (law enforcement services where image screening for specific items is required both as an immediate and historical referencing system). Therefore, the implementation of the BuyBye system may take place in parallel - both publically and privately. For practicality, the processing power the BuyBye system is ideally implemented in a distributed manner where the BuyBye host is contained on a distributed computing system.
  • an e-tailer is enabled via the BuyBye applciation to switch their store to private, so that only followers that the e-tailer has accepted as followers are enabled to see products offered by this e-tailer. That is, the e-tailer's store is hidden from public view. The ability to search for this e-tailer's products is also disabled; however, new users are enabled to request to follow such private e- tailers. There also levels of viewing enabled.
  • the BuyBye application uses a $elltag to provide a bridge between:
  • a $elltag connects users to e-tailers via the addition of information to images. This enables e-tailers, via linking their plurality of items to image, to attract purchasers via the BuyBye application. Users of the BuyBye application are enabled to browse or search items within an image's content via Selltags, which contain the item's name and/or the associated item description within the BuyBye application.
  • $elltag connectivity is enabled via the following modules:
  • the naming module is configured to link with one or more items, as content within an image, to a $elltag, which contains information including:
  • the item's name which maybe in the form of a broad categorisation such as a product (e.g. ball) and/or additional sub-categorisations or specific nomenclature (e.g. tennis ball orange) along with a description (for use in hotshot tennis tournaments by 6 to 10-year-olds);
  • the item's location within an image e.g. a vector reference system
  • the point-of-purchase which connects the e-tailer's point of sale on the web (URL) and/or local outlet (physical and/or other location details).
  • the naming module may contain a variety of $elltags nominating item(s) contained within one or more images from the web/social network services (SNS).
  • SNS web/social network services
  • the allocated name as allocated to the item contain within an image's content is associated via a $elltag, which may be u pdated and/or changed if the name chosen is not suitable to the item nominated. If an image contains a "pen" as the item, then the $elltag may be nominated as $pen or $biro etc.
  • the BuyBye application enables users such as e-tailers to generate $elltags using their own nomenclature so they are enabled to nominate a name to an item or a product (a class or group of items) so that it is meaningful to their target users.
  • This naming can take any form. This flexibility in naming overcomes the problem that presently exists with web crawling bots, which automatically index images using terminology that has the highest frequency of use as contained in the associated text tags, metadata and the like. This does not allow specificity of terminology to be precisely used (or to be added to via an independent party) to fully describe an image's item(s) for boutique, specific and/or specialised item offerings.
  • the BuyBye application, method and system provide the means for an e-tailer to nominate specific nomenclature (e.g. a simple descriptive term or a highly specialised term of art) to an item contained within an image. Further, this nomenclature, as named via a $elltag, then links from the source of that item shown within the image to an e-tailer's location and/or point of sale site (e.g. via a URL or other location(s) specified) to enable access to the item for further information and/or purchase.
  • nominate specific nomenclature e.g. a simple descriptive term or a highly specialised term of art
  • Selltags are different to a tag/hashtag in that the information that they convey is sourced from the array data format that the information is entered; however, the data format is limited to an array format and other suitable forms will be appreciable to those skilled within the art.
  • array data may contain data in multiple dimensions, as opposed to a linear format (single dimension) of a tag or hashtag.
  • Such array data formats enable data to be analysed by the BuyBye host to index items by a plurality of criteria (in contrast, hashtags are single dimensional data fields). $elltags are therefore enabled to be described by one or more descriptors and located for use by an instruction, such as a search term, and addressed from one or more criteria locations.
  • the BuyBye application contains a computer program product embodied in a computer readable storage medium for adding information to one or more items contained within a digital image, the computer program product comprising programming instructions for:
  • programming instructions enable performance by a processor to display said information in said array data in a BuyBye application and in a form, termed a $elltag, to enable said digital image items to be named, indexed and sourced.
  • $elltags are therefore useful in that they may be identified by many names, descriptors and/or locations, which nominate the same item as identified by its many forms. Selltags also contain one or more large addresses, where the address may take the form of a single or a plurality of locations.
  • a $elltags array or vector data structure has an infinite variety of descriptors and locations to be nominated for both specific and/or general items contained within images. This enables a vast $elltag index to be formed so as to enable the selection of one or more specific items from an array of items referred to by a variety of names.
  • $elltags provide enough space to provide detail to any item(s) descriptors, their locations and/or associated information if required, so that $elltags are used to create the key items and categories, along with specifics for items and their locations. This addressing in $elltags enables a dynamic scaling for each item, and across items, and their values within the BuyBye application's index and their registration, so as to handle the 1.8 billion plus images uploaded every day.
