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WO2016190588A1 - Procédé et dispositif d'intermédiation entre un utilisateur et un magasin sur la base d'informations de demande d'utilisateur et d'informations de déplacement, et support d'enregistrement lisible par ordinateur - Google Patents

Procédé et dispositif d'intermédiation entre un utilisateur et un magasin sur la base d'informations de demande d'utilisateur et d'informations de déplacement, et support d'enregistrement lisible par ordinateur Download PDF

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Publication number
WO2016190588A1
WO2016190588A1 PCT/KR2016/005219 KR2016005219W WO2016190588A1 WO 2016190588 A1 WO2016190588 A1 WO 2016190588A1 KR 2016005219 W KR2016005219 W KR 2016005219W WO 2016190588 A1 WO2016190588 A1 WO 2016190588A1
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WIPO (PCT)
Prior art keywords
user
information
store
user terminal
request information
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Ceased
Application number
PCT/KR2016/005219
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English (en)
Korean (ko)
Inventor
김명락
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Individual
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Individual
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method, an apparatus, and a computer-readable recording medium for mediating a user and a store based on user's required information and mobile information, and more particularly, to meet the needs of users traveling on a road.
  • the present invention relates to a method, apparatus, and computer-readable recording medium for mediating a user and a store based on user's request information and movement information, which facilitates active linkage between the road merchant and the user by providing information on the road quickly. .
  • this marketing method has its limitations. For example, if a user walks on a walk and receives a pork belly discount coupon issued by a certain store, the user simply goes to the store simply because he or she can get a discount on the pork belly that he does not want to eat, or keeps the discount coupon. When you want to eat pork belly, you have to take time to go to the store. In the former case, when the user does not have a user's needs, the user may directly visit the user, which may cause inconvenience to the user. Also, in the latter case, when the user keeps the discount coupon and decides to use the product later, the user may forget to store the discount coupon or receive a discount coupon at a store that provides a better discount. The store operator's discount coupon may be useless.
  • a well-established store or a store with a certain level of reputation such as a franchise store
  • a certain level of reputation such as a franchise store
  • social profits may be biased.
  • the present invention is to solve the above-mentioned problems of the prior art, the store operator changes the existing paradigm of unilaterally providing information to the road users for marketing, when the specific needs arise to the road operators and It is an object of the present invention to provide a method and apparatus for intermediary between a user and a store that allows a road user and a store to be connected according to two-way communication between road users.
  • a method for mediating a user and a store based on user's request information and movement information performed by a server, (a) a user terminal Collecting request information of the user and movement information of the user terminal from the user; (b) transmitting, to the user terminal, information on at least one store that satisfies a preset criterion based on the request information of the user and the movement information of the user terminal; And (c) receiving the store selection result of the user from the user terminal and transmitting the store selection result to each of the terminals of the at least one store.
  • the apparatus for mediating a user and a store on the basis of the user's request information and movement information a memory that stores a program for mediating the user and the store based on the user's request information and the movement information ; And a processor for executing the program, wherein the processor collects the request information of the user and the movement information of the user terminal from the user terminal according to the execution of the program, and the request information of the user and the user.
  • a method for mediating a user and a store based on user's request information and movement information performed by a user terminal includes (a) receiving user's request information from the user, Extracting movement information of the user terminal; (b) transmitting request information of the user and movement information of the user terminal to a server; (c) receiving, from the server, information of at least one store selling goods or services corresponding to the request information of the user within a range reachable by the user terminal based on the movement information; And (d) receiving a store selection result from the user and transmitting the store selection result to the server, wherein the movement information of the user terminal includes at least one of a location and vector information of the user terminal.
  • the vector information includes a speed and a moving direction of the user terminal.
  • One embodiment of the present invention is to provide a two-way information sharing service that delivers the user's needs for the purchase of a particular goods to the store operators, so that cheap and high-quality goods are provided to the user in the course of competition between the store operators Can be.
  • This enables small business owners to attract customers at low cost without any special marketing efforts, and enables users to quickly purchase cheap, quality goods as soon as they are needed, providing users with satisfaction. Even small business owners can provide significant returns.