  • Selltags have additional advantages in that they take the form of effective memory addressing reflecting registers of information used within machine instruction. Consequently, compiler and interpreter program overhead is reduced. Additionally, Selltags are multi-dimensional in that they are index by multiple identifiers including the variety of names, descriptors, and/or locations whereas hashtags and like referencing enables only a single dimension of the hashtag content itself to be indexed.
  • $elltag is also enabled to be contain a user profile of the e-tailer and/or user that nominated a "name" to an item. This enables a plurality of users to nominate the same $elltag nomenclature but have the nomenclature relating to different images or items due to the Selltag array/vector addressing.
  • User 1 - Selltag name Ssoccerball is link to the user 1 profile which links to an image of a soccerball which is a Nike soccer ball
  • Ssoccerball is link to the user 2 profile which links to an image of a soccerball which is a Adidas soccer ball
  • the prioritisation functionality is enabled to rank the search results so that the $elltag prioritised by a user will have their search returns prioritised over the non-prioritised user.
  • $elltag array/vector addressing which has the nominated detail (name, item/image, address and user detail), will enable the prioritisation functionality to rank the search results, so that the $elltag is associated specifically to the user who nominated their search returns to be prioritised.
  • $elltags are also enabled also to be used to optimise an item's position (prioritisation mod ule) d uring the searches using a search optimisation feature within the search module functionality. Users can optimise traffic by outbidding competitors with one or more specific $elltag(s) using the prioritisation modu le.
  • $elltags are further enabled to be used to promote a location such as an address in the form of a URL or other form of name space. For example, a $elltag that has a unique name such as $johnsfamousfood, is enabled to be promoted as a $elltag within various forms of advertising to link items associated with $johnsfamousfood when that $elltag is searched (within the wider web).
  • Example 1 The image of a specific 'Bike' has a Selltags in position 1 with a value of $0.10. If an e-tailer (a retailer selling items via the internet) would like their item (being a bike) to be found first in potential purchaser's searches, then their $elltag would need to be paid at a higher price than their competitors. In this example, it may be $0.11 to outbid the e-tailer's competitor(s). This would then put the e- tailer in first search position for category 'Bike' on the BuyBye application until another party out bids this e-tailer, who will then drop in their $elltags rank. This optimisation of $elltags is discussed further below with reference to Figure 2. $elltags are used to search within the BuyBye application from various screens including one or more of the following:
  • Products page which is a live feed of products that a BuyBye user has or acts as an e-tailer to promote;
  • Friends page which is a live feed/list of the users that follow a BuyBye user's store (e.g. an e-tailer's store);
  • $elltags page a list of $elltags as it's often hard to find or remember which Selltags belong to specified product(s).
  • $elltags are created by an e-tailer (or any other form of seller) of an item, who is enabled to create as many $elltags per product as they require using the $elltag application. These $elltags are separated by commas "," within the add page of the $elltag application.
  • the $elltags, once generated, are entered into the database, flatfile or other means of data storage, for use in connecting the $elltags and the BuyBye user (potential purchaser) to the search function within the application to locate images with products of interest, along with their description, location or source for purchase.
  • E-tailers may promote their $elltags to help BuyBye users to find their items or to purchase an item via their Selltag listing (and ranking against other $elltags for like items).
  • the $elltag API creates a secure portal between two or more users with a transaction interaction.
  • the $elltag API code will detect the specific website's code and insert the $elltag PHP code into the header code of the specific website, so as to create an open directory that forms a portal between users such as a direct exchange of information in the form, for example, of metadata from the specific website between users using a $elltag to perform a transaction.
  • a portal such as a direct exchange of information in the form, for example, of metadata from the specific website between users using a $elltag to perform a transaction.
  • the $elltag replaces the original code of the specific website.
  • the $elltag code is placed in the header of the website so it does not effect any operational functions of the existing website.
  • $elltag code detects and adapts to the surrounding code of where ever its used, if the website is written in, for example, PHP, C#, javascript, html, or native mobile platform Android or Xcode.
  • One arrange of this operation contains the following steps:
  • Step 1 The $elltag has been created by a user as the creator with details including specific location (IP Address) and code;
  • Step 2 Creator shares the $elltag to multiple platform sites
  • Step 3 $elltag API code detects and inserts code within the header of the platform sites and/or associated websites where $elltag is shared on;
  • Step 4 When $elltags is activated by a user, for example, clicking on the $elltag, which opens a portal between buyer and seller (which maybe the user in this example);
  • Step 5 Users in the form of a seller then makes their secure purchases and return to website that hosted the $elltag once the portal is closed.
  • the $elltag method of operation 800 that enables utilisation of website/SNS code to allow information and financial exchange via the $elltag itself.
  • the $elltag method of operation 800 is initiated by a user, in this case a seller, who creates $elltag, so that the $elltag code 810 is generated onto one or more $elltags servers 815, which may take form of a $elltag origin site(s), where specific $elltags are generated and are available to assigned to one or more products or services.
  • the $elltag assignment is enabled to be operational with multiple forms of code 820 to be shared on a plurality of platforms 830.
  • one or more $elltags are assigned to products or services on specific websites or SNSs where the Selltag detects the code 820 of the website or device which it is being shared on, so $elltag grabs the appropriate code, for example, PHP, on the website from the $elltags server(s) 815 so that the $elltag code 810 inserts itself with the correct metadata into the header of the specific website/SNS code 820, therefore, utilising product information contained on the site and enabling the $elltag to perform buying and selling transactions 890 with regard to the product(s) or service(s) contained on the website/SNS.
  • the $elltag when clicked by a user in the form of a buyer, opens a secure portal 850 between buyer and the seller, who generated the $elltag clicked by the buyer.
  • the Selltag also provides code to connect users to banking facilities to perform a seamless financial transaction 890 using a SSL Secure Connection 895 for direct payments can be made from any website or device.
  • SSL Secure Connection 895 for direct payments can be made from any website or device that communicates with the $elltag(s) on one or more of these platforms.
  • the naming module captures an image and/or an image's content located on SNSs through the use of a variety of APIs including firehose APIs (used by Twitter and Pinterest that take the form of a push API in SNSs); Crawler APIs and MINER APIs that capture and/or pull data from SNSs respectively.
  • the API then passes the image and/or image content to the BuyBye application where the $elltag is allocated to specific content.
  • the above APIs require image processing to be performed since the image content needs to be extracted and named with an associated $elltags after the API has parsed the image content to BuyBye's naming module, where:
  • connections are associated with the image content and the e-tailer's point of sale/location (such as a URL).
  • the above APIs must first have image processing performed to ensure that the image content is accurate when extracting images from social networks and/or their associated SNSs.
  • the image processing may take place by third party applications including Google's image processor, which utilises a JAVA API, a Python API and/or other interface languages.
  • CVIPtoosl and/or computer image processing tools may be utilised.
  • the image content capture may be performed manually as fed from a variety of web and SNS platforms using hash tagging, screen scraping and/or via human assessment.
  • An image's content being the items/products within the image, are nominated via a unique identifier and then classified.
  • a picture of a tennis game may have the players wearing specific clothing items where each piece of clothing is unique, as are the rackets, balls and other content elements, which require unique identification, classification and grouping, so that specific items shown in their many forms as extracted a variety of images, are referable, enabled to be sourced and/or be enabled to be available for purchase.
  • the image content's unique identifiers may collectively be grouped under a specific $elltag to represent the same item as perceived by the human brain.
  • the unique identifiers describing the same specific content are grouped and given a unique $elltag.
  • $elltags capture like elements (similar content form an image) so that similar elements are grou ped together: $elltag for Tennis Racket is $TennisRacket or a high end Tennis Racket with "Head” branding will have the $elltag as $HeadTennisRacket
  • the naming module captures content from the image processor, allocates the image content's unique identifier as a $elltag along with the URL of the image. This information is processed and connected via a hyperlink across to the e-tailer's point of sale location.
  • the search module is enabled to search and specify like or similar terms via their Selltags to enable precise terminology to be used where required. If the search results return a low number of hits then the $elltag is enabled to be renamed (via the naming module) to use a more expansive $elltag, to increase the number of hits returned by a search.
  • One or more items of content within an image may be named and su b-named; therefore, there may be a plurality of $elltags nominating a particular item.
  • a "tennis racket” may be named as such as extracted content from an image of a tennis game.
  • This "tennis racket” may contain subcomponents of strings, string dampeners, grip coverings, etc. Therefore, the content with each unique identifier (and associated $elltag) is contained within a database or like storage component (flat file, distribute database, relational database, et cetera) such that a plurality of $elltags, in the form of one or more descriptive terms, can be used for each component within the content extracted from an image.
  • $elltags are used as the identification by allocated name(s), address(es) (location of the item in both the uploaded image and by the item's access location e.g. point of purchase) and additional description(s) as commentary in the array and/vector tag(s). This enables the BuyBye search module to utilise the array and/vector tag(s) held within the register to determine which resu lts are relevant to be shown to users who have typed in a search query and/or selected an item that they wish to purchase and/or find alternative descriptions/locations.