  • the best store recommended in consideration of the user's location and vector information is closer than other stores originally conceived by the user, the result is a reduction in traffic volume, thereby reducing traffic and reducing social costs. Can help.
  • FIG. 1A is a structural diagram of a system for mediating between a user and a store based on user's request information and movement information according to an embodiment of the present invention.
  • 1B is an exemplary diagram illustrating an example of a method of mediating a user and a store according to a system for mediating a user and a store based on user's request information and movement information according to an embodiment of the present invention.
  • FIG. 2 is a block diagram illustrating a structure of an apparatus for mediating a user and a store based on user's request information and movement information according to an embodiment of the present invention.
  • 3A and 3B are conceptual views illustrating a method of determining a reachable range of a user according to an embodiment of the present invention.
  • FIG. 4 is a flowchart illustrating a method of mediating a user and a store based on user's request information and movement information according to an embodiment of the present invention.
  • FIG. 5 is a flowchart illustrating a method for mediating between a user and a store by presenting new selling price information according to an exemplary embodiment of the present invention.
  • 'unit' includes a unit realized by hardware, a unit realized by software, and a unit realized by both.
  • one unit may be realized using two or more pieces of hardware, and two or more units may be realized by one piece of hardware.
  • ' ⁇ ' is not limited to software or hardware, and ' ⁇ ' may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors.
  • ' ⁇ ' means components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, procedures, and the like. Subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables.
  • the functionality provided within the components and the 'parts' may be combined into a smaller number of components and the 'parts' or further separated into additional components and the 'parts'.
  • the components and ' ⁇ ' may be implemented to play one or more CPUs in the device or secure multimedia card.
  • the "user terminal” referred to below may be implemented as a computer or a portable terminal that can access a server or another terminal through a network.
  • the computer includes, for example, a laptop, desktop, laptop, etc., which is equipped with a web browser
  • the portable terminal is, for example, a wireless communication device that ensures portability and mobility.
  • PCS Personal Communication System
  • GSM Global System for Mobile communications
  • PDC Personal Digital Cellular
  • PHS Personal Handyphone System
  • PDA Personal Digital Assistant
  • IMT International Mobile Telecommunication
  • WDM Code CDMA Division type multiple access
  • W-CDMA W-Code Division Multiple Access
  • WBRO Wireless Broadband Internet
  • a "network” may be a wired or mobile radio communication network or satellite, such as a local area network (LAN), wide area network (WAN), or value added network (VAN). It can be implemented in all kinds of wireless networks such as communication networks.
  • a system 100 includes a user terminal 110, a server 120, and a store terminal 130.
  • the user terminal 110 may be a terminal directly owned by the user in clothing or a terminal mounted in the vehicle of the user.
  • it may be a smartphone or a vehicle navigation terminal.
  • the store terminal 130 may be a terminal installed in a store located near a traffic road such as a road.
  • the store terminal 130 may be configured of the same type of device as the user terminal 110, and may be a terminal fixedly installed in a store or a portable terminal (eg, a smartphone) possessed by a store operator.
  • the server 120 mediates the exchange of information between the user terminal 110 and the store terminal 130 through the network, and serves to mediate the user and the store operator when the user's needs arise.
  • the server 120 transmits the needs of the user transmitted through the user terminal 110 to the store terminals 130 at appropriate locations in consideration of the location and the vector of the user terminal.
  • the server 120 may transmit the selling price information on the goods or services of the stores to the user terminal 110 so as to select a desired store by the user, and then mediate the user and the store according to the selection result of the user.
  • the server 120 may transmit the user's need of “samgyeopsal” and the vector (ie, speed and direction of movement) and the location of the user's vehicle.
  • the server 120 searches for the pork belly stores among all the stores on the road that the user can reach within a certain time period based on the vector and the position of the vehicle, and searches for the stores that are found (ie, stores within the dotted line range). Present a push message to your smartphone.