  • This $elltag allocation enables general, specific and/or new terminology to be allocated to each item or collection of items.
  • the e-tailer can change the terminology used as it comes into use, or falls from favour.
  • the image content in the form of a "sqwort" may be perceptually new to a section of the SNS community; however, it may be highly and specifically sought after by other users of SNSs. Therefore, in alternate embodiments, the source of the image may be captured, so as to more precisely nominate the $elltag to the image content by its surrounding contents.
  • the search module is also enabled to search and specify like or similar terms by utilising an algorithm to implement a $elltag classification along with the most suitable $elltag terminology to be used, so that the terminology is mapped and associated within the correct classification(s).
  • $elltags being utilised by the naming module and the search module enables the image content to be acquired, processed, analysed, identified and associated with specific $elltag terminology. This process produces information via $elltags from images that is in a word form.
  • This $elltag information is meaningful to BuyBye users when they are selecting an item from an image, with the intention of purchasing this item, contained within the image's content, from an e-tailer.
  • This detection of the image's content, association with a $elltag and linkage to an e-tailer's point of sale produces information from images into a contextually meaningful form that may be processed by known computer systems.
  • the allocation of a $elltag to an image's content(s) may be performed manually and/or automatically.
  • the ranking module enables the nomenclature selected to be ranked against other terms used to give an indication of the reach into the market that the specific $elltag will obtain.
  • Specific nomenclatu re used against an image's content, in the form of a $elltag, will have a greater or lesser probability of resulting in a purchase being obtained by an e-tailer. Therefore, the linking of an image's content to a $elltag may be ranked in a relative fashion compared to other terminologies available to be used. Thus, a thesaurus of Selltags as ranked against purchases is available.
  • the ranking module ranks particular image content via their allocated $elltags, to determine which $elltags, via their relative ranking, lead to an e-tailer's point of sale site(s). This provides a cross reference between image content, nomenclature allocated in the form of a $elltag and point of sale's transaction resulting.
  • the prioritisation module is enabled to allow an e-tailer to raise their $elltag ranking against another e-tailer using the same $elltag nomenclature. If the ranking for particular image content's $elltag is ranking poorly with respect to the point of sale's transactions resulting, then the $elltag prioritisation may be raised. Since many e-tailers will be seeking the most successful $elltag nomenclature as shown in the search module, it is then possible for one e-tailer's use of a specific $elltag to be prioritised over other e-tailers' identical $elltag's nomenclature. Note that a $elltag's nomenclature may be identical between e-tailers; however, the URL nominating each e-tailer will be e-tailer specific.
  • This prioritisation can take place in real-time or be assessed and re-assessed over particular time periods for the nomenclature used less often. Prioritisation may also be dependent on demographics and geolocations. Therefore, the prioritisation of the nomenclature used in a specific region/demographic may rank more highly than in another region/demographic.
  • the Selltag terminology used in North America for specific carry bags may be “Fanny Bags”; however, in Australia the $elltag terminology used may be “Bum Bags”.
  • a highly prioritised $elltag terminology used in one region may be offensive in another region or with a specific demographic.
  • Prioritisation of $elltags therefore may, in specific embodiments, may be regional and demographic specific. Regional and demographic information may be captured from the SNSs contextual data as well as detail extracted at the login and/or point of sale steps.
  • $elltags are enabled to be used in alternate embodiments to connect to a specific demographic, country, age, and sex to push products to new customers.
  • Figure 1 is a schematic diagram showing an exemplary use of $elltags via a BuyBye application as accessible via a Mobile or like device via the components of the BuyBye system 100.
  • a user is enabled to add a $elltag (not shown) to the BuyBye application (not shown) where the user has performed a login/register 110 so as to create or to locate the user with their profile page 115.
  • a Mobile 100 housing or providing access to the BuyBye application (not shown) is connected to the BuyBye host 130, and/or optionally other Mobiles, computers and/or other communications network via a technology provider;
  • a $elltag is enabled to be generated 118 against an image (or specifically, an image's content) so that an image is nominated with a name and associated detail such as address (URL) of the e-tailer to obtain, for example, the item named by the $elltag, its cost, alternatives, etc.
  • This generation of a Selltag 118 may be performed by any user including an e- tailer or seller of goods and/or services be they in the form of a retailer, manufacturer and/or distributor of item(s);
  • the host enables the $elltags (not shown) and their connected/associated images to be shared via the user's BuyBye application to other Mobiles and like devices.