  • the push message may include a store address, a map, basic store information, a discount coupon, a discount rate information, a direct call button, and the like.
  • the server 120 may grasp 1,000, 3, and 5,000 won discount information about specific stores, and provide the smartphone with a push message as a push message. have.
  • the user can select a store that offers a discount of 5,000 won, and can go to a store that sells pork belly cheaply and conveniently according to the guidance of the smartphone on the way to the store location after the selection.
  • a vehicle navigation terminal other than a smartphone may be used.
  • FIG. 2 a configuration of an apparatus for mediating a user and a store based on user's request information and movement information according to an embodiment of the present invention will be described in detail.
  • the apparatus refers to a server 120 that transmits and receives information to and from the user terminal 110 and the store terminal 130 through a network.
  • the server 120 may include a memory for storing a program (or application) for mediating a user and a store based on the user's request information and movement information, and a processor for executing the above program.
  • the processor may perform various functions according to the execution of a program stored in the memory, and according to each function, the detailed components included in the processor are collected by the user information collecting unit 210, the store searching unit 220, and the store information transmitting unit. 230, the store participation induction information transmission unit 240, the store information correction unit 250, the user selection result notification unit 260, and the fee request unit 270.
  • the user information collecting unit 210 collects user information from the user terminal 110.
  • the user information includes user request information (ie, needs) and movement information of the user terminal 110.
  • the request information of the user is information representing a product or a service required by the user, and may be information input directly by the user to the user terminal 110.
  • the movement information of the user terminal 110 is information including at least one of the position and the vector information of the user terminal 110.
  • the vector information is information including a speed and a moving direction of the user terminal 110.
  • the movement information of the user terminal 110 may be obtained through a global positioning system (GPS) mounted in the user terminal 110, and may be received and collected from the user terminal 110 at a predetermined time interval.
  • GPS global positioning system
  • the movement information of the user terminal 110 may be divided into 'before moving' and 'moving' of the user.
  • the 'destination', 'departure direction', etc. may be input to the user terminal 110 and the corresponding information may be collected by receiving the user terminal 110.
  • the "departure direction" is input when there is no clear destination, for example, may be input into any one of categories such as east, west, south, north, northeast, southeast, northwest, southwest.
  • the input data before the movement is a selection input item of the user, it may not necessarily be collected.
  • movement information of the user terminal 110 identified by the GPS may be collected as described above.
  • the input method of the user request information and the movement information of the user terminal 110 may be any one of various methods such as text direct input, category selection input, voice recognition input, and the like.
  • text direct input e.g., text "samgyeopsal” directly, or to receive the "samgyeopsal" of the various food categories provided through the user terminal 110, or "wange belly meat” Recognize the voice "" to extract the "samgyeopsal".
  • the user terminal 110 may receive a user input only through voice recognition.
  • the user terminal 110 may limit the input method as shown in Table 1 below according to the speed of the user terminal.
  • the speed of the user terminal which is the input method limit criterion may be set to various values.
  • Voice recognition input 20Km / h or more Unavailable voice prompts that it is possible at less than 10 km / h if user attempts) Impossible (prompts that it is possible at less than 20 km / h if user attempts) possible 10Km / h or more Less than 20Km / h Unavailable (voice prompts that it is possible at less than 10 km / h if user attempts) possible possible Less than 10Km / h possible possible possible
  • the server 120 provides the user terminal 110 with store information most input by other users in the neighborhood of the current location of the user terminal 110, and the screen of the user terminal 110. It can be displayed at the top of. In this case, the other users may be arranged in the order that they are input the most to be displayed on the screen of the user terminal 100.
  • the store search unit 220 may search for at least one suitable store based on the request information of the user and the movement information of the user terminal 110. Specifically, the store search unit 220 determines the reachable range of the user terminal 110 based on the movement information of the user terminal 110, and the product corresponding to the user's request information among the stores included in the reachable range. You can also search for stores that sell services. Reachable range refers to the range that the user can realistically reach within a certain time. The reachable range may be determined by another algorithm depending on whether vector information is included in the movement information of the user terminal 110.