  • This sharing of $elltags and related content is enabled via the sharing of the image that each $elltag is associated with, so that the $elltag is shared with the address of the underlying image and the address of an e- tailer (i.e. a URL) that carries that item contained within the $elltag's associated image;
  • a user is enabled to search 120 via one or more $elltags for one or more items contained with images, for example, located on the WWW and/or SNS 125 as accessed via the BuyBye application (not shown) and/or BuyBye host.
  • This searching may be performed by the user via their Mobile's BuyBye application (not shown) through the following:
  • the information sent via the BuyBye application on the Mobile device to the host may also include:
  • the information received from the host to the BuyBye application on the Mobile device may further include:
  • the BuyBye application allows users to generate a $elltag 118 as an overlay or via other means (described below) to one or more images located on web pages and/or social network services (SNS) 125.
  • This $elltag (not shown) may contain a name in any form so the nomenclature is not restricted to a predetermined list but is adaptable to the language/expression of the user that is naming the item via the $elltag.
  • This user may take any form as a participant of the WWW/SNS or may specifically be an e-tailer.
  • $elltags are received by the host 130, which indexes each $elltag's contents.
  • One or more $elltags are enabled to be optimised 150 to enable a higher priority listing when a search is performed via the $elltag Optimisation page 150.
  • the BuyBye application containing the $elltag device, enables users to nominate and add additional information concerning an item within an image via a $elltag.
  • This additional information added may include, for example, the location of the item for purchase (for example, a linked URL), its cost, item alternative(s) and/or other like items and/or alternate names.
  • the $elltag device as a module within the BuyBye application is shown within Figures 2 to 7.
  • chat button 430 where the user is enabled to enter into a conversation with others including the item seller, image provider and/or users with an interest in the item on the SNS/WWW where the image was sourced.
  • $elltags are linked to the chat section of the BuyBye application. $elltags are enabled to be used to send as a link to a product during a conversation. This will allow the user to, for example, go directly from their chat conversation to the product.
  • This chat button also provides the option to bring up a "Make an Offer" page if the user wishes to acquire the item.
  • the "Make an offer” function is linked to the product's $elltags and product's images.
  • the e-tailer is enabled to amend the price linked to the product for which an offer was made, and then reissue the product with a new price to the buyer via $elltags;
  • Share controls 450 which enables the image to be sent others (friends, decision makers, etc.) via the BuyBye platform to share commentary, approval and/or alternate images;
  • Search 470 where an image is enabled to be selected and searched via their item title(s) 440 and/or their $elltag, which is functionally the equivalent to searching on the image itself since no additional information is required to be entered to perform the search other than the $elltag being displayed.
  • $elltags are not just linked to 1 image they are linked to up to, for example, five images and one video, which takes the form of a video advertisment. $elltags are also enabled to be linked to video advertisments such as 15 second video clips. A user of the BuyBye application may view a video advertisment within a $elltag and, if desired, purchase the product featured in the video directly from the video advertisment.
  • the host via a $elltag search or browse functionality will communicate with the BuyBye application by sending information back the BuyBye application for viewing by the user the following information:
  • the flow of information as enabled by a communication in the form of an instruction to the host from the BuyBye application's $elltag search/browsing generates data which is enabled to analysed to provide real time information as to "who” is interested in “what” causing them to perform a task, such as a purchase, "when” which generates the BuyBye application's item ranking screen (showing Selltags for a specific item and the change in ranking over time as shown in Figure 3).
  • Items are displayed in a $elltag feed with descriptions and price. Users can buy or share items with the connected social network sites.
  • a Selltag is enabled to be generated by an e-tailer as shown in Figures 5 to 7.
  • $elltags are generated by the user, usually an e-tailer, who responds to interactive requests for information by the BuyBye application.
  • the generation of the $elltag is enabled by the BuyBye application accepting input for the user that is in a suitable format (including price parameters, description etc.) from the user, such as an e-tailer, and transforming this information into a templated form that is able to be accepted as a Selltag on Mobile or other computer enabled device.
  • a $elltag is generated by input from at least the following:
  • a) user's i.e. e-tailer's
  • input information such as price, along with optional information such as availability, colour(s), delivery etc.
  • optional information such as availability, colour(s), delivery etc.
  • an e-tailer logs into the BuyBye application and presses an Add Button (not shown) to generate a $elltag for an item.