  • the store search unit 220 is reachable through three items including the minimum reach distance, the maximum reach distance, and the reachable angle.
  • the range can be determined.
  • the three items may be defined through Equations 1 to 3, respectively.
  • v refers to the speed of the user terminal 110 and is defined in units of km / h.
  • the above three items are set differently based on 4 km / h because the reachable range must be set differently for the user moving in a vehicle (for example, a vehicle) and for walking or running on foot without a vehicle.
  • the minimum distance means the distance that the user terminal 110 can reach only the first time (t1, for example, 2 minutes)
  • the maximum The reach distance means a distance within which the user terminal 110 can reach only a second time t2 (eg, 15 minutes) longer than the first time.
  • the speed which is a criterion for determining the reachable range may be set not only to 4 km / h but also to other speeds, and the first time t1 and the second time t2 are differently set by the server operator or the user. May be
  • the reachable range when the speed of the user terminal 110 is higher than the speed (that is, 4 km / h) that is a division criterion for determining the reachable range will be described in detail with reference to FIG. 3A. It can be set to the same shape. That is, a point away from the user terminal 110 by the minimum reaching distance d1 in the moving direction becomes a reference point of the reachable range.
  • the fan shape is set such that the above distance difference is the length of one side. do.
  • the sector angle 2 ⁇ of the fan shape may be set to extend by ⁇ in the clockwise direction and the counterclockwise direction with respect to the moving direction of the user terminal 110, and inversely proportional to the speed of the user terminal 110 according to Equation 3. It can be set to. That is, the higher the speed is determined as the reachable range to the far point in the front, the lower the speed may be determined as the reachable range to the wide point in the left and right.
  • the reachable range when the speed of the user terminal 110 is lower than the speed (that is, 4 km / h) that is a division criterion for determining the reachable range will be described in detail with reference to FIG. 3B.
  • d2 for example, 1 km
  • the store search unit 220 cannot set the reachable range of the fan-shaped form as shown in FIG. Similarly, the reachability of the prototype can be determined.
  • the store information transmitter 230 transmits information on at least one store among the stores found according to a preset criterion to the user terminal 110.
  • the preset criterion may include at least one of selling price information of each store, a rating of each store, and a current distance between the user terminal 110 and each store.
  • the selling price information is information including a regular selling price, a discount rate, an actual selling price applied to a discount rate to a regular selling price, and the size of the discount rate compared to the selling price.
  • the sale price information is information previously registered in the server 120 by the store operator, and may be modified later by the store operator.
  • the server 120 may select the store by considering the discount rate or the size of the discount rate compared to the actual sale price as the most important criterion and transmit the store information.
  • the rating of each store is evaluation information input by users using the corresponding store, and cumulative evaluation information input by each user. For example, being given one star as rating information means that any user is satisfied, so that the greater the number of cumulative stars, the easier the user can trust and select the store. You can first join the service and get them to collect stars first.
  • the current distance between the user terminal 110 and each store is information that is determined based on the current location of the user terminal 110 and the location of each store, and may be updated whenever the mobile information of the user terminal 110 is received.
  • the store information transmitter 230 may transmit information of the store having the highest size of the discount rate compared to the actual selling price, to the user terminal 110. For example, suppose that the actual sales price of pork belly per person in store A is 9,000 won, the discount rate is 10%, the actual sales price of pork belly per person in store B is 10,000 won, and the discount rate is 30%. . At this time, the actual selling price is more expensive than the store B store A, but since the store B is higher in terms of the discount rate compared to the actual sale price, information of the store B can be transmitted.
  • the store information transmitter 230 may set priorities with respect to various conditions included in a preset criterion, select information of at least one store according to the priorities, and transmit the same to the user terminal 110. .
  • the size of the discount rate compared to the actual selling price is designated as the highest priority
  • the store rating is the next priority
  • the distance between the store and the user terminal 110 is designated as the next priority.
  • the store information transmission unit 230 selects the store having the highest ranking by evaluating the ranking of the searched stores according to the highest priority.