  • Default image 520 for at least one image to be selected to show the item for sale
  • Video 530 of the item which is to consist of, for example, 20 seconds of item recording so it will display the item in action;
  • Alternate images 540 of the item which consist of a series of sub-images that are available for viewing;
  • Quantity stepper 550 which shows the item quantity available so as to ensure that the $elltag will not be shown once the image quantity has been depleted (i.e. sold);
  • Offers 570 which is a selection activated by the e-tailer to indicate to users whether an offer will be considered if entered;
  • $elltag generation may require additional information to be entered as shown on this additional screen 600, which requests the following information to be entered by the e-tailer:
  • $elltag name(s) 620 which is an area that allows the e-tailer to put in alternate names that the $elltag will appear by.
  • a soccer ball may use, for example, the following $elltags: $ball, $soccerball, $mysportsstore etc. These $elltags also act as search terms without the "$" symbol. All Selltags generated are enabled to have $elltag optimisation performed via the ranking module as shown in Figure 3.
  • $elltag generation may have and additional information request screen 700 relating to the delivery, location and/or communication about the items to be entered by the e-tailer including the following:
  • Dimensions 720 may also be entered independently of shipping if they are exceptionally large or award or helpful to have included. This is particularly useful when a pickup address is nominated and the user may be caught out when dimension are too large for their chosen transport;
  • Pickup location/Address 730 so as to locate the closest pickup point to the user. In some arrangements this may be selected by GPS co-ordinates;
  • Item insurance 740 may also be selected, which in some arrangements is enabled to add a percentage cost or additional threshold cost to the purchase price;
  • Terms of Service 750 which is the acceptance of the e-tailer to accept the terms of service offered by BuyBye. In other arrangements there is also the linking to the terms of service and additional information with regard to the e-tailer's selling of the item, so that the user when selecting the e-tailer's
  • $elltags link to and from a user's social network via the BuyBye application.
  • $elltags alternatively or in conjunction, are enabled to be used to connect to social media platforms to the BuyBye application.
  • $elltags are also enabled to be shared on any social network, and may serve as links to the $elltag product(s) and onto the product source via the Selltag.
  • Each product or selected item may have an unlimited number of $elltags attached to it. Even after an e-tailer has published their product and the product is in public view, the e-tailer is enabled to then edit Selltags, remove $elltags or add more.
  • a user In order to access certain features of the application, services and/or content, a user must register to create an account (“Account”). Registration of members through a BuyBye account provides access to certain third party social networking services (SNS), including Facebook and Twitter.
  • SNS third party social networking services
  • a user When registering through an SNS account, a user will be asked to login to the BuyBye Services using and/or providing access to their SNS account credentials. This login procedure will allocate Unique Logon IDs (ULID) with usernames created by users to enable the selection and sharing of content and, if required, the purchase of content via the BuyBye application.
  • the ULI D may alternatively be selectively sourced automatically to identify a user uniquely via one or a combination of techniques including MAC address and/or biometric information.
  • Unique Logon IDs provide the means to enable an image's content to be selected and then purchased one or more communication received via the BuyBye application.
  • location specifics such as the geophysical location of the user.
  • the ULI D further provides a specific association of a user's:
  • viewing habits such as the user's preferred SNS sources (Twitter, I nstagram, Pinterest, etc.) and streams (specific feeds within a specific SNS). This information is collected as preferences in addition to each user's login.
  • the Unique Logon ID and/or login are enabled to be performed by a browser and/or a specific BuyBye client application. This allows a user to send a request for one or more purchases at an e-tailer's site via the BuyBye application.
  • $elltag here are enabled to be used by an e-tailer to create a link between the image and the local breeder or pet shop, which has Cockalears resembling "Milo". Thus the $elltag for Milo is $Cockalear.
  • $elltags are therefore able to allocate a description to the image and a link to a location. This is enabled to be done manually or via an automatic image processor, which allocate $elltags to images of a particular description.
  • a $elltag for a ball is enabled to be allocated to all ball images and/or balls of a particular type, including tennis balls and then for further subtypes, such as orange tennis balls for tennis players in the age group 6 to 10 years of age.
  • Google images trawls the internet and uses metadata to collect images under a particular grouping; however, these groupings provide no further source as to where to purchase such content contained in the image.
  • images falling under the subject heading of "Cockalear” there is only one dog photo listed out of three photos. Moreover, the dogs in this photo do not seem to be "Cockalears".
  • Dogs of a dubious nature such as Stone Dog shown at the Biennale can also be listed as when, where and how to view via $elltags.
  • the array of variables are available and include one or more of the following options to:
  • a $elltag is preferably linked to a notification system where an e-tailer is notified if their $elltag has changed its ranking: for example, fallen in its position. This will then let the e-tailer know to either pay a fee higher than the competitor's fee to regain the higher ranking. If an e-tailer needs to increase the position of their $elltag, they will only pay once for that position value, they will not be charged search word click (search word optimisation) as used in information ranking systems such as utilised in Google's AdWords.
  • FIG 2 is an exemplary screen shot of the BuyBye application's $elltags ranking screen 200 showing $elltags that have been added for a variety of items with their rankings.
  • this screen displays a list of $elltags created by the e-tailer.
  • the screen display allows for one or more e-tailers to optimise their position of a certain items via their $elltag description and its ranking - the higher the $elltag is on the screen the higher its ranking against other $elltags shown.
  • the $elltag arrows 210 is an active tag that allows the e-tailer to pay for a higher or top search position so as to increase the specific $elltag's ranking.
  • Figure 2 also show a $elltag that has dropped in its ranking and another $elltag that is active. A dropped tag is where an e-tailer has paid for a $elltag and another e-tailer has out-bided and now outranks them.
  • Each $elltag has a linked item image, called a $elltag image 220, to show the specific item that the $elltag is referring. Likewise, each $elltag has its $elltag name 230 shown. $elltags also have colour coding so that the Selltag colour 240 reveals whether the $elltag has dropped in ranking due to another e-tailer outbidding the $elltag's ranking (or conversely risen in ranking due to another e- tailer dropping its bids or competing $elltags). Further, where a $elltag is no longer suitable for whatever reason, a $elltag may be deleted using the $elltag delete 250 button which disconnects the $elltag from the item image and so the $elltag is no longer functional.
  • FIG. 3 is an exemplary screen shot of the BuyBye application's $elltag ranking 300 screen showing a $elltag, shown by the $elltag name 310, for a specific item (in this case a "soccerball) and the change in ranking over time via the $elltag graph 320.
  • This graph shows the number of times a Selltag has been look up in monthly intervals relative to the previous months, thus showing $elltag activity 330.
  • the quantification of this $elltag activity is given as numerical averages termed $elltag averages 340.
  • $elltag position 350 is the display of the highest bid offered for this position, which also changes colour if the bid has fallen or the $elltag has been dropped by one or more e-tailers.
  • an e-tailer who seeks to use that $elltag position 350 in its highest position is enabled to offer a higher bid against the $elltag position 350, as shown $elltag charge 360 which is enabled to be typed in on the Selltag keypad 365.
  • a Selltag pay 370 is activated to enter the Selltag charge 360 as a bid to achieve the Selltag position 350 to the e-tailer activating the Selltag pay 370.
  • the Selltag months 380 are shown in the abscissa of the Selltag graph 320, which is a twelve monthly cycle with the white line showing the current month that the user is bidding within, known as Selltag present 390.
  • the number of e-tailers using the same Selltag is shown in Selltag competition 395, which is shown on a qualitative scale as low, medium or high competition.
  • This screen displays a single Selltag page. Shown is the Selltag application's calculation of the average searches, with their ranked position and the position of competitor's Selltag rankings for the same Selltag. Also displayed is the month of current activity (shown as white in the month of October, nominated by "O").
  • a number pad is also displayed on this screen, which enables the e-tailer to enter a value for the Selltag, such that a greater price can be paid to rank a Selltag in a higher position.
  • the $elltag application displays 25 items per page, so if an e- tailer's item is within the first 25 they have a better chance of selling the item.
  • PinCode lets users save their details, connected to an email address and a phone number, and pay with a secure 4 digit code, matrix code, voice or other biometric identifiers or alternative machine readable identification systems. This also adds a layer of security for the user, if phone is lost or stolen.
  • the Add function is simply adding an item for an e-tailer to sell and to share social. Users can choose from adding a photo from their phone or taking a photo. A 30 second video ad will also be able to add to an e-tailer's item. Users can only upload one item at a time.
  • Chat function is a cross-platform Mobile messaging $elltag application which allows an e-tailer or a BuyBye application user to exchange messages without having to pay for SMS. Chat function uses the same internet data plan(s) that are used for email and web browsing, but there is no cost to message and stay in touch with friends and/or customers.
  • e-tailer and/or BuyBye application users are enabled to create groups, send each other unlimited images, video and audio media messages.
  • Chat also allows the users to make offers for items to an e-tailer.
  • Profile is BuyBye application user's home base, where they may add profile picture, change their username, view their favourites, view an e-tailer's items, view their friends, view an e-tailer's $elltags, view an e-tailer's notifications, view their settings and edit their account details.
  • a BuyBye application user's profile is an e-tailer's means to explain to their potential customers who the e-tailer is are and what e-tailing options, items etc. are provided.