  • the store information transmitter 230 transmits the information of the store of higher rank to the user terminal 110 according to the next rank, and when the evaluation of the next rank is the same, according to the next rank.
  • Information of a store having a higher rating may be transmitted to the user terminal 110.
  • the priority of each criterion may be set differently according to a server operator or a user's selection.
  • the store information transmitter 230 transmits the selected store information to the user terminal 110.
  • the transmitted information of the store may include at least one of an address, a map, store basic information, a discount coupon, a discount rate information, and a direct call button for the store.
  • the transmitted store information may be delivered to the user through a push message on the user terminal 110.
  • the store information transmitter 230 may transmit only the selected store information to the user terminal 110.
  • the comparison should be selected, and in particular, when such a situation occurs while driving, there is a risk of an accident, so it is convenient for the user to transmit only one store information to the user terminal 110. May be more relevant.
  • the present invention is not necessarily limited thereto, and in some cases, two or more store information may be transmitted to the user terminal 110.
  • the server 120 transmits the store information to the user terminal 110 to induce the user to select the store, and the server 120 to the store terminal 130.
  • Store participation induction information can be transmitted to the store operator to attract users to their stores.
  • the store participation guidance information transmitting unit 240 may transmit the store participation guidance information to the terminal 130 of the store searched by the store search unit 220.
  • Store participation induction information includes at least one of a request information of the user, the movement information of the user terminal 110 and the store information exposure results for the user terminal 110.
  • the store information exposure result is information indicating whether the information of its own store is transmitted to the user terminal 110 by the store information transmitter 230. If the store information exposure result indicates that other store information is exposed, the store information exposure result may include information of another store (ie, an actual selling price, a discount rate, and the like).
  • the shop participation induction information transmitting unit 240 may transmit the user's request information to the terminals of the searched stores before the specific store information is transmitted to the user terminal 110. Accordingly, the operator of each store can determine which menus the prospects are within a few kilometers and want the prospects and suggest additional discount information to the server 120 to attract the prospects.
  • the shop participation induction information transmission unit 240 may transmit the store information exposure results to the terminals of the searched stores after the information of the specific store is transmitted to the user terminal 110. Accordingly, the specific store may confirm that its store is exposed to the user, and the stores other than the specific store may confirm that the store information is not exposed to the user and the information of the specific store is exposed. The remaining stores may transmit additional discount information to the server 120 in order to attract users to their stores. In this way, it is possible to induce competition between stores to provide a more affordable service to the user.
  • the store information correction unit 250 corrects the information of the corresponding store as receiving the correction information from the store terminal 130.
  • the correction information is information for requesting correction of information of a store previously stored in the server 120.
  • the selling price information such as a regular selling price or a discount rate, or the address of a store, the name of a store, a product or service for sale.
  • the store terminal 130 may provide a one-touch discount rate adjustment interface so that the store operator directly inputs a number or adjusts the discount rate in 1% units so as to receive the discount rate correction information.
  • the store information correction unit 250 may receive discount rate correction information from the store terminal 130 and change and store the discount rate of the corresponding store.
  • the store terminal 130 may provide basic store information and an address change interface, and may be set to be modified after the authentication process of the server 120.
  • the store information transmitter 230 may periodically update the movement information and the store information of the user terminal 110. Specifically, the store information transmitter 230 may update the reachable range according to the updated movement information of the user terminal 110 to add a new store to the existing retrieved store pull, and store information correction unit ( 250 may be used to modify the information of the existing searched store. The store information transmitter 230 may select at least one store from among the updated stores according to the above-described preset criteria.
  • the store information transmitter 230 receives the cheaper store information to the user terminal 110. Inquire, and transmit the above cheaper store information to the user terminal 110 according to the user's selection. For example, the sales price information of store A (same pork belly per person is 9,000 won and the discount rate is 10%). It is assumed that 30%) is higher than the actual selling price, so that the information of the B store is transmitted to the user terminal 110. At this time, the store information exposure result informing that the store B is selected to the terminal 130 of the store A is transmitted, and accordingly, the store A terminal 130 transmits the correction information to the server 120 to provide an additional 30% discount.