  • the sales area keeps records of which items a user or e-tailer has purchased and which items the e-tailer has sold. You can re-email the payment slips where required. A comprehensive description is shown on BuyBye application sale's receipt with a unique barcode. Further, reporting an issue is enabled to be made from this area.
  • Friends Greater reach into the market is enabled by utilising the "Invite” functionality to invite friends or others to join. Friends are a user's or e-tailer's followers, who an e- tailer can communicate with every time a new item is added.
  • Other functionality includes the option of friends being enabled to be blocked at any time without notice by the BuyBye application's user.
  • the e-tailer's items will be displayed within friend's feed page on the browse section of the $elltag application.
  • a BuyBye application's user is enabled to make a choice of who they like to follow. This will display in a user's feed page on the browse section of the $elltag application, so that their interests are shown as well as items from e-tailers that they follow.
  • a user is enabled to stop following an e-tailer's or other user's favourites at any time without notice by to the e-tailer or user. Notifications
  • Push notifications are a direct channel by an e-tailer to a user's $elltag application, so that users are engaged whilst, for example, the $elltag application updates or whilst promotions are sent directly to their device. Notifications may be pushed to one or more persons contained within, for example, a friend's list, or segment based on the message being sent.
  • Notifications can be controlled in the user's preferences. Notifications may include:
  • E-tailers are enabled to ship via the BuyBye application with their carrier(s) of choice.
  • the BuyBye application requests that all e-tailers provide their customers with a tracking number as soon as the order is dispatched.
  • the BuyBye shipping platform is an option for the e-tailer. If shipping is req uested via the BuyBye shipping platform, BuyBye will securely pick-u p and deliver the package at the buyer's expense.
  • the BuyBye shipping platform accommodates every country worldwide, including shipping to residential & commercial locations and hold payment in escrow. This is to provide security to item purchasers (buyers) that use the BuyBye platform that the e-tailer's (seller's) money is withheld until the package is delivered .
  • Security BuyBye is certified secure with:
  • Digicert - provides for the security of their users by enabling the encryption of data transmitted between BuyBye and your connection during an SSL/TLS encrypted session (look for the padlock).
  • Apple Pay facilitates frictionless credit card payments on iOS, eliminating the need for any manual typing of card or shipping details by the customer. Payments are authorized with the TouchID sensor.
  • BuyBye handle transactions and store data securely and efficiently in the cloud or like distributed data systems. Store basic data types, including locations and photos, and search without any infrastructural requirements other than an internet/Mobile connection via a smartphone or the like. This allows traditional logins or third party social networks to be used so accounts are linked across networks with passwords set/reset to provide security.
  • Local Datastore
  • Parse Local Datastore lets your $elltag application use all the querying and security features of Parse, even when you don't have a network connection.

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Abstract

La présente invention concerne un dispositif, un système et un procédé d'aide à la description (par exemple la promotion), à l'accès et à la délivrance d'articles pour des produits contenus dans des images et, en particulier, la présente invention concerne la fourniture d'un dispositif, d'un système et d'un procédé pour la vente au détail électronique d'articles améliorée.
PCT/AU2016/000003 2015-01-15 2016-01-14 Dispositif, système et procédé améliorés pour la vente au détail électronique Ceased WO2016112429A1 (fr)

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Cited By (1)

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US10925595B2 (en) 2010-07-21 2021-02-23 Cardiovalve Ltd. Valve prosthesis configured for deployment in annular spacer

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US20120144282A1 (en) * 2007-02-02 2012-06-07 Loeb Michael R System and method for creating a customized digital image
US20140278998A1 (en) * 2013-03-14 2014-09-18 Facebook, Inc. Method for displaying a product-related image to a user while shopping
US20150006301A1 (en) * 2013-06-29 2015-01-01 John Benjamin Mcmillion System and method for transforming photo tags of products into a linkable advertisement or purchase page

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Publication number Priority date Publication date Assignee Title
US20120144282A1 (en) * 2007-02-02 2012-06-07 Loeb Michael R System and method for creating a customized digital image
US20140278998A1 (en) * 2013-03-14 2014-09-18 Facebook, Inc. Method for displaying a product-related image to a user while shopping
US20150006301A1 (en) * 2013-06-29 2015-01-01 John Benjamin Mcmillion System and method for transforming photo tags of products into a linkable advertisement or purchase page

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US10925595B2 (en) 2010-07-21 2021-02-23 Cardiovalve Ltd. Valve prosthesis configured for deployment in annular spacer

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