  • the server 120 may revise the discount rate of store A according to the periodic update, determine that the discount rate of store A is higher than the discount rate of store B, and query the user terminal 110 for receiving the information of store A. have.
  • the present invention is not limited thereto, and the store information transmitter 230 may transmit information of the updated stores without inquiring about the user or may have a higher discount rate than that already provided to the user terminal 110 among the updated stores. You can also send information directly from the store.
  • the store information transmitter 230 deletes the information of the corresponding store from the existing found store pool when a store out of the updated reachable range is generated among the existing found stores according to the reachable range update.
  • the store information transmitter 230 transmits user exit information to the terminal 130 of the store excluded from the store pool, indicating that the user has passed the store, or from the user list displayed on the store terminal 130. You can delete the user.
  • the user may receive new store information having a better discount rate according to the update of the server 120, and thus, the user may select one store according to a desired criteria. Can be.
  • the user selection result notification unit 260 receives the information of the store selected by the user from the user terminal 110 when the user selects the information of any one of the store's information provided so far, and selects the store of the user. The result is notified to each shop terminal 130 searched by the shop search unit 220.
  • the terminal 130 of the store selected by the user may transmit information indicating that the user has selected his or her store together with the user's mobile information, and the user may enter the terminal 130 of the store not selected by the user.
  • the price information of the other stores may be transmitted together with the notification that the store is selected.
  • the server 120 even if the server 120 receives the discount rate correction information from the store terminal 130 that is not selected by the user, the server 120 does not transmit the information of the corresponding store in which the discount rate correction information is reflected to the user terminal 110 to the user terminal 110. Can be.
  • the fee billing unit 270 may charge a fee of a predetermined amount to a user's account each time the user terminal 110 provides one store information.
  • the fee billing unit 270 may charge a fee to an operator account of a store in which store information is provided as a push message to the user terminal 110.
  • the fee may be set to a predetermined flat rate per number of times that the store information is provided, and the monthly cumulative fee may be charged to the account of the user or the store operator, or the monthly flat rate may be charged regardless of the number of times the store information is provided.
  • the user selects a specific store through a push message, and go to the location of the selected store, the transaction history information or discount coupon information provided through the push message to the user terminal 110 at the time of payment after arrival of the store to the operator of the store
  • the user may be provided with a discount of a predetermined discount rate for the regular selling price.
  • the server 120 according to an embodiment of the present invention to receive the notification information about the complaint that the quality of service or the discount is different from the information provided in advance from the user terminal 110, the user terminal 110 It is possible to receive a rating for the store from, to perform post-management of the store and collect data on the user's satisfaction.
  • the server 120 may provide the user terminal information to the corresponding store terminal 130 from time to time through the vicinity of the store among the users having a need related to the product or service of the store.
  • This can be provided in the form of additional services from the user, through which store operators can collect useful data for marketing. For example, a store operator returns home after a day's work, and then uses a smartphone to pass around his store during the day, their needs, the type of store they choose, and the store they choose You can check this discount rate. Accordingly, the store operator may be aware of the situation on a daily basis and readjust the discount rate the next day.
  • the user terminal 110 may receive user request information from the user (S401). For example, a user may input a food he wants to eat through his smartphone while moving on a road through a vehicle.
  • the user terminal 110 transmits user's request information and movement information of the user terminal 110 at predetermined time intervals (S402).
  • the movement information of the user terminal 110 may include at least one of the position and the vector information of the user terminal 110, and may be collected through the GPS in the user terminal 110.
  • the movement information of the user terminal 110 may be collected by the user writing the destination and the departure direction directly in the user terminal 110 before the user moves.
  • the server 120 searches for stores within the reachable range of the user terminal 110 based on the user's request information and the movement information of the user terminal 110 (S403).
  • the server 120 may set the reachable range of the user terminal 110 by referring to at least one of the position and the vector information of the user terminal 110 included in the movement information of the user terminal 110.
  • the reachable range may be set toward the moving direction of the user terminal 110.
  • the server 120 searches for stores selling goods or services corresponding to the user's request information among the stores within the reachable range.
  • the server 120 may transmit the user's request information as shop participation induction information to the terminal 130 of the found store (S404).
  • the store terminal 130 identifies the user as a unique value generated through identification information of the user (for example, a time when the user inputs the request information and a GPS value). Information that can be done).
  • the store operator can check the identification information of the user added to the user list, so that the potential customer is located nearby.
  • the store operator may transmit the modified information about the discount rate to the server 120 to attract the user to his or her store (S405).
  • the server 120 may modify the revised information about the pre-stored discount rate of the corresponding store.
  • the server 120 selects an optimal store in consideration of at least one of a discount rate, a rating, and a distance from the user terminal 110 of each store (S406).
  • the server 120 may preferentially select a store that provides the highest discount rate based on the discount rate relative to the actual selling price. However, if there are two or more selected stores, one store may be finally selected based on the rating.
  • the server 120 transmits information of the store selected as the user terminal 110 (S407).
  • Information of the store to be transmitted may be provided to the user terminal 110 in a push message.
  • the push message may include a call button to directly connect to the store terminal 130 and a selection button for allowing the user to select a corresponding store, thereby inducing a quick selection of the user.
  • the server 120 may notify the terminal 130 of each store, the store information exposure results (S408).
  • the terminal 130 of the store in which the information is provided to the user terminal 110 may be notified that its store information has been transmitted to the user.
  • the other terminal information may be notified to the terminal 130 of the store in which the information is not provided to the user terminal 110 together with the message that the other store information is transmitted to the user.
  • the user terminal 110 receives a user's store selection through input of a selection button in the user's push message (S409), and transmits information of the store selected by the user to the server 120 (S410).
  • the server 120 notifies the store selection result of the user to the terminal 130 of each store (S411).
  • the user terminal 110 the user can search the way to the store using the store address in the push message (S412).
  • the address of the store is automatically copied to the clipboard, and the user may easily search the way to the store by conveniently pasting the address search application of the user terminal 110.
  • the address finder application may be immediately executed to display a search result about the way to the store.
  • the user may directly view the store address in the push message and enter it into the address finder application.
  • the user may receive the discount by presenting the discount information included in the push message of the user terminal 110 to the store operator (S413).
  • the user inputs a report on the complaint to the user terminal 110 to send the report information to the server 120 It may be transmitted, or may enter a rating or review for the store (S414).
  • the operator of the server 120 may take appropriate measures on the store where the report is received or delete the corresponding store from the registered store list of the server 120 according to the report information.
  • the embodiment described with reference to FIG. 5 assumes a case in which the server 120 notifies a store terminal 130 of the corresponding store information not being exposed to the user terminal 110 in step S408 of FIG. 4 ( S501).
  • the store operator may transmit correction information for further discounting the actual selling price to the server 120 in order to confirm the non-exposure result and attract the user (S502).
  • the server 120 may update the store information (S503). As the store information is updated, a new store may be searched by updating the reachable range of the user terminal 110, and the price information of the store found within the existing reachable range may be modified by reflecting the modified information.
  • the terminal 130 of the corresponding store May delete the user's information or send a message to notify the user that he is out of reach of the store.
  • the server 120 transmits a user information deletion message to the terminal 130 of the corresponding store, and stores the terminal 130. The user can be deleted from the user list displayed in the).
  • the server 120 compares the discount rate of the updated store information (store which is additionally searched or modified information) with the discount rate of the store information already provided to the user terminal 110, and stores the store having the higher discount rate among the updated store information. It is determined whether there exists (S504).
  • the user terminal 110 inquires of receiving new store information (S505).
  • new store information is transmitted to the user terminal 110 (S507). Accordingly, the user may naturally be provided with cheaper goods or services according to his or her own competition between the stores, and may select and visit a desired store according to the user's preference.
  • the server 120 generates log information of the users passing through the store for each store (S508), and transmits the log information of the users to each store terminal 130 (S509).
  • a store operator returns home after a day's work, and then uses a smartphone to pass around his store during the day, their needs, the type of store they choose, and the store they choose You can check the log information including the suggested discount rate. Accordingly, the store operator may readjust the discount rate to be aware of the situation on a daily basis and attract users.
  • a store or a delivery brokerage service company has a one-way information providing service in a manner of providing store information to a user and waiting for a selection according to a user's preference.
  • This conventional technology allows a store operator to carry out advertising expenses, pay a commission by registering a delivery brokerage service company, or register a social commerce company, and wait for the inflow of customers due to public relations. Provided an environment.
  • one embodiment of the present invention provides a form of interactive information sharing service that delivers the user's needs to store operators and allows the best offer to be selected by the user in the course of competition between store operators. That is, one embodiment of the present invention is to store the commission to register the service of the stores, or to take advantage of the competition with other stores without taking some percentage of the sales fee as a commission to provide the user's own store information to the user Only charge the information fee.
  • small business owners can attract customers at low cost without special marketing efforts, and users can purchase discounted goods as soon as they need a particular product, providing satisfaction to users and at the same time. Can provide significant revenue.
  • by suggesting the best store information closest to the user even if the user does not have to travel far it is possible to reduce traffic jams and reduce social costs.
  • Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media.
  • Computer readable media may include both computer storage media and communication media.
  • Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.
  • Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

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Abstract

Selon un mode de réalisation de la présente invention, un procédé au moyen duquel un serveur sert d'intermédiaire entre un utilisateur et un magasin sur la base d'informations de demande d'utilisateur et d'informations de déplacement comprend les étapes consistant à : (a) recueillir, en provenance d'un terminal d'utilisateur, des informations de demande de l'utilisateur et des informations de déplacement du terminal d'utilisateur ; (b) transmettre, au terminal d'utilisateur, des informations d'au moins un magasin satisfaisant à des critères préétablis sur la base des informations de demande de l'utilisateur et des informations de déplacement du terminal d'utilisateur ; et (c) recevoir le résultat de sélection de magasins de l'utilisateur en provenance du terminal d'utilisateur, et transmettre le résultat de sélection de magasins au terminal du ou des magasins.
PCT/KR2016/005219 2015-05-22 2016-05-18 Procédé et dispositif d'intermédiation entre un utilisateur et un magasin sur la base d'informations de demande d'utilisateur et d'informations de déplacement, et support d'enregistrement lisible par ordinateur Ceased WO2016190588A1 (fr)

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KR10-2015-0071818 2015-05-22
KR1020150071818A KR101597223B1 (ko) 2015-05-22 2015-05-22 사용자의 요구정보와 이동정보를 기반으로 사용자와 매장을 중개하는 방법, 장치 및 컴퓨터 판독가능 기록매체

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KR101942427B1 (ko) * 2017-01-25 2019-01-29 초록소프트 주식회사 사용자의 니즈가 반영된 유동인구정보 생성 방법 및 이를 위한 서버
KR101892579B1 (ko) * 2017-08-03 2018-08-28 신동찬 재고 처리를 지원하는 쇼핑 서비스 시스템 및 그 서비스 제공 방법
KR101917866B1 (ko) * 2018-03-30 2018-11-12 홍수연 음식점 추천 방법 및 장치
KR102474122B1 (ko) * 2022-05-12 2022-12-06 주식회사 윗유 사용자의 유형 및 사용자와 관련된 정보를 기초로 증강현실을 이용하여 상품을 추천하는 방법 및 장치
KR102611324B1 (ko) * 2022-05-18 2023-12-06 강승윤 오프라인 식당 할인 정보 제공 서버 및 오프라인 식당 할인 정보 제공 프로그램

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JP2010231260A (ja) * 2009-03-25 2010-10-14 Fujitsu Fsas Inc 割引による集客装置および割引券配布方法
KR20120037541A (ko) * 2010-10-12 2012-04-20 박흥순 가맹점 및 고객 분석 기반의 마케팅 시스템
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